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Shopify Store Analysis 118 active Meta ads
Newton Baby logo
US flag

Newton Baby

newtonbaby.com

Meet the #1 rated baby crib mattress. Completely breathable, greatly reducing the risk of infant suffocation. Free Shipping and 100 Night Trial!

Popularity: High
🚀Ad Activity: Very Active
Data: This Week
383.3K
Monthly traffic
$368
AOV (avg order)
2018
Store founded
-8.0%
Traffic growth

Live Store Preview

Real-time screenshot from newtonbaby.com

53.5% bounce
0m 56s avg

Last updated: 10/21/2025

Store Traffic & Revenue

E-commerce Performance Metrics

Real-time Shopify store analytics: monthly traffic, revenue estimates, visitor behavior. Unlock detailed conversion data and profit margins with BrandSearch Premium.

383,322
Monthly Store Traffic
Declining
$1.9M - $3.4M
Monthly Revenue
Estimated Range
53.5%
Bounce Rate
Real Data
0m 56s
Avg. Session
Real Data

Get Precise Traffic Data

These are estimated values based on public data. Access exact visitor counts, real bounce rates, detailed geographic breakdowns, and traffic source analysis.

Exact Numbers
Real visitor counts
Traffic Sources
Organic, paid, social breakdown
Geographic Data
Country & city-level insights
Bestselling Products

Winning Products & Bestsellers

Top 6 trending products from this Shopify store. Discover what's driving revenue and customer demand.

Crib Mattress
#1 Bestseller
4 variants
$299.99USD

Crib Mattress

Sleep well. Our ultra-breathable & washable crib mattress is 5.5 inches thick and features a soft, quilted removable cover.

In stock
4 options
View Performance
Waterproof Crib Mattress
#2 Bestseller
2 variants
$332.49USD

Waterproof Crib Mattress

We've got you covered. Ultra-breathable & washable with a waterproof lining on the toddler side, 5.5-inch thickness, and a soft, quilted removable cover.

In stock
2 options
View Performance
Breathable, Organic Cotton Sheets (2-pack)
#3 Bestseller
13 variants
$39.99USD

Breathable, Organic Cotton Sheets (2-pack)

Your little one will love snuggling up with our ultra-breathable, incredibly soft, organic cotton muslin crib sheets. Hypoallergenic, machine washable, and designed to securely fit any standard crib mattress.

In stock
13 options
View Performance
Waterproof Crib Mattress Pad
#4 Bestseller
2 variants
$79.99USD

Waterproof Crib Mattress Pad

Take comfort. Our ultra-breathable & waterproof mattress pad is ideal for potty training or adding clean breathability to any mattress.

In stock
2 options
View Performance
$299.99USD

Bassinet & Bedside Sleeper

Finally, a safer bassinet with a breathe-thru mattress. Introducing our ultra-breathable and washable bedside sleeper, designed for the safest, most comfortable sleep for your new arrival. Utilizing the same patented Wovenaire® technology as our award-winning crib mattress, it features a largest-in-class sleep surface to allow for extended use as your baby grows. Lightweight, easy to assemble and perfect for travel. (Newton Wovenaire® Bassinet Mattress included). Independent testing conducted by an accredited lab determined that among the bestselling bassinets, only Newton does not pose a significant suffocation risk.

In stock
View Performance
$79.99USD

Extra Original Crib Mattress Cover

Be prepared. Our ultra-breathable & washable soft, quilted cover is designed to quickly replace the Original Crib Mattress cover when accidents happen.

In stock
View Performance

8 More Winning Products to Discover

Access the complete product catalog with revenue estimates, sales velocity, profit margins, and trending status for every item. See which products drive the most revenue.

Product Revenue
Individual product earnings & AOV
Sales Velocity
Units sold & stock status
Trending Analysis
Identify hot sellers & dropshipping winners
Audience & Traffic Intelligence

Traffic Sources & Audience Demographics

Analyze organic vs paid traffic, top SEO keywords, geographic audience distribution, and user engagement metrics. See where customers come from and how they interact with the store.

Traffic

Last 12 months

383K

monthly visits

1M+14.9%
3M+3.5%
6M+18.1%
Nov 2024448KVISITSDec 2024426KVISITSJan 2025348KVISITSFeb 2025375KVISITSMar 2025324KVISITSApr 2025305KVISITSMay 2025364KVISITSJun 2025371KVISITSJul 2025350KVISITSAug 2025333KVISITSSep 2025383KVISITS
NovAprSep

Engagement

Pages/Visit2.7
Avg. Time (sec)56s
Bounce Rate53.5%

Traffic Sources Breakdown

(Organic, Paid, Social)
Direct60.2%
Search28.0%
Referrals7.1%
Social3.4%
Paid1.2%
Email0.2%

Top Markets

US flag
United States82.3%
CA flag
Canada2.1%
GB flag
United Kingdom1.7%
AU flag
Australia1.2%
IN flag
India1.0%

Top SEO Keywords Driving Traffic

#17K searches
newton baby
CPC: $1.20$4K
#24K searches
newton mattress
CPC: $0.95$1K
#33K searches
newton bassinet
CPC: $0.71$950
#42K searches
newton crib mattress
CPC: $0.89$820
#52K searches
newton baby mattress
CPC: $0.83$700
Meta Ads Library

Facebook & Instagram Ad Creatives

Discover 5 winning ad creatives running on Meta platforms (Facebook & Instagram). Analyze their messaging, targeting strategy, and creative angles.

