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Shopify Store Analysis 36 active Meta ads
Leatherman logo
US flag

Leatherman

leatherman.com

From our factory in Portland, Oregon, we are committed to bringing you the best multipurpose products to help you solve expected and unexpected problems in everyday life.

🔥Popularity: Very High
📢Ad Activity: Active
Data: This Week
1.1M
Monthly traffic
$74
AOV (avg order)
2016
Store founded
+11.5%
Traffic growth

Live Store Preview

Real-time screenshot from leatherman.com

32.8% bounce
2m 42s avg

Last updated: 10/21/2025

Store Traffic & Revenue

E-commerce Performance Metrics

Real-time Shopify store analytics: monthly traffic, revenue estimates, visitor behavior. Unlock detailed conversion data and profit margins with BrandSearch Premium.

1,118,842
Monthly Store Traffic
Growing
$5.5M - $9.9M
Monthly Revenue
Estimated Range
32.8%
Bounce Rate
Real Data
2m 42s
Avg. Session
Real Data

Get Precise Traffic Data

These are estimated values based on public data. Access exact visitor counts, real bounce rates, detailed geographic breakdowns, and traffic source analysis.

Exact Numbers
Real visitor counts
Traffic Sources
Organic, paid, social breakdown
Geographic Data
Country & city-level insights
Bestselling Products

Winning Products & Bestsellers

Top 6 trending products from this Shopify store. Discover what's driving revenue and customer demand.

ARC®
#1 Bestseller
2 variants
$249.95USD

ARC®

ARC has set a new standard for what a multi-tool can be—blending premium materials, advanced engineering, and refined design into one uncompromising package. Built for those who expect more from their gear, ARC delivers durability, precision, and intuitive performance in every detail. At its core is a knife blade that stays sharper, longer. Made from MagnaCut steel, it combines long-lasting edge retention with excellent corrosion resistance and toughness—so it’s ready for both everyday tasks and the harshest environments. A DLC coating adds another layer of durability and protection. ARC is designed for total readiness. Every feature is outside-accessible, locks securely, and opens smoothly with one hand thanks to FREE® technology. Whether you're upgrading your kit or investing in your first premium multi-tool, ARC sets the benchmark for what’s next. Accessories and sheath sold separately.

In stock
2 options
View Performance
Signal®
#2 Bestseller
9 variants
$139.95USD

Signal®

A perfect fit for any adventure, the Signal combines 19 useful tools into a compact, 4.5 inch size. This multi-tool readies you for the unexpected with its fire-starting ferro rod, 420HC combo blade, and emergency whistle. Tighten gear with the customizable bit driver and anchor your tent stakes with the built-in hammer. Gear up and go further with the Leatherman Signal. Sheath sold separately.

In stock
9 options
View Performance
Skeletool® CX
#3 Bestseller
7 variants
$89.95USD

Skeletool® CX

Skeletool CX packs the most essential tools into a lightweight, easy-to-carry package. The premium 154CM stainless steel straight-edge blade has a great balance of corrosion resistance and toughness. But, of course, it’s more than just a knife. The pliers, bit driver, and wire cutters will come in handy more often than you expect. To put it simply, the Skeletool CX has everything you need and nothing you don’t. Sheath sold separately.

In stock
7 options
View Performance
Wave® Plus
#4 Bestseller
2 variants
$119.95USD

Wave® Plus

The Wave Plus is the reliable workhorse of the Wave family—built to perform and trusted around the world. This best-selling tool has 18 essential tools, including replaceable wire cutters, spring-action scissors, and blades you can open with one hand. Many of the tools open from the outside, so they’re ready when you need them. The Wave Plus is made for all kinds of jobs, from routine fixes on the jobsite to DIY projects at home. Whether you’re tightening bolts, stripping wire, or opening packages, the Wave Plus is ready to get to work. Sheath sold separately.

