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Michu Australia

michu.com.au

Michu,a cat products designer, offers quality products such as Cat Litter Boxes, Tofu Cat Litters and Cat Trees. Afterpay and ZipPay now available.

Popularity: High
🚀Ad Activity: Very Active
Data: This Week
539.3K
Monthly traffic
$82
AOV (avg order)
2019
Store founded
+67.3%
Traffic growth

Live Store Preview

Real-time screenshot from michu.com.au

19.1% bounce
21m 23s avg

Last updated: 10/21/2025

Store Traffic & Revenue

E-commerce Performance Metrics

Real-time Shopify store analytics: monthly traffic, revenue estimates, visitor behavior. Unlock detailed conversion data and profit margins with BrandSearch Premium.

539,314
Monthly Store Traffic
Growing
$2.6M - $4.8M
Monthly Revenue
Estimated Range
19.1%
Bounce Rate
Real Data
21m 23s
Avg. Session
Real Data

Get Precise Traffic Data

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Bestselling Products

Winning Products & Bestsellers

Top 6 trending products from this Shopify store. Discover what's driving revenue and customer demand.

Michu Tofu Cat Litter Gen3 6L- Dust-Free and Natural Clumping Tofu-Based Formula for Easy Cleanup
#1 Bestseller
26 variants
$8.95USD

Michu Tofu Cat Litter Gen3 6L- Dust-Free and Natural Clumping Tofu-Based Formula for Easy Cleanup

Discover the Best Tofu Cat Litter for Odour Control Are you looking for the best tofu cat litter that offers excellent odour control, is easy to clean, and gentle on your cat's paws? Michu Tofu Cat Litter is your top choice. This all-natural, plant-based cat litter not only controls odours effectively but is also flushable, making cleanup a breeze. Lightweight Absorbent Formula Michu, the best tofu cat litter in Australia, features a lightweight formula that absorbs up to four times its dry weight. This makes it last longer than other litters. A 5.5lb bag provides continuous waste absorption for a month, reducing the need for frequent changes. Plus, it's flushable for easy cleanup. Michu Tofu Cat Litter: Premium Quality and Advanced Technology Michu Tofu Cat Litter, made from premium ingredients, offers a luxurious litter box experience for your sophisticated feline. Just 2.5kg of this flushable litter provides continuous waste absorption for an entire month, eliminating the hassle of frequent changes. Quickly and easily remove solid waste and clumps daily, ensuring your cat's litter box stays clean and fresh. Michu combines advanced technology with top-quality materials, delivering a litter fit for royalty. Fast Clumping and Easy to Scoop Michu's natural clumping litter quickly traps liquids, forming sturdy clumps for easy cleanup without wasting fresh litter. The superior clumping action allows for effortless removal of soiled litter, keeping the tray ready for immediate use. Unscented and Odour Neutralising Michu provides superior absorption, instantly eliminating odours and offering an unscented environment that respects your cat’s sensitive nose. This ensures a fresh, pleasant space for both you and your cat. Michu Tofu Cat Litter: Low Tracking, Low Mess Say goodbye to messy floors with Michu, the best tofu cat litter in Australia. Its durable, low-tracking pellets keep your home cleaner and fresher. Each pellet is tightly compacted to prevent dust and breakdown. Michu's packaging protects the pellets until you're ready to use them. With Michu in the tray, your cat won't track dust or litter particles on their paws or fur. Keep your floors spotless with Michu Tofu Cat Litter. Petite Paw-Friendly Pellets Michu is tough on waste but gentle on your cat's paws. The pellets are designed to be comfortable and inviting, making Michu the best tofu cat litter for both odour control and comfort. Easy Use and Tidy Storage Say goodbye to messy storage with Michu's compact packaging. Simply open a 5.5lb bag, pour it into the tray, and recycle the empty bag. The sleek design of Michu packaging makes it easy to store on a small shelf in any cupboard or pantry, keeping your space tidy and organized. 100% Natural & Biodegradable Choose Michu, the environmentally friendly and flushable cat litter derived from natural peas, safe for your pets and family. Notes and Recommendations: Multiple Cats: If you own multiple cats, you may need additional bags of Michu Tofu Cat Litter each month to maintain the best environment for odour control. Consider integrating our spacious Michu XXL Coral, BoBa & Sage Deluxe Cat Litter Box into your home for added comfort. Multiple Litter Trays: The use of several litter trays will likely increase the amount of Michu cat litter needed. Ensure each tray is adequately filled with Michu Tofu Cat Litter to maintain effective odour control. Larger Litter Tray Size: Opting for larger-sized litter trays means more Michu cat litter is necessary to fill them. For optimal performance, consider using our Michu Premium Mixed Tofu Cat Litter . Higher Toilet Frequency: Cats with higher toilet frequency may lead to increased consumption of Michu cat litter. Replace the litter regularly to keep the area clean and odour-free. Recommended Litter Depth: For best results, maintain a consistent depth of 5cm of Michu cat litter in your trays. This ensures your cat's comfort and maximum odour control. Michu Tofu Cat Litter, being flushable, offers a convenient solution to keep your home fresh and your cats content. How to choose your cat litter? Features: 100% Healthy & Natural Cluster in 3 Sec No dust Odour Control Easy to clean Flush to toilet Natural Scents Brand: Michu Ingredients: 100% Canadian Natural Snow Pea (human grade), natural plant fibre, natural binding agents (NO clay or bentonite) Weight: 2.5kg/6L per pack Package Size: 43 x 28 x 7 cm Disclaimer: Please note that it is normal for a small amount of air to enter our vacuum-sealed cat litter packaging during transportation. Rest assured, this occurrence does not compromise the product's quality, effectiveness, or usability. Our cat litter products are subjected to strict quality control measures to ensure customer satisfaction.

