TrendRocket vs BrandSearch: Which E-commerce Research Tool is Right for You?

Overview

TrendRocket

TrendRocket is a D2C (Direct-to-Consumer) research tool designed to help businesses discover trending products and analyze market data. It offers features like trend viability reports, brand dashboards, and social and advertising insights. However, its database is limited to 10,000 brands on the normal plan and 15,000 brands on the $99 plan, which may not be sufficient for businesses looking for a broader view of the market.

BrandSearch

BrandSearch, on the other hand, provides access to an extensive database of over 3.1 million Shopify stores and brands worldwide. It allows users to save and share every piece of content, making it a highly versatile tool for market research, competitor analysis, and trend discovery. With its focus on real-time data and actionable insights, BrandSearch is a powerhouse for e-commerce businesses of all sizes.

Key Features Comparison

TrendRocket

• 10,000 Brands ($49/m): Limited access to brands for analysis.
• 15,000 Brands ($99/m): Slightly more brands available, but still restricted.
• Trend Viability Reports: Expertly compiled reports on brands, industries, and products.
• Endless Brand Dashboard: Centralized data on brand growth and community activity.
• Social & Advertising Insights: Access to over 1,000,000 Facebook Ads and Google Ads.

BrandSearch

• 3.1M+ Shopify Stores and Brands: Unmatched access to a global database of stores and brands at the cheapest plan. Check it out here
• Save and Share Content: Ability to save every piece of content and share it with your team, enhancing collaboration.
• Traffic & Meta Ads: Detailed insights into traffic and Meta ads, helping you understand competitor strategies.
• Market Opportunities: Uncover products driving millions in sales and identify emerging trends.
• Live Meta Ad Tracking: Real-time tracking of Meta ads, ensuring you stay ahead of the competition.
• Live Competitor Benchmarking: BrandSearch offers a free and complete eCommerce chrome extensions to see traffic, markets, themes, apps, best-sellers and more.

Why BrandSearch is the Clear Winner

1. Unmatched Database Size

• TrendRocket’s database is limited to 10,000–15,000 brands, which pales in comparison to BrandSearch’s 3.1 million+ Shopify stores and brands. This vast database gives BrandSearch users a significant advantage in uncovering global trends and opportunities.

2. Save and Share Content

• BrandSearch allows users to save and share every piece of content, making it an excellent tool for teams. This feature is particularly useful for collaborative projects and ensuring everyone is on the same page. TrendRocket does not offer a similar feature, limiting its utility for team-based workflows.

3. Real-Time Meta Ad Tracking

• BrandSearch’s live Meta ad tracking provides real-time insights into competitor advertising strategies. This feature is invaluable for staying ahead in a fast-paced market. While TrendRocket offers access to Facebook and Google Ads, it lacks the real-time tracking capabilities of BrandSearch.

4. Market Opportunities and Emerging Trends

• BrandSearch excels at identifying market opportunities and emerging trends, thanks to its extensive database and advanced filtering options. This makes it easier for businesses to find products with high growth potential. TrendRocket’s trend viability reports are useful but are limited by its smaller database.

5. Flexibility and Affordability

• BrandSearch offers a free extension with basic features, making it accessible to businesses of all sizes. Its professional and enterprise plans provide additional flexibility for scaling businesses. TrendRocket’s pricing, while competitive, does not offer the same level of accessibility.

When TrendRocket Might Be a Better Fit

While BrandSearch is the clear winner for most dropshippers, brand builders and marketers, TrendRocket may still be a good option for:

• Early-stage brands that don’t need access to a massive database.
• Businesses focused solely on D2C brands and don’t require insights into Shopify stores.
• Users who prioritize trend viability reports and don’t need real-time ad tracking.

Final Verdict: BrandSearch Takes the Lead

When comparing TrendRocket and BrandSearch, it’s clear that BrandSearch offers a more comprehensive and flexible solution for e-commerce businesses. Its 3.1 million+ Shopify stores and brands, combined with features like real-time Meta ad tracking, content saving and sharing, and market opportunity insights, make it the superior choice for businesses looking to gain a competitive edge.

While TrendRocket has its merits, its limited database and lack of real-time tracking capabilities make it less suitable for businesses that need a broader view of the market. For those looking to scale quickly and stay ahead of the competition, BrandSearch is the clear winner.