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Hourglass Cosmetics logo
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Hourglass Cosmetics

hourglasscosmetics.com

Hourglass, the cruelty free beauty brand, is known for its innovation and commitment to reinventing luxury cosmetics. Complexion, color and skincare are crafted to be undetectably transformative while effortless to apply.

Popularity: High
🚀Ad Activity: Very Active
Data: This Week
475.8K
Monthly traffic
$48
AOV (avg order)
2019
Store founded
-3.8%
Traffic growth

Live Store Preview

Real-time screenshot from hourglasscosmetics.com

47.5% bounce
1m 18s avg

Last updated: 10/21/2025

Store Traffic & Revenue

E-commerce Performance Metrics

Real-time Shopify store analytics: monthly traffic, revenue estimates, visitor behavior. Unlock detailed conversion data and profit margins with BrandSearch Premium.

475,773
Monthly Store Traffic
Declining
$2.3M - $4.2M
Monthly Revenue
Estimated Range
47.5%
Bounce Rate
Real Data
1m 18s
Avg. Session
Real Data

Get Precise Traffic Data

These are estimated values based on public data. Access exact visitor counts, real bounce rates, detailed geographic breakdowns, and traffic source analysis.

Exact Numbers
Real visitor counts
Traffic Sources
Organic, paid, social breakdown
Geographic Data
Country & city-level insights
Bestselling Products

Winning Products & Bestsellers

Top 6 trending products from this Shopify store. Discover what's driving revenue and customer demand.

Vanish™ Airbrush Concealer
#1 Bestseller
64 variants
$38USD

Vanish™ Airbrush Concealer

A full coverage, weightless, waterproof concealer with innovative microspherical powders that blur and brighten for up to 16 hours of instant skin perfection. This crease-resistant, light-reflecting liquid concealer blends seamlessly into skin and diffuses the look of pores and fine lines. The highly pigmented formula evens skin tone to conceal dark circles, blemishes and other imperfections for a smooth, natural, airbrushed finish. It includes a custom applicator that provides the perfect amount of product for all-over coverage. To find your perfect shade of Vanish Airbrush Concealer , take our Shade Finder Quiz . To find the right concealer shade for your skin tone, view our Concealer Shade Guide . Free exchanges and returns on Vanish Airbrush Concealer within 30 days of purchase.

In stock
64 options
View Performance
Phantom Volumizing Glossy Balm
#2 Bestseller
20 variants
$38USD

Phantom Volumizing Glossy Balm

This innovative 3-in-1 hybrid hydrates like a lip balm, plumps for fuller-looking lips, and delivers the high-shine finish of a lip gloss. The breakthrough formula is infused with our Conditioning Complex for lips that instantly look softer and smoother while feeling nourished and replenished all day. It glides smoothly onto lips for full-bodied color and comfortable wear without feeling sticky or tacky. Available in a curated collection of 20 shades and packaged in a sleek twist-up pen for effortless application and precision. Customize your shades with our exclusive Sculpt & Gloss Duo. This set combines our bestselling Phantom Volumizing Glossy Balm and new Shape & Sculpt Lip Liner (in your shades of choice). Size: 0.05 OZ / 1.7 G

In stock
20 options
View Performance
Vanish™ Seamless Finish Foundation Stick
#3 Bestseller
33 variants
$49USD

Vanish™ Seamless Finish Foundation Stick

A revolutionary foundation stick with the coverage of a concealer, the fluidity of a liquid, and the weightlessness of a powder in a longwearing waterproof formula for undetectable full coverage. The unprecedented concentration of pigment in this foundation provides maximum coverage with minimum product, concealing all discoloration and imperfections for flawless skin with a seamless finish. Winner of "Best Foundation" InStyle 2017 Reader's Choice Awards. To find your perfect shade of Vanish Seamless Finish Foundation Stick, take our Shade Finder Quiz .

In stock
33 options
View Performance
Ambient™ Lighting Blush
#4 Bestseller
8 variants
$48USD

Ambient™ Lighting Blush

Discover a new way to blush: This groundbreaking hybrid combines the customized lighting effects of Ambient Lighting Powder with a spectrum of breathtakingly modern hues. The result is seamless, soft-focus and multidimensional color. Size: .15 OZ / 4.2 G AVAILABLE IN 8 SHADES : • AT NIGHT - brick red • SUBLIME FLUSH - soft pink fused with lilac • DIFFUSED HEAT - vibrant poppy • DIM INFUSION - subdued coral • ETHEREAL GLOW - cool pink • LUMINOUS FLUSH - champagne rose • MOOD EXPOSURE - soft plum

