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Shopify Store Analysis 120 active Meta ads
Smithey Ironware logo
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Smithey Ironware

smithey.com

Smithey Ironware Co. designs and manufactures heirloom quality cast iron and carbon steel cookware in Charleston, SC. From skillets to Dutch ovens, roasters to our hand-forged wok, Smithey crafts tools for your kitchen that will last a lifetime.

Popularity: High
🚀Ad Activity: Very Active
Data: This Week
163.8K
Monthly traffic
$232
AOV (avg order)
2019
Store founded
+8.0%
Traffic growth

Live Store Preview

Real-time screenshot from smithey.com

37.8% bounce
2m 0s avg

Last updated: 10/21/2025

Store Traffic & Revenue

E-commerce Performance Metrics

Real-time Shopify store analytics: monthly traffic, revenue estimates, visitor behavior. Unlock detailed conversion data and profit margins with BrandSearch Premium.

163,756
Monthly Store Traffic
Growing
$798K - $1.4M
Monthly Revenue
Estimated Range
37.8%
Bounce Rate
Real Data
2m 0s
Avg. Session
Real Data

Get Precise Traffic Data

These are estimated values based on public data. Access exact visitor counts, real bounce rates, detailed geographic breakdowns, and traffic source analysis.

Exact Numbers
Real visitor counts
Traffic Sources
Organic, paid, social breakdown
Geographic Data
Country & city-level insights
Bestselling Products

Winning Products & Bestsellers

Top 6 trending products from this Shopify store. Discover what's driving revenue and customer demand.

$243.95USD

No. 12 Skillet

Our best-selling cast iron skillet, the No. 12, will elevate your cast iron cooking. Designed with slightly more surface area and depth than the No. 10, the No. 12 is the perfect size for families of four or those who cook to have leftovers. With our signature polished interior finish, the No. 12, when seasoned, is naturally non-stick and free of chemical coatings. From cooktop to campfire, use it well. Features Satin-smooth, polished finish Ergonomic handle Pour Spouts Holes on both sides for hanging US Made Dimensions & Specs Diameter (top): 12” Depth: 2” Handle to Handle: 18.1” Cook Surface: 10.5" Weight: +/-8 lbs

In stock
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$22.95USD

Chainmail Scrubber

The cleaning tool you never knew you needed, our chainmail scrubber removes stubborn burned-on bits of food while maintaining your seasoning with a light swirl over your Smithey’s surface. Designed for use both on cast iron and carbon steel cookware. Specs 5” X 5” with Logo Stainless Steel Dishwasher Safe Sourced from China

In stock
View Performance
$16.95USD

Seasoning Oil

A carefully formulated blend of oils and infused with beeswax, our seasoning oil is formulated to keep your cast iron and carbon steel cookware in top shape. Use to protect your cast iron and carbon steel and apply sparingly to mature a naturally non-stick seasoning layer on your cookware.

In stock
View Performance
$44.95USD

Engraving

In stock
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Leather Skillet Sleeve
#5 Bestseller
2 variants
$27.95USD

Leather Skillet Sleeve

Handcrafted and branded with the Smithey logo over high-grade oil-tanned leather, this skillet sleeve is one of our favorite tools. Available in two sizes, the standard-fit slides perfectly over the handle of our Traditional Cast Iron Skillets while the extended fit is designed to give more protection to the handles on our Chef Skillets and the No. 11 Deep Skillet. Like cast iron, these sleeves get better with time and use. Specs Standard - 4.5” x 2” (Fits 10" & 12" Traditional Skillets) Extended - 6” x 2” (Fits 8” & 10” Chef Skillets + 11" Deep + 12" Flat Top ) Oil-Tanned Leather, Double-Layered Kevlar Heat Resistant Thread Sourced from China

In stock
2 options
View Performance
$199.95USD

No. 10 Skillet

The No. 10 Skillet has all the features of a traditional Smithey skillet – pour spouts, a helper handle for lifting with two hands, and our signature polished interior that is easy to clean and maintain. The first skillet that we manufactured at Smithey, the No. 10, holds a special place in our hearts and on our range. Use it well! Features Satin-smooth, polished finish Ergonomic handle Pour Spouts Holes on both sides for hanging US Made Dimensions & Specs Diameter (top): 10” Depth: 1.9” Handle to Handle: 16.5” Cook Surface: 9” Weight: +/- 5.5 lbs

In stock
View Performance

7 More Winning Products to Discover

Access the complete product catalog with revenue estimates, sales velocity, profit margins, and trending status for every item. See which products drive the most revenue.

Product Revenue
Individual product earnings & AOV
Sales Velocity
Units sold & stock status
Trending Analysis
Identify hot sellers & dropshipping winners
Audience & Traffic Intelligence

Traffic Sources & Audience Demographics

Analyze organic vs paid traffic, top SEO keywords, geographic audience distribution, and user engagement metrics. See where customers come from and how they interact with the store.