In stock
2 options
View Performance
Micra®
#5 Bestseller
10 variants
$49.95USD

Micra®

The Leatherman Micra is the ultimate compact keychain multitool, designed for people who love to stay prepared for whatever the day brings. From trimming a loose thread before a meeting to tightening a pair of glasses, this mini multi-tool helps tackle life’s little challenges with ease. With spring-action scissors and nine other essential tools, the Micra is perfect for quick fixes—filing a nail, cutting tags off new clothes, adjusting a loose screw, or even opening stubborn snack bags for the kids. Small enough to fit seamlessly into your purse, pocket, keychain, or travel kit, it’s an everyday problem solver that’s always within reach. With a sleek, durable design and practical versatility, the Micra is more than just a tool—it’s an everyday essential that makes life smoother, one small fix at a time. Sheath sold separately.

In stock
10 options
View Performance
Raptor® Rescue
#6 Bestseller
11 variants
$99.95USD

Raptor® Rescue

The Leatherman Raptor Rescue trauma shears are trusted by emergency professionals worldwide who need a compact, dependable tool they can count on when every second matters. Designed for real-world emergency care, these folding trauma shears combine five essential tools: premium scissors, strap cutter, ring cutter, oxygen tank wrench, and glass breaker. Raptor Rescue folds for easy carry and includes a utility holster for quick access during critical moments. Built in the USA and backed by our 25-year warranty, these compact scissors were developed with input from field professionals to meet the demands of the shift. Whether you're stocking your nursing bag, building out your first responder kit, or searching for the best gift for a new nurse or EMT—Raptor Rescue delivers performance, durability, and peace of mind.

In stock
11 options
View Performance

93 More Winning Products to Discover

Access the complete product catalog with revenue estimates, sales velocity, profit margins, and trending status for every item. See which products drive the most revenue.

Product Revenue
Individual product earnings & AOV
Sales Velocity
Units sold & stock status
Trending Analysis
Identify hot sellers & dropshipping winners
Audience & Traffic Intelligence

Traffic Sources & Audience Demographics

Analyze organic vs paid traffic, top SEO keywords, geographic audience distribution, and user engagement metrics. See where customers come from and how they interact with the store.

Traffic

Last 12 months

1.1M

monthly visits

1M-11.5%
3M+10.8%
6M+13.6%
Feb 2025948KVISITSMar 2025985KVISITSApr 2025893KVISITSMay 2025935KVISITSJun 20251.0MVISITSJul 20251.2MVISITSAug 20251.3MVISITSSep 20251.1MVISITS
FebJunSep

Engagement

Pages/Visit4.0
Avg. Time (sec)162s
Bounce Rate32.8%

Traffic Sources Breakdown

(Organic, Paid, Social)
Search45.4%
Direct42.7%
Referrals7.1%
Social3.3%
Paid1.3%
Email0.1%

Top Markets

US flag
United States54.0%
CA flag
Canada6.2%
DE flag
Germany4.8%
GB flag
United Kingdom3.3%
PL flag
Poland2.8%

Top SEO Keywords Driving Traffic

#1100K searches
leatherman
CPC: $0.55$52K
#214K searches
leatherman arc
CPC: $0.70$4K
#313K searches
leatherman wave
CPC: $0.52$3K
#44K searches
letherman
CPC: $0.66$2K
#57K searches
leatherman signal
CPC: $0.49$2K
Meta Ads Library

Facebook & Instagram Ad Creatives

Discover 5 winning ad creatives running on Meta platforms (Facebook & Instagram). Analyze their messaging, targeting strategy, and creative angles.

Leatherman
View Full Details
FACEBOOK

Leatherman

The Wave Alpha; our best-selling multi-tool now reimagined with premium materials, fan-requested upgrades, and enhanced everyday performance. #leathermantools

Shop now
Oct 2025View Details
Unleash Your Potential with Our Newest Product, ARC!
View Full Details
FACEBOOK

Unleash Your Potential with Our Newest Product, ARC!

The ARC - your ultimate companion indoors, outdoors, and everywhere in between!

Shop Now
Oct 2025View Details
Unleash Your Potential with Our Newest Product, ARC!
View Full Details
FACEBOOK

Unleash Your Potential with Our Newest Product, ARC!

The ARC - your ultimate companion indoors, outdoors, and everywhere in between!

Shop Now
Oct 2025View Details
Leatherman
View Full Details
FACEBOOK

Leatherman

Same premium performance. New striking colorway. ARC Talos is available now.

