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Shopify Store Analysis 48 active Meta ads
Happiest Baby logo
US flag

Happiest Baby

happiestbaby.com

Happiest Baby SNOO, the safest and smartest baby bed and 5-second swaddle, 5 S's and baby sleep advice, and toddler tips brought to you by Dr. Harvey Karp.

Popularity: High
📢Ad Activity: Active
Data: This Week
903.7K
Monthly traffic
$91
AOV (avg order)
2016
Store founded
+22.5%
Traffic growth

Live Store Preview

Real-time screenshot from happiestbaby.com

59.4% bounce
0m 58s avg

Last updated: 10/21/2025

Store Traffic & Revenue

E-commerce Performance Metrics

Real-time Shopify store analytics: monthly traffic, revenue estimates, visitor behavior. Unlock detailed conversion data and profit margins with BrandSearch Premium.

903,737
Monthly Store Traffic
Growing
$4.4M - $8.0M
Monthly Revenue
Estimated Range
59.4%
Bounce Rate
Real Data
0m 58s
Avg. Session
Real Data

Get Precise Traffic Data

These are estimated values based on public data. Access exact visitor counts, real bounce rates, detailed geographic breakdowns, and traffic source analysis.

Exact Numbers
Real visitor counts
Traffic Sources
Organic, paid, social breakdown
Geographic Data
Country & city-level insights
Bestselling Products

Winning Products & Bestsellers

Top 6 trending products from this Shopify store. Discover what's driving revenue and customer demand.

Sleepea® 5-Second Baby Swaddle
#1 Bestseller
83 variants
$29.95USD

Sleepea® 5-Second Baby Swaddle

Our award-winning 100% organic cotton 5-Second Swaddle takes the guesswork out of swaddling with a secure wrap...every time. And because Sleepea was created by world-renowned pediatrician Dr. Harvey Karp, you can trust that every detail was designed with baby safety and parent sanity in mind!

In stock
83 options
View Performance
100% Organic SNOO Sleep Sack
#2 Bestseller
79 variants
$34.95USD

100% Organic SNOO Sleep Sack

SNOO Sack was specially designed to be used in SNOO Smart Sleeper to help babies sleep safer, longer, and happier! And because SNOO Sack was created by world-renowned pediatrician Dr. Harvey Karp, you can trust that every detail was designed with baby safety and parent sanity in mind!

In stock
79 options
View Performance
$1,695USD

SNOO Smart Sleeper Bassinet

SNOO is the safest and most effective baby bed ever made! It helps boost a baby's sleep and often can calm a baby's fussing by quickly responding with special white noise and jiggly rocking. It can even reduce the need for sleep training. SNOO’s unique 5-second swaddle is easy to use and keeps babies safely on the back (when used as directed). Altogether, SNOO gives new parents the precious gift of rest...and peace of mind. Newborns are immediately safer and usually start to sleep better in 1-2 days! Babies over 6 weeks are immediately safer, but may take 5-7 days to start sleeping better. SNOO quickly helps babies develop healthy sleep habits. (Hundreds of babies tested and shown to have less crying and more sleep.) Use SNOO up to 6 months of age, or until your baby can get up on the hands and knees. Only use SNOO with the SNOO Sack, our special swaddle built for SNOO. What's included: 1 SNOO Smart Sleeper 1 SNOO organic cotton fitted sheet 1 SNOO mattress 3 SNOO Sacks (S, M, L) made with organic cotton

In stock
View Performance
SNOO Smart Sleeper—Rental
#4 Bestseller
4 variants
$159USD

SNOO Smart Sleeper—Rental

SNOO is the award-winning, responsive bassinet created by Dr. Harvey Karp. (Happiest Baby on the Block, The 5 S's). Adds 1-2+ hrs of sleep Naturally sleep trains, no need to cry-it-out Only bed that is able to prevent risky rolling A 24/7 smart helper , SNOO soothes baby while you fix a meal or catch some sleep

In stock
4 options
View Performance
100% Organic Cotton SNOO Baby Bassinet Fitted Sheet
#5 Bestseller
17 variants
$19.95USD

