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Shopify Store Analysis 707 active Meta ads
First Day Life Inc. logo
US flag

First Day Life Inc.

firstday.com

Our mission is to support your family's health and happiness with real science and wholesome ingredients. Discover why First Day has become a daily essential for almost a million households.

Popularity: High
🚀Ad Activity: Very Active
Data: This Week
379.8K
Monthly traffic
$100
AOV (avg order)
2021
Store founded
+68.0%
Traffic growth
Follow them:FacebookInstagram

Live Store Preview

Real-time screenshot from firstday.com

53.0% bounce
1m 40s avg

Last updated: 10/21/2025

Store Traffic & Revenue

E-commerce Performance Metrics

Real-time Shopify store analytics: monthly traffic, revenue estimates, visitor behavior. Unlock detailed conversion data and profit margins with BrandSearch Premium.

379,785
Monthly Store Traffic
Growing
$1.9M - $3.4M
Monthly Revenue
Estimated Range
53.0%
Bounce Rate
Real Data
1m 40s
Avg. Session
Real Data

Get Precise Traffic Data

These are estimated values based on public data. Access exact visitor counts, real bounce rates, detailed geographic breakdowns, and traffic source analysis.

Exact Numbers
Real visitor counts
Traffic Sources
Organic, paid, social breakdown
Geographic Data
Country & city-level insights
Bestselling Products

Winning Products & Bestsellers

Top 6 trending products from this Shopify store. Discover what's driving revenue and customer demand.

$39USD

The "No Junk"™ Kids’ Multi

Fight the effects of hidden hunger - with 21 organic superfoods & just 2 delicious gummies a day!

In stock
View Performance
$39USD

The "No Junk"™ Women’s Multi

Scientifically designed to help combat fatigue and exhaustion, formulated with the nutrients your body needs to stay energized. 30 day supply for women ages 18 +.

In stock
View Performance
$39USD

The "No Junk"™ Teens’ Multi

Designed by experts to support daily development for teens ages 13+. A unique organic fruit and veggie blend, plus 12 key nutrients. 30 day supply.

In stock
View Performance
$39USD

Kids’ Nighttime Reset Calming Magnesium

Tired of bedtime battles? Meet the magnesium gummy that’s giving kids restful sleep, calmer moods, and mind and body relaxation. Made with calming ingredients and no melatonin hormones in a delicious strawberry flavor.

In stock
View Performance
$39USD

The "No Junk"™ Men’s Multi

Scientifically designed to help fill nutritional gaps for modern men with clean ingredients in a tasty daily gummy. 30 day supply for men ages 18+.

In stock
View Performance
$39USD

Teens’ Nighttime Reset Calming Magnesium

Is your teen up all night and tired all day? Meet the magnesium gummy that’s helping teens wind down before bed, sleep better at night, feel calmer at school, and stay energized throughout the day. Made with calming ingredients and no melatonin hormones in a delicious passion fruit guava flavor.

In stock
View Performance

31 More Winning Products to Discover

Access the complete product catalog with revenue estimates, sales velocity, profit margins, and trending status for every item. See which products drive the most revenue.

Product Revenue
Individual product earnings & AOV
Sales Velocity
Units sold & stock status
Trending Analysis
Identify hot sellers & dropshipping winners
Audience & Traffic Intelligence

Traffic Sources & Audience Demographics

Analyze organic vs paid traffic, top SEO keywords, geographic audience distribution, and user engagement metrics. See where customers come from and how they interact with the store.

Traffic

Last 12 months

380K

monthly visits

1M+47.7%
3M-20.1%
6M-61.3%
Nov 2024398KVISITSDec 2024258KVISITSJan 2025889KVISITSFeb 20251.5MVISITSMar 2025980KVISITSApr 2025922KVISITSMay 2025494KVISITSJun 2025475KVISITSJul 2025379KVISITSAug 2025257KVISITSSep 2025380KVISITS
NovAprSep

Engagement

Pages/Visit2.4
Avg. Time (sec)100s
Bounce Rate53.0%

Traffic Sources Breakdown

(Organic, Paid, Social)
Direct56.6%
Search27.5%
Social9.0%
Referrals5.5%
Paid1.3%
Email0.2%

Top Markets

US flag
United States62.2%
CA flag
Canada9.2%
VN flag
Vietnam3.1%
IN flag
India2.5%
GB flag
United Kingdom2.5%

Top SEO Keywords Driving Traffic

#18K searches
first day
CPC: $1.13$3K
#21K searches
firstday
CPC: $1.60$770
#31K searches
first day vitamins
CPC: $1.78$710
#4950 searches
first day supplements
CPC: $1.69$440
#5240 searches
first day multivitamin
CPC: $2.07$200
Meta Ads Library

Facebook & Instagram Ad Creatives

Discover 5 winning ad creatives running on Meta platforms (Facebook & Instagram). Analyze their messaging, targeting strategy, and creative angles.

