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Shopify Store Analysis 103 active Meta ads

Phlur is a modern fine fragrance brand that creates mindfully formulated, responsibly sourced and meticulously crafted fragrances by world-class perfumers.

Popularity: High
🚀Ad Activity: Very Active
Data: This Week
485.2K
Monthly traffic
$56
AOV (avg order)
2016
Store founded
-65.5%
Traffic growth
Follow them:FacebookInstagram

Live Store Preview

Real-time screenshot from phlur.com

48.7% bounce
1m 15s avg

Last updated: 10/21/2025

Store Traffic & Revenue

E-commerce Performance Metrics

Real-time Shopify store analytics: monthly traffic, revenue estimates, visitor behavior. Unlock detailed conversion data and profit margins with BrandSearch Premium.

485,183
Monthly Store Traffic
Declining
$2.4M - $4.3M
Monthly Revenue
Estimated Range
48.7%
Bounce Rate
Real Data
1m 15s
Avg. Session
Real Data

Get Precise Traffic Data

These are estimated values based on public data. Access exact visitor counts, real bounce rates, detailed geographic breakdowns, and traffic source analysis.

Exact Numbers
Real visitor counts
Traffic Sources
Organic, paid, social breakdown
Geographic Data
Country & city-level insights
Bestselling Products

Winning Products & Bestsellers

Top 6 trending products from this Shopify store. Discover what's driving revenue and customer demand.

$25USD

Vanilla Skin - Travel Size Body Mist

Familiar and delectable. Hypnotic and decadent. Vanilla Skin, unlike any vanilla fragrance, evokes an iconic creaminess wrapped in a kaleidoscope of spice and intrigue. The dual nature of pink pepper and sugar settle down through rich cashmere before nestling into a core of addictive vanilla and cozy sandalwood. Vanilla Skin is a multidimensional take on an intoxicating sensual gourmand. For a longer-lasting, more intense version of this best-selling fragrance, try Vanilla Skin Eau de Parfum .

In stock
View Performance
$66USD

Vanilla & Cream Duo - Body Mists

Cream tastes better with a dash of vanilla. Our best-selling body mists combine to create a rich confectionery duet. Sugar crystals, marshmallow, and coconut cream dance on a bed of silky cashmere and salted caramel. The light milky nature of Heavy Cream is emboldened by the kaleidoscopic spice of Vanilla Skin. Embrace edibility with this duo of delicacies.

In stock
View Performance
$38USD

Vanilla Skin - Body Mist

Familiar and delectable. Hypnotic and decadent. Vanilla Skin, unlike any vanilla fragrance, evokes an iconic creaminess wrapped in a kaleidoscope of spice and intrigue. The dual nature of pink pepper and sugar settle down through rich cashmere before nestling into a core of addictive vanilla and cozy sandalwood. Vanilla Skin is a multidimensional take on an intoxicating sensual gourmand. For a longer-lasting, more intense version of this best-selling fragrance, try the Vanilla Skin Perfume

In stock
View Performance
$25USD

Heavy Cream - Travel Size Body Mist

A milky impression of decadent sweetness. Playful, sugary yet irresistibly elevated, Heavy Cream is a confectionery delight. A swirl of whipped gourmands comes alive while bright citrus and luminous florals envelop the skin in an evocative, velvety dream. Heavy Cream is sweet, silky yet light as air.

In stock
View Performance
$32USD

Missing Person - Travel Size

A delicate, yet addictive fragrance that evokes the lingering scent of your lover’s skin. Brought to life by comforting accords of white musk, enhanced by sheer floral nuances of jasmine and glowing orange blossom and fused with a light trail of soft transparent woods, Missing Person is pure, provocative and undeniably familiar.

In stock
View Performance
$38USD

Heavy Cream - Body Mist

A milky impression of decadent sweetness. Playful, sugary yet irresistibly elevated, Heavy Cream is a confectionery delight. A swirl of whipped gourmands comes alive while bright citrus and luminous florals envelop the skin in an evocative, velvety dream. Heavy Cream is sweet, silky yet light as air.

In stock
View Performance

37 More Winning Products to Discover

Access the complete product catalog with revenue estimates, sales velocity, profit margins, and trending status for every item. See which products drive the most revenue.

Product Revenue
Individual product earnings & AOV
Sales Velocity
Units sold & stock status
Trending Analysis
Identify hot sellers & dropshipping winners
Audience & Traffic Intelligence

Traffic Sources & Audience Demographics

Analyze organic vs paid traffic, top SEO keywords, geographic audience distribution, and user engagement metrics. See where customers come from and how they interact with the store.