100% Organic Cotton SNOO Baby Bassinet Fitted Sheet

About SNOO Baby Bassinet Fitted Sheets Includes: (1) SNOO Baby Bassinet Fitted Sheet Made from premium soft and breathable 100% cotton Essential Colors: Ivory, Black Galaxy, Ivory Galaxy, Midnight Galaxy, Charcoal Galaxy, Graphite Galaxy, Rose Galaxy, Teal Galaxy Limited Edition Colors: Ivory Pine, Ivory Sprig, Blue Tie-Dye, Rainbow Tie-Dye Every Tie-Dye sheet is hand-dipped, meaning the designs may vary slightly...making each piece (almost) as unique as your sweet baby! Description Our SNOO Baby Bassinet Sheets are sourced from the softest, premium 100% organic cotton. We understand how important sleep is for your baby (and you!), and we know that comfort and quality down to every last detail can make all the difference in the world! Note: SNOO Sacks and sheets sold separately. Click here for SNOO Sacks. Need a spare? (Hey, accidents happen!) Click here to buy a SNOO 3-Sheet Bundle Pack.

In stock
17 options
View Performance
$24.95USD

SNOO Leg Lifters

About SNOO Leg Lifters (2) Leg lifters - slip-resistant, elastomeric feet keep the bed securely in place on most surfaces Raises head of SNOO at a slight, safe incline Used for babies whose doctors recommend elevating the head for stuffy noses or spitting up Leg Lifters are compatible with SNOO’s regular legs as well as Low Legs Our SNOO Baby Sleeper Risers are Simple to Use Leg lifters should be installed while SNOO is not in use and unplugged Lift the side of SNOO where your baby’s head rests Slide lifter onto each foot and push them on firmly Confirm they fit snugly, without wobbling—SNOO Leg Lifters are ready for use!

In stock
View Performance
Audience & Traffic Intelligence

Traffic Sources & Audience Demographics

Analyze organic vs paid traffic, top SEO keywords, geographic audience distribution, and user engagement metrics. See where customers come from and how they interact with the store.

Traffic

Last 12 months

904K

monthly visits

1M+5.4%
3M+5.9%
6M-20.1%
Nov 20241.2MVISITSDec 20241.2MVISITSJan 20251.2MVISITSFeb 20251.0MVISITSMar 20251.1MVISITSApr 2025825KVISITSMay 2025819KVISITSJun 2025854KVISITSJul 2025869KVISITSAug 2025857KVISITSSep 2025904KVISITS
NovAprSep

Engagement

Pages/Visit1.6
Avg. Time (sec)58s
Bounce Rate59.4%

Traffic Sources Breakdown

(Organic, Paid, Social)
Search58.8%
Direct34.9%
Referrals3.9%
Social1.6%
Paid0.7%
Email0.1%

Top Markets

US flag
United States65.8%
CA flag
Canada5.8%
GB flag
United Kingdom1.9%
IN flag
India1.8%
NG flag
Nigeria1.7%

Top SEO Keywords Driving Traffic

#125K searches
snoo
CPC: $0.93$7K
#24K searches
happiest baby
CPC: $0.00$2K
#38K searches
snoo bassinet
CPC: $0.83$2K
#43K searches
snoo rental
CPC: $0.98$1K
#52K searches
snoo smart sleeper
CPC: $0.91$590
Meta Ads Library

Facebook & Instagram Ad Creatives

Discover 5 winning ad creatives running on Meta platforms (Facebook & Instagram). Analyze their messaging, targeting strategy, and creative angles.

Give Baby Their Sweetest Zzzs with SNOO
View Full Details
FACEBOOK
Video

Give Baby Their Sweetest Zzzs with SNOO

Our award-winning, pediatrician-designed bassinet has helped babies worldwide get over 800 millions hours of sleep! 🌍 Help your whole family sleep an extra 30-40 hours every month with SNOO Smart Sleeper 💤

Shop Now
Oct 2025View Details
Give Baby Their Sweetest Zzzs with SNOO
View Full Details
FACEBOOK
Video

Give Baby Their Sweetest Zzzs with SNOO

Our award-winning, pediatrician-designed bassinet has helped babies worldwide get over 800 millions hours of sleep! 🌍 Help your whole family sleep an extra 30-40 hours every month with SNOO Smart Sleeper 💤

Shop Now
Oct 2025View Details
Give Baby Their Sweetest Zzzs with SNOO
View Full Details
FACEBOOK
Video

