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Shopify Store Analysis 189 active Meta ads

Transform your workouts with Tonal, the leader in smart home gym equipment. Get AI-powered training and full-body workouts in a sleek, space-saving design.

Popularity: High
🚀Ad Activity: Very Active
Data: This Week
350.6K
Monthly traffic
$523
AOV (avg order)
2016
Store founded
+119.5%
Traffic growth

Live Store Preview

Real-time screenshot from tonal.com

45.5% bounce
1m 18s avg

Last updated: 10/21/2025

Store Traffic & Revenue

E-commerce Performance Metrics

Real-time Shopify store analytics: monthly traffic, revenue estimates, visitor behavior. Unlock detailed conversion data and profit margins with BrandSearch Premium.

350,611
Monthly Store Traffic
Growing
$1.7M - $3.1M
Monthly Revenue
Estimated Range
45.5%
Bounce Rate
Real Data
1m 18s
Avg. Session
Real Data

Get Precise Traffic Data

These are estimated values based on public data. Access exact visitor counts, real bounce rates, detailed geographic breakdowns, and traffic source analysis.

Exact Numbers
Real visitor counts
Traffic Sources
Organic, paid, social breakdown
Geographic Data
Country & city-level insights
Bestselling Products

Winning Products & Bestsellers

Top 6 trending products from this Shopify store. Discover what's driving revenue and customer demand.

$100USD

Pilates Loops

Made exclusively for Tonal in partnership with Reformer Loops™ Unlock the Pilates experience; a variety of movements and guided workouts designed to deepen mobility, core strength and muscle definition.

In stock
View Performance
$4,295USD

Tonal 2

Tonal combines revolutionary equipment, expert-led videos, and personalized guidance into full body workouts you can do on demand. Tonal will help you become stronger and leaner than you ever thought possible, without ever leaving your home.

In stock
View Performance
$495USD

Smart Accessories

Smart Handles, Smart Bar, Dual T Lock Rope, Bench, Mat and Roller. Get the most out of Tonal with our accessory kit. Add dozens of additional movements and dial resistance with the touch of a button. Only available on our Smart Handles and Smart Bar.

In stock
View Performance
$40USD

Tonal Ankle Straps

SOLD OUT Sculpt, tone, and strengthen your lower body like never before with a variety of moves that target your glutes, hamstrings, and abductors with incredible precision.

In stock
View Performance
$425USD

Extended 4 Year Warranty

Extend Protection Plan

In stock
View Performance
$40USD

Tonal Ankle Straps

Sculpt, tone, and strengthen your lower body like never before with a variety of moves that target your glutes, hamstrings, and abductors with incredible precision.

In stock
View Performance

14 More Winning Products to Discover

Access the complete product catalog with revenue estimates, sales velocity, profit margins, and trending status for every item. See which products drive the most revenue.

Product Revenue
Individual product earnings & AOV
Sales Velocity
Units sold & stock status
Trending Analysis
Identify hot sellers & dropshipping winners
Audience & Traffic Intelligence

Traffic Sources & Audience Demographics

Analyze organic vs paid traffic, top SEO keywords, geographic audience distribution, and user engagement metrics. See where customers come from and how they interact with the store.

Traffic

Last 12 months

351K

monthly visits

1M+6.3%
3M-1.9%
6M-9.8%
Mar 2025389KVISITSApr 2025366KVISITSMay 2025375KVISITSJun 2025357KVISITSJul 2025319KVISITSAug 2025330KVISITSSep 2025351KVISITS
MarJunSep

Engagement

Pages/Visit2.4
Avg. Time (sec)78s
Bounce Rate45.5%

Traffic Sources Breakdown

(Organic, Paid, Social)
Search49.7%
Direct39.2%
Referrals6.0%
Paid2.5%
Social2.5%
Email0.1%

Top Markets

US flag
United States60.8%
NG flag
Nigeria3.3%
KR flag
South Korea3.2%
VN flag
Vietnam2.4%
CA flag
Canada2.3%

Top SEO Keywords Driving Traffic

#131K searches
tonal
CPC: $2.15$15K
#23K searches
tonal gym
CPC: $1.83$1K
#32K searches
tonal 2
CPC: $3.77$1K
#42K searches
tonal home gym
CPC: $2.08$900
#5820 searches
tona l
CPC: $2.18$820
Meta Ads Library

Facebook & Instagram Ad Creatives

Discover 5 winning ad creatives running on Meta platforms (Facebook & Instagram). Analyze their messaging, targeting strategy, and creative angles.

