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The Black Stuff logo
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The Black Stuff

theblackstuff.com

The Black Stuff Soap - Natural Irish Handmade Soap & Deodorants for Men. This bar soap for men is made from only natural ingredients, no added fragrance. It is a collection of mens natural soap that includes a pine tar soap and a Guinness soap. Try The Black Stuff Soap & Natural deodorants today.

Popularity: High
🚀Ad Activity: Very Active
Data: This Week
228.2K
Monthly traffic
$36
AOV (avg order)
2022
Store founded
+24.8%
Traffic growth

Live Store Preview

Real-time screenshot from theblackstuff.com

41.4% bounce
3m 17s avg

Last updated: 10/21/2025

Store Traffic & Revenue

E-commerce Performance Metrics

Real-time Shopify store analytics: monthly traffic, revenue estimates, visitor behavior. Unlock detailed conversion data and profit margins with BrandSearch Premium.

228,151
Monthly Store Traffic
Growing
$1.1M - $2.0M
Monthly Revenue
Estimated Range
41.4%
Bounce Rate
Real Data
3m 17s
Avg. Session
Real Data

Get Precise Traffic Data

These are estimated values based on public data. Access exact visitor counts, real bounce rates, detailed geographic breakdowns, and traffic source analysis.

Exact Numbers
Real visitor counts
Traffic Sources
Organic, paid, social breakdown
Geographic Data
Country & city-level insights
Bestselling Products

Winning Products & Bestsellers

Top 6 trending products from this Shopify store. Discover what's driving revenue and customer demand.

$9USD

Atlantic Pine Tar

Smells Like: A long-forgotten herb garden deep in the woods. The basil and spearmint combine beautifully with the sweet orange, pine, and lavender to create an addictive scent. Grit: Contains just enough pumice and oatmeal to knock that dead skin and dirt to the floor leaving you clean as a whistle and ready to hit the town.

In stock
View Performance
$9USD

Citrus Cedarwood Scrub

Smells Like: The peppermint is the first smell you get which leads into the orange and lemon, followed by the bottom notes of cedarwood and rosemary. Grit: Contains just enough pumice and oatmeal to knock that dead skin and dirt to the floor leaving you clean as a whistle and ready to hit the town. Ingredients: Sodium Olivate (Olive Oil), Sodium Cocoate (Coconut Oil), Sodium Palmate (RSPO Palm Oil), Sodium Shea Butterate (Shea Butter), Aqua (Water), Glycerin, Sodium Castorate (Castor Oil), Kaolin (Kaolin Clay), Avena Sativa Kernel Flour (Oat Flour), Avena Sativa Kernel Meal (Oatmeal), Citrus Aurantium Dulcis Peel Oil (Orange Peel Oil), Mentha Piperita Oil (Peppermint Oil), Cedrus Atlantica Bark Oil (Cedarwood Oil), Rosmarinus Officinalis Leaf Oil (Rosemary Oil), Pumice (Pumice Stone), Citrus Limon Peel Oil (Lemon Peel Oil), Sodium Chloride (Salt), CI 77492 (yellow oxide).

In stock
View Performance
$9USD

Irish Mountain Rain

Smells Like: You are standing in the middle of a freshly cut field of long grass. The first note you get is the lemongrass, backed up by an undertone of sage and lavender. Grit: This is one of our smooth soaps, there may still be a little grit from the added oatmeal. But we try and keep this one as smooth as possible. Ingredients: Sodium Olivate (Olive Oil), Sodium Cocoate (Coconut Oil), Sodium Palmate (RSPO Palm Oil), Sodium Shea Butterate (Shea Butter), Aqua (Water), Glycerin, Sodium Castorate (Castor Oil), Kaolin (Kaolin Clay), Salvia Sclarea Oil (Clary Sage Oil), Lavandula Angustifolia Oil (Lavender Oil), Pogostemon Cablin Leaf Oil (Patchouli Oil), Cymbopogon Flexuosus Oil (Lemongrass Oil), Cupressus Sempervirens Leaf Oil (Cypress Oil), Sodium Chloride (Salt), CI 77288 (Green oxide).

