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Shopify Store Analysis 113 active Meta ads
Overtone Color logo
US flag

Overtone Color

overtone.co

Transform your hair in 15 min with Overtone’s vegan color-depositing conditioners & treatment masks. Free shipping on $55+ orders. 100% vegan and cruelty free.

Popularity: High
🚀Ad Activity: Very Active
Data: This Week
290.1K
Monthly traffic
$33
AOV (avg order)
2016
Store founded
+21.3%
Traffic growth

Live Store Preview

Real-time screenshot from overtone.co

40.6% bounce
1m 36s avg

Last updated: 10/21/2025

Store Traffic & Revenue

E-commerce Performance Metrics

Real-time Shopify store analytics: monthly traffic, revenue estimates, visitor behavior. Unlock detailed conversion data and profit margins with BrandSearch Premium.

290,148
Monthly Store Traffic
Growing
$1.4M - $2.6M
Monthly Revenue
Estimated Range
40.6%
Bounce Rate
Real Data
1m 36s
Avg. Session
Real Data

Get Precise Traffic Data

These are estimated values based on public data. Access exact visitor counts, real bounce rates, detailed geographic breakdowns, and traffic source analysis.

Exact Numbers
Real visitor counts
Traffic Sources
Organic, paid, social breakdown
Geographic Data
Country & city-level insights
Bestselling Products

Winning Products & Bestsellers

Top 6 trending products from this Shopify store. Discover what's driving revenue and customer demand.

Color Depositing Treatment Mask - Sample Size (2oz)
#1 Bestseller
32 variants
$13USD

Color Depositing Treatment Mask - Sample Size (2oz)

In stock
32 options
View Performance
Daily Conditioner Sample Size (2 oz)
#2 Bestseller
2 variants
$5USD

Daily Conditioner Sample Size (2 oz)

Need help maintaining your color but can't decide on a conditioner shade? With the Daily Conditioner in sample sizes, you can try 2 ounces of any of our vegan colors! Just choose what you'd like to try, and we'll send you a tiny version of the full-sized thing so you can give it a whirl before you commit. Trying to maintain your color? This sample size is enough to do a couple of strand tests so you can try out any shade of Daily Conditioner before committing to a full bottle. Trying to color your hair? If you're starting with a non-fantasy color, 2 ounces is usually not enough to fully saturate your entire head and add even color all around. An average head of hair requires 4-6 ounces to be dyed correctly. If you use too little, you may end up with a patchy result from poor saturation, so we recommend starting with our Coloring Conditioner. Some Notes on Color Intensity: Pastel conditioners contain a VERY conservative amount of pigment, and are recommended only for those who are either looking to maintain an already pastel look or who have platinum (not blonde, but platinum) hair . If you're looking to create a light wash of color on any other type of hair, we recommend checking out our vibrant line! If you're not sure what conditioner is right for you, contact us! The Extreme formula is called that for a reason - it contains an extreme amount of color depositing pigment for maximum results. This also means that it will stain your hands, your forehead, and anything else you apply it to. We recommend that you wear gloves and be careful around your hairline.

In stock
2 options
View Performance
Royal Plum Color Depositing Treatment Mask
#3 Bestseller
2 variants
$32USD

Royal Plum Color Depositing Treatment Mask

Elevate your hue with our Color Depositing Treatment Masks! Our less-toxic, long-lasting semi-permanent color deeply nourishes and provides moisture. Enriched with natural oils like Jojoba and Coconut, envelop your hair in nourishment for irresistibly smooth, soft, and lustrously shiny looking hair. Feel confident and refreshed with this easy to use, failproof application. This gentle formula respects your hair’s integrity, depositing color with nourishing natural ingredients that your hair and scalp will love! Non-damaging. Deposit only without any lightening agents. * Lasts 2-3 weeks or up to 10 washes . *Individual color results may vary.

