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Delicious and sustainable powdered oat milk. It’s super creamy, gluten free and calcium fortified. Just add water or stir into drinks as a creamer.
Overherd attracts 86.8K monthly visitors, $197.4K–$358.4K est. monthly revenue, +6.2% traffic growth. Currently running 87 active Meta ads (569 tracked) and 11 products.
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100%GB€190.1K100%89.4%
10.6%United Kingdom89.4%·77.6KUnited States10.6%·9.2K100%GB€190.1K100%
Ditch the cartons! 🥛 Overherd Oat Milk Powder is 10x less packaging than cartons: • Less packaging • Creamy, gluten-free goodness (just add water!) • Organic oats, no seed oils Made in the UK 🇬🇧 Plus, use OAT15 for an extra 15% off! 👊
Oat milk reinvented - we're taking on the big guys! 🥛 Carton oat milk is 90% water so we focus on the other 10%. Introducing Overherd Oat Milk Powder 📦 10x less packaging than cartons ✨ Creamy, delicious oat milk (just add water!) 🌱 Gluten-free, organic oats with NO seed oils Say BYE to cartons 👋 Use OAT15 for 15% off! Made in the UK 🇬🇧
Oat milk is 90% water. Mind = blown 🤯 Overherd oat milk powder focuses on the other 10% (the good stuff) which means… 🧃 10x less packaging vs. cartons 🗑️ Say bye to recycling mountains 💰 No more off milk, saving you money 40,000+ have made the switch already ⭐️⭐️⭐️⭐️⭐️ Join the movement, use HAPPY15 for an extra 15% off 👊
New launch what’s this?? 😂😂 But seriously we’re doing a big 2026 quiz this week and we need your ideas on what you want next 🤔
Shoutout to Sarah, who we met and was already an Overherd customer 🥹
It’s iced matcha season and we’re here for it! 🍵 Recipe by @rita.veg.life Ingredients 1 tsp matcha 50ml hot water (not boiling) 200ml Overherd oat milk To make the matcha drink, sift the matcha powder
This post contains ZERO persuasive messaging about why you should try Overherd… 🤣🤣
Reasons why we’re NEVER using oat cartons again 👀 Switch today to Overherd Oat Drink Powder 🔄
Would anyone have been brave enough to still try Overherd if the pouch had looked like attempt 1 ?? (the mermaids tail design 🤣🤣)
We’ve been perfecting this one for a while… was it an excuse to drink 8 hot chocolates a day?? Maybe 🤣🤣 To make the hot chocolate powder, mix together the below ingredients. 125g Overherd oat drink p
Still waiting for a flurry of sales from this marketing stunt… could be waiting a while 🤣
Kissing goodbye to our Trustpilot score 🥲
We just hit our goal of 1 million cartons! (we set this target 3 years ago at very the start of Overherd). SO grateful for all your support 🥹 Guess now we need a new goal… 5 million cartons we’re look
Overherd's catalog features 4 products — the strongest sellers are surfaced first on BrandSearch. Each entry exposes the price, product page URL and how the product fits within Overherd's overall positioning, letting you reverse-engineer their offer architecture. Useful for spotting bestseller patterns to replicate in your own niche. Source: BrandSearch product tracking, weekly refresh.
Overherd receives approximately 86,803 monthly visits, with revenue estimates and growth trends exposed on its BrandSearch profile. The data breaks down traffic mix (organic vs paid vs direct), top markets and growth over the last 3/12 months — the input you need to benchmark realistic targets for your own store. Estimates are directional, not accounting-grade. Source: BrandSearch analytics layer.
Yes — Overherd's 87 tracked Meta ads are visible on BrandSearch with full creative, copy, CTA and EU/UK spend where regulated. Each ad links to its current scaling signal (reach rank), so you can distinguish winning creatives from tests. Pair with Spectre to be alerted when Overherd launches new campaigns. Source: BrandSearch Discovery, 72M+ Meta ads indexed daily.
Overherd's full tech stack is detected and exposed on BrandSearch — apps for email, reviews, upsells, subscriptions, analytics, plus theme and payment processors. Comparing this stack against peers in the same niche reveals which tools are table stakes and which are differentiators in this category. Copy proven combinations rather than testing apps in production. Source: BrandSearch tech-stack detection, monthly refresh.
Map Overherd's full funnel via its BrandSearch profile — traffic mix, ad creatives, top SEO terms, growth trends and tech stack. From there, run a gap analysis: what sub-niches do they underserve, what price points are open, what ad angles haven't they tested? Differentiation usually comes from positioning gaps, not from outspending. Source: BrandSearch competitive intelligence.
Overherd's business model can be inferred from its product mix, supplier patterns and pricing structure — all visible on its BrandSearch profile. Based in United Kingdom, the brand exposes signals on whether it dropships, builds private label inventory or manufactures in-house. The takeaway: model your operations on brands whose sourcing strategy fits your capital and risk tolerance. Source: BrandSearch brand intelligence.
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