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Tru Earth US logo
US flag

Tru Earth US

tru.earth

Tru Earth Laundry Detergent Strips are the new way to do laundry. Eco-friendly, ultra-concentrated, and hypoallergenic laundry detergent - Tru Earth is the smarter way to clean laundry.

Popularity: High
🚀Ad Activity: Very Active
Data: This Week
199.9K
Monthly traffic
$44
AOV (avg order)
2019
Store founded
+7.9%
Traffic growth

Live Store Preview

Real-time screenshot from tru.earth

36.4% bounce
1m 4s avg

Last updated: 10/21/2025

Store Traffic & Revenue

E-commerce Performance Metrics

Real-time Shopify store analytics: monthly traffic, revenue estimates, visitor behavior. Unlock detailed conversion data and profit margins with BrandSearch Premium.

199,879
Monthly Store Traffic
Growing
$974K - $1.8M
Monthly Revenue
Estimated Range
36.4%
Bounce Rate
Real Data
1m 4s
Avg. Session
Real Data

Get Precise Traffic Data

These are estimated values based on public data. Access exact visitor counts, real bounce rates, detailed geographic breakdowns, and traffic source analysis.

Exact Numbers
Real visitor counts
Traffic Sources
Organic, paid, social breakdown
Geographic Data
Country & city-level insights
Bestselling Products

Winning Products & Bestsellers

Top 6 trending products from this Shopify store. Discover what's driving revenue and customer demand.

Tru Earth Laundry Detergent
#1 Bestseller
3 variants
$19.95USD

Tru Earth Laundry Detergent

Meet a Better Way to Clean Tru Earth Laundry Detergent Sheets make laundry day effortless, now in a fresh new design . Ultra-concentrated and pre-measured, these sheets take the mess and waste out of your routine. Simply toss a sheet in and let it work its magic—no measuring, no mess, and no plastic jugs . Easy & Effectiv e Tru Earth Laundry Detergent Sheets offer ultimate simplicity. Each sheet is packed with the perfect amount of detergent for your load, all in one tiny, pre- measured sheet. Safe for all washing machines, including HE models, these sheets work in hot or cold water and are packaged in 100% recyclable packaging . New Look, Same Tru Commitmen t Tru Earth Laundry Detergent Sheets are designed with care for you, your clothes, and your future. Free from parabens, phosphates, phthalates, dyes, and chlorine bleach, these sheets deliver a clean you trust while helping reduce single-use plastic waste . Why Choose Tru Earth Laundry Detergent Sheets ? Paraben-Free Phosphate-Free Phthalate-Free Dye-Free Chlorine Bleach-Free Vegan Animal Cruelty-Free No Measuring & No Mess Works in All Temperatures No measuring & no mess Works in all temperatures Works in all washing machines, including HE Front loads or top loads Plastic jug-free, recyclable packaging Helps keep single-use plastic cleaning bottles from potentially ending up in landfills and oceans Packaging may vary as we update to our new look.

In stock
3 options
View Performance
Tru Earth Laundry Detergent
#2 Bestseller
3 variants
$19.95USD

Tru Earth Laundry Detergent

Meet a Better Way to Clean Tru Earth Laundry Detergent Sheets make laundry day effortless, now in a fresh new design . Ultra-concentrated and pre-measured, these sheets take the mess and waste out of your routine. Simply toss a sheet in and let it work its magic—no measuring, no mess, and no plastic jugs . Easy & Effectiv e Tru Earth Laundry Detergent Sheets offer ultimate simplicity. Each sheet is packed with the perfect amount of detergent for your load, all in one tiny, pre- measured sheet. Safe for all washing machines, including HE models, these sheets work in hot or cold water and are packaged in 100% recyclable packaging . New Look, Same Tru Commitmen t Tru Earth Laundry Detergent Sheets are designed with care for you, your clothes, and your future. Free from parabens, phosphates, phthalates, dyes, and chlorine bleach, these sheets deliver a clean you trust while helping reduce single-use plastic waste . Why Choose Tru Earth Laundry Detergent Sheets ? Paraben-Free Phosphate-Free Phthalate-Free Dye-Free Chlorine Bleach-Free Vegan Animal Cruelty-Free No Measuring & No Mess Works in All Temperatures No measuring & no mess Works in all temperatures Works in all washing machines, including HE Front loads or top loads Plastic jug-free, recyclable packaging Helps keep single-use plastic cleaning bottles from potentially ending up in landfills and oceans Packaging may vary as we update to our new look.

