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Shopify Store Analysis 251 active Meta ads

INKEY delivers knowledge-powered skincare for every concern. Order today & get free shipping on your first purchase!

Popularity: High
🚀Ad Activity: Very Active
Data: This Week
503.8K
Monthly traffic
$27
AOV (avg order)
2020
Store founded
-3.9%
Traffic growth

Live Store Preview

Real-time screenshot from theinkeylist.com

38.8% bounce
2m 37s avg

Last updated: 10/21/2025

Store Traffic & Revenue

E-commerce Performance Metrics

Real-time Shopify store analytics: monthly traffic, revenue estimates, visitor behavior. Unlock detailed conversion data and profit margins with BrandSearch Premium.

503,787
Monthly Store Traffic
Declining
$2.5M - $4.5M
Monthly Revenue
Estimated Range
38.8%
Bounce Rate
Real Data
2m 37s
Avg. Session
Real Data

Get Precise Traffic Data

These are estimated values based on public data. Access exact visitor counts, real bounce rates, detailed geographic breakdowns, and traffic source analysis.

Exact Numbers
Real visitor counts
Traffic Sources
Organic, paid, social breakdown
Geographic Data
Country & city-level insights
Bestselling Products

Winning Products & Bestsellers

Top 6 trending products from this Shopify store. Discover what's driving revenue and customer demand.

$9USD

Hyaluronic Acid Serum - 30ml

Our #1 bestseller, this is a daily essential for every routine and helps your other skincare work harder. Clinically proven to deliver instant and lasting hydration, this non- tacky hydrating serum leaves skin feeling plump, smooth and healthy. ​ ​ Formulated with 2% multi-molecular Hyaluronic Acid, this powerful moisture-binding ingredient can hold up to 1000x its weight in water, which is essential for maintaining skin hydration and plumpness. Lightweight and rapidly absorbed on contact with the skin, the combination of high and low molecular weight HA helps the serum deliver hydration across multiple layers of the skin's surface. ​ ​ Suitable for all skin types, we love it for its non-sticky or tacky texture. It glides on and instantly melts into the skin leaving you with a hydrated, dewy base. Helping to combat dry skin, improve the appearance of fine lines and helps maintain an effective skin barrier, it’s a must-have for every skincare routine. ​

In stock
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$12USD

Oat Cleansing Balm - 150ml

Looking for a cleanser to melt away makeup, SPF and impurities in one swipe? You've found the one. ​ Suitable for all skin types including sensitive, our viral oat cleanser is a non-stripping, non-drying formula with a soft, rich texture. Specially formulated to deeply cleanse and dissolve all visible traces of makeup including waterproof and long-wear products, revealing skin that feels instantly hydrated, nourished and more glowing. ​ The formula combines Oat Kernel Oil, a rich, natural oil containing ceramides and omega 3 and 6 fatty acids to effectively remove stubborn impurities together with Colloidal Oatmeal to help soothe and comfort dry , tight or sensitive skin and reduce the appearance of redness. ​

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$11USD

Omega Water Cream - 50ml

Searching for an oil-free moisturiser that hydrates without feeling greasy or heavy on the skin? We've got it! ​ Ideal for oily, dehydrated and combination skin, our Omega Water Cream is a silky, oil and silicone free moisturiser that's clinically proven to increase skin hydration and help minimize excess oiliness in the skin. The innovative gel-cream formula instantly transforms into a fresh, water-like texture on contact with the skin, delivering a lightweight veil of immediate hydration. Skin looks smoother and more even with a dewy finish. ​ Specially formulated to provide lightweight hydration to oily and blemish-prone skin types, the formula combines a barrier-supporting omega fatty acid complex to optimize hydration and smooth skin's appearance with 5% Niacinamide to help even skin tone and Glycerin to lock in moisture.​ Offering an instant drench of hydration for dehydrated skin, Omega Water Cream locks in moisture without feeling heavy on the skin or making it feel greasy leaving your skin feeling instantly hydrated with a dewy glow.​

