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Shopify Store Analysis 43 active Meta ads
Buffy.co logo
Country flag: US

Buffy.co

buffy.co

Your health begins with sleep - our bedding makes it better. Discover silk-soft cooling sheets, top-rated fluffy comforters, and plush-yet-supportive pillows - engineered for better sleep. Approved by Architectural Digest, Consumer Reports, Reader's Digest. Foundational Sleep means healthier days, for 1.1m customers.

Popularity: High
📢Ad Activity: Active
📅Data: This Month
214.4K
Monthly traffic
$177
AOV (avg order)
2017
Store founded
-18.9%
Traffic growth
Follow them:FacebookInstagram

Live Store Preview

Real-time screenshot from buffy.co

41.1% bounce
1m 29s avg

Last updated: 10/21/2025

Store Traffic & Revenue

E-commerce Performance Metrics

Real-time Shopify store analytics: monthly traffic, revenue estimates, visitor behavior. Unlock detailed conversion data and profit margins with BrandSearch Premium.

214,379
Monthly Store Traffic
Declining
$1.0M - $1.9M
Monthly Revenue
Estimated Range
41.1%
Bounce Rate
Real Data
1m 29s
Avg. Session
Real Data

Get Precise Traffic Data

These are estimated values based on public data. Access exact visitor counts, real bounce rates, detailed geographic breakdowns, and traffic source analysis.

Exact Numbers
Real visitor counts
Traffic Sources
Organic, paid, social breakdown
Geographic Data
Country & city-level insights
Bestselling Products

Winning Products & Bestsellers

Top 6 trending products from this Shopify store. Discover what's driving revenue and customer demand.

Cloud Comforter
#1 Bestseller
33 variants
$200USD

Cloud Comforter

Famously fluffy and butter-soft. Prevents overheating. Machine washable & dry-able. The most awarded duvet insert there is.

In stock
33 options
View Performance
Breeze Eucalyptus Duvet Cover
#2 Bestseller
134 variants
$200USD

Breeze Eucalyptus Duvet Cover

Award-winning duvet cover. Soft, cool and safe.

In stock
134 options
View Performance
Breeze Sheet Set
#3 Bestseller
174 variants
$200USD

Breeze Sheet Set

Crisp, butter-soft cooling sheets. House Beautiful & Architectural Digests' Best Luxury Sheets.

In stock
174 options
View Performance
Breeze Comforter
#4 Bestseller
3 variants
$250USD

Breeze Comforter

Superlative softness and cooling. Research backed to improve quality of sleep. Designed for extra breathability, limits perspiration, silk-soft and ideal for sensitive skin. Better sleep begins with the Breeze.

In stock
3 options
View Performance
Cloud Pillow
#5 Bestseller
6 variants
$50USD

Cloud Pillow

Rated super-plush and more supportive than memory foam. Silk-soft, ultra-breathable fabric. Designed for Foundational Sleep - and better days.

In stock
6 options
View Performance
Breeze Pillowcases
#6 Bestseller
38 variants
$55USD

Breeze Pillowcases

Silk soft. Cool to the touch. Gentle on skin.

In stock
38 options
View Performance

Traffic Sources & Audience Demographics

Analyze organic vs paid traffic, top SEO keywords, geographic audience distribution, and user engagement metrics.

Traffic

Last 12 months

214K

monthly visits

1M-26.3%
3M-36.6%
6M+23.5%
NovMayOct

Engagement

Pages/Visit5.5
Avg. Time (sec)89s
Bounce Rate41.1%

Traffic Sources Breakdown

Direct62.6%
Search25.7%
Referrals4.9%
Social4.6%
Paid2.1%
Email0.2%

Top Markets

US flag
United States93.6%
GB flag
United Kingdom1.2%
CA flag
Canada1.1%
IN flag
India0.6%
NL flag
Netherlands0.5%

Top SEO Keywords Driving Traffic

#158K
buffy
CPC: $2.72$5K
#22K
buffy comforter
CPC: $1.91$690
#31K
buffy sheets
CPC: $2.94$620
#41K
buffy duvet cover
CPC: $2.42$520
#5480
buffy bedding
CPC: $3.05$480
Meta Ads Library

Facebook & Instagram Ad Creatives

Discover 5 winning ad creatives running on Meta platforms (Facebook & Instagram). Analyze their messaging, targeting strategy, and creative angles.

Sleep Effortless with Buffy
View Full Details
FACEBOOK
Video

Sleep Effortless with Buffy

Made from Eucalyptus. Naturally soft and cool. Enjoy 25% off during our early Black Friday event.

