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FELIWAY
FELIWAY® are the experts in cat well-being. Our cat-calming solutions reduce common signs of stress and enhance happiness for your cat using feline pheromones.
23 products3 yearsHigh Wycombe, UK
FELIWAY attracts 131.3K monthly visitors, $154.0K–$279.6K est. monthly revenue, +3.0% traffic growth. Currently running 154 active Meta ads (945 tracked) and 23 products.
945 ads from FELIWAY are tracked, with creatives, spend and landing pages — including the ones they have already stopped running.
Free to browse. No card to look around.
Est. Revenue
~£7.2Ka day
Monthly:£154.0K - £279.6K
Active ads
154
Total:
945
Meta EU & UK Adspend
€1.3M
100%
0%GB€1.3M100%
100%0%GB€1.3M100%< 5%
Reach:111.4M
Traffic
131.3K/mo
1M-3.6%
3M-18.2%
6M-29.7%
NovOctAug
27.3%
22.8%
10.1%
5.3%United Kingdom27.3%·35.9KUnited States22.8%·29.9KVietnam10.1%·13.2KAustralia5.3%·7.0K
Germany4.6%·6.1KAd Spend
€1.3Mtotal
Reach111.4M
Ads154/ 945
Jun 1Jul 17Sep 11
100%0%GB€1.3M100%< 5%
Products
7
#1
FELIWAY Optimum Refill
£25.52
Added 3y ago
#2
FELIWAY Optimum Starter Kit
£29.5
Added 3y ago
#3
FELIWAY Classic Spray
£222
Added 3y ago
#4
FELIWAY Classic Refill
£21.52
Added 3y ago
#5
FELIWAY Friends Refill
£21.52
Added 3y ago
#6
FELIWAY Friends Diffuser
£25.4
Added 3y ago
#7
FELIWAY Classic Diffuser
£25.4
Added 3y ago
#8
FELIWAY Cystease
£59.992
Added 2y ago
#9
FELIWAY Help!
£13.5
Added 3y ago
#10
FELIWAY Timer Magnet
FREE
Added 3y agoTechnologies
8
Shopify Apps
8
Instafeed ‑ Instagram Feed 4.9
Shopify Forms 4
Yotpo Product Reviews & UGC 4.8
Recharge Subscriptions 4.6
Gorgias 4.3
Stockist Store Locator 5
Top impressions
0 days active
FELIWAY
154 of 945 ads
1
0d
Is your cat hiding, scratching or spraying? 🙀 These are all signs of stress. Luckily FELIWAY Optimum helps put a stop to all your cat's stress. Subscribe and save 20% on every order 💰
Subscribe & Save 💜
Shop nowhttps://www.feliway.co.uk/products/feliway-optimum
Most EU/UK adspend
Top spender
FELIWAY
154 of 945 ads
1
0d
Meet Princess Ruby 👑🐱 Like many cats in the care of Cats Protection, Ruby needed time, patience and a reassuring environment to help her feel safe and settle into her surroundings. Cats Protection teams use FELIWAY Diffusers and Sprays alongside expert care to help support cats experiencing signs of stress and anxiety. Because when cats feel safe and secure, their true personalities can shine through. 💕 And this September, choosing FELIWAY can help more cats like Ruby. We’re doubling our donation to Cats Protection to 20p for every FELIWAY Optimum Diffuser sold in the UK, helping support their vital work with cats and kittens in need. And this September, your purchase helps cats in need too. We’re are increasing the amount we give to Cats Protection from 10p to 20p for every FELIWAY Optimum Diffuser sold in the UK during September. 🐱💙
Trusted by Cats Protection
Shop nowhttps://www.feliway.co.uk/products/feliway-optimum
Most recent
Started today
FELIWAY
154 of 945 ads
0
0d
Bringing the calm whilst waiting for their forever home. 🏡🐱 FELIWAY Optimum is our most advanced calming solution, specially designed to address signs of cat stress and help cats feel more secure and relaxed at home. It’s also trusted by over 14 million cats worldwide. And this September, your purchase helps cats in need too. We’re are increasing the amount we give to Cats Protection from 10p to 20p for every FELIWAY Optimum Diffuser sold in the UK during September. 🐱💙
As Seen at Cats Protection
Shop nowhttps://www.feliway.co.uk/products/feliway-optimum
TikTok Followers
5.7K+24.1%
77.4K
25.3M
1.1K videos
Mar 13Jun 11Sep 11
Ads & Social
Instagram
11.3K996 posts
TikTok
5.7K77.4K
Google Ads
40/ 100
Meta Ads
154/ 945
25.3M TikTok views
1.1K videos
Latest Posts
10
74127
1d
When cats feel safe and secure, their true personality shines through 🥰🐱 @catsprotection #feliway #catsprotection
71012
6d
Meet Princess Ruby 👑🐱 Like many cats in the care of @catsprotection, Ruby needed time, patience and a reassuring environment to help her feel safe and settle into her surroundings.
