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Scrumbles: Natural Pet Food logo
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Scrumbles: Natural Pet Food

scrumbles.co.uk

Scrumbles is the #1 for your pet's #2s. Offering cat food and dog food with added pre or probiotics and natural ingredients. Order ad-hoc or subscribe today!

Popularity: High
🚀Ad Activity: Very Active
Data: This Week
160.4K
Monthly traffic
$56
AOV (avg order)
2018
Store founded
+20.3%
Traffic growth

Live Store Preview

Real-time screenshot from scrumbles.co.uk

46.2% bounce
1m 9s avg

Last updated: 10/21/2025

Store Traffic & Revenue

E-commerce Performance Metrics

Real-time Shopify store analytics: monthly traffic, revenue estimates, visitor behavior. Unlock detailed conversion data and profit margins with BrandSearch Premium.

160,443
Monthly Store Traffic
Growing
$782K - $1.4M
Monthly Revenue
Estimated Range
46.2%
Bounce Rate
Real Data
1m 9s
Avg. Session
Real Data

Get Precise Traffic Data

These are estimated values based on public data. Access exact visitor counts, real bounce rates, detailed geographic breakdowns, and traffic source analysis.

Exact Numbers
Real visitor counts
Traffic Sources
Organic, paid, social breakdown
Geographic Data
Country & city-level insights
Bestselling Products

Winning Products & Bestsellers

Top 6 trending products from this Shopify store. Discover what's driving revenue and customer demand.

Chicken Dry Dog Food
#1 Bestseller
5 variants
$12USD

Chicken Dry Dog Food

Keep your pup’s nose out of the kitchen cupboards with their very own delectable chicken feast! Our Chicken Dry Dog Food, packed with 60% free-run chicken, is a taste sensation that dogs can’t resist. This all-natural dry food provides everything your furry friend needs for a sleek coat, healthy joints, and boundless energy, plus added preo, pro and postbiotics for smooth digestion and less-stinky poops. It's no wonder this delicious kibble is the talk of the town! Kibble size roughly 10mm. Why Choose Scrumbles Chicken Dry Dog Food? Gut-Friendly Probiotics: Enterococcus Fauecium for healthier digestion, nutrient absorption and less-stinky poops. High-Quality Protein: Packed with delicious chicken, providing essential amino acids to support lean muscle development and a glossy coat. Gluten-Free & Hypoallergenic: Free from common allergens like gluten, soy, egg, and dairy – ideal for dogs with sensitive stomachs or allergies. All-Natural Ingredients: No added sugars, salts, or artificial additives – just wholesome, natural ingredients your dog will love. Eco-Friendly Packaging: Presented in recyclable packaging to help you reduce your environmental paw print. Pooch Perfect: Suitable for all adult dogs, providing balanced nutrition that supports their everyday needs and lively spirit. Treat your dog to the wholesome goodness of Scrumbles Chicken Dry Dog Food and see them thrive with joy and vitality! Or check out our other dry dog food options.

In stock
5 options
View Performance
Chicken Dry Cat Food
#2 Bestseller
4 variants
$7.5USD

Chicken Dry Cat Food

Loved by fussy cats, our dry chicken cat food is packed with 75% free run chicken. High in protein, this limited ingredient recipe, is packed with quality, easy to digest, natural ingredients and includes a trio of gut-friendly ingredients for cats. With optimal levels of Omega 3 and 6 to deliver a healthy skin and coat, you'll love our hypoallergenic cat food as much as your kitty does! Served in a recyclable bag, which is resealable to help keep fresh . Why serve Scrumbles Chicken Dry Cat Food? Gut-Friendly : Added prebiotics, probiotics & postbiotics to give your kitty a glow up from the inside out Hypoallergenic : Free from gluten, soy, egg, and dairy for sensitive cats High Meat: 75% responsibly sourced chicken to help your obligate carnivore thrive Extra Sensitive: No tummy-upsetting nasties like artificial additives, added sugar or salt Urinary Support : enriched with dried cranberries to help support against UTI's For All Cats : suitable for all cats from 8 weeks+ 100% recyclable and resealable bag to keep food fresher for longer Or check out our other dry cat food options.