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26 options
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Michu Premium Mixed Tofu Cat Litter Pro Gen2 6L- Superb in Flushable, Eco-Friendly & Odour-Control
#2 Bestseller
5 variants
$9.95USD

Michu Premium Mixed Tofu Cat Litter Pro Gen2 6L- Superb in Flushable, Eco-Friendly & Odour-Control

Discover Michu's Mixed Tofu Cat Litter, the perfect blend for effortless clean-up and superior odour control. Our unique formula combines natural clumping properties with tofu, offering 10 times the odour absorption. Simplify your pet care with Michu's innovative solution, ensuring a healthier environment for your home and pet. Key Benefits: Helps transition from Sand to Tofu The Michu Mixed Cat Litter effectively assists cats that are transitioning from clumping sand cat litter to tofu. It also features a cyclone dust removal process making it a healthier choice for you and your pet. Heavy-duty cat litter Highly recommended for families with multiple cats in their homes, Michu’s 10-in-1 mixed cat litter is heavy-duty as rocks clump tighter to better lock in unwanted odour. Good for elderly cats This specially-formulated 10-in-1 cat litter mix is suitable for elderly cats with its fast absorption, keeping your cat cleaner and healthier. The consistency is just right and prevents an elderly cat from sinking to his ankles. Digging is also not difficult when it comes to this special cat litter mix. Creating rock-solid and easy to scoop clumps, pet owners can maintain a clean environment for older cats, especially for those who are experiencing mobility issues. Super strong odour control Michu’s Mixed Cat Litter contains K4 nano-ore crystals with a higher number of nano-scale micropores that boost odour absorption by more than ten times! With its unbeatable odour control along with anti-bacterial properties that kill 99.9% of odourous bacteria, your home will be safer and healthier not just for your pets but for your family as well. Flushable for convenience To make clean-up and disposal even more convenient, Michu created a flushable mixture that will not clog your toilets. Add the Michu Mixed Cat Litter to your cart today to effectively get rid of unwanted odour in your home. Brand: Michu Product Name: Michu Mixed Cat Litter Weight: 2.5Kg per bag Volume: 6L per bag Scope of application: Universal for cats Shelf life: 2 years How to choose your cat litter? Multiple Cats: For households with several felines, expect to use more bags of Michu Tofu Cat Litter per month to maintain a fresh environment. Multiple Litter Trays: Operating multiple litter trays will require a greater amount of Michu Tofu Cat Litter to ensure each is sufficiently filled and odour-free. Larger Litter Tray Size: Opting for larger-sized trays, such as the Michu XXL Coral, BoBa & Sage Deluxe Cat Litter Box , necessitates the use of more Michu cat litter to maintain the recommended depth and efficacy. Higher Toilet Frequency: Increased litter box usage by your cats leads to faster consumption of Michu cat litter. Regular replenishment is necessary to uphold a clean and odour-controlled environment. Recommended Litter Depth: We suggest a consistent depth of 5cm of Michu Tofu Cat Litter across all your cat trays to ensure optimal comfort and odour management. Disclaimer: Please note that it is normal for a small amount of air to enter our vacuum-sealed cat litter packaging during transportation. Rest assured, this occurrence does not compromise the product's quality, effectiveness, or usability. Our cat litter products are subjected to strict quality control measures to ensure customer satisfaction. Read More Frequently Asked Questions 1. How does this mixed tofu cat litter help with odor control? The litter contains K4 nano-ore crystals, which significantly enhance odor absorption. This means that even in homes with multiple cats, the litter can absorb odors up to ten times better than standard options, keeping your home smelling fresh. 2. Why is this litter suitable for transitioning from sand to tofu? This mixed cat litter is designed for cats who are accustomed to sand-based litters. Its unique texture feels similar to sand, helping cats adapt to tofu litter while still providing excellent clumping and low dust, making it a healthier choice for you and your pet. 3. Is this litter a good option for households with multiple cats? Yes, it’s highly recommended for homes with several cats due to its heavy-duty formulation. It clumps tightly, locking in odors and making it easier to scoop, which is essential when managing multiple litter boxes. 4. What makes this litter suitable for older cats? The mixed formula absorbs liquid quickly, keeping the litter box dry and preventing older cats from sinking into the litter, which is particularly beneficial for those with mobility issues. 5. Can this litter be flushed down the toilet? Yes, this litter is flushable, making cleanup and disposal convenient. The formula breaks down easily in water, reducing the hassle of dealing with traditional waste bags. 6. How often do I need to replace or add more litter? For optimal performance, maintain a consistent depth of around 5 cm in your litter tray. You may need to top up or replace the litter more frequently if you have multiple cats or if your cat uses the litter box more often. 7. Does this litter produce a lot of dust? No, it undergoes a cyclone dust removal process, ensuring it is low in dust and safe for both cats and owners with respiratory sensitivities. 8. Why should I choose this mixed tofu cat litter? This litter provides a practical solution with its superior odor control, easy disposal, and adaptability for cats transitioning from different litter types, all while being environmentally friendly.