In stock
2 options
View Performance
Golden Rose Color Depositing Treatment Mask
#4 Bestseller
2 variants
$32USD

Golden Rose Color Depositing Treatment Mask

Elevate your hue with our Color Depositing Treatment Masks! Our less-toxic, long-lasting semi-permanent color deeply nourishes and provides moisture. Enriched with natural oils like Jojoba and Coconut, envelop your hair in nourishment for irresistibly smooth, soft, and lustrously shiny looking hair. Feel confident and refreshed with this easy to use, failproof application. This gentle formula respects your hair’s integrity, depositing color with nourishing natural ingredients that your hair and scalp will love! Non-damaging. Deposit only without any lightening agents. * Lasts 2-3 weeks or up to 10 washes . *Individual color results may vary.

In stock
2 options
View Performance
Espresso Brown Color Depositing Treatment Mask
#5 Bestseller
2 variants
$32USD

Espresso Brown Color Depositing Treatment Mask

Elevate your hue with our Color Depositing Treatment Masks! Our less-toxic, long-lasting semi-permanent color deeply nourishes and provides moisture. Enriched with natural oils like Jojoba and Coconut, envelop your hair in nourishment for irresistibly smooth, soft, and lustrously shiny looking hair. Feel confident and refreshed with this easy to use, failproof application. This gentle formula respects your hair’s integrity, depositing color with nourishing natural ingredients that your hair and scalp will love! Non-damaging. Deposit only without any lightening agents. * Lasts 2-3 weeks or up to 10 washes . *Individual color results may vary.

In stock
2 options
View Performance
The Remedy Sample Size (2 oz)
#6 Bestseller
2 variants
$8USD

The Remedy Sample Size (2 oz)

Hydration that fits in your hand and your routine. Choose between The Remedy or The Remedy for Fine Hair. Perfect For: Deeply nourishing between color applications, or whenever hair needs the perfect amount of weightless hydration Made With: 100% vegan, cruelty-free formula Effective On: All hair types and curl-friendly Free Of: Ammonia, parabens, and sulfates Best Results: All starting shades *This product includes nourishing, plant-based ingredients such as aloe vera, argan, sunflower seed, and crambe abyssinica seed oils. Because our formula does not contain damaging chemicals or harsh stabilizers, these ingredients may produce a natural variation in color.

In stock
2 options
View Performance

54 More Winning Products to Discover

Access the complete product catalog with revenue estimates, sales velocity, profit margins, and trending status for every item. See which products drive the most revenue.

Product Revenue
Individual product earnings & AOV
Sales Velocity
Units sold & stock status
Trending Analysis
Identify hot sellers & dropshipping winners
Audience & Traffic Intelligence

Traffic Sources & Audience Demographics

Analyze organic vs paid traffic, top SEO keywords, geographic audience distribution, and user engagement metrics. See where customers come from and how they interact with the store.

Traffic

Last 12 months

290K

monthly visits

1M+35.0%
3M+16.2%
6M+35.4%
Nov 2024205KVISITSDec 2024189KVISITSJan 2025218KVISITSFeb 2025158KVISITSMar 2025214KVISITSApr 2025216KVISITSMay 2025207KVISITSJun 2025250KVISITSJul 2025255KVISITSAug 2025215KVISITSSep 2025290KVISITS
NovAprSep

Engagement

Pages/Visit3.7
Avg. Time (sec)96s
Bounce Rate40.6%

Traffic Sources Breakdown

(Organic, Paid, Social)
Direct52.7%
Search37.5%
Referrals4.8%
Social4.3%
Paid0.6%
Email0.1%

Top Markets

US flag
United States81.9%
CA flag
Canada2.3%
GB flag
United Kingdom1.7%
BR flag
Brazil1.5%
AU flag
Australia1.4%

Top SEO Keywords Driving Traffic

#119K searches
overtone
CPC: $0.85$8K
#2470 searches
overtone hair color
CPC: $0.79$950
#3450 searches
overtone hair dye
CPC: $0.82$440
#4490 searches
overtone hair
CPC: $1.05$340
#50 searches
overtone colors
CPC: $0.00$310
Meta Ads Library

Facebook & Instagram Ad Creatives

Discover 5 winning ad creatives running on Meta platforms (Facebook & Instagram). Analyze their messaging, targeting strategy, and creative angles.

🔥 Your Fave Just Restocked.
View Full Details
FACEBOOK
Video

🔥 Your Fave Just Restocked.

