Tru Earth US
tru.earthTru Earth Laundry Detergent Strips are the new way to do laundry. Eco-friendly, ultra-concentrated, and hypoallergenic laundry detergent - Tru Earth is the smarter way to clean laundry.
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Last updated: 10/21/2025
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Tru Earth Laundry Detergent
Meet a Better Way to Clean Tru Earth Laundry Detergent Sheets make laundry day effortless, now in a fresh new design . Ultra-concentrated and pre-measured, these sheets take the mess and waste out of your routine. Simply toss a sheet in and let it work its magic—no measuring, no mess, and no plastic jugs . Easy & Effectiv e Tru Earth Laundry Detergent Sheets offer ultimate simplicity. Each sheet is packed with the perfect amount of detergent for your load, all in one tiny, pre- measured sheet. Safe for all washing machines, including HE models, these sheets work in hot or cold water and are packaged in 100% recyclable packaging . New Look, Same Tru Commitmen t Tru Earth Laundry Detergent Sheets are designed with care for you, your clothes, and your future. Free from parabens, phosphates, phthalates, dyes, and chlorine bleach, these sheets deliver a clean you trust while helping reduce single-use plastic waste . Why Choose Tru Earth Laundry Detergent Sheets ? Paraben-Free Phosphate-Free Phthalate-Free Dye-Free Chlorine Bleach-Free Vegan Animal Cruelty-Free No Measuring & No Mess Works in All Temperatures No measuring & no mess Works in all temperatures Works in all washing machines, including HE Front loads or top loads Plastic jug-free, recyclable packaging Helps keep single-use plastic cleaning bottles from potentially ending up in landfills and oceans Packaging may vary as we update to our new look.
Tru Earth Laundry Detergent
Meet a Better Way to Clean Tru Earth Laundry Detergent Sheets make laundry day effortless, now in a fresh new design . Ultra-concentrated and pre-measured, these sheets take the mess and waste out of your routine. Simply toss a sheet in and let it work its magic—no measuring, no mess, and no plastic jugs . Easy & Effectiv e Tru Earth Laundry Detergent Sheets offer ultimate simplicity. Each sheet is packed with the perfect amount of detergent for your load, all in one tiny, pre- measured sheet. Safe for all washing machines, including HE models, these sheets work in hot or cold water and are packaged in 100% recyclable packaging . New Look, Same Tru Commitmen t Tru Earth Laundry Detergent Sheets are designed with care for you, your clothes, and your future. Free from parabens, phosphates, phthalates, dyes, and chlorine bleach, these sheets deliver a clean you trust while helping reduce single-use plastic waste . Why Choose Tru Earth Laundry Detergent Sheets ? Paraben-Free Phosphate-Free Phthalate-Free Dye-Free Chlorine Bleach-Free Vegan Animal Cruelty-Free No Measuring & No Mess Works in All Temperatures No measuring & no mess Works in all temperatures Works in all washing machines, including HE Front loads or top loads Plastic jug-free, recyclable packaging Helps keep single-use plastic cleaning bottles from potentially ending up in landfills and oceans Packaging may vary as we update to our new look.
Tru Earth Platinum Laundry Detergent
Meet the Powerhouse of Clea n Tru Earth Platinum Laundry Detergent Sheets are tough on the messiest laundry. Engineered for heavy-duty cleaning, these ultra-concentrated, pre-measured sheets are made to tackle your dirtiest loads. Just toss a sheet in and let it do the work—no measuring, no mess, and no plastic jugs . Easy & Effectiv e Tru Earth Platinum Laundry Detergent Sheets deliver the clean you need without the hassle. Each sheet is infused with a heavy duty formula designed for life’s toughest messes. Safe for all washing machines, including HE models, these sheets work in hot or cold water and are packaged in 100% recyclable packaging . New Look, Same Powerful Clean Tru Earth Platinum Laundry Detergent Sheets are designed with care for you, your clothes, and your future. Free from parabens, phosphates, phthalates, dyes, and chlorine bleach, these sheets deliver a clean you trust while helping reduce single-use plastic waste. Why Choose Tru Earth Platinum Laundry Detergent Sheets? Heavy Duty Formula Designed to fight the dirtiest clothes Perfect for stinky workout gear Hypoallergenic Paraben-Free Phosphate-Free Phthalate-Free Dye-Free Chlorine Bleach-Free Vegan Animal Cruelty-Free No Measuring & No Mess Works in All Temperatures Compatible with All Washing Machines, Including HE Front Loads or Top Loads Plastic Jug-Free, Recyclable Packaging Helps keep single-use plastic cleaning bottles from potentially ending up in landfills and oceans Packaging may vary as we update to our new look.