In stock
8 options
View Performance
Veil Hydrating Skin Tint
#5 Bestseller
18 variants
$49USD

Veil Hydrating Skin Tint

A lightweight skin tint that instantly boosts skin’s moisture levels by 52% and provides all-day hydration for a dewy, healthy-looking glow . This formula melts instantly into skin, providing comfortable all-day wear and a sheer veil of coverage to diffuse imperfections and even skin tone, while visibly plumping and smoothing the complexion. It’s formulated with 9 4 % naturally - derived ingredients including hyaluronic acid to deeply hydrate and enhance skin’s radiance. Also infused with plant-based squalane , meadowfoam seed oil, and a rambutan blend , t he formula instantly makes skin look and feel smoother while providing continuous nourishment throughout the day. To find your perfect shade of Veil Hydrating Skin Tint, take our Shade Finder Quiz . We offer f ree exchanges and returns on Veil Hydrating Skin Tint within 45 days of purchase. Size: 1.1 FL OZ/ 35 mL

In stock
18 options
View Performance
Ambient Lighting Edit - Unlocked
#6 Bestseller
3 variants
$94USD

Ambient Lighting Edit - Unlocked

Our highly anticipated Ambient Lighting Edit Unlocked palettes return, featuring new & limited-edition artwork and new or best-selling Ambient Lighting shades to create your perfect flush and lit-from-within glow.⁣ ⁣ The limited-edition packaging features unique artwork by Ukrainian tattoo artist Sasha Unisex, who draws inspiration from nature and animals and is known for transforming her bold, geometric watercolor paintings into tattoos.⁣ ⁣ Each palette includes best-selling or new shades of finishing powder, bronzer, blush and highlighter, to diffuse, enhance, and add glow to the complexion. Utilizing our groundbreaking Photoluminescent Technology, the powders filter out harsh light and enhance skin in any type of light. The shades can be used individually or layered together for a multidimensional, soft-glow finish. ⁣ ARTWORKS: DEER: Featuring exclusive deer artwork in Sasha’s signature watercolor style, this palette includes one bestselling finishing powder, highlighter, and bronzer, as well as three new shades of blush and finishing powder to diffuse, enhance, and add glow to the complexion.⁣ SWAN: Featuring exclusive swan artwork in Sasha’s signature watercolor style, this face palette includes a bestselling finishing powder and bronzer, and four new shades of blush and highlighter to diffuse, enhance, and add glow to the complexion.⁣ FOX: Featuring exclusive fox artwork in Sasha’s signature watercolor style, this palette includes one bestselling blush and five new shades of finishing powder, blush, bronzer, and highlighter to diffuse, enhance, and add glow to the complexion.⁣ ⁣ Hourglass will donate 5% of profits from this collection to the Nonhuman Rights Project, a U.S. organization working to secure fundamental rights for animals.

In stock
3 options
View Performance

7 More Winning Products to Discover

Access the complete product catalog with revenue estimates, sales velocity, profit margins, and trending status for every item. See which products drive the most revenue.

Product Revenue
Individual product earnings & AOV
Sales Velocity
Units sold & stock status
Trending Analysis
Identify hot sellers & dropshipping winners
Audience & Traffic Intelligence

Traffic Sources & Audience Demographics

Analyze organic vs paid traffic, top SEO keywords, geographic audience distribution, and user engagement metrics. See where customers come from and how they interact with the store.

Traffic

Last 12 months

476K

monthly visits

1M+2.0%
3M-10.3%
6M+58.2%
Nov 2024579KVISITSDec 2024564KVISITSJan 2025388KVISITSFeb 2025301KVISITSMar 2025449KVISITSApr 2025445KVISITSMay 2025530KVISITSJun 2025417KVISITSJul 2025467KVISITSAug 2025476KVISITS
NovAprAug

Engagement

Pages/Visit3.3
Avg. Time (sec)78s
Bounce Rate47.5%

Traffic Sources Breakdown

(Organic, Paid, Social)
Direct48.5%
Search40.0%
Social5.5%
Referrals5.0%
Paid0.8%
Email0.2%

Top Markets

US flag
United States51.3%
AU flag
Australia3.5%
DE flag
Germany2.8%
KZ flag
KZ2.0%
FR flag
France1.9%

Top SEO Keywords Driving Traffic

#195K searches
hourglass
CPC: $0.52$22K
#26K searches
hourglass cosmetics
CPC: $0.95$4K
#32K searches
hourglas
CPC: $0.26$2K
#410K searches
hourglass concealer
CPC: $0.56$1K
#5580 searches
hourglass eyeliner pencils
CPC: $0.00$770
Meta Ads Library

Facebook & Instagram Ad Creatives

Discover 5 winning ad creatives running on Meta platforms (Facebook & Instagram). Analyze their messaging, targeting strategy, and creative angles.

