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Shopify Store Analysis 262 active Meta ads

European style organic baby formula that meets the U.S. FDA's nutritional requirements. Bobbie is the only female-founded and mom-led baby formula company in the U.S.

Popularity: High
🚀Ad Activity: Very Active
Data: This Week
311.0K
Monthly traffic
$103
AOV (avg order)
2019
Store founded
+53.1%
Traffic growth

Live Store Preview

Real-time screenshot from hibobbie.com

41.0% bounce
1m 53s avg

Last updated: 10/21/2025

Store Traffic & Revenue

E-commerce Performance Metrics

Real-time Shopify store analytics: monthly traffic, revenue estimates, visitor behavior. Unlock detailed conversion data and profit margins with BrandSearch Premium.

310,971
Monthly Store Traffic
Growing
$1.5M - $2.8M
Monthly Revenue
Estimated Range
41.0%
Bounce Rate
Real Data
1m 53s
Avg. Session
Real Data

Get Precise Traffic Data

These are estimated values based on public data. Access exact visitor counts, real bounce rates, detailed geographic breakdowns, and traffic source analysis.

Exact Numbers
Real visitor counts
Traffic Sources
Organic, paid, social breakdown
Geographic Data
Country & city-level insights
Bestselling Products

Winning Products & Bestsellers

Top 6 trending products from this Shopify store. Discover what's driving revenue and customer demand.

Organic Infant Formula
#1 Bestseller
5 variants
$25USD

Organic Infant Formula

Bobbie Organic Infant Formula is a USDA Organic, European-style formula manufactured in the U.S. with the same protein ratio as breast milk to support healthy, comfortable digestion. Clean Label Project certified and made without palm oil, palm olein oil, soy allergens, or alternative sugars. Suitability: Complete infant nutrition—from newborn to year one.

In stock
5 options
View Performance
Organic Gentle® Infant Formula
#2 Bestseller
5 variants
$30USD

Organic Gentle® Infant Formula

Bobbie Organic Gentle Infant Formula is the closest gentle** formula to breast milk. Our first-of-its-kind organic baby formula is designed for sensitive tummies—made with 100% partially hydrolyzed whey protein to ease fussiness, gas, and crying. Clean Label Project certified and made without palm oil, palm olein oil, soy allergens, or alternative sugars. Suitability: Complete nutrition for sensitive tummies—from newborn to year one. **Due to having lactose instead of corn-based sweeteners, among gentle formulas with 100% partially hydrolyzed protein

In stock
5 options
View Performance
Organic Whole Milk Infant Formula
#3 Bestseller
5 variants
$28USD

Organic Whole Milk Infant Formula

Bobbie Organic Whole Milk Infant Formula is the first and only American-manufactured, USDA Organic whole milk infant formula and our closest to breast milk yet. Made with premium milk fat and less added oils to support softer stools and DHA, Choline, and naturally-occurring MFGM from organic whole milk to support brain development. Clean Label Project certified and made without palm oil, palm olein oil, soy allergens, or alternative sugar. Suitability: Complete infant nutrition—from newborn to year one.

In stock
5 options
View Performance
Grass-fed Whole Milk Infant Formula
#4 Bestseller
5 variants
$23USD

Grass-fed Whole Milk Infant Formula

Bobbie Whole Milk Infant Formula is made with whole milk—delivering more natural milk fat and less oils. Made with a breast milk-inspired fat blend to support softer stools and DHA, Choline, and naturally-occurring MFGM from whole milk to support brain development. Clean Label Project certified and made without palm oil, palm olein oil, soy allergens, or alternative sugars. Suitability: Complete infant nutrition–from newborn to year one.

In stock
5 options
View Performance
$18USD

Organic Vitamin D Drops

Give your baby a boost with just three drops (400 IU) daily of our USDA Organic Vitamin D infant supplement to support strong teeth and bones, as well as healthy immune system development.*

In stock
View Performance
$26USD

Organic Probiotic Drops

Colic, meet calm. †‡ Help reduce baby's tears and support a calm belly with just five daily drops of our USDA Organic Probiotic, which contains 1 billion CFU of a clinically-studied probiotic blend. *

In stock
View Performance

11 More Winning Products to Discover

Access the complete product catalog with revenue estimates, sales velocity, profit margins, and trending status for every item. See which products drive the most revenue.