Being consistent is the real hot girl move and consistency comes from my routine! 

Cute fit ✔️
Lip gloss ✔️
Coffee ✔️
Perfect mobility session on @tonal ✔️
Positive words for my mind ✔️

And when you add “hot girl” in front of anything — even recovery — it’s instantly more fun!

#consistency #ad #tonalpartner #powerprogress #mobiltiy #recovery
View Full Details
FACEBOOK
Video

Being consistent is the real hot girl move and consistency comes from my routine! Cute fit ✔️ Lip gloss ✔️ Coffee ✔️ Perfect mobility session on @tonal ✔️ Positive words for my mind ✔️ And when you add “hot girl” in front of anything — even recovery — it’s instantly more fun! #consistency #ad #tonalpartner #powerprogress #mobiltiy #recovery

Learn more
Oct 2025View Details
Running might be having its moment—but a lot of runners are still missing the basics.

3 mistakes I see all the time:
    1. Skipping strength work
    2. Skipping mobility
    3. Skipping recovery

Bulgarian split squats on deck. Unilateral strength = injury prevention.

@kristina_centenari putting me through the wringer. Tight hips and hamstrings lead to compensation, and compensation leads to injury. Mobilize early, mobilize often.

I’m a fan of the quick recovery sessions. @tonal has a Recovery Mode that automatically drops the all my weights in a workout so I can flush things out without overloading my system.

Stay strong. Stay loose. Stay running.

#runstrong #hybridathlete #tonalpartner #mobilitymatters #recoverymode #movefastliftheavy
View Full Details
FACEBOOK
Video

Running might be having its moment—but a lot of runners are still missing the basics. 3 mistakes I see all the time:    1. Skipping strength work     2. Skipping mobility     3. Skipping recovery Bulgarian split squats on deck. Unilateral strength = injury prevention. @kristina_centenari putting me through the wringer. Tight hips and hamstrings lead to compensation, and compensation leads to injury. Mobilize early, mobilize often. I’m a fan of the quick recovery sessions. @tonal has a Recovery Mode that automatically drops the all my weights in a workout so I can flush things out without overloading my system. Stay strong. Stay loose. Stay running. #runstrong #hybridathlete #tonalpartner #mobilitymatters #recoverymode #movefastliftheavy

Learn more
Oct 2025View Details
Just wrapped up @tanysharenee ‘s 4-week program, Next Level Strength, on @tonal . I can’t believe how much stronger I feel. Every workout pushed me in the best way. Who’s ready to take their strength up a notch with me? 💪

#ad #tonalpartner #powerprogress #strengthtraining #tonalworkout #athomeworkout
View Full Details
FACEBOOK
Video

Just wrapped up @tanysharenee ‘s 4-week program, Next Level Strength, on @tonal . I can’t believe how much stronger I feel. Every workout pushed me in the best way. Who’s ready to take their strength up a notch with me? 💪 #ad #tonalpartner #powerprogress #strengthtraining #tonalworkout #athomeworkout

Learn more
Oct 2025View Details
Banger of a workout today on @tonal 🔥

30-minute EMOM just how we like it — efficient, effective, and hits everything:
✅ Push
✅ Pull
✅ Hinge
✅ Squat
✅ Carry
✅ Rotate

Love that I can program EMOMs like this right on Tonal and keep the intensity high without wasting a second.

Here’s what today looked like:
EMOM 30
1️⃣ 45s Neutral Grip Deadlift
2️⃣ 45s Bench Press
3️⃣ 45s Goblet Squats
4️⃣ 45s Bent Over Rows
5️⃣ 45s Farmers March
6️⃣ 20s/side Rotational Lift

Repeat x5 rounds 💪🏾

Already on Tonal? DM me and I’ll send you this exact workout so you can upload it directly into your system!