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5 options
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MICHU All-in-One Soil-Free Cat Grass Grow Kit with Australian Seed and Mulch, Made in Australia
#3 Bestseller
3 variants
$9.95USD

MICHU All-in-One Soil-Free Cat Grass Grow Kit with Australian Seed and Mulch, Made in Australia

Natural, Easy-Grow Cat Grass is Now Made in Australia! Thank you all for your incredible support! Our All-in-One Soil-Free Cat Grass Grow Kit is now proudly Made in Australia. We're dedicated to bringing you the best, and your continued support means the world to us. Enjoy our newly upgraded product, and thank you for choosing MICHU! Even cats like greens! Cat experts say that cats eat grass to cleanse their digestive systems and for folic acid. However, your cat might simply enjoy the taste. Ensure your cat's safety by providing grass free of harmful substances if you catch it munching on grass. This easy-to-grow Cat Grass Grow Kit guarantees your cat will eat only organic grass, free from pesticides and other harmful chemicals. MICHU All in One Soil Free Cat Grass Grow Kit contains all that you need to grow cat grass for your kitty to munch on. Key benefits: All in One Kit : The kit contains a soil-free medium for seed germination, high-quality wheat seeds that are ideal for cats, and a self-watering pot to hold water for germination. Superior Quality : The kit is made of high-quality durable plastic that is non-toxic, BPA free and certified food grade. Aesthetic Grass Grow Kit : The kit is aesthetically designed so it looks pretty sitting on your kitchen counter or window sill and adds to the cozy ambiance of your home. Easy to Grow : The kit is very easy to use and requires little care. Just follow the given instructions, add the seeds to the inner pot and water to the outer pot. Insert the inner pot in place and leave it in a sunny spot. The seeds germinate in 4 – 6 days and the grass is ready to be harvested. Made with high-quality Australian seed for healthy and nutritious cat grass By using Australian seed in the Michu All-in-One Soil-Free Cat Grass Grow Kit, you can be confident that you are providing your cat with the best possible cat grass. Australian seed is carefully selected and sourced from reputable suppliers to ensure that it meets strict quality standards. This means that the seed is free from contaminants and is guaranteed to produce healthy and nutritious cat grass that your cat will love. Read More Frequently Asked Questions 1. What is the Soil-Free Cat Grass Grow Kit? This all-in-one kit allows you to grow healthy, nutritious cat grass for your feline friend without using soil. It includes high-quality Australian seeds, a soil-free growing medium, and a self-watering pot. 2. Why do cats need cat grass? Cats eat grass to help cleanse their digestive systems and obtain folic acid. The grass also provides them with essential nutrients and can help relieve digestive discomfort. 3. Is the cat grass safe for my pet? Yes, the kit includes organic seeds that are free from pesticides and harmful chemicals, ensuring the grass is safe for your cat to consume. 4. How easy is it to grow the cat grass? The kit is designed for easy use. Simply add seeds to the inner pot, fill the outer pot with water, and place it in a sunny spot. The grass will begin to sprout in 4-6 days and is ready for harvesting. 5. What materials are used in the kit? The kit is made of high-quality, durable plastic that is non-toxic, BPA-free, and food-grade certified. The Australian seeds are sourced from reputable suppliers to ensure quality. 6. How does the self-watering feature work? The self-watering pot holds water for germination, reducing the need for frequent watering and making it a low-maintenance option for busy pet owners. 7. Is this cat grass kit suitable for indoor use? Yes, the aesthetically designed kit fits well on kitchen counters or window sills, adding a touch of greenery to your home while providing a healthy treat for your cat. 8. Why should I choose the MICHU Cat Grass Grow Kit? This kit offers a simple, soil-free way to grow organic cat grass, ensuring your cat enjoys a healthy and nutritious snack while enhancing your home decor with its sleek design.