In stock
3 options
View Performance
Tru Earth Platinum Laundry Detergent
#3 Bestseller
3 variants
$22.95USD

Tru Earth Platinum Laundry Detergent

Meet the Powerhouse of Clea n Tru Earth Platinum Laundry Detergent Sheets are tough on the messiest laundry. Engineered for heavy-duty cleaning, these ultra-concentrated, pre-measured sheets are made to tackle your dirtiest loads. Just toss a sheet in and let it do the work—no measuring, no mess, and no plastic jugs . Easy & Effectiv e Tru Earth Platinum Laundry Detergent Sheets deliver the clean you need without the hassle. Each sheet is infused with a heavy duty formula designed for life’s toughest messes. Safe for all washing machines, including HE models, these sheets work in hot or cold water and are packaged in 100% recyclable packaging . New Look, Same Powerful Clean Tru Earth Platinum Laundry Detergent Sheets are designed with care for you, your clothes, and your future. Free from parabens, phosphates, phthalates, dyes, and chlorine bleach, these sheets deliver a clean you trust while helping reduce single-use plastic waste. Why Choose Tru Earth Platinum Laundry Detergent Sheets? Heavy Duty Formula Designed to fight the dirtiest clothes Perfect for stinky workout gear Hypoallergenic Paraben-Free Phosphate-Free Phthalate-Free Dye-Free Chlorine Bleach-Free Vegan Animal Cruelty-Free No Measuring & No Mess Works in All Temperatures Compatible with All Washing Machines, Including HE Front Loads or Top Loads Plastic Jug-Free, Recyclable Packaging Helps keep single-use plastic cleaning bottles from potentially ending up in landfills and oceans Packaging may vary as we update to our new look.

In stock
3 options
View Performance
Tru Earth Laundry Detergent
#4 Bestseller
3 variants
$19.95USD

Tru Earth Laundry Detergent

Meet a Better Way to Clean Tru Earth Laundry Detergent Sheets make laundry day effortless, now in a fresh new design . Ultra-concentrated and pre-measured, these sheets take the mess and waste out of your routine. Simply toss a sheet in and let it work its magic—no measuring, no mess, and no plastic jugs . Easy & Effectiv e Tru Earth Laundry Detergent Sheets offer ultimate simplicity. Each sheet is packed with the perfect amount of detergent for your load, all in one tiny, pre- measured sheet. Safe for all washing machines, including HE models, these sheets work in hot or cold water and are packaged in 100% recyclable packaging . New Look, Same Tru Commitmen t Tru Earth Laundry Detergent Sheets are designed with care for you, your clothes, and your future. Free from parabens, phosphates, phthalates, dyes, and chlorine bleach, these sheets deliver a clean you trust while helping reduce single-use plastic waste . Why Choose Tru Earth Laundry Detergent Sheets ? Paraben-Free Phosphate-Free Phthalate-Free Dye-Free Chlorine Bleach-Free Vegan Animal Cruelty-Free No Measuring & No Mess Works in All Temperatures No measuring & no mess Works in all temperatures Works in all washing machines, including HE Front loads or top loads Plastic jug-free, recyclable packaging Helps keep single-use plastic cleaning bottles from potentially ending up in landfills and oceans Packaging may vary as we update to our new look.