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$12USD

Salicylic Acid Cleanser - 150ml

Specially formulated for blemish, combination and oily-prone skin, our bestselling Salicylic Acid Cleanser is your ultimate skin-clearing facial cleanser that visibly reduces blackheads and breakouts for a clearer-looking complexion. ​ Gentle enough for daily use, the non-drying, exfoliating gel cleanser helps to unclog pores and remove dirt, impurities, and excess oil leaving skin feeling deeply clean and clarified. ​ ​ The hero ingredient Salicylic Acid (BHA) helps support the skin's natural exfoliation process to help clear clogged pores leaving them looking less noticeable. The addition of Zinc compound minimizes excess oils on the skin’s surface while allantoin helps to soothe and comfort breakout-pone skin. ​

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$10USD

Caffeine Eye Cream

Tired, puffy eyes in need of a wake-up call? This is the product for you.​ Our Caffeine Eye Cream is clinically proven to improve the appearance of under-eye puffiness and dark circles from first use. Lightweight and hydrating, the eye area feels instantly cooled, looks visibly less tired and leaves a smooth base for makeup. ​ ​The hero ingredient, Caffeine, is a natural antioxidant derived from coffee which provides oxidative protection from environmental stressors. Within the formula it helps to reduce the appearance of dark circles and visibly reduce puffiness for instantly smoother-looking under-eyes. ​ The added Matrixyl 3000™ Peptide works to reduce the appearance of fine lines and create smoother-looking skin while Albizia Julibrissin Bark Extract helps reduce the signs of under-eye fatigue. This targeted eye cream for dark circles delivers both instantly visible results and continued improvement over time with daily use. ​ ​Specially formulated as the perfect texture for the delicate under-eye area, the lightweight, easily absorbed formula perfectly primes and smooths for makeup.​

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$14USD

Retinol Serum

The ideal Retinol for beginners to introduce your skin to this powerful ingredient. Specially formulated with a slow-release, less irritating form of Retinol, the skin-renewing serum targets first signs of aging and hyperpigmentation. Working to visibly improve the appearance of fine lines, wrinkles and overall skin tone and texture with continued improvement over time.​ Hero ingredient Retinyl Acetate is a derivative of vitamin A and works to gently resurface and enhance surface skin cell turnover, improving appearance of fine lines, wrinkles, and hyperpigmentation. This form of slow-release Retinol has been specifically chosen as a gentler anti ageing serum option. The added Squalane, a key antioxidant ingredient, provides additional hydrating and soothing benefits whilst helping to smooth skin's appearance.​ If you are looking to reduce the appearance of post-acne scars, wrinkles and dark spots, once your skin is comfortable with our Retinol Serum, upgrade to the next level with our higher-strength Scar, Mark, and Wrinkle Solution with 1% Retinol.

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39 More Winning Products to Discover

Access the complete product catalog with revenue estimates, sales velocity, profit margins, and trending status for every item. See which products drive the most revenue.

Product Revenue
Individual product earnings & AOV
Sales Velocity
Units sold & stock status
Trending Analysis
Identify hot sellers & dropshipping winners
Audience & Traffic Intelligence

Traffic Sources & Audience Demographics

Analyze organic vs paid traffic, top SEO keywords, geographic audience distribution, and user engagement metrics. See where customers come from and how they interact with the store.

Traffic

Last 12 months

504K

monthly visits

1M-12.7%
3M-18.9%
6M-23.9%
Nov 2024710KVISITSDec 2024782KVISITSJan 2025666KVISITSFeb 2025475KVISITSMar 2025662KVISITSApr 2025665KVISITSMay 2025699KVISITSJun 2025621KVISITSJul 2025607KVISITSAug 2025577KVISITSSep 2025504KVISITS
NovAprSep

Engagement

Pages/Visit4.5
Avg. Time (sec)157s
Bounce Rate38.8%

Traffic Sources Breakdown

(Organic, Paid, Social)
Search49.5%
Direct41.0%
Referrals4.5%
Social3.8%
Paid1.1%
Email0.1%

Top Markets

US flag
United States35.4%
GB flag
United Kingdom20.3%
CA flag
Canada7.3%
DE flag
Germany4.8%
IT flag
Italy2.1%

Top SEO Keywords Driving Traffic

#113K searches
inkey list
CPC: $0.93$6K
#212K searches
the inkey list
CPC: $0.72$6K
#31K searches
inkeylist
CPC: $1.48$1K
#43K searches
inkey
CPC: $1.14$840
#5690 searches
beauty and skincare quiz with pictures
CPC: $0.00$660
Meta Ads Library

Facebook & Instagram Ad Creatives

Discover 5 winning ad creatives running on Meta platforms (Facebook & Instagram). Analyze their messaging, targeting strategy, and creative angles.