More than 800k parents approve
View Full Details
FACEBOOK
Video

More than 800k parents approve

“I stress about my kids’ diets – they live on mac-n-cheese and dino nuggets. So I was so happy to find these vitamins! My kids actually enjoy them. They taste great and have clean ingredients.” VERIFIED BUYER - SARAH K. ⭐⭐⭐⭐⭐ Moms nationwide are discovering that First Day is exactly what their toddlers need – for developing brains and growing bodies! Toddlers’ Daily Kickstart is made with: 🍓 10 critical nutrients 🥬 21 organic superfood blend 🧠 Choline, the critical nutrient for brain development ❌ ZERO junk – no artificial dyes, flavors, or sweeteners All in JUST 2 gummies! 🏆 First Day was also tested for 200+ heavy metals, toxins, and pesticides, and… Awarded the Clean Label Project Purity Award! I can relate - that was my life...Every...Single...Day. Until I found this 👇 After some research, I found out that SO many of the common "parenting frustrations" are tied to one issue: Nutritional deficiencies! Click to learn how this simple switch put an end to my teen's moody attitude.

Learn more
Oct 2025View Details
The hidden cause of my teen's moodiness…
View Full Details
FACEBOOK
Video

The hidden cause of my teen's moodiness…

Trouble sleeping...irritable attitude...dragging your moody teen out the door for school every morning...sound familiar? I can relate - that was my life...Every...Single...Day. Until I found this 👇 After some research, I found out that SO many of the common "parenting frustrations" are tied to one issue: Nutritional deficiencies! Click to learn how this simple switch put an end to my teen's moody attitude.

Learn More
Oct 2025View Details
The hidden cause of my kid’s outbursts…
View Full Details
FACEBOOK
Video

The hidden cause of my kid’s outbursts…

Trouble sleeping...picky eating...fighting to get out the door for school and crying over breakfast...sound familiar? I can relate - that was my life...Every...Single...Day. Until I found this 👇 After some research, I found out that SO many of the common "parenting frustrations" are tied to one issue: Nutritional deficiencies! Did you know that over 70% of American kids are deficient in Vitamin D? I didn't either.... But those “ferocious fours” and “growing pains” are actually signs of bigger issues - and you don’t need to live with them. I don't anymore!!! Click to learn how this simple switch put an end to my kid's nightmare bedtimes.

Learn more
Oct 2025View Details
The hidden cause of my kid’s outbursts…
View Full Details
FACEBOOK
Video

The hidden cause of my kid’s outbursts…

Trouble sleeping...picky eating...fighting to get out the door for school and crying over breakfast...sound familiar? I can relate - that was my life...Every...Single...Day. Until I found this 👇 After some research, I found out that SO many of the common "parenting frustrations" are tied to one issue: Nutritional deficiencies! Did you know that over 70% of American kids are deficient in Vitamin D? I didn't either.... But those “ferocious fours” and “growing pains” are actually signs of bigger issues - and you don’t need to live with them. I don't anymore!!! Click to learn how this simple switch put an end to my kid's nightmare bedtimes.

Learn more
Oct 2025View Details
The hidden cause of my kid’s outbursts…
View Full Details
FACEBOOK
Video

The hidden cause of my kid’s outbursts…

Trouble sleeping...picky eating...fighting to get out the door for school and crying over breakfast...sound familiar? I can relate - that was my life...Every...Single...Day. Until I found this 👇 After some research, I found out that SO many of the common "parenting frustrations" are tied to one issue: Nutritional deficiencies! Did you know that over 70% of American kids are deficient in Vitamin D? I didn't either.... But those “ferocious fours” and “growing pains” are actually signs of bigger issues - and you don’t need to live with them. I don't anymore!!! Click to learn how this simple switch put an end to my kid's nightmare bedtimes.

Learn more
Oct 2025View Details

726 More Winning Meta Ads

Access the complete Facebook & Instagram ad library with 731 total creatives. Get ad spend estimates, audience targeting data, creative performance scores, and full ad history timeline.

Meta Ad Spend
Monthly budget & cost estimates
Creative Analysis
Hook, angle & CTA breakdown
Audience Targeting
Demographics & interests data
Shopify Tech Stack

Shopify Apps & Technologies

Complete breakdown of Shopify apps, marketing tools, analytics platforms, and conversion optimization technologies powering this e-commerce store's operations.

Technology Stack

Core Technologies & Infrastructure

Showing 5 technologies3 more available

Cloudflare logo

Cloudflare

Security, reliability and speed everywhere, powered by an intelligent global network.

822.7K+ storesPopular choice
Cloudflare CDN logo

Cloudflare CDN

Protect and accelerate your websites, apps, and teams.

822.4K+ storesPopular choice
Arrive logo

Arrive

Arrive gives you accurate and timely updates on everything you order, across all online retailers.

804K+ storesPopular choice
Apple Pay logo

Apple Pay

Make contactless, secure purchases in stores, in apps, and on the web.

586.7K+ storesPopular choice
Shop Pay logo

Shop Pay

Shop Pay remembers your important details, so you can fill carts, not forms. And everything is encrypted so you can speed safely through checkout.

