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New Zealand owned and operated. Makers of all natural Nothing Naughty Protein Bars, Plant and Whey-based Protein Powders, Collagen and Healthier Snack options. Best value NZ Health Foods.
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Last updated: 2/16/2026
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The Tastiest Protein Bars in NZ Looking for a protein bar that supports your fitness goals and actually tastes good? Nothing Naughty Protein Bars are the perfect snack— high in protein, low in sugar, and full of flavour , giving you the fuel you need to stay on track. Our 5-Health Star Protein Bars are made with premium whey from grass-fed NZ cows , s weetened with brown rice syrup, cocoa powder and lightly coated in chocolate. Why You'll Love Them: 5-Health Star Rating! Over 15g of Protein per Bar: Each bar has more than 15g of high-quality whey protein, helping to keep you full for longer and nourishing your muscles post-workout. Low Sugar: With less than 5g of sugar per bar, it's a guilt-free indulgence that won't derail your health goals. Gluten-Free: Safe for those with gluten sensitivities. No Artificial Additives: Crafted without artificial colours, flavours, or sweeteners—just natural, wholesome ingredients. Made in our Tīrau, New Zealand factory from local and imported ingredients. How & When to Enjoy: Post-Workout: Fuel your recovery by enjoying a bar within 30 minutes of exercise to replenish muscles and boost recovery. Anytime, Anywhere: With great taste and balanced nutrition, Nothing Naughty Protein Bars make it easy to stay on track with your health goals anytime. Nothing Naughty Whey Protein Bars are the go-to choice for fitness enthusiasts across New Zealand. Also available as a Box of 12 . + For a vegan friendly option, try our Plant Protein Bars !
The Tastiest Protein Bars in NZ Looking for a protein bar that supports your fitness goals and actually tastes good? Nothing Naughty Protein Bars are the perfect snack - high in protein, low in sugar, and full of flavour , giving you the fuel you need to stay on track. Our 5-Health Star Protein Bars are made with premium whey from grass-fed NZ cows , s weetened with brown rice syrup, cocoa powder and lightly coated in chocolate. Why You'll Love Them: 5-Health Star Rating! Over 15g of Protein per Bar: Each bar has more than 15g of high-quality whey protein, helping to keep you full for longer and nourishing your muscles post-workout. Low Sugar: With less than 5g of sugar per bar, it's a guilt-free indulgence that won't derail your health goals. Gluten-Free: Safe for those with gluten sensitivities. No Artificial Additives: Crafted without artificial colours, flavours, or sweeteners—just natural, wholesome ingredients. Made in our Tīrau, New Zealand factory from local and imported ingredients. How & When to Enjoy: Post-Workout: Fuel your recovery by enjoying a bar within 30 minutes of exercise to replenish muscles and boost recovery. Anytime, Anywhere: With great taste and balanced nutrition, Nothing Naughty Protein Bars make it easy to stay on track with your health goals anytime. Nothing Naughty Whey Protein Bars are the go-to choice for fitness enthusiasts across New Zealand. Mixed Box Flavours: Pineapple, Chocolate Brownie, Chocolate Mint Cookie, Lime White Chocolate, Raspberry White Chocolate, Vanilla Bean, Flat White, and Salted Caramel. + For a vegan friendly option, try our Plant Protein Bars !
Keeping costs and weight to a minimum Protein Powder Refill Bags are designed to refill your existing protein powder jar or store it in another airtight container. IMPORTANT: For maximum freshness, please transfer contents into a Nothing Naughty jar or another airtight container as soon as you receive it . Premium Protein from Grass-Fed New Zealand Cows Nothing Naughty NZ Whey Protein is a premium protein powder made from grass-fed cows in New Zealand. Designed to support muscle recovery, lean muscle growth, and overall health. Why You'll Love It: High Protein: Each serving delivers 17.7g-18.2g of concentrated whey protein to help fuel your muscles and support growth and recovery. Low in Carbs & Fat: With minimal carbs and fats, it's perfect for managing your macros and staying on track with your fitness and health goals. High in BCAAs: Packed with branched-chain amino acids, known for promoting muscle recovery and stimulating protein synthesis. No Artificial Additives: No artificial colours, flavours, preservatives, or fillers—just clean, natural ingredients you can trust. Gluten Free: Suitable for those with gluten sensitivities. May contain soy. How and When to Enjoy: Post-Workout: To help build and repair muscles, have a serving within 30 minutes of a workout. Daily Protein Boost: For those looking to up their protein intake, enjoy a serving at breakfast or between meals to stay fuelled. Proudly Made in New Zealand , our whey protein supports local dairy farmers while delivering trusted, premium nutrition. Available in a variety of natural and delicious flavours including Vanilla, Strawberry, Unflavoured, Chocolate, Caramel, and Banana. + For full ingredients and details, please see the Whey Protein Powder Jar product page.