Tru Earth Laundry Detergent
Meet a Better Way to Clean Tru Earth Laundry Detergent Sheets make laundry day effortless, now in a fresh new design . Ultra-concentrated and pre-measured, these sheets take the mess and waste out of your routine. Simply toss a sheet in and let it work its magic—no measuring, no mess, and no plastic jugs . Easy & Effectiv e Tru Earth Laundry Detergent Sheets offer ultimate simplicity. Each sheet is packed with the perfect amount of detergent for your load, all in one tiny, pre- measured sheet. Safe for all washing machines, including HE models, these sheets work in hot or cold water and are packaged in 100% recyclable packaging . New Look, Same Tru Commitmen t Tru Earth Laundry Detergent Sheets are designed with care for you, your clothes, and your future. Free from parabens, phosphates, phthalates, dyes, and chlorine bleach, these sheets deliver a clean you trust while helping reduce single-use plastic waste . Why Choose Tru Earth Laundry Detergent Sheets ? Paraben-Free Phosphate-Free Phthalate-Free Dye-Free Chlorine Bleach-Free Vegan Animal Cruelty-Free No Measuring & No Mess Works in All Temperatures No measuring & no mess Works in all temperatures Works in all washing machines, including HE Front loads or top loads Plastic jug-free, recyclable packaging Helps keep single-use plastic cleaning bottles from potentially ending up in landfills and oceans Packaging may vary as we update to our new look.
Tru Earth Platinum Laundry Detergent
Meet the Powerhouse of Clea n Tru Earth Platinum Laundry Detergent Sheets are tough on the messiest laundry. Engineered for heavy-duty cleaning, these ultra-concentrated, pre-measured sheets are made to tackle your dirtiest loads. Just toss a sheet in and let it do the work—no measuring, no mess, and no plastic jugs . Easy & Effectiv e Tru Earth Platinum Laundry Detergent Sheets deliver the clean you need without the hassle. Each sheet is infused with a heavy duty formula designed for life’s toughest messes. Safe for all washing machines, including HE models, these sheets work in hot or cold water and are packaged in 100% recyclable packaging . New Look, Same Powerful Clean Tru Earth Platinum Laundry Detergent Sheets are designed with care for you, your clothes, and your future. Free from parabens, phosphates, phthalates, dyes, and chlorine bleach, these sheets deliver a clean you trust while helping reduce single-use plastic waste. Why Choose Tru Earth Platinum Laundry Detergent Sheets? Heavy Duty Formula Designed to fight the dirtiest clothes Perfect for stinky workout gear Hypoallergenic Paraben-Free Phosphate-Free Phthalate-Free Dye-Free Chlorine Bleach-Free Vegan Animal Cruelty-Free No Measuring & No Mess Works in All Temperatures Compatible with All Washing Machines, Including HE Front Loads or Top Loads Plastic Jug-Free, Recyclable Packaging Helps keep single-use plastic cleaning bottles from potentially ending up in landfills and oceans Packaging may vary as we update to our new look.
Tru Earth Scent Booster
Stay Fresher, Longer Everyone loves the feeling of fresh, clean laundry, and now you can enjoy that sensation even longer! Our NEW In-Wash Scent Boosters let you customize the scent experience, adding just the right amount to keep your laundry smelling amazing, wash after wash. Start with 1/4 capful and adjust to your preference — our powerful formula delivers long-lasting freshness, so a little goes a long way! So Fresh, So Clean The perfect blend of freshness and clarity, Ocean Wave evokes the crisp, invigorating essence of a cool ocean breeze and refreshing salty air by the shore. Enjoy that vibrant, clean feeling – not just for days, but for up to 12 weeks of long-lasting freshness. New Scent, Same Tru Commitment Say goodbye to bulky plastic bottles. Tru Earth’s In-Wash Scent Boosters are packaged in a 100% FSC-certified cardboard bottle, staying true to our mission of reducing waste while delivering the same high-quality results you trust. Why Choose Tru Earth In-Wash Scent Boosters? Plastic Bottle-Free Packaging 12 Weeks Long Lasting Scent Dye-Free Paraben-Free Phthalate-Free Works in all temperatures Vegan Animal Cruelty Free
4 More Winning Products to Discover
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Traffic Sources & Audience Demographics
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Facebook & Instagram Ad Creatives
Discover 5 winning ad creatives running on Meta platforms (Facebook & Instagram). Analyze their messaging, targeting strategy, and creative angles.
