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Shopify Store Analysis 61 active Meta ads
Milani Cosmetics logo
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Milani Cosmetics

milanicosmetics.com

Milani Cosmetics and beauty products, including face makeup, eye makeup, skincare, lipstick and a full range of top quality makeup products, for women and everyone of any age or skin tone

Popularity: High
🚀Ad Activity: Very Active
Data: This Week
223.4K
Monthly traffic
$14
AOV (avg order)
2017
Store founded
-39.8%
Traffic growth

Live Store Preview

Real-time screenshot from milanicosmetics.com

50.9% bounce
1m 47s avg

Last updated: 10/21/2025

Store Traffic & Revenue

E-commerce Performance Metrics

Real-time Shopify store analytics: monthly traffic, revenue estimates, visitor behavior. Unlock detailed conversion data and profit margins with BrandSearch Premium.

223,402
Monthly Store Traffic
Declining
$1.1M - $2.0M
Monthly Revenue
Estimated Range
50.9%
Bounce Rate
Real Data
1m 47s
Avg. Session
Real Data

Get Precise Traffic Data

These are estimated values based on public data. Access exact visitor counts, real bounce rates, detailed geographic breakdowns, and traffic source analysis.

Exact Numbers
Real visitor counts
Traffic Sources
Organic, paid, social breakdown
Geographic Data
Country & city-level insights
Bestselling Products

Winning Products & Bestsellers

Top 6 trending products from this Shopify store. Discover what's driving revenue and customer demand.

Conceal + Perfect 2-In-1 Foundation + Concealer
#1 Bestseller
45 variants
$12.99USD

Conceal + Perfect 2-In-1 Foundation + Concealer

2-in-1 complexion perfection! Combat under eye circles, the appearance of redness and imperfections with our best-selling multi-tasking foundation and concealer formula. The Milani Conceal + Perfect 2-In-1 Foundation + Concealer provides medium to full coverage with a natural matte finish that stays all day. The long wear is waterproof and sweatproof, so you’re always photo ready. Available in 45 shades. 100% Agree their skin looks more even* 93% Agree skin texture felt smoothed and look of redness was reduced* 93% Agree their complexion looks fresh and natural* 90% Agree they have flawless, photo-ready complexion* * Results observed in a consumer panel survey

In stock
45 options
View Performance
Color Statement Lipstick
#2 Bestseller
15 variants
$7.49USD

Color Statement Lipstick

Color Statement lipstick gives you lip color you'll live for! Milani knows that the best way to make an entrance is by making a statement — that's why our Color Statement Lipstick is available in a daring range of vibrant colors, ranging from pretty pinks to radiant reds. Infused with nourishing vitamin C, Color Statement Lipstick feels as good on the lips as it looks. Grace your face with statement-making color that will have your lips speaking volumes.

In stock
15 options
View Performance
$10.99USD

Amore Matte Lip Crème

Matte is mood! Our liquid-to-matte formula is the lip color that's on everybody's lips. Amore Matte Lip Crème has a revolutionary, super-saturated formula that dries to a soft, matte finish. The plush, tapered applicator hugs the contours of your lips, working to lock in bold color. This soft matte lip crème is non-sticky, smooth cream formula.

In stock
View Performance
Color Fetish Matte Lipstick
#4 Bestseller
15 variants
$11.99USD

Color Fetish Matte Lipstick

Color Fetish Matte Lipstick is an ultra-creamy, pigment-rich lipstick in a range of shades designed to complement every skin tone. With a luxurious soft velvet-matte finish, this high-comfort lipstick glides seamlessly onto lips for full coverage, one-stroke payoff. Infused with Hyaluronic Acid, the formula was designed to help keep lips smooth & soft.

In stock
15 options
View Performance
Baked Blush
#5 Bestseller
11 variants
$10.99USD

Baked Blush

See what we’ve been cooking up! Baked Blush (yes, it’s actually baked on Italian terracotta tiles) gives your face that lit-from-within glow in a weightless, velvety soft powder. With 11 luminous satin and shimmer shades, you’ll find a flush for any season—or any mood. Richly pigmented and highly buildable, you can customize your cheeks with as much (or as little) pop as you prefer. *based on Neilsen $ sales for 52W ending 9/7/24

In stock
11 options
View Performance
Color Statement Matte Lipstick
#6 Bestseller
8 variants
$7.49USD

Color Statement Matte Lipstick

Matte to the max! Our Color Statement Matte Lipsticks give you statement-making bold color and lip looks that last. Our much-loved matte lipstick collection features vibrant colors, ranging from electric pinks to glamorous reds. Color Statement Lipstick will feel as good as it looks. Settle for nothing less than striking.

In stock
8 options
View Performance

25 More Winning Products to Discover

Access the complete product catalog with revenue estimates, sales velocity, profit margins, and trending status for every item. See which products drive the most revenue.

Product Revenue
Individual product earnings & AOV
Sales Velocity
Units sold & stock status
Trending Analysis
Identify hot sellers & dropshipping winners
Audience & Traffic Intelligence

Traffic Sources & Audience Demographics

Analyze organic vs paid traffic, top SEO keywords, geographic audience distribution, and user engagement metrics. See where customers come from and how they interact with the store.