Replenish & Hydrate - For Active Pursuits Our Premium Electrolyte Hydration Mix is the perfect companion for intense workouts, outdoor adventures, or physically demanding jobs. Scientifically formulated with essential electrolytes—sodium, potassium, magnesium, and calcium—it helps keep you hydrated and replenished when you need it most. Why You'll Love It: Replenishes Electrolytes : Supports optimal hydration with a balanced blend of key electrolytes. Rapid Energy Replacement : Contains a specific blend of sucrose and fructose for quick, easy energy during higher-intensity activities. Gentle on the Stomach : Designed for easy digestion, even during endurance activities. Gluten-Free and Dairy-Free : Suitable for a variety of dietary needs. Natural Colours & Flavours Comes with a compostable scoop inside. How and When to Enjoy: During or After Workouts : Mix with water to stay hydrated during running, cycling, team sports, or other endurance activities. For Outdoor or Physical Work : Ideal for those in physically demanding jobs, especially in hot or humid conditions. For Recovery : Try it post-exercise or after a big night out—it’s rumoured to be a great hangover cure! Curious about the sugar content? Check out our article: How Sugar and Electrolytes Work Together to Boost Your Workout . Fuel your body and stay hydrated with Nothing Naughty's Premium Electrolyte Hydration Mix—designed to keep you performing at your best.
Keeping costs and weight to a minimum Protein Powder Refill Bags are designed to refill your existing protein powder jar or store it in another airtight container. IMPORTANT: For maximum freshness, please transfer contents into a Nothing Naughty jar or another airtight container as soon as you receive it . Go Further with Premium Pea Protein Fuel your fitness with a plant-based powerhouse—free from the usual allergens. Nothing Naughty Pea Protein Isolate is a natural vegetable-based protein that offers a complete amino acid profile without the gluten, lactose, or cholesterol. It’s perfect for those following a plant-based diet or anyone seeking a high-quality, easily digestible protein source . Designed to support muscle growth, recovery and daily nutrition. Why You'll Love It: High in Protein: Each serving delivers 17-20g of premium pea protein isolate. High in BCAAs: Packed with branched-chain amino acids, known for promoting muscle recovery and stimulating protein synthesis. No Artificial Additives: No artificial colours, flavours, preservatives, or fillers. Plant-Based & Gluten-Free: Ideal for anyone with lactose, dairy, or gluten intolerances, and a perfect option for those following a plant-based lifestyle. Non-GMO & All-Natural: Free from artificial additives, this pea protein is made with non-GMO ingredients. How and When to Enjoy: Post-Workout: To help build and repair muscles, have a serving within 30 minutes of a workout. Daily Protein Boost: For those looking to up their protein intake, enjoy a serving at breakfast or between meals to stay fuelled. Proudly made in New Zealand. Available in a variety of natural and delicious flavours including Vanilla, Strawberry, Chocolate, Caramel and Unflavoured. May contain traces of dairy and/or soy. + For full ingredients and details, please see the Premium Pea Powder Jar product page.
