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True Protein logo
AU flag

True Protein

trueprotein.com.au

Clean, all natural protein supplements developed by experts to give your performance the edge. Free shipping on orders over $99.

โญPopularity: High
๐Ÿš€Ad Activity: Very Active
โœจData: This Week
152.4K
Monthly traffic
$34
AOV (avg order)
2020
Store founded
+2.2%
Traffic growth

Live Store Preview

Real-time screenshot from trueprotein.com.au

43.3% bounce
1m 49s avg

Last updated: 10/21/2025

Store Traffic & Revenue

E-commerce Performance Metrics

Real-time Shopify store analytics: monthly traffic, revenue estimates, visitor behavior. Unlock detailed conversion data and profit margins with BrandSearch Premium.

152,450
Monthly Store Traffic
Growing
$743K - $1.3M
Monthly Revenue
Estimated Range
43.3%
Bounce Rate
Real Data
1m 49s
Avg. Session
Real Data

Get Precise Traffic Data

These are estimated values based on public data. Access exact visitor counts, real bounce rates, detailed geographic breakdowns, and traffic source analysis.

Exact Numbers
Real visitor counts
Traffic Sources
Organic, paid, social breakdown
Geographic Data
Country & city-level insights
Bestselling Products

Winning Products & Bestsellers

Top 6 trending products from this Shopify store. Discover what's driving revenue and customer demand.

WPI90
#1 Bestseller
21 variants
$89USD

WPI90

First-class Protein Blended with New Zealand grass-fed whey protein isolate, natural flavourings and without unnecessary fillers, True's premium Whey Protein Isolate is your first choice for lean muscle development and weight management. Savour the clean taste, pure quality and high protein content that makes it easy to digest in shakes, smoothies or as a protein boost in recipes. Leading Manufacturing Processes Our whey protein isolate is manufactured using a combination of both cross-flow microfiltration (MF) and ultrafiltration (UF) to provide an extremely pure and refined protein powder. Less Than 1% Carbs & Sugar The carbohydrates and lactose that are present in whey protein concentrate are removed when making whey protein isolate, making it one of the purest proteins in our range. High in Protein Whey protein isolate has one of the highest protein contents of any known substance to man. In its natural form, WPI boasts over 90% protein content, making it ideal for supporting lean muscle growth and post-workout recovery. Fast-digesting The bioavailability of whey protein isolate means it is quickly digested by the body to provide essential amino acids for fuel or recovery. New Zealand-sourced Whey Not all protein powders are made equally, New Zealand proteins are considered the best in the world due to industry-leading livestock processes and strict government regulations. Rich Amino Acid Profile Whey protein isolate contains a complete amino acid profile ideal for supporting muscles and providing vital nutrition to the body.

In stock
21 options
View Performance
True Protein Bar
#2 Bestseller
6 variants
$63USD

True Protein Bar

Delicious Natural Protein Bar Combining 100% natural whole foods with a well-rounded blend of grass-fed whey and bovine collagen, the TRUE PROTEIN BAR was four years in the making to deliver the tastiest high-protein bar on the market, packed with flavour and nutritional benefits. High in Protein Our TRUE PROTEIN BAR boasts a high protein content per serving, derived from a well-balanced blend of collagen and whey protein concentrate to support lean muscle growth and post-workout recovery. Whole Food Ingredients The TRUE PROTEIN BAR contains a unique blend of clean, healthy whole foods including almonds, dates, chia seeds and Himalayan pink salt for the perfect flavour, texture and nutritional benefits. Complete Amino Acid Profile The TRUE PROTEIN BAR includes both whey protein concentrate and collagen to provide a complete amino acid profile vital for functions including muscle protein synthesis, tissue repair and nutrient absorption. Good for the Gut Made from both soluble and insoluble fibre, the TRUE PROTEIN BAR will help keep your digestive system healthy and leave you feeling fuller for longer. Premium Flavour Not all protein bars are made equal, which is why we took four years to develop ours. We have tried, tested and perfected a recipe that is as delicious as it is nutritious, boasting a soft, chewy texture and rich taste. Convenient Snack Whether you want a post-workout snack or mid-afternoon pick-me-up, the TRUE PROTEIN BAR is the ultimate on-the-go healthy treat, individually wrapped for your convenience. Are True Protein Bars HASTA certified? Yes our Protein Bars are HASTA certified.