Product Revenue
Individual product earnings & AOV
Sales Velocity
Units sold & stock status
Trending Analysis
Identify hot sellers & dropshipping winners
Audience & Traffic Intelligence

Traffic Sources & Audience Demographics

Analyze organic vs paid traffic, top SEO keywords, geographic audience distribution, and user engagement metrics. See where customers come from and how they interact with the store.

Traffic

Last 12 months

311K

monthly visits

1M-26.7%
3M+5.4%
6M-8.0%
Nov 2024206KVISITSDec 2024256KVISITSJan 20251.8MVISITSFeb 2025878KVISITSMar 2025338KVISITSApr 2025231KVISITSMay 2025290KVISITSJun 2025295KVISITSJul 2025354KVISITSAug 2025424KVISITSSep 2025311KVISITS
NovAprSep

Engagement

Pages/Visit3.7
Avg. Time (sec)113s
Bounce Rate41.0%

Traffic Sources Breakdown

(Organic, Paid, Social)
Direct60.3%
Search30.1%
Referrals4.8%
Social3.2%
Paid1.4%
Email0.2%

Top Markets

US flag
United States88.3%
GB flag
United Kingdom1.6%
VN flag
Vietnam1.3%
IN flag
India1.2%
BR flag
Brazil1.0%

Top SEO Keywords Driving Traffic

#116K searches
bobbie
CPC: $1.06$8K
#27K searches
bobbie formula
CPC: $1.38$3K
#31K searches
bobbie baby formula
CPC: $0.00$790
#41K searches
bobbi formula
CPC: $1.32$680
#52K searches
bobbie organic infant formula
CPC: $1.36$480
Meta Ads Library

Facebook & Instagram Ad Creatives

Discover 5 winning ad creatives running on Meta platforms (Facebook & Instagram). Analyze their messaging, targeting strategy, and creative angles.

An award-winning formula for an award-winning actress 💁🏼‍♀️

First-time mom @carmenaub is proud to be a Bobbie Mom because it means being a part of something bigger — we’re not just feeding babies, we’re feeding a movement.

Una fórmula premiada, para una actriz premiada. 💁🏼‍♀️

Nuestra mamá primeriza @carmenaub está orgullosa de ser una Bobbie Mom, por qué eso significa ser parte de algo más grande: no solo alimentamos bebés, alimentamos un movimiento
View Full Details
INSTAGRAM
Video

An award-winning formula for an award-winning actress 💁🏼‍♀️ First-time mom @carmenaub is proud to be a Bobbie Mom because it means being a part of something bigger — we’re not just feeding babies, we’re feeding a movement. Una fórmula premiada, para una actriz premiada. 💁🏼‍♀️ Nuestra mamá primeriza @carmenaub está orgullosa de ser una Bobbie Mom, por qué eso significa ser parte de algo más grande: no solo alimentamos bebés, alimentamos un movimiento

Visit Instagram profile
Oct 2025View Details
I am truly so grateful to be a part of this @bobbie ft. The iconic @iamcardib 🥳🍼 I feel so proud to partner with Bobbie to advocate for paid family leave and safer births for women across America. Please join me in getting loud about these issues by calling @bobbie Chief Confidence Officer, @iamcardib at 1-732-QQ-CARDI or visiting the link in my bio!#BobbieDad #BobieFormula #Lgbtqia #lgbt #dads #equality #feedingjourney
View Full Details
FACEBOOK
Video

I am truly so grateful to be a part of this @bobbie ft. The iconic @iamcardib 🥳🍼 I feel so proud to partner with Bobbie to advocate for paid family leave and safer births for women across America. Please join me in getting loud about these issues by calling @bobbie Chief Confidence Officer, @iamcardib at 1-732-QQ-CARDI or visiting the link in my bio!#BobbieDad #BobieFormula #Lgbtqia #lgbt #dads #equality #feedingjourney