Our best tasting plant-based protein yet! Looking for a delicious, light and creamy plant-based protein that hands-down wins on taste? Nothing Naughty Lean Bean Protein is our best-tasting plant protein yet, made from European fava beans and blended with natural flavours and plant-based sweeteners. Designed to support lean muscle growth, recovery, and overall wellbeing, it’s a clean and natural option for vegans and plant-based lifestyles. Why You'll Love It: High Plant Protein: Each serving delivers a 17-21.9g dose of fava bean protein, providing essential amino acids. Light, Creamy Texture: Known for its light and fluffy feel, Lean Bean Protein blends smoothly into a creamy shake with water or plant milk, and works beautifully in smoothies, yoghurt, and baking. Plant-Based & Gluten Free: 100% plant-based and gluten free, making it suitable for vegans and those with gluten sensitivities. No Artificial Additives: Made with all-natural flavours and plant-based sweeteners - no artificial colours, flavours, preservatives, or fillers. Responsibly Sourced Ingredients: Our fava beans are sustainably grown in Europe and, as a naturally nitrogen-fixing crop, help support healthy soils without the need for synthetic fertilisers. How and When to Enjoy: Post-Workout: Enjoy a serving after exercise to support muscle recovery and repair. Daily Plant Protein Boost: Perfect at breakfast or between meals to help meet your daily protein needs. Versatile Use: Shake it, blend it, bake with it. Lean Bean Protein is incredibly easy to incorporate into your routine. Its stand-out texture adds to its versatility. Proudly blended in New Zealand, Nothing Naughty Lean Bean Protein delivers clean, sustainable, plant-based nutrition you can feel good about. Full nutritional info in photos. Available in a variety of natural and delicious flavours including Vanilla Bean, Chocolate Fudge, Mixed Berry, Natural and Banoffee. Servings per package: 20 Serving size: 25g (approx. 2 scoops - note scoop spoons not included with refill bags) Refill Bag size: 500g + Expecting a child? Read our Blog by Dr Shehnaz Hussain: Protein Requirements for Pregnant and Breastfeeding Women Full nutritional information on panel in product photos
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Salted Caramel or Chocolate Brownie? Vanilla Bean or Raspberry White Chocolate? Flat White, Pineapple, Mint Choc Cookie… or Lime White Choc? Nothing Naughty Protein Bars come in 8 seriously good flavours, each with: ✨15g+ of NZ whey protein ✨Less than 5g sugar ✨No artificial flavours or sweeteners ✨Gluten-free & made in NZ Good luck picking a favourite.
Salted Caramel or Chocolate Brownie? Vanilla Bean or Raspberry White Chocolate? Flat White, Pineapple, Mint Choc Cookie… or Lime White Choc? Nothing Naughty Protein Bars come in 8 seriously good flavours, each with: ✨15g+ of NZ whey protein ✨Less than 5g sugar ✨No artificial flavours or sweeteners ✨Gluten-free & made in NZ Good luck picking a favourite.
With at least 15g of protein per bar, gluten-free ingredients, and no artificial flavours or sweeteners, these bars taste more like a treat than a protein snack. 💚 Premium NZ whey protein 💚 No artificial colours, flavours, or sweeteners 💚 Over 3,000+ five-star reviews 💚 8 craveable flavours Pop one in your bag, desk drawer, or glovebox. Just don’t expect it to last long. 😉
With at least 15g of protein per bar, gluten-free ingredients, and no artificial flavours or sweeteners, these bars taste more like a treat than a protein snack. 💚 Premium NZ whey protein 💚 No artificial colours, flavours, or sweeteners 💚 Over 3,000+ five-star reviews 💚 8 craveable flavours Pop one in your bag, desk drawer, or glovebox. Just don’t expect it to last long. 😉
Nothing Naughty Collagen is a simple, affordable way to support healthy skin, strong hair and nails, and happy joints. 💫 100% hydrolysed peptides for high absorption 🌱 Unflavoured option and easy to mix Backed by 480+ five-star reviews, it’s become a daily essential for thousands. Try out our collagen for yourself 👇
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www.nothingnaughty.kiwi.nz receives approximately 180,660 monthly visitors. BrandSearch provides detailed traffic analytics including organic vs paid traffic sources, geographic distribution, bounce rates, session duration, and estimated monthly revenue ranges. Use these performance metrics to benchmark your own e-commerce store and set realistic growth targets.
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