In stock
4 options
View Performance
Salmon Dry Dog Food
#3 Bestseller
5 variants
$12USD

Salmon Dry Dog Food

Indulge your canine companion with our Grain-Free Salmon & White Fish Dry Dog Food, a mouth-watering meal that even the pickiest pups can't resist. Crafted from succulent salmon and white fish, this recipe not only tantalizes taste buds but is also perfect for dogs with chicken sensitivities. Packed with natural joint supplements and probiotics for smooth digestion, it offers a wholesome solution for senior or large breed dogs. With a low-fat content, it's ideal for pups prone to pancreatitis. Tailored for easy munching with larger kibble, this fish-forward formula is a hit for happy, healthy hounds. Why Serve Our Salmon Dry Dog Food? This carefully balanced recipe is extra gentle on tums, high in omega-3 for healthy skin and coats, and low in fat for happy waistlines. Here's why we think you'll love it: High in omega-3 for healthy skin and coats Low in fat for happy waistlines Free from poultry Naturally grain free A billion probiotics per kg for pretty poops Added joint care Larger kibble size for easy-eating Kibble size: 17.5mm (may vary 1-2mm) Or check out our other dry dog food recipes.

In stock
5 options
View Performance
Chicken & Salmon Dry Cat Food
#4 Bestseller
4 variants
$7.5USD

Chicken & Salmon Dry Cat Food

Stop your kitty cat licking its lips whilst watching the fish tank by giving them their own delicious chicken and salmon dry cat food. Our fish cat food recipe is packed with a succulent blend of 75% Chicken and Salmon to stop even the most sophisticated cat from turning its nose up. From our furr-fam to yours, we serve our chicken and salmon dry cat food on a silver platter in a recyclable, resealable 750g bag to satisfy your sophistic-cat. Added probiotics for healthy digestion, less stinky poops and toots Free from gluten, soy, egg, and dairy for sensitive stomachs 75% responsibly sourced chicken and salmon for your obligate carnivore 100% recyclable bag with handy reseal to keep fresh Plenty of omegas making it a great senior cat food Or check out our other dry cat food options.

In stock
4 options
View Performance
Meat and Fish Wet Dog Food Selection
#5 Bestseller
3 variants
$12USD

Meat and Fish Wet Dog Food Selection

Mix up mealtimes with our Wet Dog Food Variety Pack! This lip-licking collection includes a range of flavours designed to make every meal a tail-wagging treat. Featuring a delectable mix of pâté-textured chicken, salmon, and turkey, each dish is made with 70% meat and all-natural ingredients that support your dog’s health from nose to tail. Free from added nonsense and packed with added prebiotics, this variety pack ensures your furry friend gets a balanced diet with every scrumptious bite. Ideal for fussy eaters or those who enjoy a bit of variety, it’s a mealtime must-have. Suitable for all breeds and life stages from 8 weeks+. Why Serve Our Wet Dog Food Variety Pack? Diverse Flavors: Includes 6 trays per case of chicken, salmon and turkey – catering to every canine palate and providing a mix of proteins to support overall health. All-Natural Ingredients: Free from artificial additives, added sugars, and salts – just wholesome, high-quality ingredients you can trust. Grain-Free Recipes: Perfect for dogs with grain sensitivities, promoting easier digestion and better nutrient absorption. Complete Nutrition: Each recipe is nutritionally balanced, offering essential vitamins and minerals to keep your dog’s tail wagging and their health in top shape. High Moisture Content: Supports hydration, making it especially beneficial for dogs who don’t drink enough water. Gentle on Tummies: Carefully formulated to be gentle on your dog’s digestive system with limited ingredients, single-source proteins and added prebiotics. Treat your dog to the delicious and nutritious variety of Scrumbles Wet Dog Food Variety Pack and watch them savour every flavour! Or check out our other wet dog food recipes.

