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PlantPaper
Tree free toilet paper made from soft, organic, fast-growing bamboo delivered right to your door. PlantPaper is septic safe and free from toxins such as bleach and formaldehyde.
18 products7 yearsWilmington, DE
PlantPaper attracts 51.5K monthly visitors, $148.1K–$268.8K est. monthly revenue, +4.7% traffic growth. Currently running 67 active Meta ads (67 tracked) and 18 products.
67 ads from PlantPaper are tracked, with creatives, spend and landing pages — including the ones they have already stopped running.
Free to browse. No card to look around.
Est. Revenue
~$6.9Ka day
Monthly:$148.1K - $268.8K
Active ads
67
Total:
67
Traffic
51.5K/mo
1M-12.7%
3M-18.4%
6M+18.9%
NovOctAug
96.0%
2.8%
0.8%
0.5%United States96.0%·49.4KUnited Kingdom2.8%·1.4KVietnam0.8%·406India0.5%·232Products
4
#1
PlantPaper - 32 Rolls
$69
Added 7y ago
#2
PlantPaper - 16 Rolls
$43
Added 7y ago
#3
PlantPaper - 96 Rolls
$167
Added 5y ago
#4
PlantPaper 32 Rolls + 8 Boxes
$90
Added 2y ago
#5
PlantPaper Tissues - 12 Boxes
$38
Added 2y ago
#6
PlantPaper 16 Rolls + 4 Boxes
$54
Added 2y ago
#7
PlantPaper
$433
Added 5y ago
#8
PlantPaper Towel - 16 Rolls
$82
Added 5mo ago
#9
PlantPaper - 32 Rolls
$74
Added 3y ago
#10
PlantPaper Towel - 30 Rolls
$138
Added 5mo agoTechnologies
8
Shopify Apps
8
Klaviyo: Email Marketing & SMS 4.7
Recharge Subscriptions 4.6
Attentive: SMS + MMS Marketing 4.2
ShareASale 1.7
Awin ‑ Affiliate Marketing 2
Checkout Blocks 4.4
Top impressions
2 days active
PlantPaper
67 of 67 ads
0
2d
Toilet paper is not all the same… and most people don't give a second thought to how theirs is made. Most TP is made with bleach. Some toilet paper brands test positive for PFAS. Most recycled toilet paper contains small amounts of BPA and BPS from thermal receipt paper. Almost all toilet paper is wrapped in plastic that can eventually wind up in our oceans, our food and our bodies. PlantPaper is made with zero bleach. Plastic-free. Pthalate-free. BPA-free. Lab-tested PFAS-free. ✅ 100% toxin-free ✅ ultra-thick and soft 3 ply bamboo ✅ XL sheet size means you use fewer sheets ✅ double-sided texture: grippy for grabbing, silky for dabbing ✅ first ever toilet paper to receive Green Seal certification You do not need to overhaul your home overnight. Start with one swap. This is the easiest one you'll ever make. You’ll never want to go back.
Lab-tested 100% Toxin-free Toilet Paper
Shop nowhttps://plantpaper.us/discount/WELCOME20?redirect=%2Fpages%2Fplant-paper
Most EU/UK adspend
Top spender
PlantPaper
67 of 67 ads
0
8d
Toilet paper is not all the same… and most people have no idea what's in theirs. People just go to the toilet paper aisle and grab whatever’s on sale…. Most TP is made with bleach. Some toilet paper brands test positive for PFAS. Most recycled toilet paper contains small amounts of BPA and BPS from thermal receipt paper. Pretty much all toilet paper is wrapped in plastic that eventually winds up in our oceans, our food and our bodies. Meet PlantPaper 👋 The toilet paper with a cult following. Softer, Stronger, Smarter. Delivered on your schedule so you never run out. Get 20% off your PlantPaper order with the code WELCOME20. PlantPaper is made with zero bleach. Plastic-free. Pthalate-free. BPA-free. Lab-tested PFAS-free. No hidden nasties. ✅ 100% toxin-free ✅ ultra-thick and soft 3 ply bamboo ✅ XL sheet size means you use fewer sheets ✅ double-sided texture: grippy for grabbing, silky for dabbing ✅ lab-tested free of PFAS, formaldehyde, BPAS, dioxins And it’s soft enough and strong enough that you won’t ever want to go back.