In stock
View Performance
$9USD

Black Stout

Smells Like: A top note of fir, with undertones of cedarwood and black pepper & just a hint of clove. Grit: Contains just enough pumice and oatmeal to knock that dead skin and dirt to the floor leaving you clean as a whistle and ready to hit the town. Actual Black Stout (yes, that famous Irish black stout which is certainly IP protected so we won't mention the name). 1 Pint is used in every 10 Soaps

In stock
View Performance
$9USD

The Celtic Tiger

Smells Like: An Irish twist on Tiger Balm. This soap features all the same oils as tiger balm, but also tea tree and menthol crystals and turmeric powder. It smells refreshing, cool, spicy. If you like either Tiger Balm, or our Galway Bay Rum - you will love this soap. Grit: This is a rough soap. It features our volcanic pumice and oatmeal blend, but also turmeric powder and menthol crystals. Ingredients: Olea Europaea (Olive Oil), Cocos Nucifera Oil (Coconut Oil), Aqua (Distilled Water), Butyrospermum Parkii (Shea Butter), Elaeis Guineensis Oil (Sustainable RSPO Palm Oil), Sodium Hydroxide (Lye), Ricinus Communis Seed Oil (Castor Oil), Colloidal Oatmeal, Kaolin Clay, Menthol, Curcuma Longa (Tumeric), Pumice, Sodium Chloride (Salt), Eugenia Caryophyllus (Clove) Flower Oil, Boswellia Carterii (Frankincense) Oil, Cinnamomum Camphora Oil, Cinnamomum Zeylanicum Bark Oil, Melaleuca Alternifolia Leaf Oil (Tea Tree), Betula Lenta Bark Oil (Birch), Mentha Piperita Oil, Cinnamomum Cassia Oil, Green Oxide CI77288

In stock
View Performance
$9USD

The Good Room

Smells Like: You're sitting in the good room, relaxing with a leather-bound book and drinking a stiff drink. We don't use any fragrance other than essential oils - this soap features a base of cedarwood, middle notes of black pepper, and a subtle top note of orange and bergamot. Grit: This is a smooth soap, we actually sieve the small amount of oatmeal included (good for your skin) to try and keep it as smooth and silky as possible. Ingredients: Sodium Olivate, Sodium Cocoate, Sodium Palmate, Sodium Shea Butterate, Aqua, Glycerin, Sodium Castorate, Piper Nigrum Fruit oil, Kaolin, Citrus Aurantium Dulcis Peel oil, Mel, Cedrus Atlantica Bark oil, Eugenia Caryophyllus Bud oil, Citrus Aurantium Bergamia Peel oil, Sodium Chlroide, Charcoal Powder

In stock
View Performance

67 More Winning Products to Discover

Access the complete product catalog with revenue estimates, sales velocity, profit margins, and trending status for every item. See which products drive the most revenue.

Product Revenue
Individual product earnings & AOV
Sales Velocity
Units sold & stock status
Trending Analysis
Identify hot sellers & dropshipping winners
Audience & Traffic Intelligence

Traffic Sources & Audience Demographics

Analyze organic vs paid traffic, top SEO keywords, geographic audience distribution, and user engagement metrics. See where customers come from and how they interact with the store.

Traffic

Last 12 months

228K

monthly visits

1M+15.0%
3M+26.2%
6M+72.4%
Nov 202493KVISITSDec 2024101KVISITSJan 2025138KVISITSFeb 202591KVISITSMar 2025132KVISITSApr 2025123KVISITSMay 2025140KVISITSJun 2025181KVISITSJul 2025192KVISITSAug 2025198KVISITSSep 2025228KVISITS
NovAprSep

Engagement

Pages/Visit4.1
Avg. Time (sec)197s
Bounce Rate41.4%

Traffic Sources Breakdown

(Organic, Paid, Social)
Direct42.4%
Search40.1%
Social11.1%
Referrals5.3%
Paid1.0%
Email0.1%

Top Markets

GB flag
United Kingdom42.2%
US flag
United States18.5%
DK flag
Denmark7.5%
CA flag
Canada4.9%
IE flag
Ireland3.2%

Top SEO Keywords Driving Traffic

#13K searches
the black stuff
CPC: $2.97$2K
#21K searches
the black stuff soap
CPC: $2.58$620
#3440 searches
black stuff soap
CPC: $1.02$470
#4370 searches
theblackstuff
CPC: $1.78$340
#5320 searches
blackstuff soap
CPC: $0.00$290
Meta Ads Library

Facebook & Instagram Ad Creatives

Discover 5 winning ad creatives running on Meta platforms (Facebook & Instagram). Analyze their messaging, targeting strategy, and creative angles.