Less wakeups. Less mess. More sleep.
View Full Details
FACEBOOK
Video

Less wakeups. Less mess. More sleep.

Newborn on the way? Our breathable mattress should be your first add to cart 🛒

Shop Now
Oct 2025View Details
Less wakeups. Less mess. More sleep.
View Full Details
FACEBOOK
Video

Less wakeups. Less mess. More sleep.

Newborn on the way? Our breathable mattress should be your first add to cart 🛒

Shop Now
Oct 2025View Details
Less wakeups. Less mess. More sleep.
View Full Details
FACEBOOK
Video

Less wakeups. Less mess. More sleep.

Newborn on the way? Our breathable mattress should be your first add to cart 🛒

Shop Now
Oct 2025View Details
Ultra-Breathable Bassinet
View Full Details
FACEBOOK
Video

Ultra-Breathable Bassinet

After testing and researching dozens of bassinets and analyzing feedback from thousands of parents, Baby List recommends Newton Baby as the best bassinet for most families

Shop Now
Oct 2025View Details
Breathable, washable crib mattress
View Full Details
FACEBOOK
Video

Breathable, washable crib mattress

babies can breathe right through it!

Shop Now
Oct 2025View Details

122 More Winning Meta Ads

Access the complete Facebook & Instagram ad library with 127 total creatives. Get ad spend estimates, audience targeting data, creative performance scores, and full ad history timeline.

Meta Ad Spend
Monthly budget & cost estimates
Creative Analysis
Hook, angle & CTA breakdown
Audience Targeting
Demographics & interests data
Shopify Tech Stack

Shopify Apps & Technologies

Complete breakdown of Shopify apps, marketing tools, analytics platforms, and conversion optimization technologies powering this e-commerce store's operations.

Technology Stack

Core Technologies & Infrastructure

Showing 5 technologies3 more available

Cloudflare logo

Cloudflare

Security, reliability and speed everywhere, powered by an intelligent global network.

822.7K+ storesPopular choice
Cloudflare CDN logo

Cloudflare CDN

Protect and accelerate your websites, apps, and teams.

822.4K+ storesPopular choice
Arrive logo

Arrive

Arrive gives you accurate and timely updates on everything you order, across all online retailers.

804K+ storesPopular choice
Apple Pay logo

Apple Pay

Make contactless, secure purchases in stores, in apps, and on the web.

586.7K+ storesPopular choice
Shop Pay logo

Shop Pay

Shop Pay remembers your important details, so you can fill carts, not forms. And everything is encrypted so you can speed safely through checkout.

535.5K+ storesPopular choice
Marketing Stack

Shopify Apps & Marketing Tools

Showing 5 applications3 more available

Privy ‑ Pop Ups, Email, & SMS logo

Privy ‑ Pop Ups, Email, & SMS

Your all-in-one ecommerce platform to grow your sales with popups, email, and SMS marketing.

28.7K+ stores
4.6
by Privy Operations
Yotpo Product Reviews & UGC logo

Yotpo Product Reviews & UGC

Collect and display user-generated content (UGC) such as Ratings & Reviews to showcase social proof.

24.2K+ stores
4.8
by Yotpo
Consentmo GDPR Compliance logo

Consentmo GDPR Compliance

The first built for the platform GDPR app that is Google Certified, TCF Compliant and GCM V2 ready

20.8K+ stores
4.9
by Consentmo
Sherpas: Smart SEO logo

Sherpas: Smart SEO

Put your SEO on solid ground, improve rankings, drive more organic traffic, and boost sales.

12.6K+ stores
5
by Sherpas Design
Yotpo: Loyalty & Rewards logo

Yotpo: Loyalty & Rewards

Build a customizable, retention-driving loyalty program that offers more than just rewards.

8.5K+ stores
4.7
by Yotpo - L&R
Real-Time Store Intelligence

Complete E-commerce Intelligence

Unlock www.newtonbaby.com's complete performance data: revenue estimates, traffic sources breakdown, Meta ads strategy, winning products, Shopify tech stack, and growth metrics. Everything you need to replicate their success.