Your Secret to Glass Skin ✨
View Full Details
FACEBOOK
Video

Your Secret to Glass Skin ✨

Glass skin, unlocked ✨ Omega Water Cream hydrates, smooths, and plumps for a dewy, radiant glow 🌟💖

Shop Now
Oct 2025View Details
Powered by Caffeine ☕
View Full Details
FACEBOOK
Video

Powered by Caffeine ☕

INKEY's Caffeine Eye Cream is formulated with caffeine + peptides to visibly reduce puffiness and dark circles over time✨

Shop Now
Oct 2025View Details
Dewy Skin, Unlocked ✨
View Full Details
FACEBOOK
Video

Dewy Skin, Unlocked ✨

Thirsty skin? Hydrate, plump & glow with our #1 Hyaluronic Acid Serum. Your skin will thank you! ⭐️💦

Shop Now
Oct 2025View Details
Cleanse Without the Dryness 💧✨
View Full Details
FACEBOOK
Video

Cleanse Without the Dryness 💧✨

Deep cleanse, no dryness ✨ Our Oat Cleansing Balm cleanses & hydrates in one simple step 🌾🤍

Shop Now
Oct 2025View Details
Shop the Glow Restore Duo!
View Full Details
FACEBOOK
Video

Shop the Glow Restore Duo!

Shop the ultimate duo today! Designed to work together for maximum skin renewal, Exosome Hydra-Glow Complex and Bio-Active Ceramide Moisturizer is the ultimate duo delivering advanced, clinically proven results.

Shop Now
Oct 2025View Details

2,429 More Winning Meta Ads

Access the complete Facebook & Instagram ad library with 2,434 total creatives. Get ad spend estimates, audience targeting data, creative performance scores, and full ad history timeline.

Meta Ad Spend
Monthly budget & cost estimates
Creative Analysis
Hook, angle & CTA breakdown
Audience Targeting
Demographics & interests data
Shopify Tech Stack

Shopify Apps & Technologies

Complete breakdown of Shopify apps, marketing tools, analytics platforms, and conversion optimization technologies powering this e-commerce store's operations.

Technology Stack

Core Technologies & Infrastructure

Showing 5 technologies3 more available

Cloudflare logo

Cloudflare

Security, reliability and speed everywhere, powered by an intelligent global network.

822.7K+ storesPopular choice
Cloudflare CDN logo

Cloudflare CDN

Protect and accelerate your websites, apps, and teams.

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Arrive logo

Arrive

Arrive gives you accurate and timely updates on everything you order, across all online retailers.

804K+ storesPopular choice
Apple Pay logo

Apple Pay

Make contactless, secure purchases in stores, in apps, and on the web.

586.7K+ storesPopular choice
Shop Pay logo

Shop Pay

Shop Pay remembers your important details, so you can fill carts, not forms. And everything is encrypted so you can speed safely through checkout.

535.5K+ storesPopular choice
Marketing Stack

Shopify Apps & Marketing Tools

Showing 5 applications3 more available

Klaviyo: Email Marketing & SMS logo

Klaviyo: Email Marketing & SMS

Grow faster and more efficiently with email, sms, reviews and more. Powered by your customer data.

180.9K+ stores
4.7
by Klaviyo
Klarna On‑Site Messaging logo

Klarna On‑Site Messaging

Convert more sales with flexible and customized On-site Messaging about Klarna as a payment method.

70K+ stores
2.6
by Klarna
Simprosys Google Shopping Feed logo

Simprosys Google Shopping Feed

Submits Product Feed for Google Shopping, Microsoft, Facebook & Pinterest. Manages PMAX Campaigns.

27.2K+ stores
4.9
by Simprosys InfoMedia
BEST Currency Converter logo

BEST Currency Converter

BEST Currency Converter converts prices to your customers local currency, making shopping easy.

21.7K+ stores
4.7
by Grizzly Apps SRL
Boost AI Search & Filter logo

Boost AI Search & Filter

Maximize sales with AI-powered search, custom product filters, and robust product discovery tools

17.7K+ stores
4.7
by Boost Commerce
Real-Time Store Intelligence

Complete E-commerce Intelligence

Unlock www.theinkeylist.com's complete performance data: revenue estimates, traffic sources breakdown, Meta ads strategy, winning products, Shopify tech stack, and growth metrics. Everything you need to replicate their success.