2676
1w
Cat behaviour expert Nicki Trevorrow from @cats_protection explains why helping cats feel safe and secure is so important to Cats Protection, and how creating a reassuring environment can support thei
3023
3w
Major feline news! 🐱 Shopping just got even less stressful, as you can now pick up the much-loved FELIWAY Classic as part of your Sainsbury's shop! *Available in 279 Sainsbury’s stores nationwide. (Cr
3377
3w
🐱 Why does your cat scratch everything? Scratching is normal! Cats scratch to keep their claws healthy, stretch, mark their territory and express emotions. ⚠️ But increased or unusual scratching can a
0
6mo
It’s Pet Anxiety Awareness Month 💜🐱 and to mark the occasion, we’re offering 20% off selected FELIWAY products for a limited time. As part of raising awareness this month - alongside Faye Winter -
38825
6mo
Do pets get Anxious? of course they do! March is Pet Anxiety month and with @Feliway 's help thwy have brough calm and serenity to our house 💕 #PetAnxiety #FELIWAY #PetCalming #PetParenting #Anxiet
115
6mo
For Pet Anxiety Month, we’re celebrating by helping one lucky cat enjoy a whole year of calm 💜🐾 We’re giving away a YEAR’S supply of FELIWAY Optimum to help create a more comforting, reassuring env
35.3K4K
6mo
March is Pet Anxiety Month, and our household has recently been conducting a small scientific investigation. After Missy’s toe disalignment episode in January she’s been a little more nervous than us
9
6mo
It’s Pet Anxiety Month, so it’s the perfect time to think about how we can help our pets feel calm and comfortable 🐾💜 My cat Willow has definitely been spoilt today after receiving these goodies from
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Frequently Asked Questions about FELIWAY
FELIWAY's catalog features 7 products — the strongest sellers are surfaced first on BrandSearch. Each entry exposes the price, product page URL and how the product fits within FELIWAY's overall positioning, letting you reverse-engineer their offer architecture. Useful for spotting bestseller patterns to replicate in your own niche. Source: BrandSearch product tracking, weekly refresh.
FELIWAY receives approximately 131,316 monthly visits, with revenue estimates and growth trends exposed on its BrandSearch profile. The data breaks down traffic mix (organic vs paid vs direct), top markets and growth over the last 3/12 months — the input you need to benchmark realistic targets for your own store. Estimates are directional, not accounting-grade. Source: BrandSearch analytics layer.
Yes — FELIWAY's 154 tracked Meta ads are visible on BrandSearch with full creative, copy, CTA and EU/UK spend where regulated. Each ad links to its current scaling signal (reach rank), so you can distinguish winning creatives from tests. Pair with Spectre to be alerted when FELIWAY launches new campaigns. Source: BrandSearch Discovery, 72M+ Meta ads indexed daily.
FELIWAY's full tech stack is detected and exposed on BrandSearch — apps for email, reviews, upsells, subscriptions, analytics, plus theme and payment processors. Comparing this stack against peers in the same niche reveals which tools are table stakes and which are differentiators in this category. Copy proven combinations rather than testing apps in production. Source: BrandSearch tech-stack detection, monthly refresh.
Map FELIWAY's full funnel via its BrandSearch profile — traffic mix, ad creatives, top SEO terms, growth trends and tech stack. From there, run a gap analysis: what sub-niches do they underserve, what price points are open, what ad angles haven't they tested? Differentiation usually comes from positioning gaps, not from outspending. Source: BrandSearch competitive intelligence.
FELIWAY's business model can be inferred from its product mix, supplier patterns and pricing structure — all visible on its BrandSearch profile. Based in United Kingdom, the brand exposes signals on whether it dropships, builds private label inventory or manufactures in-house. The takeaway: model your operations on brands whose sourcing strategy fits your capital and risk tolerance. Source: BrandSearch brand intelligence.
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