Traffic

Last 12 months

164K

monthly visits

1M+1.7%
3M+11.2%
6M-14.7%
Nov 2024320KVISITSDec 2024388KVISITSJan 2025313KVISITSFeb 2025183KVISITSMar 2025192KVISITSApr 2025173KVISITSMay 2025188KVISITSJun 2025147KVISITSJul 2025163KVISITSAug 2025161KVISITSSep 2025164KVISITS
NovAprSep

Engagement

Pages/Visit2.8
Avg. Time (sec)120s
Bounce Rate37.8%

Traffic Sources Breakdown

(Organic, Paid, Social)
Direct50.8%
Search33.5%
Social6.6%
Referrals6.6%
Paid2.3%
Email0.2%

Top Markets

US flag
United States86.1%
CA flag
Canada2.0%
VN flag
Vietnam1.5%
MX flag
Mexico1.0%
AU flag
Australia1.0%

Top SEO Keywords Driving Traffic

#12K searches
smithey ironware
CPC: $0.88$1K
#23K searches
smithey cast iron
CPC: $1.22$1K
#31K searches
smithey
CPC: $0.88$790
#411K searches
carbon steel pan
CPC: $0.98$540
#5490 searches
american made dutch oven
CPC: $0.00$480
Meta Ads Library

Facebook & Instagram Ad Creatives

Discover 5 winning ad creatives running on Meta platforms (Facebook & Instagram). Analyze their messaging, targeting strategy, and creative angles.

Experience the Smithey Difference
View Full Details
FACEBOOK
Video

Experience the Smithey Difference

Unbox a better way to cook. See the difference handcrafted, chemical-free cookware makes.

Shop Now
Oct 2025View Details
Experience the Smithey Difference
View Full Details
FACEBOOK
Video

Experience the Smithey Difference

Unbox a better way to cook. See the difference handcrafted, chemical-free cookware makes.

Shop Now
Oct 2025View Details
Wedding Registry Worthy
View Full Details
FACEBOOK
Video

Wedding Registry Worthy

The gift they’ll treasure for decades. Add Smithey to your wedding registry today.

Shop Now
Oct 2025View Details
Wedding Registry Worthy
View Full Details
FACEBOOK
Video

Wedding Registry Worthy

The gift they’ll treasure for decades. Add Smithey to your wedding registry today.

Shop Now
Oct 2025View Details
Heirloom Quality Cookware
View Full Details
FACEBOOK
Video

Heirloom Quality Cookware

There’s nothing better than a new kitchen—except stocking it with Smithey Ironware! These three pieces will set me up for a lifetime of cooking and become heirlooms in my home 🤎

Shop now
Oct 2025View Details

116 More Winning Meta Ads

Access the complete Facebook & Instagram ad library with 121 total creatives. Get ad spend estimates, audience targeting data, creative performance scores, and full ad history timeline.

Meta Ad Spend
Monthly budget & cost estimates
Creative Analysis
Hook, angle & CTA breakdown
Audience Targeting
Demographics & interests data
Shopify Tech Stack

Shopify Apps & Technologies

Complete breakdown of Shopify apps, marketing tools, analytics platforms, and conversion optimization technologies powering this e-commerce store's operations.

Technology Stack

Core Technologies & Infrastructure

Showing 5 technologies3 more available

Cloudflare logo

Cloudflare

Security, reliability and speed everywhere, powered by an intelligent global network.

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Cloudflare CDN logo

Cloudflare CDN

Protect and accelerate your websites, apps, and teams.

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Arrive logo

Arrive

Arrive gives you accurate and timely updates on everything you order, across all online retailers.

804K+ storesPopular choice
Apple Pay logo

Apple Pay

Make contactless, secure purchases in stores, in apps, and on the web.

586.7K+ storesPopular choice
Shop Pay logo

Shop Pay

Shop Pay remembers your important details, so you can fill carts, not forms. And everything is encrypted so you can speed safely through checkout.

535.5K+ storesPopular choice
Marketing Stack

Shopify Apps & Marketing Tools

Showing 5 applications3 more available

Klaviyo: Email Marketing & SMS logo

Klaviyo: Email Marketing & SMS

Grow faster and more efficiently with email, sms, reviews and more. Powered by your customer data.