In stock
3 options
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Michu Wonder Litter - Plant-Based & Automatic-Box Friendly 2.5kg/6L
#4 Bestseller
20 variants
$13.95USD

Michu Wonder Litter - Plant-Based & Automatic-Box Friendly 2.5kg/6L

Introducing Michu Wonder Litter – the best cat litter for automatic cat litter boxes. Made from 80% tapioca starch, 15% corn starch and 5% guar gum, it delivers excellent performance while being eco-friendly. The small granules and non-stick formula ensure easy cleanup and minimal waste, making it the best cat litter for automatic cat litter boxes. A reliable, efficient solution for cat owners! Plant-Based Litter for Eco-Friendly Options Michu Wonder Litter is made from natural, plant-based materials, perfect for eco-conscious pet owners. Unlike traditional clay litters that harm the environment, this sustainable option supports a greener planet while ensuring a safe, comfortable space for your cat. Compatible with Automatic Cat Litter Boxes Featuring small granules, Michu wonder litter not only suits automatic litter boxes but also promotes litter conservation, minimizing waste and overall usage while upholding peak performance standards. Effortless Cleanup, Every Time Michu's fast-clumping formula guarantees easy scooping without any sticking to the tray. Bid farewell to tedious cleanup sessions as Michu maintains a clean and odour-free litter box environment. Experience Unmatched Performance Michu's wonder formula boasts unrivaled absorbency, capable of absorbing up to four times its dry weight in fluid. With just 2.5kg of Michu in your cat's litter box, enjoy a month-long period of effortless litter maintenance, reducing the need for frequent changes. Eco-Conscious and Safe Michu is primarily composed of 80% tapioca starch, 15% corn starch and 5% guar gum, all of which are natural and biodegradable ingredients. This unique blend forms the core of Michu's exceptional performance and eco-friendly characteristics. Dust-Free Formula & Versatile Compatibility Michu Wonder Litter offers a dust-free experience, keeping your space cleaner and reducing the risk of respiratory issues. It’s designed to work with various types of litter boxes, including automatic and traditional ones, making it convenient for all cat owners. How to choose your cat litter? Feature: Plant-based litter for eco-friendly options Compatible with automatic boxes Fast Clumping and Easily Scoop-able Petite Paw – Friendly Pellets 100% Natural & Biodegradable No dust Brand: Michu Scent: Lemon Scented/Unscented Ingredients: 80% Tapioca starch, 15% Corn starch, 5% Guar gum Weight: 2.5kg/6L per pack Package Size: 31 x 38 x 10 cm Note: Small black specks may appear—these are harmless, naturally charred starch from manufacturing and do not impact quality. Tip: Wonder Litter’s finer granules may cause light tracking. For a cleaner area, pair with a litter mat. Disclaimer: We recommend placing used wonder litter in a biodegradable bag and disposing of it in the Green Bin for composting. Flushing it down the toilet is not recommended. Read More Frequently Asked Questions 1. How does a self-cleaning cat litter box work? A self-cleaning cat litter box uses sensors and mechanisms to automatically scoop or rake waste into a sealed compartment, reducing the need for daily maintenance. Advanced models like robot cat litter systems can detect usage and activate cleaning cycles automatically. 2. What are the benefits of using an automatic cat litter box? Automatic cat litter boxes save time and improve hygiene by maintaining a clean litter area for your cat. Products like auto cat litter machines also help control odours and reduce contact with waste, making them ideal for busy pet owners. 3. Can a robot kitty litter box be used for multiple cats? Many robot kitty litter systems, including cat automatic litter options, are designed for multi-cat households. Look for models with larger waste compartments and durable construction to handle frequent usage. 4. What types of litter are compatible with an automatic litter cleaner? Most automatic litter cleaners work best with clumping litter or specific types like silica gel or clay. Always check the product instructions to ensure the cat litter machine performs optimally with the recommended litter type. 5. Is an electronic cat litter box safe for my pet? Yes, electronic cat litter boxes are designed with safety features such as motion sensors that pause cleaning when a cat is present. This ensures your pet is safe while using the box. 6. How often should I empty the waste compartment in a self-cleaning kitty litter box? The frequency depends on the number of cats and the size of the waste compartment. For most self-cleaning kitty litter systems, emptying every few days is sufficient for one or two cats. 7. Are there eco-friendly options for auto kitty litter boxes? Yes, some auto kitty litter boxes are made from recyclable materials and use energy-efficient technology. Additionally, using biodegradable or natural litter can further enhance their eco-friendliness. 8. What is the lifespan of a cat robo litter box? A well-maintained cat robo litter box can last several years. Regular cleaning, proper usage, and timely replacement of parts ensure longevity. 9. Can I use a self-clean litter box for kittens? It depends on the size and age of your kitten. Some self-clean litter systems may be too large or intimidating for very young kittens. Look for models labeled as kitten-friendly. 10. Does a cat litter self-cleaning system require a power source? Most cat litter self-cleaning systems are powered by electricity, while some offer battery-operated options for flexibility. Ensure you have a nearby power outlet if choosing an automatic cleaning litter box.

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20 options
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Michu XXL BoBa Deluxe Cat Litter Box - Spacious Design
#5 Bestseller
20 variants
$67.95USD