Shop Now
Nov 2025View Details
Sleep Effortless with Buffy
View Full Details
FACEBOOK
Video

Sleep Effortless with Buffy

Heritage Florals meet Summer Eventwear. Shop now for 25% off.

Shop Now
Nov 2025View Details
Sleep Effortless with Buffy
View Full Details
FACEBOOK
Video

Sleep Effortless with Buffy

Enjoy 25% off during our early Black Friday event.

Shop Now
Nov 2025View Details
Sleep Effortless with Buffy
View Full Details
FACEBOOK
Video

Sleep Effortless with Buffy

Simply the fluffiest. Perfect for every wishlist. Enjoy 25% off during our early Black Friday event.

Shop Now
Nov 2025View Details
Sleep Effortless with Buffy
View Full Details
FACEBOOK
Video

Sleep Effortless with Buffy

Awarded Editor's Choice Luxury Sheets byHouse Beautiful.

Shop Now
Nov 2025View Details

38 More Winning Meta Ads

Access the complete Facebook & Instagram ad library with 43 total creatives. Get ad spend estimates, audience targeting data, creative performance scores, and full ad history timeline.

Meta Ad Spend
Monthly budget & cost estimates
Creative Analysis
Hook, angle & CTA breakdown
Audience Targeting
Demographics & interests data
Shopify Tech Stack

Shopify Apps & Technologies

Complete breakdown of Shopify apps, marketing tools, analytics platforms, and conversion optimization technologies powering this e-commerce store's operations.

Technology Stack

Core Technologies & Infrastructure

Showing 5 technologies3 more available

Cloudflare logo

Cloudflare

Security, reliability and speed everywhere, powered by an intelligent global network.

822.7K+ storesPopular choice
Cloudflare CDN logo

Cloudflare CDN

Protect and accelerate your websites, apps, and teams.

822.4K+ storesPopular choice
Arrive logo

Arrive

Arrive gives you accurate and timely updates on everything you order, across all online retailers.

804K+ storesPopular choice
Apple Pay logo

Apple Pay

Make contactless, secure purchases in stores, in apps, and on the web.

586.7K+ storesPopular choice
Shop Pay logo

Shop Pay

Shop Pay remembers your important details, so you can fill carts, not forms. And everything is encrypted so you can speed safely through checkout.

535.5K+ storesPopular choice
Marketing Stack

Shopify Apps & Marketing Tools

Showing 5 applications3 more available

Klaviyo: Email Marketing & SMS logo

Klaviyo: Email Marketing & SMS

Grow faster and more efficiently with email, sms, reviews and more. Powered by your customer data.

180.9K+ stores
4.7
by Klaviyo
Yotpo Product Reviews & UGC logo

Yotpo Product Reviews & UGC

Collect and display user-generated content (UGC) such as Ratings & Reviews to showcase social proof.

24.2K+ stores
4.8
by Yotpo
Triple Whale Analytics logo

Triple Whale Analytics

Triple Whale brings the metrics & attribution that matter most into one easy-to-use dashboard.

14.8K+ stores
4.1
by Triple Whale
Gorgias logo

Gorgias

Empowering brands to grow through AI-powered CX

13.2K+ stores
4.3
by Gorgias Inc.
Postscript SMS Marketing logo

Postscript SMS Marketing

Create and execute SMS programs to drive incremental revenue by engaging customers via text message

9.2K+ stores
4.8
by Postscript
Real-Time Store Intelligence

Complete E-commerce Intelligence

Unlock buffy.co's complete performance data: revenue estimates, traffic sources breakdown, Meta ads strategy, winning products, Shopify tech stack, and growth metrics. Everything you need to replicate their success.

Declining (-26.4% 90d)
Est. Monthly Revenue
$694,965
~$8,339,577/year
Monthly Visits
214.4K
587.6K pageviews
Active Ad Campaigns
43
43 total ads tracked
Product Catalog
44
Avg. price: $177

Traffic Sources

paid referrals2.1%
search25.7%
social4.6%
referrals4.9%
direct62.6%

Engagement Metrics

Bounce Rate41.1%
Pages/Visit5.5
Avg. Duration1 min

Top Markets

US93.6%
GB1.2%
CA1.1%
IN0.6%
NL0.5%

Store Details

LocationNew York
CountryUS
PlatformShopify
ThemeDawn
Store Age7 years
CurrencyUSD

Timeline

Store LaunchedDec 22, 2017
Last UpdatedOct 21, 2025
Ads Last SeenNov 14, 2025

Tech Stack (18)

AccessiblyAlia Popup: Email & SMS PopupsAmped: Email & SMS PopupsAwin ‑ Affiliate MarketingBlockify Fraud Country BlockerCheckout BlocksFairing Post Purchase SurveysGorgiasimpact.com Affiliate MarketingIntelligems: A/B TestingJustuno ‑ Email & SMS Pop upsKendall+6 more

Categories

/Home & Garden/Bed & Bath

Get Complete Store Intelligence & Updates

Monitor buffy.co's every move: new product launches, winning ad creatives, traffic spikes, pricing changes, and tech stack updates. Never miss a winning strategy. Get instant alerts + full historical data.

