IDEO U
ideou.comExplore IDEO's online learning in design thinking, creative problem solving, leadership, and strategy. Gain skills and confidence with our expert-led programs.
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Last updated: 10/21/2025
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Hello Design Thinking
Develop a common language and understanding of design thinking across your organization. This flexible, online experience introduces non-designers to the concepts of the design thinking process—a tried-and-tested approach to creative problem solving. Through activities and case studies with IDEO experts, learn how design thinking works and begin to apply these tools and processes to your own work. It's the first step in unlocking your creative potential. Course Outcomes Establish a common language and repeatable process for creative problem solving. Start applying the methods and mindsets of design thinking to your work. Practice the skills of design thinking through hands-on activities. Increase your confidence in your creative abilities.
Insights for Innovation
Insights for Innovation is at the heart of what IDEO is known for—human-centered design. This 5-week customer insights course, an in-depth focus on the first phase of design thinking, will ground you in the needs of the people you’re creating for. Develop empathy for your customers and surface insights for creating products and services they want and need. Course Outcomes Better understand the social, emotional, and behavioral needs of your customers. Develop ideas for innovative products and services by keeping your customer needs at the center of the development process. Uncover deeper insights by planning and conducting great customer interviews. Inspire others through a well-crafted narrative about the insights you surfaced.
From Ideas to Action
From Ideas to Action is a deep dive into the design thinking skills of ideation, prototyping, and iteration. This 5-week course will teach you how to frame your ideas as experiments and bring others in on your vision of the future. Use experimentation to learn from failure and move from incremental to radical innovation. Course Outcomes Turn your ideas into real products and services through a repeatable process of ideation, prototyping, and iteration. Consistently generate more and better ideas by using IDEO’s approach to brainstorming and ideation. Uncover insight into your customers’ wants and needs by using rough and rapid prototypes to gather feedback. Lower your risk by running small experiments to learn from failure in a controlled environment. Create a culture of experimentation on your team and expand your capacity for innovation.
Storytelling for Influence Course
Whether you need someone to support your organization, get behind your idea, or get excited about following your lead, refining your storytelling skills can help. In this online course, you'll learn how to shape your idea into a story. You’ll create a story brief, iterate and evolve your story through prototyping and gathering feedback, and hone your tone and style. Get storytelling tips from IDEO practitioners and gain tools and techniques that will help you bring your vision to life and create stories that influence and inspire. Course Outcomes Gain a framework that will help you develop and hone your story. Understand your audience, their needs, and what you’re trying to achieve with your big idea. Create a prototype of your story that will help you shape it, share it with others, and make it more powerful. Increase your ability to engage and inspire others through the development of tone and style. Craft a story that brings your vision to life and motivates others toward action.
Designing Strategy
Choosing what to do—and what not to do—is the definition of strategy. In this course, you’ll learn a process that will help you create and take action on a strategy for your business, team, or organization. You’ll follow repeatable steps that are both human-centered and business-focused. By combining rigor and creativity, you can both analyze the world as it is and imagine how it could be better. Course Outcomes Identify a strategic problem that your organization faces, frame it as a question, and brainstorm possibilities to solve it. Surface and pick the conditions that would need to be true to make the possibility a winning strategy. Build and conduct different types of tests to help you choose among your possibilities. Set your team up to be able to take action on the strategic choices you make.
AI x Design Thinking Workshop Series
Join our live AI workshop series designed for those new to Generative AI. Gain hands-on experience with AI tools for idea generation, research synthesis, and prototyping in a supportive, practical learning environment. You’ll develop foundational skills to integrate AI into the design thinking process with confidence. Can’t attend live? The setting the stage and demo lessons are recorded for enrolled students and accessible until the course close date. Course Outcomes Augment your capabilities: Extend what you do well, enhancing your existing skills and building on your current strengths. Improve your workflows: Move through the design process more quickly and spend less time on mundane tasks so you can focus on what matters to you. Amplify your output (and impact): Expand the range of ideas you generate and consider more options and directions. Develop essential mindsets for working with generative AI tools, reframing your relationship with AI to be more collaborative, responsible, and human-centered. Use AI to speed up research and synthesis and get insights faster. Who's This For Professionals in Product, Business Ops, HR, Finance, Marketing, IT, and Design Beginners looking to build confidence in using AI in their daily work Those seeking to apply AI skills in their current role or transition to an AI-driven career
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Online classes start soon - Enroll Today
With IDEO U's Impactful Presentations course you'll learn how to craft human-centered presentations that connect, resonate, and inspire. Download the course syllabus and enroll today!
Next Course Starting Soon - Enroll Now!
In our course, you’ll learn to: - Uncover the root causes of a problem - Reframe problems from different perspectives - Prioritize for the most impactful solutions
Learn the IDEO way
Lead through change—with practical tools and a human-centered mindset. Join an upcoming course from IDEO.
Learn the IDEO way
Lead through change—with practical tools and a human-centered mindset. Join an upcoming course from IDEO.
IDEO Designing Strategy – Online Course
Learn how to combine rigor and creativity to analyze the world as it is and imagine how it could be better. Gain a strategy process that will help you create a winning strategy this year.
2,676 More Winning Meta Ads
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Shopify Apps & Technologies
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Core Technologies & Infrastructure
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Security, reliability and speed everywhere, powered by an intelligent global network.
Arrive gives you accurate and timely updates on everything you order, across all online retailers.
Make contactless, secure purchases in stores, in apps, and on the web.
Shopify Apps & Marketing Tools
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Easy to use visual page editor to design blog posts, product pages, landing pages & theme sections
Your all-in-one solution for subscription growth & retention
BEST Currency Converter converts prices to your customers local currency, making shopping easy.
Google Certified CMP & IAB/TCF v2.2 Certified CMP, Cookie Banner for GDPR & CCPA / CPRA compliance.
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Frequently Asked Questions
Everything you need to know about www.ideou.com
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www.ideou.com receives approximately 214,644 monthly visitors. BrandSearch provides detailed traffic analytics including organic vs paid traffic sources, geographic distribution, bounce rates, session duration, and estimated monthly revenue ranges. Use these performance metrics to benchmark your own e-commerce store and set realistic growth targets.
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BrandSearch reveals www.ideou.com's complete technology stack including all Shopify apps, theme, payment processors, email marketing tools, analytics platforms, and conversion optimization apps. See which apps they use for reviews, upsells, abandoned cart recovery, SEO, and social proof. Copy their winning tech stack to build a high-converting e-commerce store without trial and error.
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