Traffic

Last 12 months

223K

monthly visits

1M-8.7%
3M-13.7%
6M-25.8%
Nov 2024307KVISITSDec 2024303KVISITSJan 2025262KVISITSFeb 2025264KVISITSMar 2025301KVISITSApr 2025303KVISITSMay 2025271KVISITSJun 2025259KVISITSJul 2025253KVISITSAug 2025245KVISITSSep 2025223KVISITS
NovAprSep

Engagement

Pages/Visit3.2
Avg. Time (sec)107s
Bounce Rate50.9%

Traffic Sources Breakdown

(Organic, Paid, Social)
Direct46.3%
Search43.5%
Referrals4.9%
Social3.8%
Paid1.4%
Email0.1%

Top Markets

US flag
United States66.6%
CA flag
Canada4.6%
AU flag
Australia3.5%
GB flag
United Kingdom3.1%
DE flag
Germany2.7%

Top SEO Keywords Driving Traffic

#17K searches
milani
CPC: $0.87$3K
#24K searches
milani cosmetics
CPC: $1.04$3K
#32K searches
milani lip stain
CPC: $0.55$430
#4980 searches
milani lip liner
CPC: $0.60$430
#5750 searches
milanicosmetics
CPC: $1.04$410
Meta Ads Library

Facebook & Instagram Ad Creatives

Discover 5 winning ad creatives running on Meta platforms (Facebook & Instagram). Analyze their messaging, targeting strategy, and creative angles.

THIS IS YOUR SIGN TO TRY
@milanicosmetics ‘s Highly Rated Lash Extensions Tubing
Mascara !!! 
#GRWMilani #MilaniPartner #greenscreenvideo #TubingMascara
View Full Details
FACEBOOK
Video

THIS IS YOUR SIGN TO TRY @milanicosmetics ‘s Highly Rated Lash Extensions Tubing Mascara !!! #GRWMilani #MilaniPartner #greenscreenvideo #TubingMascara

Shop now
Oct 2025View Details
Makeup, Perfected
View Full Details
FACEBOOK
Video

Makeup, Perfected

Get blurred, flawless skin in a sweep.

Shop Now
Oct 2025View Details
Whenever my makeup starts to look scary @milanicosmetics make it last always come to save the day and melt my makeup 💕 #meltingspray #settingspray #milanicosmetics #milanimakeitlast #makeup #basetutorial
View Full Details
FACEBOOK
Video

Whenever my makeup starts to look scary @milanicosmetics make it last always come to save the day and melt my makeup 💕 #meltingspray #settingspray #milanicosmetics #milanimakeitlast #makeup #basetutorial

Shop now
Oct 2025View Details
Trying on all 12 shades - this is one of the best drugstore lip products! @milanicosmetics Glossy Plumping Balm 💞

#milani #milanicosmetics #grwmilani #drugstoremakeup #lipswatches
View Full Details
FACEBOOK
Video

Trying on all 12 shades - this is one of the best drugstore lip products! @milanicosmetics Glossy Plumping Balm 💞 #milani #milanicosmetics #grwmilani #drugstoremakeup #lipswatches

Shop now
Oct 2025View Details
My fav lippies rn @milanicosmetics 🫶🏼 
-
-
#lipcombo #lipgloss #lipbalm #makeup #makeuplover #milani
View Full Details
FACEBOOK
Video

My fav lippies rn @milanicosmetics 🫶🏼 - - #lipcombo #lipgloss #lipbalm #makeup #makeuplover #milani

Shop now
Oct 2025View Details

57 More Winning Meta Ads

Access the complete Facebook & Instagram ad library with 62 total creatives. Get ad spend estimates, audience targeting data, creative performance scores, and full ad history timeline.

Meta Ad Spend
Monthly budget & cost estimates
Creative Analysis
Hook, angle & CTA breakdown
Audience Targeting
Demographics & interests data
Shopify Tech Stack

Shopify Apps & Technologies

Complete breakdown of Shopify apps, marketing tools, analytics platforms, and conversion optimization technologies powering this e-commerce store's operations.

Technology Stack

Core Technologies & Infrastructure

Showing 5 technologies3 more available

Cloudflare logo

Cloudflare

Security, reliability and speed everywhere, powered by an intelligent global network.

822.7K+ storesPopular choice
Cloudflare CDN logo

Cloudflare CDN

Protect and accelerate your websites, apps, and teams.

822.4K+ storesPopular choice
Arrive logo

Arrive

Arrive gives you accurate and timely updates on everything you order, across all online retailers.

804K+ storesPopular choice
Apple Pay logo

Apple Pay

Make contactless, secure purchases in stores, in apps, and on the web.

586.7K+ storesPopular choice
Shop Pay logo

Shop Pay

Shop Pay remembers your important details, so you can fill carts, not forms. And everything is encrypted so you can speed safely through checkout.