#tonal #tonalpartner #emomworkout #homegym #functionalfitness #hybridathlete #movefastliftheavy #trainanywhere #smartgym #strengthtraining #pushpullsquat
View Full Details
FACEBOOK
Video

Banger of a workout today on @tonal 🔥 30-minute EMOM just how we like it — efficient, effective, and hits everything: ✅ Push ✅ Pull ✅ Hinge ✅ Squat ✅ Carry ✅ Rotate Love that I can program EMOMs like this right on Tonal and keep the intensity high without wasting a second. Here’s what today looked like: EMOM 30 1️⃣ 45s Neutral Grip Deadlift 2️⃣ 45s Bench Press 3️⃣ 45s Goblet Squats 4️⃣ 45s Bent Over Rows 5️⃣ 45s Farmers March 6️⃣ 20s/side Rotational Lift Repeat x5 rounds 💪🏾 Already on Tonal? DM me and I’ll send you this exact workout so you can upload it directly into your system! #tonal #tonalpartner #emomworkout #homegym #functionalfitness #hybridathlete #movefastliftheavy #trainanywhere #smartgym #strengthtraining #pushpullsquat

Learn more
Oct 2025View Details
Moms, I know ya feel me 🙃 Summer break ➝ back-to-school = straight chaos. But I kinda love it, because the whole fam finally gets back into a routine.

Lately I’ve been making sure to carve out time for me, even just 15–20 minutes on the @tonal . A little sweat, a little reset, and I’m BACK TO BUSINESS, BABY 💪🏼🖤

#ad #tonalpartner #powerprogress
View Full Details
FACEBOOK
Video

Moms, I know ya feel me 🙃 Summer break ➝ back-to-school = straight chaos. But I kinda love it, because the whole fam finally gets back into a routine. Lately I’ve been making sure to carve out time for me, even just 15–20 minutes on the @tonal . A little sweat, a little reset, and I’m BACK TO BUSINESS, BABY 💪🏼🖤 #ad #tonalpartner #powerprogress

Learn more
Oct 2025View Details

186 More Winning Meta Ads

Access the complete Facebook & Instagram ad library with 191 total creatives. Get ad spend estimates, audience targeting data, creative performance scores, and full ad history timeline.

Meta Ad Spend
Monthly budget & cost estimates
Creative Analysis
Hook, angle & CTA breakdown
Audience Targeting
Demographics & interests data
Shopify Tech Stack

Shopify Apps & Technologies

Complete breakdown of Shopify apps, marketing tools, analytics platforms, and conversion optimization technologies powering this e-commerce store's operations.

Technology Stack

Core Technologies & Infrastructure

Showing 5 technologies3 more available

Cloudflare logo

Cloudflare

Security, reliability and speed everywhere, powered by an intelligent global network.

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Cloudflare CDN logo

Cloudflare CDN

Protect and accelerate your websites, apps, and teams.

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Arrive

Arrive gives you accurate and timely updates on everything you order, across all online retailers.

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Google Adsense logo

Google Adsense

Earn money with website monetization from Google AdSense.

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Google Ads Pixel logo

Google Ads Pixel

The Google Ads Pixel is used to track conversions for Google Ads. Google Ads conversion tracking shows you what happens after a customer clicks on your ads – whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. When a customer completes an action that you've defined as valuable, these customer actions are called conversions.

344.7K+ storesPopular choice
Marketing Stack

Shopify Apps & Marketing Tools

Showing 5 applications2 more available

Klaviyo: Email Marketing & SMS logo

Klaviyo: Email Marketing & SMS

Grow faster and more efficiently with email, sms, reviews and more. Powered by your customer data.

180.9K+ stores
4.7
by Klaviyo
Essential Countdown Timer Bar logo

Essential Countdown Timer Bar

Increase Your Sales with Sale Countdown Timer (when people see a count down timer, they rush to buy)

11.3K+ stores
4.9
by Essential Apps
Stockist Store Locator logo

Stockist Store Locator

Easily create a powerful, customizable, mobile-friendly store & dealer locator map.