In stock
3 options
View Performance
Tru Earth Platinum Laundry Detergent
#5 Bestseller
3 variants
$22.95USD

Tru Earth Platinum Laundry Detergent

Meet the Powerhouse of Clea n Tru Earth Platinum Laundry Detergent Sheets are tough on the messiest laundry. Engineered for heavy-duty cleaning, these ultra-concentrated, pre-measured sheets are made to tackle your dirtiest loads. Just toss a sheet in and let it do the work—no measuring, no mess, and no plastic jugs . Easy & Effectiv e Tru Earth Platinum Laundry Detergent Sheets deliver the clean you need without the hassle. Each sheet is infused with a heavy duty formula designed for life’s toughest messes. Safe for all washing machines, including HE models, these sheets work in hot or cold water and are packaged in 100% recyclable packaging . New Look, Same Powerful Clean Tru Earth Platinum Laundry Detergent Sheets are designed with care for you, your clothes, and your future. Free from parabens, phosphates, phthalates, dyes, and chlorine bleach, these sheets deliver a clean you trust while helping reduce single-use plastic waste. Why Choose Tru Earth Platinum Laundry Detergent Sheets? Heavy Duty Formula Designed to fight the dirtiest clothes Perfect for stinky workout gear Hypoallergenic Paraben-Free Phosphate-Free Phthalate-Free Dye-Free Chlorine Bleach-Free Vegan Animal Cruelty-Free No Measuring & No Mess Works in All Temperatures Compatible with All Washing Machines, Including HE Front Loads or Top Loads Plastic Jug-Free, Recyclable Packaging Helps keep single-use plastic cleaning bottles from potentially ending up in landfills and oceans Packaging may vary as we update to our new look.

In stock
3 options
View Performance
$14.99USD

Tru Earth Scent Booster

Stay Fresher, Longer Everyone loves the feeling of fresh, clean laundry, and now you can enjoy that sensation even longer! Our NEW In-Wash Scent Boosters let you customize the scent experience, adding just the right amount to keep your laundry smelling amazing, wash after wash. Start with 1/4 capful and adjust to your preference — our powerful formula delivers long-lasting freshness, so a little goes a long way! So Fresh, So Clean The perfect blend of freshness and clarity, Ocean Wave evokes the crisp, invigorating essence of a cool ocean breeze and refreshing salty air by the shore. Enjoy that vibrant, clean feeling – not just for days, but for up to 12 weeks of long-lasting freshness. New Scent, Same Tru Commitment Say goodbye to bulky plastic bottles. Tru Earth’s In-Wash Scent Boosters are packaged in a 100% FSC-certified cardboard bottle, staying true to our mission of reducing waste while delivering the same high-quality results you trust. Why Choose Tru Earth In-Wash Scent Boosters? Plastic Bottle-Free Packaging 12 Weeks Long Lasting Scent Dye-Free Paraben-Free Phthalate-Free Works in all temperatures Vegan Animal Cruelty Free

In stock
View Performance

4 More Winning Products to Discover

Access the complete product catalog with revenue estimates, sales velocity, profit margins, and trending status for every item. See which products drive the most revenue.

Product Revenue
Individual product earnings & AOV
Sales Velocity
Units sold & stock status
Trending Analysis
Identify hot sellers & dropshipping winners
Audience & Traffic Intelligence

Traffic Sources & Audience Demographics

Analyze organic vs paid traffic, top SEO keywords, geographic audience distribution, and user engagement metrics. See where customers come from and how they interact with the store.

Traffic

Last 12 months

200K

monthly visits

1M+0.2%
3M+20.1%
6M+29.1%
Nov 2024214KVISITSDec 2024134KVISITSJan 2025132KVISITSFeb 2025122KVISITSMar 2025155KVISITSApr 2025159KVISITSMay 2025114KVISITSJun 2025166KVISITSJul 2025207KVISITSAug 2025199KVISITSSep 2025200KVISITS
NovAprSep

Engagement

Pages/Visit2.8
Avg. Time (sec)64s
Bounce Rate36.4%

Traffic Sources Breakdown

(Organic, Paid, Social)
Direct45.4%
Search42.6%
Social5.0%
Referrals4.7%
Paid2.1%
Email0.2%

Top Markets

US flag
United States43.2%
CA flag
Canada35.1%
PK flag
PK2.6%
GB flag
United Kingdom2.1%
IN flag
India2.1%

Top SEO Keywords Driving Traffic

#12K searches
tru earth
CPC: $1.45$2K
#21K searches
truearth
CPC: $1.45$860
#3590 searches
true earth
CPC: $3.22$400
#4770 searches
tru earth laundry strips
CPC: $1.75$340
#512K searches
earth breeze
CPC: $2.20$320
Meta Ads Library

Facebook & Instagram Ad Creatives

Discover 5 winning ad creatives running on Meta platforms (Facebook & Instagram). Analyze their messaging, targeting strategy, and creative angles.