Michu XXL BoBa Deluxe Cat Litter Box - Spacious Design

Discover the Ultimate Solution with Michu's Large Cat Litter Box Discover the ultimate solution with Michu's large cat litter box, perfect for regal felines and pint-sized puppies alike. This spacious kitty litter box, with its high walls, ensures privacy and keeps messes contained, offering unmatched cleanliness and odour control. Elevate your pet care experience with the option of cat litter box lids for added hygiene and convenience. Choose Michu for the best in pet care and comfort. But wait, there's more! The Michu king-size container cat litter box comes with a matching royalty red carpet as an optional litter mat to reduce trailing on your floors. And to make things extra convenient, we've thrown in a bonus scoop to keep things nice and tidy. Here's a quick rundown of the benefits you'll get with the Michu Container Large Cat Litter Box More than a cat litter box The Large Cat Litter Box With Lid offers more than just a traditional litter box solution. Specifically designed to complement the container cat litter box, this high-quality composite bamboo lid enhances its functionality. Conveniently fitting on top, it creates a dedicated space for storing cat litter, accessories, books, and more. Crafted from durable composite bamboo, the Large Cat Litter Box With Lid is a versatile addition to your cat's environment. With its effective odor control capabilities, this lid enhances the functionality of the litter box while keeping your space clean and fresh. King-size Fits all breeds of cats and small- to medium-sized dogs, offering plenty of room for your pet to do their business. Anti-High-Peeing Cats Michu's high walls provide unmatched privacy and protection. Sleek Modern Design Made with clean, elegant colors and stylish design to easily fit any interior décor. Stress-free Solution The Michu XXL container kitty litter box saves you hours of cleanup, spills and messes that come with having a feisty big cat. Extra Convenient Bonuses The Michu Large Kitty Litter Box includes a matching large scoop and an optional highly absorbent cat litter mat to reduce kitty trails. Enhanced Features for Your Michu Litter Box Adaptable for Various Needs: Choose Michu Premium Mixed Tofu Cat Litter for homes with adult cats, using automatic boxes, or transitioning phases for superior odour control. Eco-Friendly Choice: For all cat ages, select Michu Tofu Cat Litter Gen3 , providing an eco-conscious, dust-free solution. Optimal Usage: Consistently maintain a 5cm depth of Michu cat litter for effectiveness and comfort. Versatile Lids: Explore the range of optional lids for the Michu XXL Cat Litter Box , adding functionality and style to your home. So, what are you waiting for? Order your Michu Container Cat Litter Box today and let your furry friend live like royalty! Disclaimer: All cat litter box purchases include a complimentary cat litter scoop set. Our warranty covers only the cat litter box itself. Please note, our bamboo lids are not designed to support the weight of a person. Damage caused by sitting on the lids is not covered under our after-sales service or compensation policy. Please contact the customer service if you have any questions. Read More Frequently Asked Questions 1. What is the XXL BoBa Deluxe Cat Litter Box? The Michu XXL BoBa Deluxe Cat Litter Box is a spacious, high-walled litter box designed to contain messes and ensure your pet’s comfort. It offers options for lids and mats, providing added hygiene and convenience. 2. What are the key features of this litter box? This litter box has high walls to prevent spills, a sleek modern design that fits any decor, and an optional bamboo lid for extra storage. It also includes a matching litter mat and scoop to help reduce trailing and make cleanup easy. 3. Is this litter box suitable for all cat sizes? Yes, the litter box is king-sized, fitting all breeds of cats and even small- to medium-sized dogs. It offers plenty of room for your pet to use comfortably. 4. Does the litter box help control odors? Yes, the high walls and optional bamboo lid provide effective odor control, helping to keep your space clean and fresh. 5. What materials are used in this cat litter box? The box is made from durable, pet-safe materials, and the optional lid is crafted from high-quality composite bamboo, designed to complement the box’s functionality and style. 6. How does this litter box reduce mess and stress? With its high walls and optional absorbent litter mat, the box minimizes litter spills and reduces cleanup time, providing a stress-free solution for pet owners. 7. Are there any additional accessories included with the litter box? Yes, each litter box purchase includes a complimentary cat litter scoop set, and you can choose to add a matching litter mat or bamboo lid for enhanced functionality. 8. Why should I consider the XXL BoBa Deluxe Cat Litter Box for my pet? This litter box offers a combination of spacious design, effective odor control, and modern aesthetics, making it a great addition to any home. It provides a clean, comfortable, and convenient solution for both you and your pet.

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Michu Tofu Cat Litter Gen3 - Natural Clumping Tofu-Based Formula - Value Box 5 kg
#6 Bestseller
11 variants
$17.95USD

Michu Tofu Cat Litter Gen3 - Natural Clumping Tofu-Based Formula - Value Box 5 kg

