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New Zealand owned and operated. Makers of all natural Nothing Naughty Protein Bars, Plant and Whey-based Protein Powders, Collagen and Healthier Snack options. Best value NZ Health Foods.
Nothing Naughty attracts 166.2K monthly visitors, $525.3K–$953.7K est. monthly revenue, +32.5% traffic growth. Currently running 167 active Meta ads (167 tracked) and 89 products.
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95.5%
1.6%
1.5%
0.9%NZ95.5%·158.8KIndia1.6%·2.7KUnited States1.5%·2.5KAustralia0.9%·1.5K
Vietnam0.4%·593
The fan favourite is back - and only for a limited time 👀 Our Apple Crumble Protein Bar is a limited edition flavour that people lose their minds over, and honestly? We get it. 🍏 Over 15g protein 🍏 Under 5g sugar 🍏 Limited edition - when it's gone, it's gone
My Nothing Naughty plant protein bites stay with all me day 🤝🏾 whether it’s post workout, pre workout, cheeky snack post dinner, 3pm pick me up at work, it’s always these bites! 💪🏾made in NZ 💪🏾gluten free 💪🏾plant-based (easy on the gut) 💪🏾4.5g protein per 15g 💪🏾ONLY 4g of carbs per 15g Absolutely love these bites!
My Nothing Naughty plant protein bites stay with all me day 🤝🏾 whether it’s post workout, pre workout, cheeky snack post dinner, 3pm pick me up at work, it’s always these bites! 💪🏾made in NZ 💪🏾gluten free 💪🏾plant-based (easy on the gut) 💪🏾4.5g protein per 15g 💪🏾ONLY 4g of carbs per 15g Absolutely love these bites!
Let’s be honest… pea protein doesn’t always have the best reputation when it comes to taste and texture 😅 But our Nothing Naughty Pea Protein? It’s genuinely one of the best-tasting pea proteins we’v
The perfect little snacky-cake for those who choose plant-based protein options. Our Plant Protein Bars contain 12g of plant-protein, are gluten-free and 5* health rating. Super delic (if we do say so
Simple protein ice cream recipe to try this weekend. You don’t need a Ninja Creamy, you can just freeze overnight too. Our Lean Bean Protein is very creamy, light and fluffy. PLANT-BASED BANOFFEE PRO
🍫🍫High Protein Indulgent Chocolate Pudding! 🍫🍫 Tag someone to make this for you 🤜🏽🤛🏽😁😎 3 main ingredients - cooked in 3min!! 496 cals - 59g Protein, 34g Carbs, 15g Fats 💪🏽💪🏽 Ingredients: 1 Banana
We’re celebrating our plant-based range this week 🌱 Whether you’re dairy-free or simply looking to add more plant-based goodness into your day, we’ve got a lineup that delivers on both taste and nutr
Nothing Naughty's catalog features 16 products — the strongest sellers are surfaced first on BrandSearch. Each entry exposes the price, product page URL and how the product fits within Nothing Naughty's overall positioning, letting you reverse-engineer their offer architecture. Useful for spotting bestseller patterns to replicate in your own niche. Source: BrandSearch product tracking, weekly refresh.
Nothing Naughty receives approximately 166,237 monthly visits, with revenue estimates and growth trends exposed on its BrandSearch profile. The data breaks down traffic mix (organic vs paid vs direct), top markets and growth over the last 3/12 months — the input you need to benchmark realistic targets for your own store. Estimates are directional, not accounting-grade. Source: BrandSearch analytics layer.
Yes — Nothing Naughty's 167 tracked Meta ads are visible on BrandSearch with full creative, copy, CTA and EU/UK spend where regulated. Each ad links to its current scaling signal (reach rank), so you can distinguish winning creatives from tests. Pair with Spectre to be alerted when Nothing Naughty launches new campaigns. Source: BrandSearch Discovery, 72M+ Meta ads indexed daily.
Nothing Naughty's full tech stack is detected and exposed on BrandSearch — apps for email, reviews, upsells, subscriptions, analytics, plus theme and payment processors. Comparing this stack against peers in the same niche reveals which tools are table stakes and which are differentiators in this category. Copy proven combinations rather than testing apps in production. Source: BrandSearch tech-stack detection, monthly refresh.
Map Nothing Naughty's full funnel via its BrandSearch profile — traffic mix, ad creatives, top SEO terms, growth trends and tech stack. From there, run a gap analysis: what sub-niches do they underserve, what price points are open, what ad angles haven't they tested? Differentiation usually comes from positioning gaps, not from outspending. Source: BrandSearch competitive intelligence.
Nothing Naughty's business model can be inferred from its product mix, supplier patterns and pricing structure — all visible on its BrandSearch profile. Based in NZ, the brand exposes signals on whether it dropships, builds private label inventory or manufactures in-house. The takeaway: model your operations on brands whose sourcing strategy fits your capital and risk tolerance. Source: BrandSearch brand intelligence.
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