Shop now
Sep 2025View Details
Leatherman
View Full Details
FACEBOOK

Leatherman

Same premium performance. New striking colorway. ARC Talos is available now.

Shop now
Sep 2025View Details

2,143 More Winning Meta Ads

Access the complete Facebook & Instagram ad library with 2,148 total creatives. Get ad spend estimates, audience targeting data, creative performance scores, and full ad history timeline.

Meta Ad Spend
Monthly budget & cost estimates
Creative Analysis
Hook, angle & CTA breakdown
Audience Targeting
Demographics & interests data
Shopify Tech Stack

Shopify Apps & Technologies

Complete breakdown of Shopify apps, marketing tools, analytics platforms, and conversion optimization technologies powering this e-commerce store's operations.

Technology Stack

Core Technologies & Infrastructure

Showing 5 technologies3 more available

Cloudflare logo

Cloudflare

Security, reliability and speed everywhere, powered by an intelligent global network.

822.7K+ storesPopular choice
Cloudflare CDN logo

Cloudflare CDN

Protect and accelerate your websites, apps, and teams.

822.4K+ storesPopular choice
Arrive logo

Arrive

Arrive gives you accurate and timely updates on everything you order, across all online retailers.

804K+ storesPopular choice
Apple Pay logo

Apple Pay

Make contactless, secure purchases in stores, in apps, and on the web.

586.7K+ storesPopular choice
Shop Pay logo

Shop Pay

Shop Pay remembers your important details, so you can fill carts, not forms. And everything is encrypted so you can speed safely through checkout.

535.5K+ storesPopular choice
Marketing Stack

Shopify Apps & Marketing Tools

Showing 5 applications3 more available

Yotpo Product Reviews & UGC logo

Yotpo Product Reviews & UGC

Collect and display user-generated content (UGC) such as Ratings & Reviews to showcase social proof.

24.2K+ stores
4.8
by Yotpo
Boost AI Search & Filter logo

Boost AI Search & Filter

Maximize sales with AI-powered search, custom product filters, and robust product discovery tools

17.7K+ stores
4.7
by Boost Commerce
Upsell & Cross Sell — Selleasy logo

Upsell & Cross Sell — Selleasy

One click upsell & cross sell for AOV+. Bundle frequently bought together & related product addons.

16.8K+ stores
4.9
by Logbase
Discount Ninja Promo Engine logo

Discount Ninja Promo Engine

Run promotions like a pro. Provide personalized incentives to your customers to increase AOV.

7.7K+ stores
4.4
by Discount Ninja
Wishlist King logo

Wishlist King

A fully customisable Wishlist solution that enhances your customers shopping journey to drive sales.

3.6K+ stores
4.9
by Appmate
Real-Time Store Intelligence

Complete E-commerce Intelligence

Unlock www.leatherman.com's complete performance data: revenue estimates, traffic sources breakdown, Meta ads strategy, winning products, Shopify tech stack, and growth metrics. Everything you need to replicate their success.

Declining (-11.5% 90d)
Est. Monthly Revenue
$5,772,016
~$69,264,190/year
Monthly Visits
1.1M
5.9M pageviews
Active Ad Campaigns
36
2148 total ads tracked
Product Catalog
95
Avg. price: $74

Traffic Sources

paid referrals1.3%
search45.4%
social3.3%
referrals7.1%
direct42.7%

Engagement Metrics

Bounce Rate32.8%
Pages/Visit4.0
Avg. Duration3 min

Top Markets

US54.0%
CA6.2%
DE4.8%
GB3.3%
PL2.8%

Store Details

LocationPortland
CountryUS
PlatformShopify
ThemeLeatherman 2024 Theme
Store Age8 years
CurrencyUSD

Timeline

Store LaunchedDec 30, 2016
Last UpdatedOct 21, 2025
Ads Last SeenOct 18, 2025

Tech Stack (13)

Blockify Checkout Rules & CODEasy Bundle Builder | SkaiLamaBeSure Checkout RulesConnectifDiscount Ninja Promo EngineGift Card Hero • All‑in‑oneKite: Discount & Free GiftLDT: Gift Wrap, Custom OptionGeolocation ‑ OrbeBoost AI Search & FilterUpsell & Cross Sell — SelleasyWishlist King+1 more

Categories

/Home & Garden/Home Improvement/Construction & Power Tools
Unlock Full Access

Get Complete Store Intelligence & Updates

Monitor www.leatherman.com's every move: new product launches, winning ad creatives, traffic spikes, pricing changes, and tech stack updates. Never miss a winning strategy. Get instant alerts + full historical data.