Consider The Black Stuff
View Full Details
FACEBOOK
Video

Consider The Black Stuff

5 Things You Didn't Know About The Black Stuff 👇 1. I spent the first 18 months of this business making every product myself... 2. Today we have 20 employees.. 3. But we still make every soap and deodorant ourselves 50 at a time the exact same way I used to make it.. 4. We blend essential oils to create our unique signature scents, we don't use fragrance oils.. 5. We have around 100k customers now worldwide! 👀 NATURAL will save you 15% too on your first order. 👉 https://theblackstuff.com

Shop now
Oct 2025View Details
Consider The Black Stuff
View Full Details
FACEBOOK
Video

Consider The Black Stuff

5 Things You Didn't Know About The Black Stuff 👇 1. I spent the first 18 months of this business making every product myself... 2. Today we have 20 employees.. 3. But we still make every soap and deodorant ourselves 50 at a time the exact same way I used to make it.. 4. We blend essential oils to create our unique signature scents, we don't use fragrance oils.. 5. We have around 100k customers now worldwide! 👀 NATURAL will save you 15% too on your first order. 👉 https://theblackstuff.com

Shop now
Oct 2025View Details
Consider The Black Stuff
View Full Details
FACEBOOK
Video

Consider The Black Stuff

5 Things You Didn't Know About The Black Stuff 👇 1. I spent the first 18 months of this business making every product myself... 2. Today we have 20 employees.. 3. But we still make every soap and deodorant ourselves 50 at a time the exact same way I used to make it.. 4. We blend essential oils to create our unique signature scents, we don't use fragrance oils.. 5. We have around 100k customers now worldwide! 👀 NATURAL will save you 15% too on your first order. 👉 https://theblackstuff.com

Shop now
Oct 2025View Details
Consider The Black Stuff
View Full Details
FACEBOOK
Video

Consider The Black Stuff

5 Things You Didn't Know About The Black Stuff 👇 1. I spent the first 18 months of this business making every product myself... 2. Today we have 20 employees.. 3. But we still make every soap and deodorant ourselves 50 at a time the exact same way I used to make it.. 4. We blend essential oils to create our unique signature scents, we don't use fragrance oils.. 5. We have around 100k customers now worldwide! 👀 NATURAL will save you 15% too on your first order. 👉 https://theblackstuff.com

Shop now
Oct 2025View Details
Consider The Black Stuff
View Full Details
FACEBOOK
Video

Consider The Black Stuff

5 Things You Didn't Know About The Black Stuff 👇 1. I spent the first 18 months of this business making every product myself... 2. Today we have 20 employees.. 3. But we still make every soap and deodorant ourselves 50 at a time the exact same way I used to make it.. 4. We blend essential oils to create our unique signature scents, we don't use fragrance oils.. 5. We have around 100k customers now worldwide! 👀 NATURAL will save you 15% too on your first order. 👉 https://theblackstuff.com

Shop now
Oct 2025View Details

1,691 More Winning Meta Ads

Access the complete Facebook & Instagram ad library with 1,696 total creatives. Get ad spend estimates, audience targeting data, creative performance scores, and full ad history timeline.

Meta Ad Spend
Monthly budget & cost estimates
Creative Analysis
Hook, angle & CTA breakdown
Audience Targeting
Demographics & interests data
Shopify Tech Stack

Shopify Apps & Technologies

Complete breakdown of Shopify apps, marketing tools, analytics platforms, and conversion optimization technologies powering this e-commerce store's operations.

Technology Stack

Core Technologies & Infrastructure

Showing 5 technologies3 more available

Cloudflare logo

Cloudflare

Security, reliability and speed everywhere, powered by an intelligent global network.

822.7K+ storesPopular choice
Cloudflare CDN logo

Cloudflare CDN

Protect and accelerate your websites, apps, and teams.

822.4K+ storesPopular choice
Arrive logo

Arrive

Arrive gives you accurate and timely updates on everything you order, across all online retailers.

804K+ storesPopular choice
Apple Pay logo

Apple Pay

Make contactless, secure purchases in stores, in apps, and on the web.

586.7K+ storesPopular choice
Shop Pay logo

Shop Pay

Shop Pay remembers your important details, so you can fill carts, not forms. And everything is encrypted so you can speed safely through checkout.

535.5K+ storesPopular choice
Marketing Stack

Shopify Apps & Marketing Tools

Showing 5 applications3 more available

Klaviyo: Email Marketing & SMS logo

Klaviyo: Email Marketing & SMS

Grow faster and more efficiently with email, sms, reviews and more. Powered by your customer data.

180.9K+ stores
4.7
by Klaviyo
Product Reviews logo

Product Reviews

Highlight what customers love about your products by adding ratings and reviews to your online store

154K+ stores
3.6
by Shopify
Stamped Product Reviews & UGC logo

Stamped Product Reviews & UGC

Stamped Reviews increases conversions with reviews & ratings, photos & videos, and Q&A.