Discover the Best Tofu Cat Litter for Odour Control Looking for the best tofu cat litter for odour control that's also easy to clean and gentle on your cat's paws? Michu Tofu Cat Litter Value Box is your top choice. This all-natural, plant-based cat litter not only minimizes smells but also comes in a beautifully packaged Value Box. Ensuring that cleanup is a breeze, it also makes for a perfect present for cat lovers. Lightweight Absorbent Formula Michu, the best tofu cat litter, boasts a lightweight formula that can absorb up to four times its dry weight in fluid. This makes it a longer-lasting solution compared to other litters. Just 2.5kg of this flushable cat litter in a tray provides continuous waste absorption for an entire month, reducing the hassle of frequent litter changes. Michu Tofu Cat Litter is formulated using premium ingredients and advanced technology. Just 2.5kg of this flushable cat litter in a tray will provide continuous waste absorption for an entire month – say goodbye to the hassle of frequent litter changes! Designed for the sophisticated feline, Michu brings a touch of luxury back to the litter box. Formulated from premium ingredients and using advanced technology, Michu delivers a litter box experience fit for royalty. With quick and easy daily removal of solid waste and clumped deposits, your cat's litter needs are covered for the month. Fast Clumping and Easily Scoop-able Michu's natural clumping litter instantly traps liquids, forming sturdy clumps that make cleanup easy without wasting fresh litter. The superior clumping action means soiled litter can be removed effortlessly, leaving the tray ready for your cat to use again. Unscented and Odour Neutralising Michu offers superior and instant absorption to quickly eliminate odours, providing an unscented environment that respects your cat’s sensitive nose. This ensures a fresh environment for both you and your cat. Low Tracking Means Low Mess Say goodbye to messy floors with Michu, the best cat litter . Its durable, low-tracking pellets mean your home stays cleaner and fresher. Each individual Michu pellet is durable and tightly compacted to prevent breakdown of the litter and production of dust while it is in use in the tray. Michu packaging has been specifically designed to protect the individual litter pellets until the pack is opened and the litter is added to the tray. With Michu in the tray, your cat will not be gathering dust and litter particles in their paws or fur, to track across your floors! Petite Paw – Friendly Pellets Michu is tough on waste but gentle on your cat's paws. The pellets are designed to be comfortable and inviting, ensuring Michu is the best tofu cat litter for odor and comfort. Easy Use and Tidy Storage Say goodbye to messy storage with Michu's tidy and compact packaging. Open a 2.5kg bag, pour the entire pack into the tray, and then recycle the empty bag. The tidy, compact, and attractive design of the Michu packaging means your fresh litter can be easily and conveniently stored on a small shelf in any household cupboard or kitchen pantry. 100% Natural & Biodegradable Choose Michu, the environmentally friendly and flushable cat litter derived from natural peas, safe for your pets and family. Notes and Recommendations: Multiple Cats: If you own multiple cats, you may need additional bags of Michu Tofu Cat Litter each month to maintain the best environment for odour control. Consider integrating our spacious Michu XXL Coral, BoBa & Sage Deluxe Cat Litter Box into your home for added comfort. Multiple Litter Trays: The use of several litter trays will likely increase the amount of Michu cat litter needed. Ensure each tray is adequately filled with Michu Tofu Cat Litter to maintain effective odour control. Larger Litter Tray Size: Opting for larger-sized litter trays means more Michu cat litter is necessary to fill them. For optimal performance, consider using our Michu Premium Mixed Tofu Cat Litter . Higher Toilet Frequency: Cats with higher toilet frequency may lead to increased consumption of Michu cat litter. Replace the litter regularly to keep the area clean and odour-free. Recommended Litter Depth: For best results, maintain a consistent depth of 5cm of Michu cat litter in your trays. This ensures your cat's comfort and maximum odour control. Michu Tofu Cat Litter, being flushable, offers a convenient solution to keep your home fresh and your cats content. Buying Guide: Features: 100% Healthy & Natural Cluster in 3 Sec No dust Odour Control Easy to clean Flush to toilet Natural Scents Brand: Michu Ingredients: 100% Canadian Natural Snow Pea (human grade), natural plant fibre, natural binding agents (NO clay or bentonite) Weight: 2.5kg/6L * 2 2 Bags In One Box Disclaimer: Please note that it is normal for a small amount of air to enter our vacuum-sealed cat litter packaging during transportation. Rest assured, this occurrence does not compromise the product's quality, effectiveness, or usability. Our cat litter products are subjected to strict quality control measures to ensure customer satisfaction. Read More Frequently Asked Questions 1. What is the Tofu Cat Litter Value Box? The Tofu Cat Litter Value Box is a 5 kg bundle of natural, clumping, and eco-friendly cat litter. It is designed to absorb liquids efficiently, neutralize odors, and provide a dust-free environment, ensuring easy cleanup and a fresh living space for both you and your pet. 2. How does this tofu litter control odors effectively? This litter uses a natural tofu-based formula that traps and neutralizes odors quickly. Its superior absorption properties ensure that unpleasant smells are minimized, keeping your home smelling clean. 3. Is the litter safe for cats with sensitive paws? Yes, the litter is made from 100% natural, plant-based materials that are gentle on cats' paws, making it suitable even for those with sensitivities. 4. Can this litter be flushed down the toilet? Yes, the litter is flushable, allowing for convenient disposal without harming plumbing systems, making it an environmentally friendly choice. 5. What makes this tofu litter a good value option? The value box provides 5 kg of litter at a competitive price, offering a cost-effective solution for pet owners who need a high-quality, eco-friendly cat litter that lasts longer. 6. How often should I replace or add more litter? It is recommended to maintain a consistent depth of 5 cm in your litter tray. Depending on usage, you may need to top up or replace the litter every few days to ensure optimal performance. 7. Does this litter produce dust or tracking? No, the litter is designed to be low-tracking and dust-free, helping to keep your home clean and minimizing mess around the litter area. 8. Why choose this tofu cat litter over traditional options? This tofu cat litter offers superior odor control, easy disposal, low mess, and an eco-friendly formulation, providing a healthier and more comfortable environment for both cats and their owners.

