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Shopify Store Analysis 57 active Meta ads
Rare Beauty logo
US flag

Rare Beauty

rarebeauty.com

Rare Beauty is makeup made to feel good in, without hiding what makes you unique. Shop airy, breathable formulas that are easy to apply, blend and build.

Popularity: High
🚀Ad Activity: Very Active
Data: This Week
976.8K
Monthly traffic
$26
AOV (avg order)
2020
Store founded
+29.6%
Traffic growth

Live Store Preview

Real-time screenshot from rarebeauty.com

40.2% bounce
1m 33s avg

Last updated: 10/21/2025

Store Traffic & Revenue

E-commerce Performance Metrics

Real-time Shopify store analytics: monthly traffic, revenue estimates, visitor behavior. Unlock detailed conversion data and profit margins with BrandSearch Premium.

976,754
Monthly Store Traffic
Growing
$4.8M - $8.6M
Monthly Revenue
Estimated Range
40.2%
Bounce Rate
Real Data
1m 33s
Avg. Session
Real Data

Get Precise Traffic Data

These are estimated values based on public data. Access exact visitor counts, real bounce rates, detailed geographic breakdowns, and traffic source analysis.

Exact Numbers
Real visitor counts
Traffic Sources
Organic, paid, social breakdown
Geographic Data
Country & city-level insights
Bestselling Products

Winning Products & Bestsellers

Top 6 trending products from this Shopify store. Discover what's driving revenue and customer demand.

Soft Pinch Liquid Blush
#1 Bestseller
13 variants
$20USD

Soft Pinch Liquid Blush

A viral bestseller for a reason. This weightless liquid blush delivers high-impact color with just one dot, blending seamlessly for a pinch-perfect flush that lasts up to 12 hours.

In stock
13 options
View Performance
Soft Pinch Tinted Lip Oil
#2 Bestseller
8 variants
$17.6USD

Soft Pinch Tinted Lip Oil

An innovative lip jelly that transforms into a lightweight oil. Starts off glossy, then leaves lips tinted while gently plumping and staying comfortable—never sticky—all day.

In stock
8 options
View Performance
Warm Wishes Effortless Bronzer Stick
#3 Bestseller
8 variants
$22.4USD

Warm Wishes Effortless Bronzer Stick

A breakthrough bronzing stick that creates an instant sun-kissed glow and blends seamlessly for a second-skin finish—just swipe on , blend, and go !

In stock
8 options
View Performance
Positive Light Liquid Luminizer
#4 Bestseller
10 variants
$21.6USD

Positive Light Liquid Luminizer

Good news—our fan- fave liquid highlighter fam is growing, with two NEW shades: Exhilarate (champagne gold) and Reveal (copper). Create an instantly dewy, buildable glow while nourishing skin so it looks on the bright side all day.

In stock
10 options
View Performance
$17.6USD

Perfect Strokes Universal Volumizing Mascara

Created for every lash type, this all-in-one mascara pairs a weightless, easy-to-build formula with a universal eye-hugging brush to lift, lengthen, curl, and volumize every lash from every angle.

In stock
View Performance
Liquid Touch Brightening Concealer
#6 Bestseller
48 variants
$19.2USD

Liquid Touch Brightening Concealer

A lightweight, hydrating concealer that gives you buildable coverage where you need it while brightening skin with a radiant finish.

In stock
48 options
View Performance

36 More Winning Products to Discover

Access the complete product catalog with revenue estimates, sales velocity, profit margins, and trending status for every item. See which products drive the most revenue.

Product Revenue
Individual product earnings & AOV
Sales Velocity
Units sold & stock status
Trending Analysis
Identify hot sellers & dropshipping winners
Audience & Traffic Intelligence

Traffic Sources & Audience Demographics

Analyze organic vs paid traffic, top SEO keywords, geographic audience distribution, and user engagement metrics. See where customers come from and how they interact with the store.

Traffic

Last 12 months

977K

monthly visits

1M-18.5%
3M+62.3%
6M+20.4%
Nov 2024989KVISITSDec 20241.0MVISITSJan 2025940KVISITSFeb 2025836KVISITSMar 2025811KVISITSApr 2025655KVISITSMay 2025802KVISITSJun 2025602KVISITSJul 2025734KVISITSAug 20251.2MVISITSSep 2025977KVISITS
NovAprSep

Engagement

Pages/Visit3.7
Avg. Time (sec)93s
Bounce Rate40.2%

Traffic Sources Breakdown

(Organic, Paid, Social)
Search49.5%
Direct41.2%
Referrals4.6%
Social3.8%
Paid0.8%
Email0.2%

Top Markets

US flag
United States47.7%
GB flag
United Kingdom4.5%
ES flag
Spain3.7%
BR flag
Brazil3.1%
MX flag
Mexico2.8%

Top SEO Keywords Driving Traffic

#1122K searches
rare beauty
CPC: $0.35$60K
#210K searches
rarebeauty
CPC: $0.36$13K
#318K searches
rare beauty blush
CPC: $0.34$2K
#49K searches
rare beauty perfume
CPC: $0.44$2K
#533K searches
rare
CPC: $0.46$2K
Meta Ads Library

Facebook & Instagram Ad Creatives

Discover 5 winning ad creatives running on Meta platforms (Facebook & Instagram). Analyze their messaging, targeting strategy, and creative angles.