In stock
6 options
View Performance
$40USD

Creatine Mono

The Gold Standard Of Creatine CREATINE MONO is the most extensively studied and clinically effective form of creatine in terms of muscle uptake and ability to increase high-intensity exercise capacity and maximise training gains. Trueโ€™s CREATINE MONO is a premium grade of creatine monohydrate sourced from a leading manufacturer in Germany. 99.99% Purity Each and every batch of CREATINE MONO has a guaranteed 99.99% purity. It is sourced from Germany and manufactured with the highest standards, complying with GMP and HACCP regulations. All-Sports Benefit CREATINE MONO has been shown to provide significant benefit to a plethora of sports ranging from repeated spring sports such as soccer, rugby, AFL, rowing, weight lifting, cycling, hockey through to endurance sports such as marathon, triathlon and cycling. Enchanced Energy CREATINE MONO is strongly linked to improvements in the availability of adenosine triphosphate (ATP), which is responsible for our ability to move our muscles. More Training, More Often Research has repeatedly demonstrated that CREATINE MONO and protein paired with protein supplements can result in enhanced recovery and greater training tolerance. Highly Researched CREATINE MONO is one of the most widely researched and proven supplements in the sports nutrition industry. It is known for being extremely safe to take as well as having a number of therapeutic benefits. Excellent Water Solubility CREATINE MONO mixes extremely well, meaning it can be stacked easily with other supplements. Creatine is a key element in a supplement stack, best paired with whey protein for enhanced lean muscle gain.

In stock
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WPC80
#4 Bestseller
9 variants
$65USD

WPC80

No 1 Whey Protein Concentrate WPC80 is a New Zealand sourced whey protein concentrate powder, which in natural form possesses a protein content of 80% (24g/30g serve). WPC80 is fast digesting and boasts an exceptional amino acid profile, making it an excellent choice for achieving a wide range of goals whether they be post-workout recovery, supporting lean muscle growth or assisting weight loss. Leading Manufacturing Processes Our whey protein concentrate is manufactured through an ultra-filtration process (UF) to provide an extremely pure and refined protein. Contains Vitamins and Minerals This form of protein retains vital minerals such as potassium, calcium and iron as well as small amounts of Vitamin A. High in Protein Whey protein concentrate has one of the highest protein contents of any known substance to man. In natural form, it boasts 80%+ protein content making it ideal for supporting lean muscle growth. Fast Digesting The bioavailability of whey protein concentrate means it is quickly digested by the body to provide essential amino acids for fuel or recovery. New Zealand Sourced Not all protein powders are made equally, NZ proteins are considered the best in the world due to industry-leading livestock processes and strict government regulations. Rich Amino Acid Profile Whey protein concentrate contains a complete amino acid profile for rebuilding muscle and providing vital nutrition for the body.

In stock
9 options
View Performance
Pro Define
#5 Bestseller
6 variants
$78USD

Pro Define

Premium Weight Loss Blend PRODEFINE represents a new milestone in weight loss supplementation. Drawing from the most advanced and proven weight loss promoting ingredients, PRODEFINE can assist you in achieving your goals. PRODEFINE is a precisely selected formula which contains a complete protein blend as well as the key additions of Carnitine, Green tea extract and coconut water powder. Leading Manufacturing Processes All protein powders used in PRODEFINE are New Zealand sourced and manufactured under strict quality control processes. Low In Fat And Carbs PRODEFINE only contains 3.7g of carbohydrates and 1.2g of fat per serve. High in Protein Whey protein isolate has one of the highest protein contents of any known substance to man. In natural form it boasts 90%+ protein content making it ideal for supporting lean muscle growth. Fuller for Longer PRODEFINE keeps you full between meals and will support a high protein, low carb diet. New Zealand Sourced Not all protein powders are made equally, NZ proteins are considered the best in the world due to industry leading livestock processes and strict government regulations. Specialised Ingredients PRODEFINE contains proven fat burner L-Carnitine Tartrate and Green Tea Extract to assist in metabolising fat.