Real-Time AlertsInstant notifications
Full AnalyticsTraffic, revenue, ads
Product TrackingInventory & pricing
Similar Stores Discovery

Discover Similar Stores

See how BrandSearch identifies 6 stores similar to Leatherman. Our AI analyzes products, audiences, and strategies to find perfect competitors.

24SENDIT screenshot
Click to see insights
Full brand analytics & data

24SENDIT

24sendit.de
Niche:
Sports/Sporting Goods,Sports/Individual Sports/Cycling
Monthly traffic
666
Monthly revenue
€6K
Bikesspot screenshot
Click to see insights
Full brand analytics & data

Bikesspot

bikesspot.de
Monthly traffic
144
Monthly revenue
€1K
Active Meta ads
3
Rhinokey® screenshot
Click to see insights
Full brand analytics & data

Rhinokey®

rhinokey.de
Monthly traffic
2.4K
Monthly revenue
€21K
Active Meta ads
293
DouguCraft screenshot
Click to see insights
Full brand analytics & data

DouguCraft

dougucraft.com
Niche:
Home & Garden/Kitchen & Dining/Cookware & Diningware
Monthly traffic
86
Monthly revenue
€761.1
Epic. Store screenshot
Click to see insights
Full brand analytics & data

Epic. Store

epicstore.com.au
Niche:
Home & Garden
Monthly traffic
2.4K
Monthly revenue
AUD21K
Cyckit Ltd screenshot
Click to see insights
Full brand analytics & data

Cyckit Ltd

cyckit.com
Niche:
Sports/Individual Sports/Cycling,Sports/Sporting Goods
Monthly traffic
2.0K
Monthly revenue
NZD18K
Active Meta ads
3

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FAQ

Frequently Asked Questions

Everything you need to know about www.leatherman.com

Discover www.leatherman.com's complete product catalog with 99 items on BrandSearch. Analyze their winning products, trending items, pricing strategies, product descriptions, and top sellers. See which products drive the most revenue and learn from their product selection strategy to find your own winning products for dropshipping or private label.

www.leatherman.com receives approximately 1,118,842 monthly visitors. BrandSearch provides detailed traffic analytics including organic vs paid traffic sources, geographic distribution, bounce rates, session duration, and estimated monthly revenue ranges. Use these performance metrics to benchmark your own e-commerce store and set realistic growth targets.

Yes! BrandSearch reveals www.leatherman.com's complete Meta advertising strategy including all Facebook ads, Instagram ads, and ad creatives. Analyze their ad copy, visual hooks, call-to-actions, targeting strategies, and promotional offers. Study their winning ad creatives to inspire your own Facebook and Instagram advertising campaigns and improve your ROAS (Return on Ad Spend).

BrandSearch reveals www.leatherman.com's complete technology stack including all Shopify apps, theme, payment processors, email marketing tools, analytics platforms, and conversion optimization apps. See which apps they use for reviews, upsells, abandoned cart recovery, SEO, and social proof. Copy their winning tech stack to build a high-converting e-commerce store without trial and error.

BrandSearch provides full competitive intelligence on www.leatherman.com: traffic sources (organic SEO, paid ads, social media, email), top SEO keywords driving traffic, geographic markets, customer demographics, advertising spend estimates, and growth trends. Identify gaps in their product range, find underserved niches, analyze their pricing strategy, and discover opportunities to differentiate your brand. Perfect for competitive analysis and market research.

BrandSearch helps you identify www.leatherman.com's business model by analyzing their product catalog, supplier patterns, shipping locations, pricing margins, and product uniqueness. See if they're running a dropshipping operation, selling private label products, or manufacturing their own goods. Learn from their product sourcing and fulfillment strategies to optimize your own e-commerce operations.

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Complete product performance data
Full ad creatives & spend analysis
Detailed revenue & profit metrics
Similar stores discovery
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