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E-commerce Insights & Strategies

Expert insights, proven strategies, and actionable tips to grow your e-commerce business. Learn from successful entrepreneurs who've built 7-8 figure brands.

Video vs Static Ads on Meta: What 26 Million Ecommerce Ads Show
Advertising
Elena Marchetti
Elena Marchetti

Video vs Static Ads on Meta: What 26 Million Ecommerce Ads Show

Video ads don't beat statics on Meta for the typical ecommerce ad. Across 26M ads from 2026, video pulls ahead only above 100,000 reach, and not in every niche.

Oct 29, 2026•8 min read
Meta Ad Library Reach: What the Number Means and What a Big One Looks Like
Advertising
Elena Marchetti
Elena Marchetti

Meta Ad Library Reach: What the Number Means and What a Big One Looks Like

What EU reach in the Meta Ad Library counts, what it leaves out, and where a reach figure ranks against 1.47 million e-commerce ads from 2026.

Oct 26, 2026•8 min read
Gisou's Biggest Meta Month Sent Shoppers to Sephora
Advertising
Elena Marchetti
Elena Marchetti

Gisou's Biggest Meta Month Sent Shoppers to Sephora

Gisou's largest Meta push of the year wasn't Black Friday: it sent French shoppers to Sephora. 1,588 ads traced by month, landing page and estimated spend.

Oct 23, 2026•10 min read
Black Friday 2026 Has Already Started: 12 Brands Selling Early
Advertising
Elena Marchetti
Elena Marchetti

Black Friday 2026 Has Already Started: 12 Brands Selling Early

Black Friday 2026 started in September: 29,672 Meta ads mentioning it launched by 19 October. See 12 early campaigns and what they say about timing.

Oct 21, 2026•20 min read
Facebook Ad Examples Still Running: October 2026
Advertising
Elena Marchetti
Elena Marchetti

Facebook Ad Examples Still Running: October 2026

See 14 Facebook ads still serving in mid-October 2026, each with the people it reached in Europe, its estimated EU spend and how many days it has run so far.

Oct 21, 2026•19 min read
5 Reasons Product Research Fails, and What the Data Shows Instead
Store Research
Elena Marchetti
Elena Marchetti

5 Reasons Product Research Fails, and What the Data Shows Instead

Five ways product research goes wrong, each shown against one live beauty brand: 30 products, 983 live ads, and the 197 stores already selling the same thing.

Sep 13, 2026•10 min read
5 Things the Brandsearch Chrome Extension Tells You About Any Shopify Store
Store Research
Elena Marchetti
Elena Marchetti

5 Things the Brandsearch Chrome Extension Tells You About Any Shopify Store

See the five numbers the free Chrome extension puts on any Shopify store, and what each one looks like once you read it properly on a real brand.

Sep 13, 2026•9 min read
How to Build a UGC Creator Network from Competitor Ads
Advertising
Elena Marchetti
Elena Marchetti

How to Build a UGC Creator Network from Competitor Ads

Find UGC creators by reading the credit in a competitor's own ad copy, then the runtime behind it. Six creators, 1,146 days live, and the disclosed spend.

Sep 13, 2026•11 min read
Storeleads Alternative for Product Hunters
Store Research
Elena Marchetti
Elena Marchetti

Storeleads Alternative for Product Hunters

See what six Shopify stores actually sell the most of, and what they spend to sell it. Bestseller rank, live ad counts and the pages behind them.

Sep 13, 2026•12 min read
Why Your Meta CPM Spiked, and Who Caused It
Advertising
Sophia Creative at Brandsearch
Sophia Creative at Brandsearch

Why Your Meta CPM Spiked, and Who Caused It

See which advertisers are buying the auction your ads run in. Eight live Meta campaigns, their disclosed spend, and a check you can run in ten minutes.

Sep 13, 2026•26 min read
SpySales Alternatives for Shopify Stores
Store Research
Elena Marchetti
Elena Marchetti

SpySales Alternatives for Shopify Stores

See what a Shopify sales tracker cannot: ten stores with live revenue, the ad spend behind it, worldwide ad rank, and the pages doing the selling.

Sep 13, 2026•20 min read

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