In stock
6 options
View Performance
ZMA
#6 Bestseller
3 variants
$58USD

ZMA

ZMA Essential Minerals ZMA is a combination of Zinc, Magnesium and Vitamin B6, which provides numerous benefits to the body and its functionality. Utilising best-in-class ingredients, this formulation delivers essential minerals and vitamins in one simple serve. 4 4 Active Ingredient Formula ZMA is a four x active-ingredient blend that consists of zinc gluconate, magnesium citrate, glutamine and vitamin B6. Essential Minerals ZMA provides your daily doses of core minerals zinc, magnesium, glutamine and vitamin B6 as required by the body for normal function. Supports The Body ZMA is linked to supporting the smooth running of a wide range of body functions such as immune system function, hormonal activity, metabolism and psychological function. Reduced Tiredness & Fatigue ZMA is rich in Magnesium which contributes to a reduction of tiredness and fatigue, ideal for allowing the body to recover from tough training sessions. Skin Support ZMA's combination of zinc, magnesium and vitamin B6 contributes to the maintenance of hair, nails and the structure of your skin. Fertility & Reproduction Support Zinc contributes to normal fertility and reproduction capability as well as the maintenance of testosterone levels in the blood. Vitamin B6 contributes to the regulation of hormonal activity.

In stock
3 options
View Performance

12 More Winning Products to Discover

Access the complete product catalog with revenue estimates, sales velocity, profit margins, and trending status for every item. See which products drive the most revenue.

Product Revenue
Individual product earnings & AOV
Sales Velocity
Units sold & stock status
Trending Analysis
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Audience & Traffic Intelligence

Traffic Sources & Audience Demographics

Analyze organic vs paid traffic, top SEO keywords, geographic audience distribution, and user engagement metrics. See where customers come from and how they interact with the store.

Traffic

Last 12 months

152K

monthly visits

1M-29.1%
3M-13.4%
6M+127.6%
Nov 2024109KVISITSDec 202475KVISITSJan 202584KVISITSFeb 202572KVISITSMar 202567KVISITSApr 202580KVISITSMay 202593KVISITSJun 2025176KVISITSJul 2025196KVISITSAug 2025215KVISITSSep 2025152KVISITS
NovAprSep

Engagement

Pages/Visit3.0
Avg. Time (sec)109s
Bounce Rate43.3%

Traffic Sources Breakdown

(Organic, Paid, Social)
Search57.5%
Direct35.2%
Referrals4.3%
Social2.0%
Paid0.7%
Email0.2%

Top Markets

AU flag
Australia76.4%
US flag
United States5.9%
IN flag
India3.1%
NG flag
Nigeria2.3%
VN flag
Vietnam1.5%

Top SEO Keywords Driving Traffic

#18K searches
true protein
CPC: $3.23$5K
#2127K searches
protein powder
CPC: $1.11$840
#3152K searches
true
CPC: $0.89$320
#4340 searches
tru protein
CPC: $5.18$310
#5260 searches
best protein australia
CPC: $2.11$240
Meta Ads Library

Facebook & Instagram Ad Creatives

Discover 5 winning ad creatives running on Meta platforms (Facebook & Instagram). Analyze their messaging, targeting strategy, and creative angles.

New here? Get a FREE Black Shaker!
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FACEBOOK
Video

New here? Get a FREE Black Shaker!

๐Ÿ’ฅ ๐—™๐—ฅ๐—˜๐—˜ ๐—š๐—œ๐—™๐—ง? ๐—ฌ๐—˜๐—ฆ ๐—ฃ๐—Ÿ๐—˜๐—”๐—ฆ๐—˜! ๐Ÿ’ฅ If you've been thinking about trying True Protein, nowโ€™s your chance! For a limited time, score a FREE Black Stainless Steel Shaker when you grab your first 1kg bag of WPI 90 ๐Ÿ’ช

Get Offer
Oct 2025View Details
True Plant Protein | Vegan & Probiotic Blend
View Full Details
FACEBOOK
Video

True Plant Protein | Vegan & Probiotic Blend

Boost your favourite recipes with our best-selling Plant Protein ๐ŸŒฑโœจ With 20g+ of natural protein, a complete amino acid profile, and gut-loving probiotics, itโ€™s the ultimate fuel for a stronger, healthier you. No bloating, no fillers - just pure, smooth plant goodness in five delicious flavours โœ”๏ธ

Shop Now
Oct 2025View Details
Fuel Your Training with True Protein ๐Ÿ”ฅ
View Full Details
FACEBOOK
Video

