Frida | The fuss stops here.
frida.comFrida is the brand that gets parents. That means you. We are not a lifestyle. Far from it. We are a solution-based brand. The 411 of parenting. The who-do-I-call-in-the-middle-of-the-night-cause-my-baby-won't-stop-screaming brand.
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Last updated: 10/21/2025
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Winning Products & Bestsellers
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NoseFrida the SnotSucker
Doctor invented and recommended. Made in Sweden, the Frida NoseFrida is your go-to natural, hygienic baby booger buster. It's totally safe (for parents AND baby), so you can say "sayonara" to snotty noses. HYGIENIC: Disposable filters are clinically proven to prevent the transfer of mucus or bacterial germs to the Snotsucker when clearing stuffy noses. Replace filter after every use. COMFORTABLE + NON-INVASIVE: NoseFrida creates a seal with the outside of the baby's nostril to gently suck snot. DISHWASHER SAFE: The blue nasal tube, red mouthpiece, and filter cap are top-rack dishwasher safe for easy cleaning. PEDIATRICIAN RECOMMENDED: BPA + Phthalate-free. Safe for all ages. BABY REGISTRY ESSENTIAL: Includes 1 NoseFrida and 4 Hygiene Filters
Upside Down Peri Bottle
Toss the hospital peri bottle and get this bidet for your vajay. It's the MomWasher for relief and postpartum care down there. CLEANSE: The Upside Down Peri Bottle is Step 1 in the Frida Mom 5-step Postpartum Recovery Regimen UPSIDE DOWN ERGONOMIC DESIGN: Specifically designed to be held upside down avoiding the dreaded hand-in-toilet situation - with a narrow angled neck for a continuous stream of relief right where mom needs it. PORTABLE BIDET: Holds 10 oz of water and comes with a waterproof storage bag for on-the-go. Pro-tip: add 1-2 drops of witch hazel for extra soothing relief. C-SECTION MAMAS: Clean your vagina and incisions without pressure. HOSPITAL BAG ESSENTIAL: Use during the first post-delivery bathroom trips at the hospital and back at home. COLOR MAY VARY: We have launched a new color to match Frida Mom. If you receive a blue or pink Upside Down Peri Bottle, you're good to go WHAT'S INSIDE: 1 peri bottle, 1 waterproof travel bag
Witch Hazel Perineal Cooling Pad Liners
Full-coverage medicated pad liners, delivering front-to-back cooling relief in a single sheet. Ditch the H discs and heal the deal. COOLING RELIEF: Witch Hazel cooling pads provide cooling relief during postpartum recovery. Store pack in refrigerator for added cooling. FULL COVERAGE: Length of liner covers most maternity pads to help reduce swelling and speed up healing in the full perineal area. A bathroom essential during your postpartum recovery NO HARSH CHEMICALS : Made with medicated witch hazel - no dyes or fragrances. POSTPARTUM CARE: Add to your hospital bag essentials and use during your first postpartum bathroom trip at the hospital and at each bathroom trip once home. WHAT'S INCLUDED: 24-count of full-coverage liners.
Instant Ice Maxi Pads
Gone are the days of adult diapers filled with ice chips. These ingenious 2-in-1 postpartum padsicles combine instant cold therapy + an absorbent pad in one super chill double-date for your vagina. FULL COVERAGE PAD LINER: Covers full length of most postpartum pads to help reduce swelling and speed up healing. . COOLING PAD: Instant cooling relief for perineal area. Fold to pop and instantly activate cooling - no freezer required. Place maxi pad in refrigerator for extra cooling. NO HARSH CHEMICALS: No dyes or fragrances. Ice packs that are soft on tender perineal area. POSTPARTUM RECOVERY REGIMEN: The Instant Ice Maxi Pad is the 3rd step in the Frida Mom 5-step Postpartum Recovery Regimen. ADD TO YOUR POSTPARTUM ESSENTIALS: Start using after the first postpartum bathroom trip.
4-in-1 Grow-With-Me Bath Tub
Bathing baby can be a pain in the splash without the right tub. With the flip of its smart sling, the Grow-With-Me Bath Tub morphs from newborn washer to baby bath. Remove the smart sling completely and you've got a toddler-ready tub. Hang the whole shebang to dry with its built-in hook. It's a bath made in heaven! NEWBORN TO TODDLER: Transition seamlessly with this adaptable baby tub for newborns, infants and toddlers. COMFY FOR BABIES plus TODDLERS: The smart sling provides a cozy cradle for your little one during bath time and a comfy bath seat for your infant or toddler. ENHANCED SAFETY: The smart sling seat bar and bath seat ensures your baby stays securely in place throughout bath time. SLING DESIGN: Featuring a two-sided hammock with stay-put hooks and machine-washable, quick-dry material for added convenience. EASY TO CLEAN: Equipped with easy-release drain plugs, a drying hook, and no-slip feet for a convenient and clean bathing process.