In stock
3 options
View Performance
Poultry And Fish in Jelly Wet Cat Food Tins
#6 Bestseller
5 variants
$6.7USD

Poultry And Fish in Jelly Wet Cat Food Tins

Introducing our naturally grain free Poultry and Fish in Jelly Wet Cat Food! This selection pack contains a mix of our favourite flavours to help keep mealtimes interesting. Each tin is packed with tender pieces of quality meat and fish, providing your feline friend with a protein-rich feast. We also use gut-friendly prebiotics, and never any nasties like added sugar. From supporting lean muscle to promoting healthy digestion and a shiny coat, these carefully balanced recipes meet all your cat's needs. In each 6x80g pack you will find two tins of each chicken, turkey and salmon. Why serve our Poultry and Fish in Jelly Wet Cat Food ? Added gut-friendly prebiotics for less-stinky poops, healthy digestion and immune function Grain free and hypoallergenic, so free from gluten, soy, egg and dairy 60% quality meat or fish providing the vital amino acids to help your little obligate carnivore thrive Free from added sugar, salt, and artificial nonsense for sensitive stomachs Flavour-packed jelly which enhances the taste to tempt the fussiest felines Suitable for all cats over 8 weeks, and all breeds. No pork or beef, unlike many other jelly wet cat foods Served in 100% recyclable tins to reduce your paw print Treat your cat to the delectable flavours they crave. Order our Meat and Fish in Jelly Wet Cat Food today! O r check out our other wet cat food recipes.

In stock
5 options
View Performance

7 More Winning Products to Discover

Access the complete product catalog with revenue estimates, sales velocity, profit margins, and trending status for every item. See which products drive the most revenue.

Product Revenue
Individual product earnings & AOV
Sales Velocity
Units sold & stock status
Trending Analysis
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Audience & Traffic Intelligence

Traffic Sources & Audience Demographics

Analyze organic vs paid traffic, top SEO keywords, geographic audience distribution, and user engagement metrics. See where customers come from and how they interact with the store.

Traffic

Last 12 months

160K

monthly visits

1M+11.3%
3M+42.7%
6M+34.0%
Nov 202495KVISITSDec 202494KVISITSJan 2025107KVISITSFeb 2025106KVISITSMar 2025120KVISITSApr 2025107KVISITSMay 2025115KVISITSJun 2025112KVISITSJul 2025126KVISITSAug 2025144KVISITSSep 2025160KVISITS
NovAprSep

Engagement

Pages/Visit3.0
Avg. Time (sec)69s
Bounce Rate46.2%

Traffic Sources Breakdown

(Organic, Paid, Social)
Search53.7%
Direct35.3%
Social5.3%
Referrals4.9%
Paid0.7%
Email0.1%

Top Markets

GB flag
United Kingdom68.9%
US flag
United States7.9%
AU flag
Australia2.1%
VN flag
Vietnam1.9%
CA flag
Canada1.9%

Top SEO Keywords Driving Traffic

#13K searches
scrumbles
CPC: $0.93$2K
#2710 searches
scrumbles cat food
CPC: $1.20$450
#3330 searches
scrumbles dogs duck food
CPC: $0.00$260
#4410 searches
scrumbles dog food
CPC: $0.93$250
#585K searches
calico cat
CPC: $0.34$210
Meta Ads Library

Facebook & Instagram Ad Creatives

Discover 5 winning ad creatives running on Meta platforms (Facebook & Instagram). Analyze their messaging, targeting strategy, and creative angles.

KRUNCHIES. Scarily good. 😱 #2 #DoYouLikeKrunchieMovies

The second of our three new TV ads, here to remind you that your cats really will do *anything* to get their paws on their Krunchies 😼

Let us know if you spot us on your screen! And make sue to check out our profile if you want to be the first to see #1 and #3 👉 

-

#scrumbles #lovescrumbles #krunchies 
#cattreats #gutfriendly #tvadvert
View Full Details
FACEBOOK
Video