Fuel Your Training with True Protein ๐Ÿ”ฅ

Kickstart your day with True Protein and be the best version of you ๐Ÿ’ช Our all-natural protein range is the go-to for elite athletes who donโ€™t compromise on quality, purity, or performance. ๐Ÿ“ท @kikiandthequads

Shop now
Oct 2025View Details
Reach Your Full Potential
View Full Details
FACEBOOK
Video

Reach Your Full Potential

Fuelled bodies have the energy to keep showing up โ€” for training, work and everything in between. ๐Ÿ”ฅ Our range of ๐—ฎ๐—น๐—น-๐—ป๐—ฎ๐˜๐˜‚๐—ฟ๐—ฎ๐—น ๐—ฝ๐—ฟ๐—ผ๐˜๐—ฒ๐—ถ๐—ป ๐˜€๐˜‚๐—ฝ๐—ฝ๐—น๐—ฒ๐—บ๐—ฒ๐—ป๐˜๐˜€ are trusted by top athletes around the world like @gengen_lacaze for its ๐—พ๐˜‚๐—ฎ๐—น๐—ถ๐˜๐˜†, ๐—ฝ๐˜‚๐—ฟ๐—ถ๐˜๐˜†, and ๐—ฒ๐—ณ๐—ณ๐—ฒ๐—ฐ๐˜๐—ถ๐˜ƒ๐—ฒ๐—ป๐—ฒ๐˜€๐˜€! Reach your goals with confidence > trueprotein.com.au

Order now
Oct 2025View Details
Protein-Packed Sweet Treat
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FACEBOOK
Video

Protein-Packed Sweet Treat

Protein-packed ice cream? Say no more! You've got to try this recipe by @kizactivelife for the ultimate sweet-treat๐Ÿฆ Ingredients: 250 ml full cream milk 1/4 cup granulated sugar or sweetener 3/4 cup True Protein Vanilla Protein Powder 300 ml cream 1/2 tbsp vanilla extract Mix ins: Frozen raspberries (defrosted) White chocolate chips Biscuits, chopped Method: 1. In a bowl whisk together the milk, vanilla, sugar and protein powder. Once sugar has dissolved, whisk in the cream. 2. Add mixture to an ice cream maker and churn until thickened. 3. Once finished, add 1/2 into a container, add mix ins and top with remaining ice cream and some more mix ins. 4. Leave in the fridge for 30 minutes. 5. Serve and enjoy!

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Oct 2025View Details

456 More Winning Meta Ads

Access the complete Facebook & Instagram ad library with 461 total creatives. Get ad spend estimates, audience targeting data, creative performance scores, and full ad history timeline.

Meta Ad Spend
Monthly budget & cost estimates
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Shopify Tech Stack

Shopify Apps & Technologies

Complete breakdown of Shopify apps, marketing tools, analytics platforms, and conversion optimization technologies powering this e-commerce store's operations.

Technology Stack

Core Technologies & Infrastructure

Showing 5 technologies โ€ข 3 more available

Cloudflare logo

Cloudflare

Security, reliability and speed everywhere, powered by an intelligent global network.

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Cloudflare CDN

Protect and accelerate your websites, apps, and teams.

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Arrive logo

Arrive

Arrive gives you accurate and timely updates on everything you order, across all online retailers.

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Apple Pay logo

Apple Pay

Make contactless, secure purchases in stores, in apps, and on the web.

586.7K+ storesPopular choice
Shop Pay logo

Shop Pay

Shop Pay remembers your important details, so you can fill carts, not forms. And everything is encrypted so you can speed safely through checkout.

535.5K+ storesPopular choice
Marketing Stack

Shopify Apps & Marketing Tools

Showing 5 applications โ€ข 3 more available

Klaviyo: Email Marketing & SMS logo

Klaviyo: Email Marketing & SMS

Grow faster and more efficiently with email, sms, reviews and more. Powered by your customer data.

180.9K+ stores
4.7
by Klaviyo
PageFly Landing Page Builder logo

PageFly Landing Page Builder

Build & Design Stunning Pages Without Code. Unlimited Customization To Maximize Sales This BFCM.

59.5K+ stores
4.9
by PageFly
PushOwl/Brevo: Email,Push,SMS logo

PushOwl/Brevo: Email,Push,SMS

Grow Sales using Brevo's Email Marketing, Web Push Notifications, SMS Marketing, & Automation Suite.