Shop now
Oct 2025View Details
I am truly so grateful to be a part of this @bobbie ft. The iconic @iamcardib 🥳🍼 I feel so proud to partner with Bobbie to advocate for paid family leave and safer births for women across America. Please join me in getting loud about these issues by calling @bobbie Chief Confidence Officer, @iamcardib at 1-732-QQ-CARDI or visiting the link in my bio!#BobbieDad #BobieFormula #Lgbtqia #lgbt #dads #equality #feedingjourney
View Full Details
FACEBOOK
Video

I am truly so grateful to be a part of this @bobbie ft. The iconic @iamcardib 🥳🍼 I feel so proud to partner with Bobbie to advocate for paid family leave and safer births for women across America. Please join me in getting loud about these issues by calling @bobbie Chief Confidence Officer, @iamcardib at 1-732-QQ-CARDI or visiting the link in my bio!#BobbieDad #BobieFormula #Lgbtqia #lgbt #dads #equality #feedingjourney

Shop now
Oct 2025View Details
Buy a can, get one on Cardi 🍼
View Full Details
FACEBOOK
Video

Buy a can, get one on Cardi 🍼

Meet our new Chief Confidence Officer, Cardi Bobbie—here to hype up every feeding journey—unapologetically. Real, fabulous, and ready to help you feed with confidence, okkurr? Join Bobbie with a free can on her. 💅🏽

Shop now
Oct 2025View Details
Buy a can, get one on Cardi 🍼
View Full Details
FACEBOOK
Video

Buy a can, get one on Cardi 🍼

Meet our new Chief Confidence Officer, Cardi Bobbie—here to hype up every feeding journey—unapologetically. Real, fabulous, and ready to help you feed with confidence, okkurr? Join Bobbie with a free can on her. 💅🏽

Shop now
Oct 2025View Details

269 More Winning Meta Ads

Access the complete Facebook & Instagram ad library with 274 total creatives. Get ad spend estimates, audience targeting data, creative performance scores, and full ad history timeline.

Meta Ad Spend
Monthly budget & cost estimates
Creative Analysis
Hook, angle & CTA breakdown
Audience Targeting
Demographics & interests data
Shopify Tech Stack

Shopify Apps & Technologies

Complete breakdown of Shopify apps, marketing tools, analytics platforms, and conversion optimization technologies powering this e-commerce store's operations.

Technology Stack

Core Technologies & Infrastructure

Showing 5 technologies3 more available

Cloudflare logo

Cloudflare

Security, reliability and speed everywhere, powered by an intelligent global network.

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Cloudflare CDN

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Arrive logo

Arrive

Arrive gives you accurate and timely updates on everything you order, across all online retailers.

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Apple Pay logo

Apple Pay

Make contactless, secure purchases in stores, in apps, and on the web.

586.7K+ storesPopular choice
Shop Pay logo

Shop Pay

Shop Pay remembers your important details, so you can fill carts, not forms. And everything is encrypted so you can speed safely through checkout.

535.5K+ storesPopular choice
Marketing Stack

Shopify Apps & Marketing Tools

Showing 5 applications3 more available

Klaviyo: Email Marketing & SMS logo

Klaviyo: Email Marketing & SMS

Grow faster and more efficiently with email, sms, reviews and more. Powered by your customer data.

180.9K+ stores
4.7
by Klaviyo
Yotpo Product Reviews & UGC logo

Yotpo Product Reviews & UGC

Collect and display user-generated content (UGC) such as Ratings & Reviews to showcase social proof.