KRUNCHIES. Scarily good. 😱 #2 #DoYouLikeKrunchieMovies The second of our three new TV ads, here to remind you that your cats really will do *anything* to get their paws on their Krunchies 😼 Let us know if you spot us on your screen! And make sue to check out our profile if you want to be the first to see #1 and #3 👉 - #scrumbles #lovescrumbles #krunchies #cattreats #gutfriendly #tvadvert

Learn more
Oct 2025View Details
A little less la la la, more hoa hoa hoaa 🎃 

Spooky season wouldn't be complete with treating your floof to Chicken & Pumpkin Softies or Krunchies 😉 

-

#scrumbles #autumn #pumpkinseason 
#dogtreats #cattreats #lovescrumbles
View Full Details
INSTAGRAM
Video

A little less la la la, more hoa hoa hoaa 🎃 Spooky season wouldn't be complete with treating your floof to Chicken & Pumpkin Softies or Krunchies 😉 - #scrumbles #autumn #pumpkinseason #dogtreats #cattreats #lovescrumbles

Learn more
Oct 2025View Details
A little less la la la, more hoa hoa hoaa 🎃 

Spooky season wouldn't be complete with treating your floof to Chicken & Pumpkin Softies or Krunchies 😉 

-

#scrumbles #autumn #pumpkinseason 
#dogtreats #cattreats #lovescrumbles
View Full Details
INSTAGRAM
Video

A little less la la la, more hoa hoa hoaa 🎃 Spooky season wouldn't be complete with treating your floof to Chicken & Pumpkin Softies or Krunchies 😉 - #scrumbles #autumn #pumpkinseason #dogtreats #cattreats #lovescrumbles

Oct 2025View Details
A pretty poop and a handful of leaves coming right up 👌 

#scrumbles #lovescrumbles #doglife 
#dogparentlife #autumn #autumnwalkies 
#poopbag
View Full Details
INSTAGRAM
Video

A pretty poop and a handful of leaves coming right up 👌 #scrumbles #lovescrumbles #doglife #dogparentlife #autumn #autumnwalkies #poopbag

Learn more
Oct 2025View Details
October forecast: 100% chance of tricks (for Krunchies treats) 🙌 🎃 

Even kitties are pulling out their best tricks this spooky season… and all for their favourite Krunchies 😻 Krispy pillows with a soft, kreamy centre, they’re irresistible. 

The only scary thing? 
How quickly the bag disappears 😉 

@tacoandtinker 📸 

-

#scrumbles #lovescrumbles #cats #catreel 
#cattricks #cattreats #krunchies #releasethekrunch 
#gutfriendly #kindontums
View Full Details
FACEBOOK
Video

October forecast: 100% chance of tricks (for Krunchies treats) 🙌 🎃 Even kitties are pulling out their best tricks this spooky season… and all for their favourite Krunchies 😻 Krispy pillows with a soft, kreamy centre, they’re irresistible. The only scary thing? How quickly the bag disappears 😉 @tacoandtinker 📸 - #scrumbles #lovescrumbles #cats #catreel #cattricks #cattreats #krunchies #releasethekrunch #gutfriendly #kindontums

Learn more
Oct 2025View Details

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Access the complete Facebook & Instagram ad library with 1,452 total creatives. Get ad spend estimates, audience targeting data, creative performance scores, and full ad history timeline.

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Shopify Tech Stack

Shopify Apps & Technologies

Complete breakdown of Shopify apps, marketing tools, analytics platforms, and conversion optimization technologies powering this e-commerce store's operations.

Technology Stack

Core Technologies & Infrastructure

Showing 5 technologies3 more available

Cloudflare logo

Cloudflare

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Apple Pay

Make contactless, secure purchases in stores, in apps, and on the web.

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Shop Pay logo

Shop Pay

Shop Pay remembers your important details, so you can fill carts, not forms. And everything is encrypted so you can speed safely through checkout.

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Marketing Stack

Shopify Apps & Marketing Tools

Showing 5 applications3 more available

Klaviyo: Email Marketing & SMS logo

Klaviyo: Email Marketing & SMS

Grow faster and more efficiently with email, sms, reviews and more. Powered by your customer data.