Declining (-12.7% 90d)
Est. Monthly Revenue
$1,599,350
~$19,192,205/year
Monthly Visits
503.8K
1.4M pageviews
Active Ad Campaigns
251
2434 total ads tracked
Product Catalog
150
Avg. price: $27

Traffic Sources

paid referrals1.1%
search49.5%
social3.8%
referrals4.5%
direct41.0%

Engagement Metrics

Bounce Rate38.8%
Pages/Visit4.5
Avg. Duration3 min

Top Markets

US35.4%
GB20.3%
CA7.3%
DE4.8%
IT2.1%

Store Details

LocationAtlanta
CountryUS
PlatformShopify
ThemeInkey 2.0 theme
Store Age5 years
CurrencyUSD

Timeline

Store LaunchedMay 15, 2020
Last UpdatedOct 21, 2025
Ads Last SeenOct 22, 2025

Tech Stack (26)

Attentive: SMS + MMS MarketingCheckedqikify Contact Form BuilderHelium Customer FieldsDcart ‑ Discount in CartBEST Currency ConverterDynamic Yield by MastercardGSC Pop up, Email marketingRise.ai: Gift Cards & LoyaltyGive & Grow DonationsSimprosys Google Shopping FeedElevar Conversion Tracking+14 more

Categories

/Beauty & Fitness/Face & Body Care/Skin & Nail Care
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Monitor www.theinkeylist.com's every move: new product launches, winning ad creatives, traffic spikes, pricing changes, and tech stack updates. Never miss a winning strategy. Get instant alerts + full historical data.

Real-Time AlertsInstant notifications
Full AnalyticsTraffic, revenue, ads
Product TrackingInventory & pricing
Similar Stores Discovery

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See how BrandSearch identifies 6 stores similar to INKEY USA. Our AI analyzes products, audiences, and strategies to find perfect competitors.

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Beauty Plug

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Full brand analytics & data

Skin Experts

skinexperts.com
Niche:
Beauty & Fitness/Face & Body Care/Skin & Nail Care
Monthly traffic
4.9K
Monthly revenue
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HELLO

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Monthly traffic
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Monthly revenue
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JinMi James

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Niche:
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Monthly traffic
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Monthly revenue
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Full brand analytics & data

Mountain Coast Distributors

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Niche:
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FAQ

Frequently Asked Questions

Everything you need to know about www.theinkeylist.com

Discover www.theinkeylist.com's complete product catalog with 45 items on BrandSearch. Analyze their winning products, trending items, pricing strategies, product descriptions, and top sellers. See which products drive the most revenue and learn from their product selection strategy to find your own winning products for dropshipping or private label.

www.theinkeylist.com receives approximately 503,787 monthly visitors. BrandSearch provides detailed traffic analytics including organic vs paid traffic sources, geographic distribution, bounce rates, session duration, and estimated monthly revenue ranges. Use these performance metrics to benchmark your own e-commerce store and set realistic growth targets.

Yes! BrandSearch reveals www.theinkeylist.com's complete Meta advertising strategy including all Facebook ads, Instagram ads, and ad creatives. Analyze their ad copy, visual hooks, call-to-actions, targeting strategies, and promotional offers. Study their winning ad creatives to inspire your own Facebook and Instagram advertising campaigns and improve your ROAS (Return on Ad Spend).

BrandSearch reveals www.theinkeylist.com's complete technology stack including all Shopify apps, theme, payment processors, email marketing tools, analytics platforms, and conversion optimization apps. See which apps they use for reviews, upsells, abandoned cart recovery, SEO, and social proof. Copy their winning tech stack to build a high-converting e-commerce store without trial and error.

BrandSearch provides full competitive intelligence on www.theinkeylist.com: traffic sources (organic SEO, paid ads, social media, email), top SEO keywords driving traffic, geographic markets, customer demographics, advertising spend estimates, and growth trends. Identify gaps in their product range, find underserved niches, analyze their pricing strategy, and discover opportunities to differentiate your brand. Perfect for competitive analysis and market research.

BrandSearch helps you identify www.theinkeylist.com's business model by analyzing their product catalog, supplier patterns, shipping locations, pricing margins, and product uniqueness. See if they're running a dropshipping operation, selling private label products, or manufacturing their own goods. Learn from their product sourcing and fulfillment strategies to optimize your own e-commerce operations.

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