Traffic

Last 12 months

485K

monthly visits

1M-3.8%
3M+35.8%
6M+39.5%
Nov 2024341KVISITSDec 2024339KVISITSJan 2025306KVISITSFeb 2025302KVISITSMar 2025348KVISITSApr 2025261KVISITSMay 2025374KVISITSJun 2025357KVISITSJul 2025385KVISITSAug 2025504KVISITSSep 2025485KVISITS
NovAprSep

Engagement

Pages/Visit2.9
Avg. Time (sec)75s
Bounce Rate48.7%

Traffic Sources Breakdown

(Organic, Paid, Social)
Direct46.3%
Search43.0%
Social4.9%
Referrals4.6%
Paid0.8%
Email0.3%

Top Markets

US flag
United States66.3%
AU flag
Australia2.5%
GB flag
United Kingdom2.5%
IN flag
India2.1%
CA flag
Canada1.9%

Top SEO Keywords Driving Traffic

#137K searches
phlur
CPC: $0.75$22K
#22K searches
plhur
CPC: $0.83$3K
#36K searches
phlur vanilla skin
CPC: $0.73$1K
#41K searches
phlir
CPC: $0.84$690
#5670 searches
phulr
CPC: $0.96$550
Meta Ads Library

Facebook & Instagram Ad Creatives

Discover 5 winning ad creatives running on Meta platforms (Facebook & Instagram). Analyze their messaging, targeting strategy, and creative angles.

Paradise Skin Set Body Mist
View Full Details
FACEBOOK
Video

Paradise Skin Set Body Mist

I blind bought PHLUR's Paradise Skin Set and now I’m a die hard fan of them🤤

Shop now
Oct 2025View Details
Paradise Skin Set Body Mist
View Full Details
FACEBOOK
Video

Paradise Skin Set Body Mist

Vacation never ends with PHLUR's Paradise Skin Set ✨

Shop now
Oct 2025View Details
Paradise Skin Set Body Mist
View Full Details
FACEBOOK
Video

Paradise Skin Set Body Mist

Did you know you can create your own personal scent with PHLUR's brand new Paradise Skin Set?! IT'S AMAZING!

Shop now
Oct 2025View Details
Paradise Skin Set Body Mist
View Full Details
FACEBOOK
Video

Paradise Skin Set Body Mist

The perfect bundle exists! Grab PHLUR's Paradise Skin Set and smell like vacation ✨

Shop now
Oct 2025View Details
Decadent Layering Set Body Mist
View Full Details
FACEBOOK
Video

Decadent Layering Set Body Mist

The Decadent Layering Set by PHLUR is a gourmand girl's dream ✨ Featuring travel size Vanilla Skin, Heavy Cream & Vanilla Smoke Hair & Body Mists

Shop now
Oct 2025View Details

98 More Winning Meta Ads

Access the complete Facebook & Instagram ad library with 103 total creatives. Get ad spend estimates, audience targeting data, creative performance scores, and full ad history timeline.

Meta Ad Spend
Monthly budget & cost estimates
Creative Analysis
Hook, angle & CTA breakdown
Audience Targeting
Demographics & interests data
Shopify Tech Stack

Shopify Apps & Technologies

Complete breakdown of Shopify apps, marketing tools, analytics platforms, and conversion optimization technologies powering this e-commerce store's operations.

Technology Stack

Core Technologies & Infrastructure

Showing 5 technologies3 more available

Cloudflare logo

Cloudflare

Security, reliability and speed everywhere, powered by an intelligent global network.

822.7K+ storesPopular choice
Cloudflare CDN logo

Cloudflare CDN

Protect and accelerate your websites, apps, and teams.

822.4K+ storesPopular choice
Arrive logo

Arrive

Arrive gives you accurate and timely updates on everything you order, across all online retailers.

804K+ storesPopular choice
Apple Pay logo

Apple Pay

Make contactless, secure purchases in stores, in apps, and on the web.

586.7K+ storesPopular choice
Shop Pay logo

Shop Pay

Shop Pay remembers your important details, so you can fill carts, not forms. And everything is encrypted so you can speed safely through checkout.

535.5K+ storesPopular choice
Marketing Stack

Shopify Apps & Marketing Tools

Showing 5 applications3 more available

Klaviyo: Email Marketing & SMS logo

Klaviyo: Email Marketing & SMS

Grow faster and more efficiently with email, sms, reviews and more. Powered by your customer data.

180.9K+ stores
4.7
by Klaviyo
Okendo: Reviews & Loyalty logo

Okendo: Reviews & Loyalty

The customer marketing platform with Reviews, Surveys, Quizzes, Referrals & Loyalty all in one place

9.7K+ stores
4.9
by Okendo
Order Limits ‑ MinMaxify logo

Order Limits ‑ MinMaxify

Control Order Quantities with Minimum and Maximum Limits on Your Cart, Products, and Collections

9.3K+ stores
4.8
by Intillium
Stockist Store Locator logo

Stockist Store Locator

Easily create a powerful, customizable, mobile-friendly store & dealer locator map.