180.9K+ stores
4.7
by Klaviyo
Shogun ‑ Landing Page Builder logo

Shogun ‑ Landing Page Builder

Easy to use visual page editor to design blog posts, product pages, landing pages & theme sections

25.6K+ stores
4.7
by Shogun Labs, Inc.
Booster: Page Speed Optimizer logo

Booster: Page Speed Optimizer

Improve chances of conversion by making your website pages feel like they load (almost) instantly

23.8K+ stores
4.7
by Booster SEO
Lucky Orange Heatmaps & Replay logo

Lucky Orange Heatmaps & Replay

Get visual analytics on what customers purchase, products they add to cart and checkout abandonment

20.4K+ stores
4.7
by Lucky Orange LLC
Powerful Contact Form Builder logo

Powerful Contact Form Builder

Build your contact us form or custom form without any technical knowledge required

20K+ stores
4.9
by PowerfulForm.com
Real-Time Store Intelligence

Complete E-commerce Intelligence

Unlock smithey.com's complete performance data: revenue estimates, traffic sources breakdown, Meta ads strategy, winning products, Shopify tech stack, and growth metrics. Everything you need to replicate their success.

Stable Growth (+1.7% 90d)
Est. Monthly Revenue
$2,215,078
~$26,580,940/year
Monthly Visits
163.8K
2.2M pageviews
Active Ad Campaigns
120
121 total ads tracked
Product Catalog
83
Avg. price: $232

Traffic Sources

paid referrals2.3%
search33.5%
social6.6%
referrals6.6%
direct50.8%

Engagement Metrics

Bounce Rate37.8%
Pages/Visit2.8
Avg. Duration2 min

Top Markets

US86.1%
CA2.0%
VN1.5%
MX1.0%
AU1.0%

Store Details

LocationCharleston
CountryUS
PlatformShopify
ThemeSmithey
Store Age6 years
CurrencyUSD

Timeline

Store LaunchedFeb 15, 2019
Last UpdatedOct 21, 2025
Ads Last SeenOct 20, 2025

Tech Stack (30)

Affirm pay‑over‑time messagingReplo Landing Page BuilderAlia Popup: Email & SMS PopupsAttentive: SMS + MMS MarketingCheckout BlocksSC Easy RedirectsFairing Post Purchase SurveysHelpLab FAQ Page, Product FAQsPowerful Contact Form BuilderMAG: Form BuilderRise.ai: Gift Cards & LoyaltyGOVX ID Exclusive Discounts+18 more

Categories

/Home & Garden/Kitchen & Dining/Cookware & Diningware
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Monitor smithey.com's every move: new product launches, winning ad creatives, traffic spikes, pricing changes, and tech stack updates. Never miss a winning strategy. Get instant alerts + full historical data.

Real-Time AlertsInstant notifications
Full AnalyticsTraffic, revenue, ads
Product TrackingInventory & pricing
Similar Stores Discovery

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See how BrandSearch identifies 6 stores similar to Smithey Ironware. Our AI analyzes products, audiences, and strategies to find perfect competitors.

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Full brand analytics & data

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Active Meta ads
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FAQ

Frequently Asked Questions

Everything you need to know about smithey.com

Discover smithey.com's complete product catalog with 13 items on BrandSearch. Analyze their winning products, trending items, pricing strategies, product descriptions, and top sellers. See which products drive the most revenue and learn from their product selection strategy to find your own winning products for dropshipping or private label.

smithey.com receives approximately 163,756 monthly visitors. BrandSearch provides detailed traffic analytics including organic vs paid traffic sources, geographic distribution, bounce rates, session duration, and estimated monthly revenue ranges. Use these performance metrics to benchmark your own e-commerce store and set realistic growth targets.

Yes! BrandSearch reveals smithey.com's complete Meta advertising strategy including all Facebook ads, Instagram ads, and ad creatives. Analyze their ad copy, visual hooks, call-to-actions, targeting strategies, and promotional offers. Study their winning ad creatives to inspire your own Facebook and Instagram advertising campaigns and improve your ROAS (Return on Ad Spend).

BrandSearch reveals smithey.com's complete technology stack including all Shopify apps, theme, payment processors, email marketing tools, analytics platforms, and conversion optimization apps. See which apps they use for reviews, upsells, abandoned cart recovery, SEO, and social proof. Copy their winning tech stack to build a high-converting e-commerce store without trial and error.

BrandSearch provides full competitive intelligence on smithey.com: traffic sources (organic SEO, paid ads, social media, email), top SEO keywords driving traffic, geographic markets, customer demographics, advertising spend estimates, and growth trends. Identify gaps in their product range, find underserved niches, analyze their pricing strategy, and discover opportunities to differentiate your brand. Perfect for competitive analysis and market research.

BrandSearch helps you identify smithey.com's business model by analyzing their product catalog, supplier patterns, shipping locations, pricing margins, and product uniqueness. See if they're running a dropshipping operation, selling private label products, or manufacturing their own goods. Learn from their product sourcing and fulfillment strategies to optimize your own e-commerce operations.

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