16.2K+ stores
4.7
by Stamped.io
Triple Whale Analytics logo

Triple Whale Analytics

Triple Whale brings the metrics & attribution that matter most into one easy-to-use dashboard.

14.8K+ stores
4.1
by Triple Whale
AMP | Slide Cart Drawer logo

AMP | Slide Cart Drawer

Boost AOV & conversion with slide cart upsells, free gifts & custom brand design support!

14.5K+ stores
5
by App HQ Pte. Ltd.
Real-Time Store Intelligence

Complete E-commerce Intelligence

Unlock theblackstuff.com's complete performance data: revenue estimates, traffic sources breakdown, Meta ads strategy, winning products, Shopify tech stack, and growth metrics. Everything you need to replicate their success.

Growing Fast (+15.0% 90d)
Est. Monthly Revenue
$393,103
~$4,717,241/year
Monthly Visits
228.2K
249.3K pageviews
Active Ad Campaigns
442
1696 total ads tracked
Product Catalog
149
Avg. price: $36

Traffic Sources

search40.1%
social11.1%
referrals5.3%
direct42.4%

Engagement Metrics

Bounce Rate41.4%
Pages/Visit4.1
Avg. Duration3 min

Top Markets

GB42.2%
US18.5%
DK7.5%
CA4.9%
IE3.2%

Store Details

LocationDublin
CountryIE
PlatformShopify
ThemeImpulse
Store Age3 years
CurrencyUSD

Timeline

Store LaunchedApr 29, 2022
Last UpdatedOct 21, 2025
Ads Last SeenOct 16, 2025

Tech Stack (14)

Easy Bundle Builder | SkaiLamaEG Auto Add to Cart Free GiftKlaviyo: Email Marketing & SMSKNO Post Purchase SurveysLifter Store LocatorLoop SubscriptionsProdigi: Print on DemandProduct ReviewsStamped Product Reviews & UGCEstimated Delivery Date: BoostSection Store: Theme SectionsAMP | Slide Cart Drawer+2 more

Categories

/Beauty & Fitness/Face & Body Care/Hygiene & Toiletries
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Monitor theblackstuff.com's every move: new product launches, winning ad creatives, traffic spikes, pricing changes, and tech stack updates. Never miss a winning strategy. Get instant alerts + full historical data.

Real-Time AlertsInstant notifications
Full AnalyticsTraffic, revenue, ads
Product TrackingInventory & pricing
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FAQ

Frequently Asked Questions

Everything you need to know about theblackstuff.com

Discover theblackstuff.com's complete product catalog with 73 items on BrandSearch. Analyze their winning products, trending items, pricing strategies, product descriptions, and top sellers. See which products drive the most revenue and learn from their product selection strategy to find your own winning products for dropshipping or private label.

theblackstuff.com receives approximately 228,151 monthly visitors. BrandSearch provides detailed traffic analytics including organic vs paid traffic sources, geographic distribution, bounce rates, session duration, and estimated monthly revenue ranges. Use these performance metrics to benchmark your own e-commerce store and set realistic growth targets.

Yes! BrandSearch reveals theblackstuff.com's complete Meta advertising strategy including all Facebook ads, Instagram ads, and ad creatives. Analyze their ad copy, visual hooks, call-to-actions, targeting strategies, and promotional offers. Study their winning ad creatives to inspire your own Facebook and Instagram advertising campaigns and improve your ROAS (Return on Ad Spend).

BrandSearch reveals theblackstuff.com's complete technology stack including all Shopify apps, theme, payment processors, email marketing tools, analytics platforms, and conversion optimization apps. See which apps they use for reviews, upsells, abandoned cart recovery, SEO, and social proof. Copy their winning tech stack to build a high-converting e-commerce store without trial and error.

BrandSearch provides full competitive intelligence on theblackstuff.com: traffic sources (organic SEO, paid ads, social media, email), top SEO keywords driving traffic, geographic markets, customer demographics, advertising spend estimates, and growth trends. Identify gaps in their product range, find underserved niches, analyze their pricing strategy, and discover opportunities to differentiate your brand. Perfect for competitive analysis and market research.

BrandSearch helps you identify theblackstuff.com's business model by analyzing their product catalog, supplier patterns, shipping locations, pricing margins, and product uniqueness. See if they're running a dropshipping operation, selling private label products, or manufacturing their own goods. Learn from their product sourcing and fulfillment strategies to optimize your own e-commerce operations.

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