🚨 They Go Fast for a Reason. The Revitalizer is finally back!! Hydration, tone, and color refresh in one. Works in 10 minutes. Sells out faster. Don’t miss your shade.

Shop Now
Oct 2025View Details
MIDNIGHT TEAL 💙 THE SHADE OF THE SEASON
View Full Details
FACEBOOK
Video

MIDNIGHT TEAL 💙 THE SHADE OF THE SEASON

Get ready to slay the season's hottest color trend! 💙 We didn't just follow the teal craze - we perfected it with our limited edition Midnight Teal shade. No harsh dyes, no drying ingredients, and no guesswork needed. Just intense jewel-toned vibrancy + ultra-conditioning formula = hair goals! Shop now before this beauty staple sells out! →

Shop Now
Oct 2025View Details
🔥 Your Fave Just Restocked.
View Full Details
FACEBOOK
Video

🔥 Your Fave Just Restocked.

🚨 They Go Fast for a Reason. The Revitalizer is finally back!! Hydration, tone, and color refresh in one. Works in 10 minutes. Sells out faster. Don’t miss your shade.

Shop Now
Oct 2025View Details
MIDNIGHT TEAL 💙 THE SHADE OF THE SEASON
View Full Details
FACEBOOK
Video

MIDNIGHT TEAL 💙 THE SHADE OF THE SEASON

Get ready to slay the season's hottest color trend! 💙 We didn't just follow the teal craze - we perfected it with our limited edition Midnight Teal shade. No harsh dyes, no drying ingredients, and no guesswork needed. Just intense jewel-toned vibrancy + ultra-conditioning formula = hair goals! Shop now before this beauty staple sells out! →

Shop Now
Oct 2025View Details
🔥 Your Fave Just Restocked.
View Full Details
FACEBOOK
Video

🔥 Your Fave Just Restocked.

🚨 They Go Fast for a Reason. The Revitalizer is finally back!! Hydration, tone, and color refresh in one. Works in 10 minutes. Sells out faster. Don’t miss your shade.

Shop Now
Oct 2025View Details

109 More Winning Meta Ads

Access the complete Facebook & Instagram ad library with 114 total creatives. Get ad spend estimates, audience targeting data, creative performance scores, and full ad history timeline.

Meta Ad Spend
Monthly budget & cost estimates
Creative Analysis
Hook, angle & CTA breakdown
Audience Targeting
Demographics & interests data
Shopify Tech Stack

Shopify Apps & Technologies

Complete breakdown of Shopify apps, marketing tools, analytics platforms, and conversion optimization technologies powering this e-commerce store's operations.

Technology Stack

Core Technologies & Infrastructure

Showing 5 technologies3 more available

Cloudflare logo

Cloudflare

Security, reliability and speed everywhere, powered by an intelligent global network.

822.7K+ storesPopular choice
Cloudflare CDN logo

Cloudflare CDN

Protect and accelerate your websites, apps, and teams.

822.4K+ storesPopular choice
Arrive logo

Arrive

Arrive gives you accurate and timely updates on everything you order, across all online retailers.

804K+ storesPopular choice
Apple Pay logo

Apple Pay

Make contactless, secure purchases in stores, in apps, and on the web.

586.7K+ storesPopular choice
Shop Pay logo

Shop Pay

Shop Pay remembers your important details, so you can fill carts, not forms. And everything is encrypted so you can speed safely through checkout.

535.5K+ storesPopular choice
Marketing Stack

Shopify Apps & Marketing Tools

Showing 5 applications3 more available

Klaviyo: Email Marketing & SMS logo

Klaviyo: Email Marketing & SMS

Grow faster and more efficiently with email, sms, reviews and more. Powered by your customer data.

180.9K+ stores
4.7
by Klaviyo
Lucky Orange Heatmaps & Replay logo

Lucky Orange Heatmaps & Replay

Get visual analytics on what customers purchase, products they add to cart and checkout abandonment

20.4K+ stores
4.7
by Lucky Orange LLC
Triple Whale Analytics logo

Triple Whale Analytics

Triple Whale brings the metrics & attribution that matter most into one easy-to-use dashboard.