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Traffic

Last 12 months

539K

monthly visits

1M+16.6%
3M+132.0%
6M+500.6%
Nov 2024104KVISITSDec 2024133KVISITSJan 202598KVISITSFeb 202572KVISITSMar 202590KVISITSApr 202589KVISITSMay 2025185KVISITSJun 2025232KVISITSJul 2025205KVISITSAug 2025462KVISITSSep 2025539KVISITS
NovAprSep

Engagement

Pages/Visit10.1
Avg. Time (sec)1283s
Bounce Rate19.1%

Traffic Sources Breakdown

(Organic, Paid, Social)
Search45.9%
Direct40.7%
Referrals6.4%
Social5.9%
Paid0.9%
Email0.2%

Top Markets

AU flag
Australia57.1%
VN flag
Vietnam16.7%
US flag
United States15.7%
SG flag
Singapore3.4%
GB flag
United Kingdom3.4%

Top SEO Keywords Driving Traffic

#19K searches
michu
CPC: $1.19$670
#2320 searches
michu australia
CPC: $0.73$190
#3360 searches
michu litter box lid
CPC: $0.00$170
#4140 searches
michu peach litter
CPC: $0.00$140
#5440 searches
michupet
CPC: $0.00$60
Meta Ads Library

Facebook & Instagram Ad Creatives

Discover 5 winning ad creatives running on Meta platforms (Facebook & Instagram). Analyze their messaging, targeting strategy, and creative angles.

My cat peed… and the litter turned BLUE?! 😱
View Full Details
FACEBOOK
Video

My cat peed… and the litter turned BLUE?! 😱

Michu Health Monitoring Cat Litter | Colour-Changing Cat Litter | Tofu Cat Litter | PH Detection | Flushable | Low Dust | Odour Control | Fast Clumping | Eco-Friendly | Safe for Cats | Urinary Health | Cat Owners | Multi-Cat Homes | Premium Cat Litter Australia | Pet Supplies

Shop now
Oct 2025View Details
My cat peed… and the litter turned BLUE?! 😱
View Full Details
FACEBOOK
Video

My cat peed… and the litter turned BLUE?! 😱

Michu Health Monitoring Cat Litter | Colour-Changing Cat Litter | Tofu Cat Litter | PH Detection | Flushable | Low Dust | Odour Control | Fast Clumping | Eco-Friendly | Safe for Cats | Urinary Health | Cat Owners | Multi-Cat Homes | Premium Cat Litter Australia | Pet Supplies

Shop now
Oct 2025View Details
My cat peed… and the litter turned BLUE?! 😱
View Full Details
FACEBOOK
Video

My cat peed… and the litter turned BLUE?! 😱

Michu Health Monitoring Cat Litter | Colour-Changing Cat Litter | Tofu Cat Litter | PH Detection | Flushable | Low Dust | Odour Control | Fast Clumping | Eco-Friendly | Safe for Cats | Urinary Health | Cat Owners | Multi-Cat Homes | Premium Cat Litter Australia | Pet Supplies

Shop now
Oct 2025View Details
My cat peed… and the litter turned BLUE?! 😱
View Full Details
FACEBOOK
Video

My cat peed… and the litter turned BLUE?! 😱

Michu Health Monitoring Cat Litter | Colour-Changing Cat Litter | Tofu Cat Litter | PH Detection | Flushable | Low Dust | Odour Control | Fast Clumping | Eco-Friendly | Safe for Cats | Urinary Health | Cat Owners | Multi-Cat Homes | Premium Cat Litter Australia | Pet Supplies

Shop now
Oct 2025View Details
Michupet Supplies
View Full Details
FACEBOOK

Michupet Supplies

Would you know if your cat’s urine signals a problem? Michu Health Monitoring Tofu Cat Litter changes colour with pH to reveal your cat’s urinary health instantly — easy, non-invasive, and stress-free.

Shop now
Oct 2025View Details

82 More Winning Meta Ads

Access the complete Facebook & Instagram ad library with 87 total creatives. Get ad spend estimates, audience targeting data, creative performance scores, and full ad history timeline.

Meta Ad Spend
Monthly budget & cost estimates
Creative Analysis
Hook, angle & CTA breakdown
Audience Targeting
Demographics & interests data
Shopify Tech Stack

Shopify Apps & Technologies

Complete breakdown of Shopify apps, marketing tools, analytics platforms, and conversion optimization technologies powering this e-commerce store's operations.

Technology Stack

Core Technologies & Infrastructure

Showing 5 technologies3 more available

Cloudflare logo

Cloudflare

Security, reliability and speed everywhere, powered by an intelligent global network.

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Cloudflare CDN

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Arrive

Arrive gives you accurate and timely updates on everything you order, across all online retailers.

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Apple Pay logo

Apple Pay

Make contactless, secure purchases in stores, in apps, and on the web.

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Shop Pay logo

Shop Pay

Shop Pay remembers your important details, so you can fill carts, not forms. And everything is encrypted so you can speed safely through checkout.

