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Obasan
Discover our Canadian-made organic mattresses and bedding, designed for ultimate comfort and a healthier sleep. Shop our collection for high-quality sleep.
29 products7 yearsOttawa, ON
Obasan attracts 23.7K monthly visitors, $64.7K–$117.5K est. monthly revenue, +24.5% traffic growth. Currently running 61 active Meta ads (61 tracked) and 29 products.
61 ads from Obasan are tracked, with creatives, spend and landing pages — including the ones they have already stopped running.
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Est. Revenue
~$3.0Ka day
Monthly:$64.7K - $117.5K
Active ads
61
Total:
61
Meta EU & UK Adspend
€0.06
50%
33%
17%ES€0.0350%PT€0.0233%FR€0.0117%
50%33%17%ES€0.0350%PT€0.0233%FR€0.0117%Reach:6
Traffic
23.7K/mo
1M-33.9%
3M-12.0%
6M-43.0%
NovOctAug
90.9%8.1%
0.9%Canada90.9%·21.6KFrance8.1%·1.9KUnited States0.9%·216Ad Spend
€0.06total
Active
61
Total tracked61
EU/UK spend€0.06
EU/UK reach6
Facebook pageObasan
Top markets50%33%17%
50%33%17%Products
2
#1
🎁 Organic Wool Mattress Protector (100% off)
FREE6
Added 2mo ago
#2
🎁 Classic Organic Latex Pillow (100% off)
FREE3
Added 2mo ago
#3
Luxury Down and Organic Latex Pillow
CA$3793
Added 2y ago
#4
Organic Latex Pregnancy Pillow
CA$249
Added 8mo ago
#5
Obasan Wool Throw
CA$199
Added 1y ago
#6
Organic Cotton Duvet Cover
CA$2296
Added 1y ago
#7
Deluxe Organic Mattress
CA$3,4796
Added 1y ago
#8
Classic Organic Mattress
CA$2,8196
Added 1y ago
#9
The Essential 8" Organic Mattress
CA$1,6396
Added 2y ago
#10
Organic Wool Body Pillow
CA$499
Added 2y agoTechnologies
8
Shopify Apps
7
Klaviyo: Email Marketing & SMS 4.7
Judge.me Product Reviews App 5
Tidio Live Chat & AI Chatbots 4.7
Affirm pay‑over‑time messaging 1.6
Fast Bundle: Product Bundles 4.9
BOGOS.io Free Gift Buy X Get Y 4.9
Top impressions
0 days active
Obasan
61 of 61 ads
0
0d
Petit à petit, la chambre de notre poulette prend vie et je pense que je pourrais rester ici toute la journée 🥹🌸 Pour son petit lit, on a choisi Obasan et j’aime tellement savoir qu’elle aura un espace aussi doux et confortable pour ses petits dodos. 🤍 Et parce que les parents aussi méritent de bien dormir (surtout en ce moment 😉), j’ai un petit cadeau pour vous : 20 % de rabais sur tous les oreillers Obasan. Lien dans ma bio 💫 Parce qu’on va se le dire… avec un bébé qui arrive, je vais prendre toutes les heures de sommeil qu’on veut bien me donner. 😂🤍
Petit à petit, la chambre de notre poulette prend vie et je pense que je pourrais rester ici toute la journée 🥹🌸 Pour son petit lit, on a choisi Obasan et j’aime tellement savoir qu’elle aura un espace aussi doux et confortable pour ses petits dodos. 🤍 Et parce que les parents aussi méritent de bien dormir (surtout en ce moment 😉), j’ai un petit cadeau pour vous : 20 % de rabais sur tous les oreillers Obasan. Lien dans ma bio 💫 Parce qu’on va se le dire… avec un bébé qui arrive, je vais prendre toutes les heures de sommeil qu’on veut bien me donner. 😂🤍
Shop nowhttps://obasan.ca/fr/products/baby-organic-rubber-crib-mattress
Most EU/UK adspend
Top spender
Obasan
61 of 61 ads
0
10d
Petit à petit, la chambre de notre poulette prend vie et je pense que je pourrais rester ici toute la journée 🥹🌸 Pour son petit lit, on a choisi Obasan et j’aime tellement savoir qu’elle aura un espace aussi doux et confortable pour ses petits dodos. 🤍 Et parce que les parents aussi méritent de bien dormir (surtout en ce moment 😉), j’ai un petit cadeau pour vous : 20 % de rabais sur tous les oreillers Obasan. Lien dans ma bio 💫 Parce qu’on va se le dire… avec un bébé qui arrive, je vais prendre toutes les heures de sommeil qu’on veut bien me donner. 😂🤍
Petit à petit, la chambre de notre poulette prend vie et je pense que je pourrais rester ici toute la journée 🥹🌸 Pour son petit lit, on a choisi Obasan et j’aime tellement savoir qu’elle aura un espace aussi doux et confortable pour ses petits dodos. 🤍 Et parce que les parents aussi méritent de bien dormir (surtout en ce moment 😉), j’ai un petit cadeau pour vous : 20 % de rabais sur tous les oreillers Obasan. Lien dans ma bio 💫 Parce qu’on va se le dire… avec un bébé qui arrive, je vais prendre toutes les heures de sommeil qu’on veut bien me donner. 😂🤍
Shop nowhttps://obasan.ca/fr/products/baby-organic-rubber-crib-mattress
Most recent
Started 22 days ago
Obasan
61 of 61 ads
0
22d
Refresh the comfort of your current mattress with an organic topper handcrafted from natural latex, wool and cotton. Enjoy 15% off through September 13.