14.8K+ stores
4.1
by Triple Whale
Gorgias logo

Gorgias

Empowering brands to grow through AI-powered CX

13.2K+ stores
4.3
by Gorgias Inc.
Okendo: Reviews & Loyalty logo

Okendo: Reviews & Loyalty

The customer marketing platform with Reviews, Surveys, Quizzes, Referrals & Loyalty all in one place

9.7K+ stores
4.9
by Okendo
Real-Time Store Intelligence

Complete E-commerce Intelligence

Unlock overtone.co's complete performance data: revenue estimates, traffic sources breakdown, Meta ads strategy, winning products, Shopify tech stack, and growth metrics. Everything you need to replicate their success.

Growing Fast (+35.0% 90d)
Est. Monthly Revenue
$1,933,426
~$23,201,107/year
Monthly Visits
290.1K
2.0M pageviews
Active Ad Campaigns
113
114 total ads tracked
Product Catalog
191
Avg. price: $33

Traffic Sources

search37.5%
social4.3%
referrals4.8%
direct52.7%

Engagement Metrics

Bounce Rate40.6%
Pages/Visit3.7
Avg. Duration2 min

Top Markets

US81.9%
CA2.3%
GB1.7%
BR1.5%
AU1.4%

Store Details

LocationWilmington
CountryUS
PlatformShopify
ThemeBroadcast
Store Age8 years
CurrencyUSD

Timeline

Store LaunchedDec 30, 2016
Last UpdatedOct 21, 2025
Ads Last SeenOct 21, 2025

Tech Stack (22)

AccessiblyAddress Validator PlusBIK Instagram, Whatsapp, EmailCheckout BlocksFast Bundle: Product BundlesGorgiasKlaviyo: Email Marketing & SMSKustomerLoop Returns & ExchangesLoop SubscriptionsLucky Orange Heatmaps & ReplayManifest AI Chatbot + ChatGPT+10 more

Categories

/Beauty & Fitness/Hair Care
Unlock Full Access

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Monitor overtone.co's every move: new product launches, winning ad creatives, traffic spikes, pricing changes, and tech stack updates. Never miss a winning strategy. Get instant alerts + full historical data.

Real-Time AlertsInstant notifications
Full AnalyticsTraffic, revenue, ads
Product TrackingInventory & pricing
Similar Stores Discovery

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FAQ

Frequently Asked Questions

Everything you need to know about overtone.co

Discover overtone.co's complete product catalog with 60 items on BrandSearch. Analyze their winning products, trending items, pricing strategies, product descriptions, and top sellers. See which products drive the most revenue and learn from their product selection strategy to find your own winning products for dropshipping or private label.

overtone.co receives approximately 290,148 monthly visitors. BrandSearch provides detailed traffic analytics including organic vs paid traffic sources, geographic distribution, bounce rates, session duration, and estimated monthly revenue ranges. Use these performance metrics to benchmark your own e-commerce store and set realistic growth targets.

Yes! BrandSearch reveals overtone.co's complete Meta advertising strategy including all Facebook ads, Instagram ads, and ad creatives. Analyze their ad copy, visual hooks, call-to-actions, targeting strategies, and promotional offers. Study their winning ad creatives to inspire your own Facebook and Instagram advertising campaigns and improve your ROAS (Return on Ad Spend).

BrandSearch reveals overtone.co's complete technology stack including all Shopify apps, theme, payment processors, email marketing tools, analytics platforms, and conversion optimization apps. See which apps they use for reviews, upsells, abandoned cart recovery, SEO, and social proof. Copy their winning tech stack to build a high-converting e-commerce store without trial and error.

BrandSearch provides full competitive intelligence on overtone.co: traffic sources (organic SEO, paid ads, social media, email), top SEO keywords driving traffic, geographic markets, customer demographics, advertising spend estimates, and growth trends. Identify gaps in their product range, find underserved niches, analyze their pricing strategy, and discover opportunities to differentiate your brand. Perfect for competitive analysis and market research.

BrandSearch helps you identify overtone.co's business model by analyzing their product catalog, supplier patterns, shipping locations, pricing margins, and product uniqueness. See if they're running a dropshipping operation, selling private label products, or manufacturing their own goods. Learn from their product sourcing and fulfillment strategies to optimize your own e-commerce operations.

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