Use Code: SOCIAL20
First time trying Tru Earth? Save 20% today! Eco-friendly laundry that works. Use code SOCIAL20 at checkout ✅
Use Code: SOCIAL20
First time trying Tru Earth? Save 20% today! Eco-friendly laundry that works. Use code SOCIAL20 at checkout ✅
Use Code: SOCIAL20
First time trying Tru Earth? Save 20% today! Eco-friendly laundry that works. Use code SOCIAL20 at checkout ✅
Use Code: SOCIAL20
Join the movement towards a cleaner planet! 🌎 Save 20% on eco-friendly laundry that works. Use code SOCIAL20 ✅ Every load makes a difference, start yours today!
Use Code: SOCIAL20
First time trying Tru Earth? Save 20% today! Eco-friendly laundry that works. Use code SOCIAL20 at checkout ✅
1,385 More Winning Meta Ads
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Shopify Apps & Technologies
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Core Technologies & Infrastructure
Showing 5 technologies • 3 more available
Security, reliability and speed everywhere, powered by an intelligent global network.
Arrive gives you accurate and timely updates on everything you order, across all online retailers.
Make contactless, secure purchases in stores, in apps, and on the web.
Shopify Apps & Marketing Tools
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Grow faster and more efficiently with email, sms, reviews and more. Powered by your customer data.
Display custom shoppable Instagram Feeds on your store. Convert your store visitors into customers.
Google Certified CMP & IAB/TCF v2.2 Certified CMP, Cookie Banner for GDPR & CCPA / CPRA compliance.
Stamped Reviews increases conversions with reviews & ratings, photos & videos, and Q&A.
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Frequently Asked Questions
Everything you need to know about tru.earth
Discover tru.earth's complete product catalog with 10 items on BrandSearch. Analyze their winning products, trending items, pricing strategies, product descriptions, and top sellers. See which products drive the most revenue and learn from their product selection strategy to find your own winning products for dropshipping or private label.
tru.earth receives approximately 199,879 monthly visitors. BrandSearch provides detailed traffic analytics including organic vs paid traffic sources, geographic distribution, bounce rates, session duration, and estimated monthly revenue ranges. Use these performance metrics to benchmark your own e-commerce store and set realistic growth targets.
Yes! BrandSearch reveals tru.earth's complete Meta advertising strategy including all Facebook ads, Instagram ads, and ad creatives. Analyze their ad copy, visual hooks, call-to-actions, targeting strategies, and promotional offers. Study their winning ad creatives to inspire your own Facebook and Instagram advertising campaigns and improve your ROAS (Return on Ad Spend).
BrandSearch reveals tru.earth's complete technology stack including all Shopify apps, theme, payment processors, email marketing tools, analytics platforms, and conversion optimization apps. See which apps they use for reviews, upsells, abandoned cart recovery, SEO, and social proof. Copy their winning tech stack to build a high-converting e-commerce store without trial and error.
BrandSearch provides full competitive intelligence on tru.earth: traffic sources (organic SEO, paid ads, social media, email), top SEO keywords driving traffic, geographic markets, customer demographics, advertising spend estimates, and growth trends. Identify gaps in their product range, find underserved niches, analyze their pricing strategy, and discover opportunities to differentiate your brand. Perfect for competitive analysis and market research.
BrandSearch helps you identify tru.earth's business model by analyzing their product catalog, supplier patterns, shipping locations, pricing margins, and product uniqueness. See if they're running a dropshipping operation, selling private label products, or manufacturing their own goods. Learn from their product sourcing and fulfillment strategies to optimize your own e-commerce operations.
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