A Simple Upgrade for Better Rest
Shop nowhttps://obasan.ca/collections/toppers
Latest Posts
5
11
3mo
Obasan’s decision to go organic wasn't part of a business plan. It started with a conversation. In the 1990s, our founder, Jean, met customers with chemical sensitivities desperately searching for a
13
3mo
This Father’s Day, give the gift of naturally fresher sleep. Our organic wool accessories are designed to help regulate temperature, wick away moisture, and create a breathable sleep environment perf
15
3mo
Sleep doesn't begin the moment you close your eyes. It begins with the room you're sleeping in. Light tells your body whether it's time to rest or time to wake up. Temperature affects how deeply you
14
3mo
Sleep is one of the most important things we do, yet it's often treated as an afterthought. Every night, your body enters a period of restoration. Muscles recover. The mind processes the day. Countle
8
3mo
Do you think about the layers closest to your child's body? Most of us read ingredient labels on food without thinking twice. But the mattress your child sleeps on, pressed close to their skin for t
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Frequently Asked Questions about Obasan
Obasan's catalog features 2 products — the strongest sellers are surfaced first on BrandSearch. Each entry exposes the price, product page URL and how the product fits within Obasan's overall positioning, letting you reverse-engineer their offer architecture. Useful for spotting bestseller patterns to replicate in your own niche. Source: BrandSearch product tracking, weekly refresh.
Obasan receives approximately 23,745 monthly visits, with revenue estimates and growth trends exposed on its BrandSearch profile. The data breaks down traffic mix (organic vs paid vs direct), top markets and growth over the last 3/12 months — the input you need to benchmark realistic targets for your own store. Estimates are directional, not accounting-grade. Source: BrandSearch analytics layer.
Yes — Obasan's 61 tracked Meta ads are visible on BrandSearch with full creative, copy, CTA and EU/UK spend where regulated. Each ad links to its current scaling signal (reach rank), so you can distinguish winning creatives from tests. Pair with Spectre to be alerted when Obasan launches new campaigns. Source: BrandSearch Discovery, 72M+ Meta ads indexed daily.
Obasan's full tech stack is detected and exposed on BrandSearch — apps for email, reviews, upsells, subscriptions, analytics, plus theme and payment processors. Comparing this stack against peers in the same niche reveals which tools are table stakes and which are differentiators in this category. Copy proven combinations rather than testing apps in production. Source: BrandSearch tech-stack detection, monthly refresh.
Map Obasan's full funnel via its BrandSearch profile — traffic mix, ad creatives, top SEO terms, growth trends and tech stack. From there, run a gap analysis: what sub-niches do they underserve, what price points are open, what ad angles haven't they tested? Differentiation usually comes from positioning gaps, not from outspending. Source: BrandSearch competitive intelligence.
Obasan's business model can be inferred from its product mix, supplier patterns and pricing structure — all visible on its BrandSearch profile. Based in Canada, the brand exposes signals on whether it dropships, builds private label inventory or manufactures in-house. The takeaway: model your operations on brands whose sourcing strategy fits your capital and risk tolerance. Source: BrandSearch brand intelligence.
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