52.6K+ stores
4.9
by PushOwl powered by Brevo
Stamped Product Reviews & UGC logo

Stamped Product Reviews & UGC

Stamped Reviews increases conversions with reviews & ratings, photos & videos, and Q&A.

16.2K+ stores
4.7
by Stamped.io
Yotpo Email Marketing & SMS logo

Yotpo Email Marketing & SMS

Easily engage with customers and grow your brand with intuitive email & SMS marketing

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4.9
by Yotpo - Email & SMS
Real-Time Store Intelligence

Complete E-commerce Intelligence

Unlock www.trueprotein.com.au's complete performance data: revenue estimates, traffic sources breakdown, Meta ads strategy, winning products, Shopify tech stack, and growth metrics. Everything you need to replicate their success.

Declining (-29.1% 90d)
Est. Monthly Revenue
$240,400
~$2,884,802/year
Monthly Visits
152.4K
152.4K pageviews
Active Ad Campaigns
461
461 total ads tracked
Product Catalog
104
Avg. price: $34

Traffic Sources

search57.5%
social2.0%
referrals4.3%
direct35.2%

Engagement Metrics

Bounce Rate43.3%
Pages/Visit3.0
Avg. Duration2 min

Top Markets

AU76.4%
US5.9%
IN3.1%
NG2.3%
VN1.5%

Store Details

LocationBrookvale
CountryAU
PlatformShopify
ThemeBe Yours
Store Age5 years
CurrencyAUD

Timeline

Store LaunchedApr 24, 2020
Last UpdatedOct 21, 2025
Ads Last SeenOct 18, 2025

Tech Stack (15)

Accentuate Custom FieldsCheckout BlocksCommission FactoryHulk CodeGorgiasimpact.com Affiliate MarketingKlaviyo: Email Marketing & SMSShopify Local DeliveryOctane AI: Advanced Quiz MakerOrder Editing | UpsellPageFly Landing Page BuilderStamped Product Reviews & UGC+3 more

Categories

/Health/Nutrition/Vitamins & Supplements/Beauty & Fitness
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Monitor www.trueprotein.com.au's every move: new product launches, winning ad creatives, traffic spikes, pricing changes, and tech stack updates. Never miss a winning strategy. Get instant alerts + full historical data.

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Full AnalyticsTraffic, revenue, ads
Product TrackingInventory & pricing
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FAQ

Frequently Asked Questions

Everything you need to know about www.trueprotein.com.au

Discover www.trueprotein.com.au's complete product catalog with 18 items on BrandSearch. Analyze their winning products, trending items, pricing strategies, product descriptions, and top sellers. See which products drive the most revenue and learn from their product selection strategy to find your own winning products for dropshipping or private label.

www.trueprotein.com.au receives approximately 152,450 monthly visitors. BrandSearch provides detailed traffic analytics including organic vs paid traffic sources, geographic distribution, bounce rates, session duration, and estimated monthly revenue ranges. Use these performance metrics to benchmark your own e-commerce store and set realistic growth targets.

Yes! BrandSearch reveals www.trueprotein.com.au's complete Meta advertising strategy including all Facebook ads, Instagram ads, and ad creatives. Analyze their ad copy, visual hooks, call-to-actions, targeting strategies, and promotional offers. Study their winning ad creatives to inspire your own Facebook and Instagram advertising campaigns and improve your ROAS (Return on Ad Spend).

BrandSearch reveals www.trueprotein.com.au's complete technology stack including all Shopify apps, theme, payment processors, email marketing tools, analytics platforms, and conversion optimization apps. See which apps they use for reviews, upsells, abandoned cart recovery, SEO, and social proof. Copy their winning tech stack to build a high-converting e-commerce store without trial and error.

BrandSearch provides full competitive intelligence on www.trueprotein.com.au: traffic sources (organic SEO, paid ads, social media, email), top SEO keywords driving traffic, geographic markets, customer demographics, advertising spend estimates, and growth trends. Identify gaps in their product range, find underserved niches, analyze their pricing strategy, and discover opportunities to differentiate your brand. Perfect for competitive analysis and market research.

BrandSearch helps you identify www.trueprotein.com.au's business model by analyzing their product catalog, supplier patterns, shipping locations, pricing margins, and product uniqueness. See if they're running a dropshipping operation, selling private label products, or manufacturing their own goods. Learn from their product sourcing and fulfillment strategies to optimize your own e-commerce operations.

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