Friends & Family Event
View Full Details
FACEBOOK
Video

Friends & Family Event

Good news—the Friends & Family Event is here 🫶Save 20% SITEWIDE + FREE gift with purchase. Two days only! Ends 10/17.

Shop Now
Oct 2025View Details
Friends & Family Event
View Full Details
FACEBOOK
Video

Friends & Family Event

20% off Friends & Family is here 💗Save sitewide on new drops, bestsellers, and more + FREE gift with purchase. Ends 10/17.

Shop Now
Oct 2025View Details
Friends & Family Event
View Full Details
FACEBOOK
Video

Friends & Family Event

20% off Friends & Family is here 💗Save sitewide on new drops, bestsellers, and more + FREE gift with purchase. Ends 10/17.

Shop Now
Oct 2025View Details
Friends & Family Event
View Full Details
FACEBOOK
Video

Friends & Family Event

20% off Friends & Family is here 💗Save sitewide on new drops, bestsellers, and more + FREE gift with purchase. Ends 10/17.

Shop Now
Oct 2025View Details
Friends & Family Event
View Full Details
FACEBOOK
Video

Friends & Family Event

20% off Friends & Family is here 💗Save sitewide on new drops, bestsellers, and more + FREE gift with purchase. Ends 10/17.

Shop Now
Oct 2025View Details

52 More Winning Meta Ads

Access the complete Facebook & Instagram ad library with 57 total creatives. Get ad spend estimates, audience targeting data, creative performance scores, and full ad history timeline.

Meta Ad Spend
Monthly budget & cost estimates
Creative Analysis
Hook, angle & CTA breakdown
Audience Targeting
Demographics & interests data
Shopify Tech Stack

Shopify Apps & Technologies

Complete breakdown of Shopify apps, marketing tools, analytics platforms, and conversion optimization technologies powering this e-commerce store's operations.

Technology Stack

Core Technologies & Infrastructure

Showing 5 technologies3 more available

Cloudflare logo

Cloudflare

Security, reliability and speed everywhere, powered by an intelligent global network.

822.7K+ storesPopular choice
Cloudflare CDN logo

Cloudflare CDN

Protect and accelerate your websites, apps, and teams.

822.4K+ storesPopular choice
Arrive logo

Arrive

Arrive gives you accurate and timely updates on everything you order, across all online retailers.

804K+ storesPopular choice
Apple Pay logo

Apple Pay

Make contactless, secure purchases in stores, in apps, and on the web.

586.7K+ storesPopular choice
Shop Pay logo

Shop Pay

Shop Pay remembers your important details, so you can fill carts, not forms. And everything is encrypted so you can speed safely through checkout.

535.5K+ storesPopular choice
Marketing Stack

Shopify Apps & Marketing Tools

Showing 5 applications3 more available

Klaviyo: Email Marketing & SMS logo

Klaviyo: Email Marketing & SMS

Grow faster and more efficiently with email, sms, reviews and more. Powered by your customer data.

180.9K+ stores
4.7
by Klaviyo
Klarna On‑Site Messaging logo

Klarna On‑Site Messaging

Convert more sales with flexible and customized On-site Messaging about Klarna as a payment method.

70K+ stores
2.6
by Klarna
Yotpo Product Reviews & UGC logo

Yotpo Product Reviews & UGC

Collect and display user-generated content (UGC) such as Ratings & Reviews to showcase social proof.

24.2K+ stores
4.8
by Yotpo
Recharge Subscriptions logo

Recharge Subscriptions

Your all-in-one solution for subscription growth & retention

23K+ stores
4.6
by Recharge
Consentmo GDPR Compliance logo

Consentmo GDPR Compliance

The first built for the platform GDPR app that is Google Certified, TCF Compliant and GCM V2 ready

20.8K+ stores
4.9
by Consentmo
Real-Time Store Intelligence

Complete E-commerce Intelligence

Unlock www.rarebeauty.com's complete performance data: revenue estimates, traffic sources breakdown, Meta ads strategy, winning products, Shopify tech stack, and growth metrics. Everything you need to replicate their success.