Boyshort Disposable Postpartum Underwear (8 Pack)
Mess-free recovery wear that stretches even more than you have. Soft, seamless and breathable to keep pads (and everything else) in place, without squeezing or pulling. POSTPARTUM UNDERWEAR: Seamless, full-coverage and abdominal support. Designed to stretch more than you have. MESH-FREE MICROFIBER + SPANDEX MATERIAL: Super soft, breathable, latex-free versus the see-through, fishnet-like hospital version that rolls down. AVAILABLE IN 2 SIZES: Size Regular (waist 28"-42" stretched). Size Petite (waist 23"-34" Stretched). WHAT'S INCLUDED: 8 boyshort cut disposable underwear. POSTPARTUM RECOVERY REGIMEN: The Disposable Postpartum Underwear is the 2nd step in the Frida Mom 5-step Postpartum Recovery Regimen.
14 More Winning Products to Discover
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Traffic Sources & Audience Demographics
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Facebook & Instagram Ad Creatives
Discover 5 winning ad creatives running on Meta platforms (Facebook & Instagram). Analyze their messaging, targeting strategy, and creative angles.
Mais x Frida
Discover our full collection online at maisxfrida.com
Mais x Frida
Discover our full collection online at maisxfrida.com
Mais x Frida
Discover our full collection online at maisxfrida.com
Mais x Frida
Discover our full collection online at maisxfrida.com
Mais x Frida
Discover our full collection online at maisxfrida.com
1,516 More Winning Meta Ads
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Shopify Apps & Technologies
Complete breakdown of Shopify apps, marketing tools, analytics platforms, and conversion optimization technologies powering this e-commerce store's operations.
Core Technologies & Infrastructure
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Security, reliability and speed everywhere, powered by an intelligent global network.
Arrive gives you accurate and timely updates on everything you order, across all online retailers.
Make contactless, secure purchases in stores, in apps, and on the web.
Shopify Apps & Marketing Tools
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Display custom shoppable Instagram Feeds on your store. Convert your store visitors into customers.
Out rank your competitors. We're SEO optimizer with SEO Audit, Page speed optimizer, Sitemap, Schema
Zendesk enables customer interactions across messaging, phone, chat, email, social media, and more.
Collect ratings, reviews, and photos and amplify their impact across your website, social, and more.
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Frequently Asked Questions
Everything you need to know about frida.com
Discover frida.com's complete product catalog with 20 items on BrandSearch. Analyze their winning products, trending items, pricing strategies, product descriptions, and top sellers. See which products drive the most revenue and learn from their product selection strategy to find your own winning products for dropshipping or private label.
frida.com receives approximately 227,812 monthly visitors. BrandSearch provides detailed traffic analytics including organic vs paid traffic sources, geographic distribution, bounce rates, session duration, and estimated monthly revenue ranges. Use these performance metrics to benchmark your own e-commerce store and set realistic growth targets.
Yes! BrandSearch reveals frida.com's complete Meta advertising strategy including all Facebook ads, Instagram ads, and ad creatives. Analyze their ad copy, visual hooks, call-to-actions, targeting strategies, and promotional offers. Study their winning ad creatives to inspire your own Facebook and Instagram advertising campaigns and improve your ROAS (Return on Ad Spend).
BrandSearch reveals frida.com's complete technology stack including all Shopify apps, theme, payment processors, email marketing tools, analytics platforms, and conversion optimization apps. See which apps they use for reviews, upsells, abandoned cart recovery, SEO, and social proof. Copy their winning tech stack to build a high-converting e-commerce store without trial and error.
BrandSearch provides full competitive intelligence on frida.com: traffic sources (organic SEO, paid ads, social media, email), top SEO keywords driving traffic, geographic markets, customer demographics, advertising spend estimates, and growth trends. Identify gaps in their product range, find underserved niches, analyze their pricing strategy, and discover opportunities to differentiate your brand. Perfect for competitive analysis and market research.
BrandSearch helps you identify frida.com's business model by analyzing their product catalog, supplier patterns, shipping locations, pricing margins, and product uniqueness. See if they're running a dropshipping operation, selling private label products, or manufacturing their own goods. Learn from their product sourcing and fulfillment strategies to optimize your own e-commerce operations.
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