535.5K+ storesPopular choice
Marketing Stack

Shopify Apps & Marketing Tools

Showing 5 applications3 more available

Klaviyo: Email Marketing & SMS logo

Klaviyo: Email Marketing & SMS

Grow faster and more efficiently with email, sms, reviews and more. Powered by your customer data.

180.9K+ stores
4.7
by Klaviyo
Judge.me Product Reviews App logo

Judge.me Product Reviews App

Easily collect and display unlimited product reviews and ratings. Use social proof to grow sales.

159.5K+ stores
5
by Judge.me
Smile: Loyalty Rewards Program logo

Smile: Loyalty Rewards Program

Create your own loyalty and rewards program to turn first-time customers into forever customers

34.3K+ stores
4.8
by Smile.io
Simprosys Google Shopping Feed logo

Simprosys Google Shopping Feed

Submits Product Feed for Google Shopping, Microsoft, Facebook & Pinterest. Manages PMAX Campaigns.

27.2K+ stores
4.9
by Simprosys InfoMedia
Shogun ‑ Landing Page Builder logo

Shogun ‑ Landing Page Builder

Easy to use visual page editor to design blog posts, product pages, landing pages & theme sections

25.6K+ stores
4.7
by Shogun Labs, Inc.
Real-Time Store Intelligence

Complete E-commerce Intelligence

Unlock firstday.com's complete performance data: revenue estimates, traffic sources breakdown, Meta ads strategy, winning products, Shopify tech stack, and growth metrics. Everything you need to replicate their success.

Growing Fast (+47.7% 90d)
Est. Monthly Revenue
$982,359
~$11,788,311/year
Monthly Visits
379.8K
830.6K pageviews
Active Ad Campaigns
707
731 total ads tracked
Product Catalog
78
Avg. price: $100

Traffic Sources

paid referrals1.3%
search27.5%
social9.0%
referrals5.5%
direct56.6%

Engagement Metrics

Bounce Rate53.0%
Pages/Visit2.4
Avg. Duration2 min

Top Markets

US62.2%
CA9.2%
VN3.1%
IN2.5%
GB2.5%

Store Details

LocationAustin
CountryUS
PlatformShopify
ThemeBe Yours
Store Age4 years
CurrencyUSD

Timeline

Store LaunchedOct 15, 2021
Last UpdatedOct 21, 2025
Ads Last SeenOct 22, 2025

Tech Stack (25)

Replo Landing Page BuilderAttentive: SMS + MMS MarketingCartBot: Gift with purchaseT Lab ‑ AI Language TranslateConvertFlow: Landing PagesDisco Post Purchase Ad NetworkBlotout EdgeTagGOAFFPRO ‑ Affiliate MarketingSimprosys Google Shopping FeedGrommet: Launch Your ProductGorgiasJudge.me Product Reviews App+13 more

Categories

/Health/Nutrition/Vitamins & Supplements
Unlock Full Access

Get Complete Store Intelligence & Updates

Monitor firstday.com's every move: new product launches, winning ad creatives, traffic spikes, pricing changes, and tech stack updates. Never miss a winning strategy. Get instant alerts + full historical data.

Real-Time AlertsInstant notifications
Full AnalyticsTraffic, revenue, ads
Product TrackingInventory & pricing
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FAQ

Frequently Asked Questions

Everything you need to know about firstday.com

Discover firstday.com's complete product catalog with 37 items on BrandSearch. Analyze their winning products, trending items, pricing strategies, product descriptions, and top sellers. See which products drive the most revenue and learn from their product selection strategy to find your own winning products for dropshipping or private label.

firstday.com receives approximately 379,785 monthly visitors. BrandSearch provides detailed traffic analytics including organic vs paid traffic sources, geographic distribution, bounce rates, session duration, and estimated monthly revenue ranges. Use these performance metrics to benchmark your own e-commerce store and set realistic growth targets.

Yes! BrandSearch reveals firstday.com's complete Meta advertising strategy including all Facebook ads, Instagram ads, and ad creatives. Analyze their ad copy, visual hooks, call-to-actions, targeting strategies, and promotional offers. Study their winning ad creatives to inspire your own Facebook and Instagram advertising campaigns and improve your ROAS (Return on Ad Spend).

BrandSearch reveals firstday.com's complete technology stack including all Shopify apps, theme, payment processors, email marketing tools, analytics platforms, and conversion optimization apps. See which apps they use for reviews, upsells, abandoned cart recovery, SEO, and social proof. Copy their winning tech stack to build a high-converting e-commerce store without trial and error.

BrandSearch provides full competitive intelligence on firstday.com: traffic sources (organic SEO, paid ads, social media, email), top SEO keywords driving traffic, geographic markets, customer demographics, advertising spend estimates, and growth trends. Identify gaps in their product range, find underserved niches, analyze their pricing strategy, and discover opportunities to differentiate your brand. Perfect for competitive analysis and market research.

BrandSearch helps you identify firstday.com's business model by analyzing their product catalog, supplier patterns, shipping locations, pricing margins, and product uniqueness. See if they're running a dropshipping operation, selling private label products, or manufacturing their own goods. Learn from their product sourcing and fulfillment strategies to optimize your own e-commerce operations.

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