180.9K+ stores
4.7
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Product Reviews

Highlight what customers love about your products by adding ratings and reviews to your online store

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Tiny SEO Speed Image Optimizer

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Order Limits ‑ MinMaxify logo

Order Limits ‑ MinMaxify

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Real-Time Store Intelligence

Complete E-commerce Intelligence

Unlock scrumbles.co.uk's complete performance data: revenue estimates, traffic sources breakdown, Meta ads strategy, winning products, Shopify tech stack, and growth metrics. Everything you need to replicate their success.

Growing Fast (+11.3% 90d)
Est. Monthly Revenue
$917,051
~$11,004,615/year
Monthly Visits
160.4K
775.4K pageviews
Active Ad Campaigns
90
1452 total ads tracked
Product Catalog
55
Avg. price: $56

Traffic Sources

search53.7%
social5.3%
referrals4.9%
direct35.3%

Engagement Metrics

Bounce Rate46.2%
Pages/Visit3.0
Avg. Duration1 min

Top Markets

GB68.9%
US7.9%
AU2.1%
VN1.9%
CA1.9%

Store Details

LocationLondon
CountryGB
PlatformShopify
ThemeExpanse
Store Age7 years
CurrencyGBP

Timeline

Store LaunchedJul 6, 2018
Last UpdatedOct 21, 2025
Ads Last SeenOct 20, 2025

Tech Stack (8)

Hulk GDPR Cookie Consent BarIntercomKlaviyo: Email Marketing & SMSOrder Limits ‑ MinMaxifyProduct ReviewsShoplift ‑ A/B TestingTiny SEO Speed Image OptimizerRecharge Subscriptions

Categories

/Pets & Animals/Pet Food & Supplies
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Monitor scrumbles.co.uk's every move: new product launches, winning ad creatives, traffic spikes, pricing changes, and tech stack updates. Never miss a winning strategy. Get instant alerts + full historical data.

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Full AnalyticsTraffic, revenue, ads
Product TrackingInventory & pricing
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FAQ

Frequently Asked Questions

Everything you need to know about scrumbles.co.uk

Discover scrumbles.co.uk's complete product catalog with 13 items on BrandSearch. Analyze their winning products, trending items, pricing strategies, product descriptions, and top sellers. See which products drive the most revenue and learn from their product selection strategy to find your own winning products for dropshipping or private label.

scrumbles.co.uk receives approximately 160,443 monthly visitors. BrandSearch provides detailed traffic analytics including organic vs paid traffic sources, geographic distribution, bounce rates, session duration, and estimated monthly revenue ranges. Use these performance metrics to benchmark your own e-commerce store and set realistic growth targets.

Yes! BrandSearch reveals scrumbles.co.uk's complete Meta advertising strategy including all Facebook ads, Instagram ads, and ad creatives. Analyze their ad copy, visual hooks, call-to-actions, targeting strategies, and promotional offers. Study their winning ad creatives to inspire your own Facebook and Instagram advertising campaigns and improve your ROAS (Return on Ad Spend).

BrandSearch reveals scrumbles.co.uk's complete technology stack including all Shopify apps, theme, payment processors, email marketing tools, analytics platforms, and conversion optimization apps. See which apps they use for reviews, upsells, abandoned cart recovery, SEO, and social proof. Copy their winning tech stack to build a high-converting e-commerce store without trial and error.

BrandSearch provides full competitive intelligence on scrumbles.co.uk: traffic sources (organic SEO, paid ads, social media, email), top SEO keywords driving traffic, geographic markets, customer demographics, advertising spend estimates, and growth trends. Identify gaps in their product range, find underserved niches, analyze their pricing strategy, and discover opportunities to differentiate your brand. Perfect for competitive analysis and market research.

BrandSearch helps you identify scrumbles.co.uk's business model by analyzing their product catalog, supplier patterns, shipping locations, pricing margins, and product uniqueness. See if they're running a dropshipping operation, selling private label products, or manufacturing their own goods. Learn from their product sourcing and fulfillment strategies to optimize your own e-commerce operations.

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