Real-Time AlertsInstant notifications
Full AnalyticsTraffic, revenue, ads
Product TrackingInventory & pricing
Similar Stores Discovery

Discover Similar Stores

See how BrandSearch identifies 6 stores similar to Buffy.co. Our AI analyzes products, audiences, and strategies to find perfect competitors.

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Mt. Airy Mattress

mtairymattress.com
Niche:
Home & Garden/Bed & Bath
Monthly traffic
431
Monthly revenue
$4K
Active Meta ads
1
Sign up to unlock full brand data
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Jonela

jonela.com
Niche:
Home & Garden/Bed & Bath
Monthly traffic
878
Monthly revenue
$8K
Sign up to unlock full brand data
Hush website screenshot
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Hush

fr.hush.ca
Niche:
Home & Garden/Bed & Bath
Monthly traffic
15.2K
Monthly revenue
CAD134K
Active Meta ads
1
Sign up to unlock full brand data
SHEEX website screenshot
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SHEEX

sheex.com
Niche:
Home & Garden
Monthly traffic
79.8K
Monthly revenue
$706K
Active Meta ads
69
Sign up to unlock full brand data
Lusome Sleep website screenshot
Preview Only

Lusome Sleep

lusome.com
Niche:
Apparel/Women's Clothing
Monthly traffic
4.4K
Monthly revenue
CAD39K
Active Meta ads
61
Sign up to unlock full brand data
BETTER SLEEP - Canada's Premium Weighted Blanket website screenshot
Preview Only

BETTER SLEEP - Canada's Premium Weighted Blanket

better-sleep.ca
Niche:
Home & Garden/Bed & Bath
Monthly traffic
8.7K
Monthly revenue
CAD77K
Sign up to unlock full brand data

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Frequently Asked Questions

Everything you need to know about buffy.co

Discover buffy.co's complete product catalog with 2 items on BrandSearch. Analyze their winning products, trending items, pricing strategies, product descriptions, and top sellers. See which products drive the most revenue and learn from their product selection strategy to find your own winning products for dropshipping or private label.

buffy.co receives approximately 214,379 monthly visitors. BrandSearch provides detailed traffic analytics including organic vs paid traffic sources, geographic distribution, bounce rates, session duration, and estimated monthly revenue ranges. Use these performance metrics to benchmark your own e-commerce store and set realistic growth targets.

Yes! BrandSearch reveals buffy.co's complete Meta advertising strategy including all Facebook ads, Instagram ads, and ad creatives. Analyze their ad copy, visual hooks, call-to-actions, targeting strategies, and promotional offers. Study their winning ad creatives to inspire your own Facebook and Instagram advertising campaigns and improve your ROAS (Return on Ad Spend).

BrandSearch reveals buffy.co's complete technology stack including all Shopify apps, theme, payment processors, email marketing tools, analytics platforms, and conversion optimization apps. See which apps they use for reviews, upsells, abandoned cart recovery, SEO, and social proof. Copy their winning tech stack to build a high-converting e-commerce store without trial and error.

BrandSearch provides full competitive intelligence on buffy.co: traffic sources (organic SEO, paid ads, social media, email), top SEO keywords driving traffic, geographic markets, customer demographics, advertising spend estimates, and growth trends. Identify gaps in their product range, find underserved niches, analyze their pricing strategy, and discover opportunities to differentiate your brand. Perfect for competitive analysis and market research.

BrandSearch helps you identify buffy.co's business model by analyzing their product catalog, supplier patterns, shipping locations, pricing margins, and product uniqueness. See if they're running a dropshipping operation, selling private label products, or manufacturing their own goods. Learn from their product sourcing and fulfillment strategies to optimize your own e-commerce operations.

Unlock deeper insights

Get full access to precise analytics, revenue data, and strategic insights that power winning ecommerce brands.

Exact visitor numbers & traffic sources
Complete product performance data
Full ad creatives & spend analysis
Detailed revenue & profit metrics
Similar stores discovery
Export data & custom reports
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