535.5K+ storesPopular choice
Marketing Stack

Shopify Apps & Marketing Tools

Showing 5 applications3 more available

Klaviyo: Email Marketing & SMS logo

Klaviyo: Email Marketing & SMS

Grow faster and more efficiently with email, sms, reviews and more. Powered by your customer data.

180.9K+ stores
4.7
by Klaviyo
Instafeed ‑ Instagram Feed logo

Instafeed ‑ Instagram Feed

Display custom shoppable Instagram Feeds on your store. Convert your store visitors into customers.

128K+ stores
4.9
by Mintt Studio

POWr

Make your website more powerful.

33.7K+ storesby POWr
Wishlist Plus logo

Wishlist Plus

Easy to set up Wishlist app that increases conversions. Popular integrations to market your store.

27K+ stores
4.8
by Swym Corporation
Booster: Page Speed Optimizer logo

Booster: Page Speed Optimizer

Improve chances of conversion by making your website pages feel like they load (almost) instantly

23.8K+ stores
4.7
by Booster SEO
Real-Time Store Intelligence

Complete E-commerce Intelligence

Unlock www.milanicosmetics.com's complete performance data: revenue estimates, traffic sources breakdown, Meta ads strategy, winning products, Shopify tech stack, and growth metrics. Everything you need to replicate their success.

Declining (-8.7% 90d)
Est. Monthly Revenue
$3,514,067
~$42,168,806/year
Monthly Visits
223.4K
3.6M pageviews
Active Ad Campaigns
61
62 total ads tracked
Product Catalog
179
Avg. price: $14

Traffic Sources

paid referrals1.4%
search43.5%
social3.8%
referrals4.9%
direct46.3%

Engagement Metrics

Bounce Rate50.9%
Pages/Visit3.2
Avg. Duration2 min

Top Markets

US66.6%
CA4.6%
AU3.5%
GB3.1%
DE2.7%

Store Details

LocationCulver City
CountryUS
PlatformShopify
ThemeMilani 2019
Store Age7 years
CurrencyUSD

Timeline

Store LaunchedDec 15, 2017
Last UpdatedOct 21, 2025
Ads Last SeenOct 23, 2025

Tech Stack (22)

Address Validator PlusAttentive: SMS + MMS MarketingADU: Automatic DiscountsBazaarvoice Reviews & PhotosCheckout BlocksCrazy EggPowerful Contact Form BuilderMAG: Form BuilderInstafeed ‑ Instagram FeedKlaviyo: Email Marketing & SMSOrder Limits ‑ MinMaxifyBooster: Page Speed Optimizer+10 more

Categories

/Beauty & Fitness/Face & Body Care/Make-Up & Cosmetics
Unlock Full Access

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Monitor www.milanicosmetics.com's every move: new product launches, winning ad creatives, traffic spikes, pricing changes, and tech stack updates. Never miss a winning strategy. Get instant alerts + full historical data.

Real-Time AlertsInstant notifications
Full AnalyticsTraffic, revenue, ads
Product TrackingInventory & pricing
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FAQ

Frequently Asked Questions

Everything you need to know about www.milanicosmetics.com

Discover www.milanicosmetics.com's complete product catalog with 31 items on BrandSearch. Analyze their winning products, trending items, pricing strategies, product descriptions, and top sellers. See which products drive the most revenue and learn from their product selection strategy to find your own winning products for dropshipping or private label.

www.milanicosmetics.com receives approximately 223,402 monthly visitors. BrandSearch provides detailed traffic analytics including organic vs paid traffic sources, geographic distribution, bounce rates, session duration, and estimated monthly revenue ranges. Use these performance metrics to benchmark your own e-commerce store and set realistic growth targets.

Yes! BrandSearch reveals www.milanicosmetics.com's complete Meta advertising strategy including all Facebook ads, Instagram ads, and ad creatives. Analyze their ad copy, visual hooks, call-to-actions, targeting strategies, and promotional offers. Study their winning ad creatives to inspire your own Facebook and Instagram advertising campaigns and improve your ROAS (Return on Ad Spend).

BrandSearch reveals www.milanicosmetics.com's complete technology stack including all Shopify apps, theme, payment processors, email marketing tools, analytics platforms, and conversion optimization apps. See which apps they use for reviews, upsells, abandoned cart recovery, SEO, and social proof. Copy their winning tech stack to build a high-converting e-commerce store without trial and error.

BrandSearch provides full competitive intelligence on www.milanicosmetics.com: traffic sources (organic SEO, paid ads, social media, email), top SEO keywords driving traffic, geographic markets, customer demographics, advertising spend estimates, and growth trends. Identify gaps in their product range, find underserved niches, analyze their pricing strategy, and discover opportunities to differentiate your brand. Perfect for competitive analysis and market research.

BrandSearch helps you identify www.milanicosmetics.com's business model by analyzing their product catalog, supplier patterns, shipping locations, pricing margins, and product uniqueness. See if they're running a dropshipping operation, selling private label products, or manufacturing their own goods. Learn from their product sourcing and fulfillment strategies to optimize your own e-commerce operations.

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