Give Baby Their Sweetest Zzzs with SNOO

Our award-winning, pediatrician-designed bassinet has helped babies worldwide get over 800 millions hours of sleep! 🌍 Help your whole family sleep an extra 30-40 hours every month with SNOO Smart Sleeper 💤

Shop Now
Oct 2025View Details
A Must-Have for More Zzzs
View Full Details
FACEBOOK
Video

A Must-Have for More Zzzs

Why is SNOO Smart Sleeper the #1 awarded baby bed? 🏆 Secure swaddle for peace of mind 🏆 Responsive white noise and motion 🏆 Only FDA De Novo authorized infant sleep system *For more important safety information visit happiestbaby.com/fda

Shop Now
Oct 2025View Details
Meet the Sleep-Boosting Smart Bassinet
View Full Details
FACEBOOK
Video

Meet the Sleep-Boosting Smart Bassinet

Are you looking to give your WHOLE family more Zzzs? The solution is simple: SNOO Smart Sleeper from @happiest_baby! 👶 Discover the sleep-boosting benefits of their pediatrician-designed, FDA De Novo authorized bassinet: 💤 Adds 30-40 extra hours of sleep/month 😪 Automatically responds to calm fussing ✨ Naturally sleep trains little ones with soothing sound & motion For more important safety info, visit happiestbaby.com/FDA.

Shop Now
Oct 2025View Details

44 More Winning Meta Ads

Access the complete Facebook & Instagram ad library with 49 total creatives. Get ad spend estimates, audience targeting data, creative performance scores, and full ad history timeline.

Meta Ad Spend
Monthly budget & cost estimates
Creative Analysis
Hook, angle & CTA breakdown
Audience Targeting
Demographics & interests data
Shopify Tech Stack

Shopify Apps & Technologies

Complete breakdown of Shopify apps, marketing tools, analytics platforms, and conversion optimization technologies powering this e-commerce store's operations.

Technology Stack

Core Technologies & Infrastructure

Showing 5 technologies3 more available

Cloudflare logo

Cloudflare

Security, reliability and speed everywhere, powered by an intelligent global network.

822.7K+ storesPopular choice
Cloudflare CDN logo

Cloudflare CDN

Protect and accelerate your websites, apps, and teams.

822.4K+ storesPopular choice
Arrive logo

Arrive

Arrive gives you accurate and timely updates on everything you order, across all online retailers.

804K+ storesPopular choice
Apple Pay logo

Apple Pay

Make contactless, secure purchases in stores, in apps, and on the web.

586.7K+ storesPopular choice
Shop Pay logo

Shop Pay

Shop Pay remembers your important details, so you can fill carts, not forms. And everything is encrypted so you can speed safely through checkout.

535.5K+ storesPopular choice
Marketing Stack

Shopify Apps & Marketing Tools

Showing 5 applications3 more available

Klaviyo: Email Marketing & SMS logo

Klaviyo: Email Marketing & SMS

Grow faster and more efficiently with email, sms, reviews and more. Powered by your customer data.

180.9K+ stores
4.7
by Klaviyo
Judge.me Product Reviews App logo

Judge.me Product Reviews App

Easily collect and display unlimited product reviews and ratings. Use social proof to grow sales.

159.5K+ stores
5
by Judge.me
Zendesk logo

Zendesk

Zendesk enables customer interactions across messaging, phone, chat, email, social media, and more.

13.2K+ stores
2.9
by Zendesk
Attentive: SMS + MMS Marketing logo

Attentive: SMS + MMS Marketing

Attentive's SMS-first platform helps brands engage through two-way, personalized conversations.

7.5K+ stores
4.2
by Attentive
AdRoll Marketing & Advertising logo

AdRoll Marketing & Advertising

Run retargeting campaigns across display ads, social ads & email — from one place.

7.1K+ stores
4.2
by AdRoll
Real-Time Store Intelligence

Complete E-commerce Intelligence

Unlock www.happiestbaby.com's complete performance data: revenue estimates, traffic sources breakdown, Meta ads strategy, winning products, Shopify tech stack, and growth metrics. Everything you need to replicate their success.