8.5K+ stores
5
by Stockist
Accessibly logo

Accessibly

Make your store more accessible and inclusive with Accessibly. We help you with ADA/WCAG compliance.

8.4K+ stores
4.8
by On The Map Marketing
Real-Time Store Intelligence

Complete E-commerce Intelligence

Unlock phlur.com's complete performance data: revenue estimates, traffic sources breakdown, Meta ads strategy, winning products, Shopify tech stack, and growth metrics. Everything you need to replicate their success.

Stable Growth (-3.8% 90d)
Est. Monthly Revenue
$3,903,283
~$46,839,395/year
Monthly Visits
485.2K
4.0M pageviews
Active Ad Campaigns
103
103 total ads tracked
Product Catalog
127
Avg. price: $56

Traffic Sources

search43.0%
social4.9%
referrals4.6%
direct46.3%

Engagement Metrics

Bounce Rate48.7%
Pages/Visit2.9
Avg. Duration1 min

Top Markets

US66.3%
AU2.5%
GB2.5%
IN2.1%
CA1.9%

Store Details

LocationWest Hollywood
CountryUS
PlatformShopify
ThemeDawn
Store Age8 years
CurrencyUSD

Timeline

Store LaunchedDec 30, 2016
Last UpdatedOct 21, 2025
Ads Last SeenOct 24, 2025

Social Presence

Tech Stack (14)

AccessiblyAffirm pay‑over‑time messagingAttentive: SMS + MMS MarketingFairing Post Purchase SurveysElevar Conversion TrackingInveterate MembershipsKlaviyo: Email Marketing & SMSLoop Returns & ExchangesOkendo: Reviews & LoyaltyOrder Limits ‑ MinMaxifyRebuy Personalization EngineSimesy Cash On Delivery Fee+2 more

Categories

/Beauty & Fitness/Face & Body Care/Perfumes & Fragrances
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Monitor phlur.com's every move: new product launches, winning ad creatives, traffic spikes, pricing changes, and tech stack updates. Never miss a winning strategy. Get instant alerts + full historical data.

Real-Time AlertsInstant notifications
Full AnalyticsTraffic, revenue, ads
Product TrackingInventory & pricing
Similar Stores Discovery

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See how BrandSearch identifies 6 stores similar to Phlur. Our AI analyzes products, audiences, and strategies to find perfect competitors.

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Full brand analytics & data

EMMOTIV

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Niche:
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Full brand analytics & data

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FAQ

Frequently Asked Questions

Everything you need to know about phlur.com

Discover phlur.com's complete product catalog with 43 items on BrandSearch. Analyze their winning products, trending items, pricing strategies, product descriptions, and top sellers. See which products drive the most revenue and learn from their product selection strategy to find your own winning products for dropshipping or private label.

phlur.com receives approximately 485,183 monthly visitors. BrandSearch provides detailed traffic analytics including organic vs paid traffic sources, geographic distribution, bounce rates, session duration, and estimated monthly revenue ranges. Use these performance metrics to benchmark your own e-commerce store and set realistic growth targets.

Yes! BrandSearch reveals phlur.com's complete Meta advertising strategy including all Facebook ads, Instagram ads, and ad creatives. Analyze their ad copy, visual hooks, call-to-actions, targeting strategies, and promotional offers. Study their winning ad creatives to inspire your own Facebook and Instagram advertising campaigns and improve your ROAS (Return on Ad Spend).

BrandSearch reveals phlur.com's complete technology stack including all Shopify apps, theme, payment processors, email marketing tools, analytics platforms, and conversion optimization apps. See which apps they use for reviews, upsells, abandoned cart recovery, SEO, and social proof. Copy their winning tech stack to build a high-converting e-commerce store without trial and error.

BrandSearch provides full competitive intelligence on phlur.com: traffic sources (organic SEO, paid ads, social media, email), top SEO keywords driving traffic, geographic markets, customer demographics, advertising spend estimates, and growth trends. Identify gaps in their product range, find underserved niches, analyze their pricing strategy, and discover opportunities to differentiate your brand. Perfect for competitive analysis and market research.

BrandSearch helps you identify phlur.com's business model by analyzing their product catalog, supplier patterns, shipping locations, pricing margins, and product uniqueness. See if they're running a dropshipping operation, selling private label products, or manufacturing their own goods. Learn from their product sourcing and fulfillment strategies to optimize your own e-commerce operations.

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