8.5K+ stores
5
by Stockist
Affirm pay‑over‑time messaging logo

Affirm pay‑over‑time messaging

Reframe prices as budget-friendly options with promotional messaging.

6.5K+ stores
1.6
by Affirm
Justuno ‑ Email & SMS Pop ups logo

Justuno ‑ Email & SMS Pop ups

Email & SMS Lead Capture | Highly-Targeted Pop-Ups | Personalized Website Experiences that CONVERT

4.5K+ stores
4.7
by Justuno
Real-Time Store Intelligence

Complete E-commerce Intelligence

Unlock tonal.com's complete performance data: revenue estimates, traffic sources breakdown, Meta ads strategy, winning products, Shopify tech stack, and growth metrics. Everything you need to replicate their success.

Growing Fast (+6.3% 90d)
Est. Monthly Revenue
$2,781,216
~$33,374,591/year
Monthly Visits
350.6K
2.8M pageviews
Active Ad Campaigns
189
191 total ads tracked
Product Catalog
29
Avg. price: $523

Traffic Sources

paid referrals2.5%
search49.7%
social2.5%
referrals6.0%
direct39.2%

Engagement Metrics

Bounce Rate45.5%
Pages/Visit2.4
Avg. Duration1 min

Top Markets

US60.8%
NG3.3%
KR3.2%
VN2.4%
CA2.3%

Store Details

LocationSan Francisco
CountryUS
PlatformShopify
ThemeTONAL
Store Age8 years
CurrencyUSD

Timeline

Store LaunchedDec 30, 2016
Last UpdatedOct 21, 2025
Ads Last SeenOct 23, 2025

Tech Stack (7)

Affirm pay‑over‑time messagingEssential Countdown Timer BarExtend Product ProtectionJustuno ‑ Email & SMS Pop upsKlaviyo: Email Marketing & SMSStockist Store LocatorTnC: Terms and Conditions Box

Categories

/Beauty & Fitness/Fitness
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Monitor tonal.com's every move: new product launches, winning ad creatives, traffic spikes, pricing changes, and tech stack updates. Never miss a winning strategy. Get instant alerts + full historical data.

Real-Time AlertsInstant notifications
Full AnalyticsTraffic, revenue, ads
Product TrackingInventory & pricing
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FAQ

Frequently Asked Questions

Everything you need to know about tonal.com

Discover tonal.com's complete product catalog with 20 items on BrandSearch. Analyze their winning products, trending items, pricing strategies, product descriptions, and top sellers. See which products drive the most revenue and learn from their product selection strategy to find your own winning products for dropshipping or private label.

tonal.com receives approximately 350,611 monthly visitors. BrandSearch provides detailed traffic analytics including organic vs paid traffic sources, geographic distribution, bounce rates, session duration, and estimated monthly revenue ranges. Use these performance metrics to benchmark your own e-commerce store and set realistic growth targets.

Yes! BrandSearch reveals tonal.com's complete Meta advertising strategy including all Facebook ads, Instagram ads, and ad creatives. Analyze their ad copy, visual hooks, call-to-actions, targeting strategies, and promotional offers. Study their winning ad creatives to inspire your own Facebook and Instagram advertising campaigns and improve your ROAS (Return on Ad Spend).

BrandSearch reveals tonal.com's complete technology stack including all Shopify apps, theme, payment processors, email marketing tools, analytics platforms, and conversion optimization apps. See which apps they use for reviews, upsells, abandoned cart recovery, SEO, and social proof. Copy their winning tech stack to build a high-converting e-commerce store without trial and error.

BrandSearch provides full competitive intelligence on tonal.com: traffic sources (organic SEO, paid ads, social media, email), top SEO keywords driving traffic, geographic markets, customer demographics, advertising spend estimates, and growth trends. Identify gaps in their product range, find underserved niches, analyze their pricing strategy, and discover opportunities to differentiate your brand. Perfect for competitive analysis and market research.

BrandSearch helps you identify tonal.com's business model by analyzing their product catalog, supplier patterns, shipping locations, pricing margins, and product uniqueness. See if they're running a dropshipping operation, selling private label products, or manufacturing their own goods. Learn from their product sourcing and fulfillment strategies to optimize your own e-commerce operations.

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