P&T logo

P&T

🇩🇪paperandtea.deShopify

Hochwertiger Premium-Tee, Sets, exklusives Zubehör & Expertenwissen. P&T - Dein Partner für Teegenuss als Geschenk & im Alltag.

174 products9 yearsBerlin, Germany

P&T attracts 79.6K monthly visitors, $263.4K–$478.2K est. monthly revenue, +0.8% traffic growth. Currently running 36 active Meta ads (1.3K tracked) and 174 products.

1.3K ads from P&T are tracked, with creatives, spend and landing pages — including the ones they have already stopped running.

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Est. Revenue
~€12.4Ka day
Monthly:€263.4K - €478.2K
Active ads
36
Total:
1.3K
Meta EU & UK Adspend
€408.6K
DE88%
AT12%
DEDE€361.5K88%
ATAT€47.1K12%
Reach:41.1M
Traffic
79.6K/mo
1M+15.9%
3M+7.1%
6M+27.8%
NovOctSep
DE97.5%
CZ2.1%
CH0.4%
DEGermany97.5%·77.6K
CZCzech Republic2.1%·1.6K
CHSwitzerland0.4%·335
Ad Spend
€408.6Ktotal
Reach41.1M
Ads36/ 1.3K
Jun 15Aug 3Oct 6
DE88%
AT12%
DEDE€361.5K88%
ATAT€47.1K12%

Technologies

8
Cloudflare
Cloudflare822.7K+ stores
Cloudflare CDN
Cloudflare CDN822.4K+ stores
Arrive
Arrive804.0K+ stores
Apple Pay
Apple Pay586.7K+ stores
Shop Pay
Shop Pay535.5K+ stores
Google Pay
Google Pay510.4K+ stores

Shopify Apps

8
Klaviyo: Email Marketing & SMS
Klaviyo: Email Marketing & SMS 4.7
Product Reviews
Product Reviews 3.6
Instafeed ‑ Instagram Feed
Instafeed ‑ Instagram Feed 4.9
Klarna On‑Site Messaging
Klarna On‑Site Messaging 2.6
AMP | Back in Stock
AMP | Back in Stock 4.8
RevenueHunt: Recommender Quiz
RevenueHunt: Recommender Quiz 4.9
Explore all apps

Top impressions

0 days active
P&T

P&T

36 of 1.3K ads
0
0d
Bio-Matcha direkt aus Japan

Dein tägliches Matcha-Ritual. 🍵 Das feine Sieben, das sanfte Aufschlagen mit dem Besen: Schon die Zubereitung hilft dir, den Tag für einen kurzen Moment anzuhalten. Für den intensiven Umami-Geschmack sorgt der Everyday Matcha von Paper & Tea: Bio-zertifiziert, traditionell steingemahlen und direkt aus Japan. Hol dir dein Ritual nach Hause. 🍵

Bio-Matcha direkt aus Japan

Shop now
https://www.paperandtea.de/products/everyday-matcha

Most EU/UK adspend

Top spender
P&T

P&T

36 of 1.3K ads
0
0d
Bio-Matcha direkt aus Japan

Sieht dein Matcha auch immer so aus? 🍵 Bräunlich statt leuchtend grün. Das liegt nicht an dir, sondern am Pulver. Everyday Matcha von Paper & Tea kommt aus Japan, ist bio-zertifiziert und fein vermahlen. Genau davon hängt die Farbe ab, und der Geschmack gleich mit. Jetzt für deinen Matcha-Start entdecken.

Bio-Matcha direkt aus Japan

Shop now
https://www.paperandtea.de/products/everyday-matcha

Most recent

Started 4 days ago
P&T

P&T

36 of 1.3K ads
0
4d
Deine tägliche Auszeit 🍵

Dein tägliches Matcha-Ritual. 🍵 Das feine Sieben, das sanfte Aufschlagen mit dem Besen: Schon die Zubereitung hilft dir, den Tag für einen kurzen Moment anzuhalten. Für den intensiven Umami-Geschmack sorgt der Everyday Matcha von Paper & Tea: Bio-zertifiziert, traditionell steingemahlen und direkt aus Japan. Hol dir dein Ritual nach Hause. 🍵

Deine tägliche Auszeit 🍵

Shop now
https://www.paperandtea.de/products/everyday-matcha
Ads & Social
Instagram
60.4K2.9K posts
Google Ads
40/ 100
Meta Ads
36/ 1.3K

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Frequently Asked Questions about P&T

P&T's catalog features 19 products — the strongest sellers are surfaced first on BrandSearch. Each entry exposes the price, product page URL and how the product fits within P&T's overall positioning, letting you reverse-engineer their offer architecture. Useful for spotting bestseller patterns to replicate in your own niche. Source: BrandSearch product tracking, weekly refresh.

P&T receives approximately 79,595 monthly visits, with revenue estimates and growth trends exposed on its BrandSearch profile. The data breaks down traffic mix (organic vs paid vs direct), top markets and growth over the last 3/12 months — the input you need to benchmark realistic targets for your own store. Estimates are directional, not accounting-grade. Source: BrandSearch analytics layer.

Yes — P&T's 36 tracked Meta ads are visible on BrandSearch with full creative, copy, CTA and EU/UK spend where regulated. Each ad links to its current scaling signal (reach rank), so you can distinguish winning creatives from tests. Pair with Spectre to be alerted when P&T launches new campaigns. Source: BrandSearch Discovery, 72M+ Meta ads indexed daily.

P&T's full tech stack is detected and exposed on BrandSearch — apps for email, reviews, upsells, subscriptions, analytics, plus theme and payment processors. Comparing this stack against peers in the same niche reveals which tools are table stakes and which are differentiators in this category. Copy proven combinations rather than testing apps in production. Source: BrandSearch tech-stack detection, monthly refresh.

Map P&T's full funnel via its BrandSearch profile — traffic mix, ad creatives, top SEO terms, growth trends and tech stack. From there, run a gap analysis: what sub-niches do they underserve, what price points are open, what ad angles haven't they tested? Differentiation usually comes from positioning gaps, not from outspending. Source: BrandSearch competitive intelligence.

P&T's business model can be inferred from its product mix, supplier patterns and pricing structure — all visible on its BrandSearch profile. Based in Germany, the brand exposes signals on whether it dropships, builds private label inventory or manufactures in-house. The takeaway: model your operations on brands whose sourcing strategy fits your capital and risk tolerance. Source: BrandSearch brand intelligence.

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