Growing Fast (+14.9% 90d)
Est. Monthly Revenue
$3,140,054
~$37,680,647/year
Monthly Visits
383.3K
2.6M pageviews
Active Ad Campaigns
118
127 total ads tracked
Product Catalog
60
Avg. price: $368

Traffic Sources

paid referrals1.2%
search28.0%
social3.4%
referrals7.1%
direct60.2%

Engagement Metrics

Bounce Rate53.5%
Pages/Visit2.7
Avg. Duration1 min

Top Markets

US82.3%
CA2.1%
GB1.7%
AU1.2%
IN1.0%

Store Details

LocationMiami
CountryUS
PlatformShopify
ThemeDawn
Store Age7 years
CurrencyUSD

Timeline

Store LaunchedMar 2, 2018
Last UpdatedOct 21, 2025
Ads Last SeenOct 21, 2025

Tech Stack (20)

Attentive: SMS + MMS MarketingAwin ‑ Affiliate MarketingBoutiq Personal Video ShoppingBread Pay MessagingCheckout BlocksDisco Post Purchase Ad NetworkConsentmo GDPR ComplianceElevar Conversion TrackingKeepCart: Stop Coupon LeaksLimeSpot AI Bundles & UpsellsListrak: Email, SMS & IdentityLoop Returns & Exchanges+8 more

Categories

/Home & Garden/Nursery & Playroom/People & Society/Family & Relationships/Family
Unlock Full Access

Get Complete Store Intelligence & Updates

Monitor www.newtonbaby.com's every move: new product launches, winning ad creatives, traffic spikes, pricing changes, and tech stack updates. Never miss a winning strategy. Get instant alerts + full historical data.

Real-Time AlertsInstant notifications
Full AnalyticsTraffic, revenue, ads
Product TrackingInventory & pricing
Similar Stores Discovery

Discover Similar Stores

See how BrandSearch identifies 6 stores similar to Newton Baby. Our AI analyzes products, audiences, and strategies to find perfect competitors.

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Full brand analytics & data

Mi Primer Colchón

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Niche:
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Monthly traffic
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Monthly revenue
€7K
Active Meta ads
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Adarahome

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Niche:
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Monthly traffic
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Active Meta ads
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Full brand analytics & data

Sapphire Bedding

sapphirebedding.co.uk
Niche:
Home & Garden/Bed & Bath
Monthly traffic
492
Monthly revenue
£4K
West Home Furniture screenshot
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Full brand analytics & data

West Home Furniture

westhomefurniture.com
Niche:
Home & Garden/Home Furnishings,People & Society
Monthly traffic
1.4K
Monthly revenue
CAD13K
Numu Baby screenshot
Click to see insights
Full brand analytics & data

Numu Baby

numubaby.com
Niche:
Home & Garden/Bed & Bath,People & Society/Family & Relationships/Family
Monthly traffic
1.6K
Monthly revenue
€14K
KUB Baby screenshot
Click to see insights
Full brand analytics & data

KUB Baby

kubbaby.com
Niche:
Home & Garden/Nursery & Playroom,People & Society/Family & Relationships/Family
Monthly traffic
4.9K
Monthly revenue
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Active Meta ads
1

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FAQ

Frequently Asked Questions

Everything you need to know about www.newtonbaby.com

Discover www.newtonbaby.com's complete product catalog with 14 items on BrandSearch. Analyze their winning products, trending items, pricing strategies, product descriptions, and top sellers. See which products drive the most revenue and learn from their product selection strategy to find your own winning products for dropshipping or private label.

www.newtonbaby.com receives approximately 383,322 monthly visitors. BrandSearch provides detailed traffic analytics including organic vs paid traffic sources, geographic distribution, bounce rates, session duration, and estimated monthly revenue ranges. Use these performance metrics to benchmark your own e-commerce store and set realistic growth targets.

Yes! BrandSearch reveals www.newtonbaby.com's complete Meta advertising strategy including all Facebook ads, Instagram ads, and ad creatives. Analyze their ad copy, visual hooks, call-to-actions, targeting strategies, and promotional offers. Study their winning ad creatives to inspire your own Facebook and Instagram advertising campaigns and improve your ROAS (Return on Ad Spend).

BrandSearch reveals www.newtonbaby.com's complete technology stack including all Shopify apps, theme, payment processors, email marketing tools, analytics platforms, and conversion optimization apps. See which apps they use for reviews, upsells, abandoned cart recovery, SEO, and social proof. Copy their winning tech stack to build a high-converting e-commerce store without trial and error.

BrandSearch provides full competitive intelligence on www.newtonbaby.com: traffic sources (organic SEO, paid ads, social media, email), top SEO keywords driving traffic, geographic markets, customer demographics, advertising spend estimates, and growth trends. Identify gaps in their product range, find underserved niches, analyze their pricing strategy, and discover opportunities to differentiate your brand. Perfect for competitive analysis and market research.

BrandSearch helps you identify www.newtonbaby.com's business model by analyzing their product catalog, supplier patterns, shipping locations, pricing margins, and product uniqueness. See if they're running a dropshipping operation, selling private label products, or manufacturing their own goods. Learn from their product sourcing and fulfillment strategies to optimize your own e-commerce operations.

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Exact visitor numbers & traffic sources
Complete product performance data
Full ad creatives & spend analysis
Detailed revenue & profit metrics
Similar stores discovery
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