Declining (-18.5% 90d)
Est. Monthly Revenue
$8,067,924
~$96,815,093/year
Monthly Visits
976.8K
8.2M pageviews
Active Ad Campaigns
57
57 total ads tracked
Product Catalog
114
Avg. price: $26

Traffic Sources

search49.5%
social3.8%
referrals4.6%
direct41.2%

Engagement Metrics

Bounce Rate40.2%
Pages/Visit3.7
Avg. Duration2 min

Top Markets

US47.7%
GB4.5%
ES3.7%
BR3.1%
MX2.8%

Store Details

LocationEl Segundo
CountryUS
PlatformShopify
ThemeSDG Shopify Skeleton
Store Age5 years
CurrencyUSD

Timeline

Store LaunchedFeb 14, 2020
Last UpdatedOct 21, 2025
Ads Last SeenOct 17, 2025

Tech Stack (14)

Attentive: SMS + MMS MarketingCheckout BlocksShop for Good Donation AppConsentmo GDPR ComplianceRise.ai: Gift Cards & LoyaltyGorgiasKlarna On‑Site MessagingKlaviyo: Email Marketing & SMSLoop Returns & ExchangesYottaa InsightsSEO Manager | venntovRecharge Subscriptions+2 more

Categories

/Beauty & Fitness/Face & Body Care/Make-Up & Cosmetics
Unlock Full Access

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Monitor www.rarebeauty.com's every move: new product launches, winning ad creatives, traffic spikes, pricing changes, and tech stack updates. Never miss a winning strategy. Get instant alerts + full historical data.

Real-Time AlertsInstant notifications
Full AnalyticsTraffic, revenue, ads
Product TrackingInventory & pricing
Similar Stores Discovery

Discover Similar Stores

See how BrandSearch identifies 6 stores similar to Rare Beauty. Our AI analyzes products, audiences, and strategies to find perfect competitors.

Tonights MakeUp screenshot
Click to see insights
Full brand analytics & data

Tonights MakeUp

tonightsmakeup.com
Niche:
Beauty & Fitness/Face & Body Care/Make-Up & Cosmetics
Monthly traffic
228
Monthly revenue
$2K
Active Meta ads
2
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Click to see insights
Full brand analytics & data

Leyva Beauty

leyvabeauty.com
Niche:
Beauty & Fitness/Face & Body Care/Make-Up & Cosmetics
Monthly traffic
667
Monthly revenue
$6K
Crosswe screenshot
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Full brand analytics & data

Crosswe

crosswe.com
Niche:
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Monthly traffic
646
Monthly revenue
$6K
Bliss Skin Haus screenshot
Click to see insights
Full brand analytics & data

Bliss Skin Haus

blissskinhaus.com.au
Niche:
Beauty & Fitness/Face & Body Care/Make-Up & Cosmetics,Beauty & Fitness/Face & Body Care/Skin & Nail Care
Monthly traffic
177
Monthly revenue
AUD2K
Glowya screenshot
Click to see insights
Full brand analytics & data

Glowya

glowya.net
Niche:
Beauty & Fitness/Face & Body Care/Skin & Nail Care
Monthly traffic
614
Monthly revenue
$5K
AllureEssence Boutique screenshot
Click to see insights
Full brand analytics & data

AllureEssence Boutique

allureessenceboutique.com
Niche:
Beauty & Fitness/Face & Body Care/Perfumes & Fragrances
Monthly traffic
1.1K
Monthly revenue
$9K

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FAQ

Frequently Asked Questions

Everything you need to know about www.rarebeauty.com

Discover www.rarebeauty.com's complete product catalog with 42 items on BrandSearch. Analyze their winning products, trending items, pricing strategies, product descriptions, and top sellers. See which products drive the most revenue and learn from their product selection strategy to find your own winning products for dropshipping or private label.

www.rarebeauty.com receives approximately 976,754 monthly visitors. BrandSearch provides detailed traffic analytics including organic vs paid traffic sources, geographic distribution, bounce rates, session duration, and estimated monthly revenue ranges. Use these performance metrics to benchmark your own e-commerce store and set realistic growth targets.

Yes! BrandSearch reveals www.rarebeauty.com's complete Meta advertising strategy including all Facebook ads, Instagram ads, and ad creatives. Analyze their ad copy, visual hooks, call-to-actions, targeting strategies, and promotional offers. Study their winning ad creatives to inspire your own Facebook and Instagram advertising campaigns and improve your ROAS (Return on Ad Spend).

BrandSearch reveals www.rarebeauty.com's complete technology stack including all Shopify apps, theme, payment processors, email marketing tools, analytics platforms, and conversion optimization apps. See which apps they use for reviews, upsells, abandoned cart recovery, SEO, and social proof. Copy their winning tech stack to build a high-converting e-commerce store without trial and error.

BrandSearch provides full competitive intelligence on www.rarebeauty.com: traffic sources (organic SEO, paid ads, social media, email), top SEO keywords driving traffic, geographic markets, customer demographics, advertising spend estimates, and growth trends. Identify gaps in their product range, find underserved niches, analyze their pricing strategy, and discover opportunities to differentiate your brand. Perfect for competitive analysis and market research.

BrandSearch helps you identify www.rarebeauty.com's business model by analyzing their product catalog, supplier patterns, shipping locations, pricing margins, and product uniqueness. See if they're running a dropshipping operation, selling private label products, or manufacturing their own goods. Learn from their product sourcing and fulfillment strategies to optimize your own e-commerce operations.

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Exact visitor numbers & traffic sources
Complete product performance data
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Detailed revenue & profit metrics
Similar stores discovery
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