24.2K+ stores
4.8
by Yotpo
Recharge Subscriptions logo

Recharge Subscriptions

Your all-in-one solution for subscription growth & retention

23K+ stores
4.6
by Recharge
Consentmo GDPR Compliance logo

Consentmo GDPR Compliance

The first built for the platform GDPR app that is Google Certified, TCF Compliant and GCM V2 ready

20.8K+ stores
4.9
by Consentmo
Powerful Contact Form Builder logo

Powerful Contact Form Builder

Build your contact us form or custom form without any technical knowledge required

20K+ stores
4.9
by PowerfulForm.com
Real-Time Store Intelligence

Complete E-commerce Intelligence

Unlock www.hibobbie.com's complete performance data: revenue estimates, traffic sources breakdown, Meta ads strategy, winning products, Shopify tech stack, and growth metrics. Everything you need to replicate their success.

Declining (-26.7% 90d)
Est. Monthly Revenue
$2,588,870
~$31,066,437/year
Monthly Visits
311.0K
2.6M pageviews
Active Ad Campaigns
262
274 total ads tracked
Product Catalog
90
Avg. price: $103

Traffic Sources

paid referrals1.4%
search30.1%
social3.2%
referrals4.8%
direct60.3%

Engagement Metrics

Bounce Rate41.0%
Pages/Visit3.7
Avg. Duration2 min

Top Markets

US88.3%
GB1.6%
VN1.3%
IN1.2%
BR1.0%

Store Details

LocationHeath
CountryUS
PlatformShopify
ThemeBobbie Redesign
Store Age6 years
CurrencyUSD

Timeline

Store LaunchedMay 17, 2019
Last UpdatedOct 21, 2025
Ads Last SeenOct 23, 2025

Tech Stack (26)

AccessiblyAddress Validator PlusAfterSell Post Purchase UpsellAlia Popup: Email & SMS PopupsAttentive: SMS + MMS MarketingCheckout BlocksCorsoShop for Good Donation AppDataships Marketing ConsentFirework Shoppable Video & UGCPowerful Contact Form BuilderMAG: Form Builder+14 more

Categories

/Food & Drink/Food
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Real-Time AlertsInstant notifications
Full AnalyticsTraffic, revenue, ads
Product TrackingInventory & pricing
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FAQ

Frequently Asked Questions

Everything you need to know about www.hibobbie.com

Discover www.hibobbie.com's complete product catalog with 17 items on BrandSearch. Analyze their winning products, trending items, pricing strategies, product descriptions, and top sellers. See which products drive the most revenue and learn from their product selection strategy to find your own winning products for dropshipping or private label.

www.hibobbie.com receives approximately 310,971 monthly visitors. BrandSearch provides detailed traffic analytics including organic vs paid traffic sources, geographic distribution, bounce rates, session duration, and estimated monthly revenue ranges. Use these performance metrics to benchmark your own e-commerce store and set realistic growth targets.

Yes! BrandSearch reveals www.hibobbie.com's complete Meta advertising strategy including all Facebook ads, Instagram ads, and ad creatives. Analyze their ad copy, visual hooks, call-to-actions, targeting strategies, and promotional offers. Study their winning ad creatives to inspire your own Facebook and Instagram advertising campaigns and improve your ROAS (Return on Ad Spend).

BrandSearch reveals www.hibobbie.com's complete technology stack including all Shopify apps, theme, payment processors, email marketing tools, analytics platforms, and conversion optimization apps. See which apps they use for reviews, upsells, abandoned cart recovery, SEO, and social proof. Copy their winning tech stack to build a high-converting e-commerce store without trial and error.

BrandSearch provides full competitive intelligence on www.hibobbie.com: traffic sources (organic SEO, paid ads, social media, email), top SEO keywords driving traffic, geographic markets, customer demographics, advertising spend estimates, and growth trends. Identify gaps in their product range, find underserved niches, analyze their pricing strategy, and discover opportunities to differentiate your brand. Perfect for competitive analysis and market research.

BrandSearch helps you identify www.hibobbie.com's business model by analyzing their product catalog, supplier patterns, shipping locations, pricing margins, and product uniqueness. See if they're running a dropshipping operation, selling private label products, or manufacturing their own goods. Learn from their product sourcing and fulfillment strategies to optimize your own e-commerce operations.

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