Hourglass Cosmetics
View Full Details
FACEBOOK
Video

Hourglass Cosmetics

Discover Hourglass bestsellers and award-winners at Sephora. Hannah wears Veil Hydrating Skin Tint in shade 5, Vanish Airbrush Concealer in shade Cedar, and Phantom Volumizing Glossy Balm in shade Desire. She uses the Ambient Soft Glow Foundation Brush and Vanish Seamless Finish Concealer Brush.

Shop now
Oct 2025View Details
Build Your Cart
View Full Details
FACEBOOK
Video

Build Your Cart

Discover Hourglass bestsellers and award-winners at Sephora.​ Alexis wears Veil Hydrating Skin Tint in shade 11, Vanish Airbrush Concealer in shade Beech, Unreal Liquid Blush in shade Moment, Shape & Sculpt Lip Liner in shade Candid 5, and Phantom Volumizing Glossy Balm in shade Sense.

Shop now
Oct 2025View Details
Build Your Cart
View Full Details
FACEBOOK
Video

Build Your Cart

Discover Hourglass bestsellers and award-winners at Sephora.​ Alexis wears Veil Hydrating Skin Tint in shade 11, Vanish Airbrush Concealer in shade Beech, Unreal Liquid Blush in shade Moment, Shape & Sculpt Lip Liner in shade Candid 5, and Phantom Volumizing Glossy Balm in shade Sense.

Shop now
Oct 2025View Details
Hourglass Cosmetics
View Full Details
FACEBOOK
Video

Hourglass Cosmetics

Discover Hourglass bestsellers and award-winners at Sephora. Alexis wears Veil Hydrating Skin Tint in shade 11, Vanish Airbrush Concealer in shade Beech, Unreal Liquid Blush in shade Moment, Shape & Sculpt Lip Liner in shade Candid 5, and Phantom Volumizing Glossy Balm in shade Sense.

Shop now
Oct 2025View Details
Available at Sephora
View Full Details
FACEBOOK
Video

Available at Sephora

Elevate your routine with Hourglass’ award-winning essentials. ​ Alexis wears Veil Hydrating Skin Tint in shade 11, Vanish Airbrush Concealer in shade Beech, Unreal Liquid Blush in shade Moment, Shape & Sculpt Lip Liner in shade Candid 5, and Phantom Volumizing Glossy Balm in shade Sense.

Shop Now
Oct 2025View Details

778 More Winning Meta Ads

Access the complete Facebook & Instagram ad library with 783 total creatives. Get ad spend estimates, audience targeting data, creative performance scores, and full ad history timeline.

Meta Ad Spend
Monthly budget & cost estimates
Creative Analysis
Hook, angle & CTA breakdown
Audience Targeting
Demographics & interests data
Shopify Tech Stack

Shopify Apps & Technologies

Complete breakdown of Shopify apps, marketing tools, analytics platforms, and conversion optimization technologies powering this e-commerce store's operations.

Technology Stack

Core Technologies & Infrastructure

Showing 5 technologies3 more available

Cloudflare logo

Cloudflare

Security, reliability and speed everywhere, powered by an intelligent global network.

822.7K+ storesPopular choice
Cloudflare CDN logo

Cloudflare CDN

Protect and accelerate your websites, apps, and teams.

822.4K+ storesPopular choice
Arrive logo

Arrive

Arrive gives you accurate and timely updates on everything you order, across all online retailers.

804K+ storesPopular choice
Apple Pay logo

Apple Pay

Make contactless, secure purchases in stores, in apps, and on the web.

586.7K+ storesPopular choice
Shop Pay logo

Shop Pay

Shop Pay remembers your important details, so you can fill carts, not forms. And everything is encrypted so you can speed safely through checkout.

535.5K+ storesPopular choice
Marketing Stack

Shopify Apps & Marketing Tools

Showing 5 applications3 more available

Klaviyo: Email Marketing & SMS logo

Klaviyo: Email Marketing & SMS

Grow faster and more efficiently with email, sms, reviews and more. Powered by your customer data.

180.9K+ stores
4.7
by Klaviyo
Yotpo Product Reviews & UGC logo

Yotpo Product Reviews & UGC

Collect and display user-generated content (UGC) such as Ratings & Reviews to showcase social proof.