Growing Fast (+5.4% 90d)
Est. Monthly Revenue
$8,066,131
~$96,793,576/year
Monthly Visits
903.7K
8.2M pageviews
Active Ad Campaigns
48
49 total ads tracked
Product Catalog
56
Avg. price: $91

Traffic Sources

search58.8%
social1.6%
referrals3.9%
direct34.9%

Engagement Metrics

Bounce Rate59.4%
Pages/Visit1.6
Avg. Duration1 min

Top Markets

US65.8%
CA5.8%
GB1.9%
IN1.8%
NG1.7%

Store Details

LocationLos Angeles
CountryUS
PlatformShopify
ThemeHappiest Baby
Store Age8 years
CurrencyUSD

Timeline

Store LaunchedDec 30, 2016
Last UpdatedOct 21, 2025
Ads Last SeenOct 21, 2025

Tech Stack (14)

Address Validator PlusAdRoll Marketing & AdvertisingAlgolia AI Search & DiscoveryAttentive: SMS + MMS MarketingCheckout BlocksDisco Post Purchase Ad NetworkEcoCart Green ProtectionRise.ai: Gift Cards & Loyaltyimpact.com Affiliate MarketingJudge.me Product Reviews AppKlaviyo: Email Marketing & SMSOptiMonk: Popup, CRO, A/B Test+2 more

Categories

/Home & Garden/Nursery & Playroom/People & Society/Family & Relationships/Family
Unlock Full Access

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Monitor www.happiestbaby.com's every move: new product launches, winning ad creatives, traffic spikes, pricing changes, and tech stack updates. Never miss a winning strategy. Get instant alerts + full historical data.

Real-Time AlertsInstant notifications
Full AnalyticsTraffic, revenue, ads
Product TrackingInventory & pricing
Similar Stores Discovery

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See how BrandSearch identifies 6 stores similar to Happiest Baby. Our AI analyzes products, audiences, and strategies to find perfect competitors.

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Full brand analytics & data

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Full brand analytics & data

Baboodle

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Niche:
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Monthly traffic
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Active Meta ads
22
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Full brand analytics & data

Spot Bébé

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Niche:
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Monthly traffic
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The Baby's Crib screenshot
Click to see insights
Full brand analytics & data

The Baby's Crib

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Niche:
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Monthly traffic
3.5K
Monthly revenue
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FAQ

Frequently Asked Questions

Everything you need to know about www.happiestbaby.com

Discover www.happiestbaby.com's complete product catalog with 5 items on BrandSearch. Analyze their winning products, trending items, pricing strategies, product descriptions, and top sellers. See which products drive the most revenue and learn from their product selection strategy to find your own winning products for dropshipping or private label.

www.happiestbaby.com receives approximately 903,737 monthly visitors. BrandSearch provides detailed traffic analytics including organic vs paid traffic sources, geographic distribution, bounce rates, session duration, and estimated monthly revenue ranges. Use these performance metrics to benchmark your own e-commerce store and set realistic growth targets.

Yes! BrandSearch reveals www.happiestbaby.com's complete Meta advertising strategy including all Facebook ads, Instagram ads, and ad creatives. Analyze their ad copy, visual hooks, call-to-actions, targeting strategies, and promotional offers. Study their winning ad creatives to inspire your own Facebook and Instagram advertising campaigns and improve your ROAS (Return on Ad Spend).

BrandSearch reveals www.happiestbaby.com's complete technology stack including all Shopify apps, theme, payment processors, email marketing tools, analytics platforms, and conversion optimization apps. See which apps they use for reviews, upsells, abandoned cart recovery, SEO, and social proof. Copy their winning tech stack to build a high-converting e-commerce store without trial and error.

BrandSearch provides full competitive intelligence on www.happiestbaby.com: traffic sources (organic SEO, paid ads, social media, email), top SEO keywords driving traffic, geographic markets, customer demographics, advertising spend estimates, and growth trends. Identify gaps in their product range, find underserved niches, analyze their pricing strategy, and discover opportunities to differentiate your brand. Perfect for competitive analysis and market research.

BrandSearch helps you identify www.happiestbaby.com's business model by analyzing their product catalog, supplier patterns, shipping locations, pricing margins, and product uniqueness. See if they're running a dropshipping operation, selling private label products, or manufacturing their own goods. Learn from their product sourcing and fulfillment strategies to optimize your own e-commerce operations.

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