Lab-tested 100% Toxin-free Toilet Paper
Shop nowhttps://plantpaper.us/discount/WELCOME20?redirect=%2Fpages%2Fplant-paper
Most recent
Started 8 days ago
PlantPaper
67 of 67 ads
0
8d
Toilet paper is not all the same… and most people have no idea what's in theirs. People just go to the toilet paper aisle and grab whatever’s on sale…. Most TP is made with bleach. Some toilet paper brands test positive for PFAS. Most recycled toilet paper contains small amounts of BPA and BPS from thermal receipt paper. Pretty much all toilet paper is wrapped in plastic that eventually winds up in our oceans, our food and our bodies. Meet PlantPaper 👋 The toilet paper with a cult following. Softer, Stronger, Smarter. Delivered on your schedule so you never run out. Get 20% off your PlantPaper order with the code WELCOME20. PlantPaper is made with zero bleach. Plastic-free. Pthalate-free. BPA-free. Lab-tested PFAS-free. No hidden nasties. ✅ 100% toxin-free ✅ ultra-thick and soft 3 ply bamboo ✅ XL sheet size means you use fewer sheets ✅ double-sided texture: grippy for grabbing, silky for dabbing ✅ lab-tested free of PFAS, formaldehyde, BPAS, dioxins And it’s soft enough and strong enough that you won’t ever want to go back.
Lab-tested 100% Toxin-free Toilet Paper
Shop nowhttps://plantpaper.us/discount/WELCOME20?redirect=%2Fpages%2Fplant-paper
TikTok Followers
21.5K-0.6%
816.1K
33.4M
127 videos
Jun 24Aug 1Sep 10
Ads & Social
Instagram
113.6K299 posts
TikTok
21.5K816.1K
Google Ads
10/ 10
Meta Ads
67/ 67
33.4M TikTok views
127 videos
Latest Posts
10
111K3.3K
5mo
Let’s talk about your butt. More importantly what you use to wipe it. Cause If it’s not @plant_paper there’s some things you should know….
12.8K207
7mo
Some of us stumble upon the woo and others were generationally woo like Deeva Green Co-founder of @plant_paper After finding a deep appreciation for the earth and being immersed in the woo, she could
1.3K8
7mo
Get the viral toilet paper that people are obsessing over. You’ve never seen reviews like this. PlantPaper is the number one bathroom upgrade you’ll make this year. #plantpaper #toiletpaper #toxinfree
1.1K5
7mo
Do you know what's in your toilet paper? PlantPaper is lab-tested free of forever chemicals, formaldehyde and BPA. It's also super soft and strong. The easiest non-toxic swap you’ll make this year. #p
3903
7mo
Your 🍑 deserves the best. #plantpaper #healthyliving #toxinfree
7836
7mo
Lab tested for quality and delivered straight to your door. 😮💨 #plantpaper #toiletpaper #everydayupgrade
245
19mo
Post
221
19mo
Post
192
19mo
Post
3.4K38
38mo
Be ready for those 4th of july blasts with plant paper 🧻 #Sustainability
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Frequently Asked Questions about PlantPaper
PlantPaper's catalog features 4 products — the strongest sellers are surfaced first on BrandSearch. Each entry exposes the price, product page URL and how the product fits within PlantPaper's overall positioning, letting you reverse-engineer their offer architecture. Useful for spotting bestseller patterns to replicate in your own niche. Source: BrandSearch product tracking, weekly refresh.
PlantPaper receives approximately 51,509 monthly visits, with revenue estimates and growth trends exposed on its BrandSearch profile. The data breaks down traffic mix (organic vs paid vs direct), top markets and growth over the last 3/12 months — the input you need to benchmark realistic targets for your own store. Estimates are directional, not accounting-grade. Source: BrandSearch analytics layer.
Yes — PlantPaper's 67 tracked Meta ads are visible on BrandSearch with full creative, copy, CTA and EU/UK spend where regulated. Each ad links to its current scaling signal (reach rank), so you can distinguish winning creatives from tests. Pair with Spectre to be alerted when PlantPaper launches new campaigns. Source: BrandSearch Discovery, 72M+ Meta ads indexed daily.
PlantPaper's full tech stack is detected and exposed on BrandSearch — apps for email, reviews, upsells, subscriptions, analytics, plus theme and payment processors. Comparing this stack against peers in the same niche reveals which tools are table stakes and which are differentiators in this category. Copy proven combinations rather than testing apps in production. Source: BrandSearch tech-stack detection, monthly refresh.
Map PlantPaper's full funnel via its BrandSearch profile — traffic mix, ad creatives, top SEO terms, growth trends and tech stack. From there, run a gap analysis: what sub-niches do they underserve, what price points are open, what ad angles haven't they tested? Differentiation usually comes from positioning gaps, not from outspending. Source: BrandSearch competitive intelligence.
PlantPaper's business model can be inferred from its product mix, supplier patterns and pricing structure — all visible on its BrandSearch profile. Based in United States, the brand exposes signals on whether it dropships, builds private label inventory or manufactures in-house. The takeaway: model your operations on brands whose sourcing strategy fits your capital and risk tolerance. Source: BrandSearch brand intelligence.
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