24.2K+ stores
4.8
by Yotpo
Gorgias logo

Gorgias

Empowering brands to grow through AI-powered CX

13.2K+ stores
4.3
by Gorgias Inc.

Hulk Code

Your one-stop shop for all your Shopify needs.

10.5K+ storesby Hulk Code, Inc.
Stockist Store Locator logo

Stockist Store Locator

Easily create a powerful, customizable, mobile-friendly store & dealer locator map.

8.5K+ stores
5
by Stockist
Real-Time Store Intelligence

Complete E-commerce Intelligence

Unlock www.hourglasscosmetics.com's complete performance data: revenue estimates, traffic sources breakdown, Meta ads strategy, winning products, Shopify tech stack, and growth metrics. Everything you need to replicate their success.

Stable Growth (+2.0% 90d)
Est. Monthly Revenue
$5,376,667
~$64,520,004/year
Monthly Visits
475.8K
5.5M pageviews
Active Ad Campaigns
283
783 total ads tracked
Product Catalog
177
Avg. price: $48

Traffic Sources

search40.0%
social5.5%
referrals5.0%
direct48.5%

Engagement Metrics

Bounce Rate47.5%
Pages/Visit3.3
Avg. Duration1 min

Top Markets

US51.3%
AU3.5%
DE2.8%
KZ2.0%
FR1.9%

Store Details

LocationLos Angeles
CountryUS
PlatformShopify
ThemeShiro
Store Age6 years
CurrencyUSD

Timeline

Store LaunchedMar 29, 2019
Last UpdatedOct 21, 2025
Ads Last SeenOct 23, 2025

Tech Stack (16)

Checkout BlocksCozy Country RedirectFlits: Loyalty & Wishlist +Hulk CodeElevar Conversion TrackingGorgiasIntelligems: A/B TestingJebbit: Quizzes That ConvertKlaviyo: Email Marketing & SMSNoFraud Fraud ProtectionNostoBundles & Upsell | PickyStory+4 more

Categories

/Beauty & Fitness/Face & Body Care/Make-Up & Cosmetics
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Monitor www.hourglasscosmetics.com's every move: new product launches, winning ad creatives, traffic spikes, pricing changes, and tech stack updates. Never miss a winning strategy. Get instant alerts + full historical data.

Real-Time AlertsInstant notifications
Full AnalyticsTraffic, revenue, ads
Product TrackingInventory & pricing
Similar Stores Discovery

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FAQ

Frequently Asked Questions

Everything you need to know about www.hourglasscosmetics.com

Discover www.hourglasscosmetics.com's complete product catalog with 13 items on BrandSearch. Analyze their winning products, trending items, pricing strategies, product descriptions, and top sellers. See which products drive the most revenue and learn from their product selection strategy to find your own winning products for dropshipping or private label.

www.hourglasscosmetics.com receives approximately 475,773 monthly visitors. BrandSearch provides detailed traffic analytics including organic vs paid traffic sources, geographic distribution, bounce rates, session duration, and estimated monthly revenue ranges. Use these performance metrics to benchmark your own e-commerce store and set realistic growth targets.

Yes! BrandSearch reveals www.hourglasscosmetics.com's complete Meta advertising strategy including all Facebook ads, Instagram ads, and ad creatives. Analyze their ad copy, visual hooks, call-to-actions, targeting strategies, and promotional offers. Study their winning ad creatives to inspire your own Facebook and Instagram advertising campaigns and improve your ROAS (Return on Ad Spend).

BrandSearch reveals www.hourglasscosmetics.com's complete technology stack including all Shopify apps, theme, payment processors, email marketing tools, analytics platforms, and conversion optimization apps. See which apps they use for reviews, upsells, abandoned cart recovery, SEO, and social proof. Copy their winning tech stack to build a high-converting e-commerce store without trial and error.

BrandSearch provides full competitive intelligence on www.hourglasscosmetics.com: traffic sources (organic SEO, paid ads, social media, email), top SEO keywords driving traffic, geographic markets, customer demographics, advertising spend estimates, and growth trends. Identify gaps in their product range, find underserved niches, analyze their pricing strategy, and discover opportunities to differentiate your brand. Perfect for competitive analysis and market research.

BrandSearch helps you identify www.hourglasscosmetics.com's business model by analyzing their product catalog, supplier patterns, shipping locations, pricing margins, and product uniqueness. See if they're running a dropshipping operation, selling private label products, or manufacturing their own goods. Learn from their product sourcing and fulfillment strategies to optimize your own e-commerce operations.

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