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Single-blade razors in solid metal, guaranteed for life. GQ-awarded, trusted by 500,000+ shavers. Blades about $1 each.
Supply attracts 98.0K monthly visitors, $234.1K–$425.0K est. monthly revenue, -8.5% traffic growth. Currently running 78 active Meta ads (116 tracked) and 58 products.
Spy on their winning ads, funnels & bestselling products. Explore on Brandsearch
Explore winning hooks, scaled ads & funnels from Supply and similar brands
100%GB€3.4K100%
65.6%
3.7%
2.9%
2.5%United States65.6%·64.3KNigeria3.7%·3.6KVietnam2.9%·2.8KCanada2.5%·2.5K
Sweden2.5%·2.5K100%
One solid steel razor fixes all three, one blade at the surface, blades about a dollar each, guaranteed for life. $59, and we send you fresh blades when you need them, free for a year.
The SE takes any standard injector blade, about a dollar each. Brand-name cartridges run $3 to $5. $59, and we send you fresh blades when you need them, free for a year. After that, about $30 a year.
Cartridge brands keep charging you for refills, forever. Supply is a one-time $59 razor, made from solid steel, guaranteed for life. Blades cost about a dollar each and last 8 to 10 shaves. Your first year of them ships free, then about $30 a year.
Ulta’s Day of Steal is delivering the absolute essentials for irritation free, single blade shaving. Save 50% on Supply Ultra Lather Shave Cream and Healing Post Shave Spray. Shop in store or online o
Mark your calendars for the Day of Steal during Ulta’s 21 days of Beauty happening from March 5 to 27. Prepare to sharpen your shaving routine with Supply on 3/16. Your best shave is waiting for you a
How many blades do you actually need? Not 5. Not 3. Just 1 — when it’s engineered right. Magnetic pivot. Japanese steel. Clean cut, zero irritation. That’s the Single Edge Max. #SupplyRazor #ShavingSc
How many blades do you actually need? Not 5. Not 3. Just 1 — when it’s engineered right. Magnetic pivot. Japanese steel. Clean cut, zero irritation. That’s the Single Edge Max. #SupplyRazor #Shavin
Pictured: care.
10/10 skin cells prefer Supply
Our Black Label blades are made in Seki City, where state-of-the-art technology fuses with ancient Japanese forging skills to produce the most renowned shaving blades in the world. 8 perfectly crafted
Our new electric Trimmer delivers unmatched comfort, precision, and efficiency with our innovative dual-edge blade design. An adjustable guard with 12 built-in settings allows you to trim your facial
Not the OneBlade. Not your old trimmer. This is something better. Dual-edge blade + 12 settings + waterproof build. #SupplyTrimmer #RoutineUpgrade #MensGroomingTok #CleanCutEveryTime
Socks? Nah. Give him the good stuff this Christmas. 🎄 Shaving cream ✔️ Post shave spray ✔️ Shave brush ✔️ SE Razor ✔️ (the star of the stocking) Holiday deals are live — go upgrade his routine. #Gifts
Supply's catalog features 4 products — the strongest sellers are surfaced first on BrandSearch. Each entry exposes the price, product page URL and how the product fits within Supply's overall positioning, letting you reverse-engineer their offer architecture. Useful for spotting bestseller patterns to replicate in your own niche. Source: BrandSearch product tracking, weekly refresh.
Supply receives approximately 98,040 monthly visits, with revenue estimates and growth trends exposed on its BrandSearch profile. The data breaks down traffic mix (organic vs paid vs direct), top markets and growth over the last 3/12 months — the input you need to benchmark realistic targets for your own store. Estimates are directional, not accounting-grade. Source: BrandSearch analytics layer.
Yes — Supply's 78 tracked Meta ads are visible on BrandSearch with full creative, copy, CTA and EU/UK spend where regulated. Each ad links to its current scaling signal (reach rank), so you can distinguish winning creatives from tests. Pair with Spectre to be alerted when Supply launches new campaigns. Source: BrandSearch Discovery, 72M+ Meta ads indexed daily.
Supply's full tech stack is detected and exposed on BrandSearch — apps for email, reviews, upsells, subscriptions, analytics, plus theme and payment processors. Comparing this stack against peers in the same niche reveals which tools are table stakes and which are differentiators in this category. Copy proven combinations rather than testing apps in production. Source: BrandSearch tech-stack detection, monthly refresh.
Map Supply's full funnel via its BrandSearch profile — traffic mix, ad creatives, top SEO terms, growth trends and tech stack. From there, run a gap analysis: what sub-niches do they underserve, what price points are open, what ad angles haven't they tested? Differentiation usually comes from positioning gaps, not from outspending. Source: BrandSearch competitive intelligence.
Supply's business model can be inferred from its product mix, supplier patterns and pricing structure — all visible on its BrandSearch profile. Based in United States, the brand exposes signals on whether it dropships, builds private label inventory or manufactures in-house. The takeaway: model your operations on brands whose sourcing strategy fits your capital and risk tolerance. Source: BrandSearch brand intelligence.
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