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Marketing Stack

Shopify Apps & Marketing Tools

Showing 5 applications3 more available

Klaviyo: Email Marketing & SMS logo

Klaviyo: Email Marketing & SMS

Grow faster and more efficiently with email, sms, reviews and more. Powered by your customer data.

180.9K+ stores
4.7
by Klaviyo
Instafeed ‑ Instagram Feed logo

Instafeed ‑ Instagram Feed

Display custom shoppable Instagram Feeds on your store. Convert your store visitors into customers.

128K+ stores
4.9
by Mintt Studio
Loox ‑ Product Reviews App logo

Loox ‑ Product Reviews App

Grow your brand with social proof that looks amazing - product reviews, photos, videos & referrals.

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by Loox
Avada SEO Image Speed Optimize logo

Avada SEO Image Speed Optimize

Out rank your competitors. We're SEO optimizer with SEO Audit, Page speed optimizer, Sitemap, Schema

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by SEO On (Avada)
Simprosys Google Shopping Feed logo

Simprosys Google Shopping Feed

Submits Product Feed for Google Shopping, Microsoft, Facebook & Pinterest. Manages PMAX Campaigns.

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4.9
by Simprosys InfoMedia
Real-Time Store Intelligence

Complete E-commerce Intelligence

Unlock michu.com.au's complete performance data: revenue estimates, traffic sources breakdown, Meta ads strategy, winning products, Shopify tech stack, and growth metrics. Everything you need to replicate their success.

Growing Fast (+16.6% 90d)
Est. Monthly Revenue
$104,894
~$1,258,726/year
Monthly Visits
539.3K
29.6K pageviews
Active Ad Campaigns
87
87 total ads tracked
Product Catalog
55
Avg. price: $82

Traffic Sources

search45.9%
social5.9%
referrals6.4%
direct40.7%

Engagement Metrics

Bounce Rate19.1%
Pages/Visit10.1
Avg. Duration21 min

Top Markets

AU57.1%
VN16.7%
US15.7%
SG3.4%
GB3.4%

Store Details

LocationBraeside
CountryAU
PlatformShopify
ThemeBoost
Store Age6 years
CurrencyAUD

Timeline

Store LaunchedJul 5, 2019
Last UpdatedOct 21, 2025
Ads Last SeenOct 22, 2025

Social Presence

Tech Stack (12)

17TRACK Order TrackingUpPromote Affiliate MarketingAvada SEO Image Speed OptimizeBazaarvoice Reviews & PhotosSimprosys Google Shopping FeedInstafeed ‑ Instagram FeedJoy Rewards & Loyalty ProgramKlaviyo: Email Marketing & SMSLoox ‑ Product Reviews AppStamped Product Reviews & UGCRecharge SubscriptionsWholesale Pricing Discount B2B

Categories

/Pets & Animals/Cats/Pets & Animals/Pet Food & Supplies
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Get Complete Store Intelligence & Updates

Monitor michu.com.au's every move: new product launches, winning ad creatives, traffic spikes, pricing changes, and tech stack updates. Never miss a winning strategy. Get instant alerts + full historical data.

Real-Time AlertsInstant notifications
Full AnalyticsTraffic, revenue, ads
Product TrackingInventory & pricing
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FAQ

Frequently Asked Questions

Everything you need to know about michu.com.au

Discover michu.com.au's complete product catalog with 11 items on BrandSearch. Analyze their winning products, trending items, pricing strategies, product descriptions, and top sellers. See which products drive the most revenue and learn from their product selection strategy to find your own winning products for dropshipping or private label.

michu.com.au receives approximately 539,314 monthly visitors. BrandSearch provides detailed traffic analytics including organic vs paid traffic sources, geographic distribution, bounce rates, session duration, and estimated monthly revenue ranges. Use these performance metrics to benchmark your own e-commerce store and set realistic growth targets.

Yes! BrandSearch reveals michu.com.au's complete Meta advertising strategy including all Facebook ads, Instagram ads, and ad creatives. Analyze their ad copy, visual hooks, call-to-actions, targeting strategies, and promotional offers. Study their winning ad creatives to inspire your own Facebook and Instagram advertising campaigns and improve your ROAS (Return on Ad Spend).

BrandSearch reveals michu.com.au's complete technology stack including all Shopify apps, theme, payment processors, email marketing tools, analytics platforms, and conversion optimization apps. See which apps they use for reviews, upsells, abandoned cart recovery, SEO, and social proof. Copy their winning tech stack to build a high-converting e-commerce store without trial and error.

BrandSearch provides full competitive intelligence on michu.com.au: traffic sources (organic SEO, paid ads, social media, email), top SEO keywords driving traffic, geographic markets, customer demographics, advertising spend estimates, and growth trends. Identify gaps in their product range, find underserved niches, analyze their pricing strategy, and discover opportunities to differentiate your brand. Perfect for competitive analysis and market research.

BrandSearch helps you identify michu.com.au's business model by analyzing their product catalog, supplier patterns, shipping locations, pricing margins, and product uniqueness. See if they're running a dropshipping operation, selling private label products, or manufacturing their own goods. Learn from their product sourcing and fulfillment strategies to optimize your own e-commerce operations.

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Complete product performance data
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