Use Code: SOCIAL20
View Full Details
FACEBOOK
Video

Use Code: SOCIAL20

First time trying Tru Earth? Save 20% today! Eco-friendly laundry that works. Use code SOCIAL20 at checkout ✅

Shop Now
Oct 2025View Details
Use Code: SOCIAL20
View Full Details
FACEBOOK
Video

Use Code: SOCIAL20

First time trying Tru Earth? Save 20% today! Eco-friendly laundry that works. Use code SOCIAL20 at checkout ✅

Shop Now
Oct 2025View Details
Use Code: SOCIAL20
View Full Details
FACEBOOK
Video

Use Code: SOCIAL20

First time trying Tru Earth? Save 20% today! Eco-friendly laundry that works. Use code SOCIAL20 at checkout ✅

Shop Now
Oct 2025View Details
Use Code: SOCIAL20
View Full Details
FACEBOOK
Video

Use Code: SOCIAL20

Join the movement towards a cleaner planet! 🌎 Save 20% on eco-friendly laundry that works. Use code SOCIAL20 ✅ Every load makes a difference, start yours today!

Shop Now
Oct 2025View Details
Use Code: SOCIAL20
View Full Details
FACEBOOK
Video

Use Code: SOCIAL20

First time trying Tru Earth? Save 20% today! Eco-friendly laundry that works. Use code SOCIAL20 at checkout ✅

Shop Now
Oct 2025View Details

1,385 More Winning Meta Ads

Access the complete Facebook & Instagram ad library with 1,390 total creatives. Get ad spend estimates, audience targeting data, creative performance scores, and full ad history timeline.

Meta Ad Spend
Monthly budget & cost estimates
Creative Analysis
Hook, angle & CTA breakdown
Audience Targeting
Demographics & interests data
Shopify Tech Stack

Shopify Apps & Technologies

Complete breakdown of Shopify apps, marketing tools, analytics platforms, and conversion optimization technologies powering this e-commerce store's operations.

Technology Stack

Core Technologies & Infrastructure

Showing 5 technologies3 more available

Cloudflare logo

Cloudflare

Security, reliability and speed everywhere, powered by an intelligent global network.

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Cloudflare CDN logo

Cloudflare CDN

Protect and accelerate your websites, apps, and teams.

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Arrive logo

Arrive

Arrive gives you accurate and timely updates on everything you order, across all online retailers.

804K+ storesPopular choice
Apple Pay logo

Apple Pay

Make contactless, secure purchases in stores, in apps, and on the web.

586.7K+ storesPopular choice
Shop Pay logo

Shop Pay

Shop Pay remembers your important details, so you can fill carts, not forms. And everything is encrypted so you can speed safely through checkout.

535.5K+ storesPopular choice
Marketing Stack

Shopify Apps & Marketing Tools

Showing 5 applications3 more available

Klaviyo: Email Marketing & SMS logo

Klaviyo: Email Marketing & SMS

Grow faster and more efficiently with email, sms, reviews and more. Powered by your customer data.

180.9K+ stores
4.7
by Klaviyo
Instafeed ‑ Instagram Feed logo

Instafeed ‑ Instagram Feed

Display custom shoppable Instagram Feeds on your store. Convert your store visitors into customers.

128K+ stores
4.9
by Mintt Studio
Pandectes GDPR Compliance logo

Pandectes GDPR Compliance

Google Certified CMP & IAB/TCF v2.2 Certified CMP, Cookie Banner for GDPR & CCPA / CPRA compliance.

19.3K+ stores
5
by Pandectes
Stamped Product Reviews & UGC logo

Stamped Product Reviews & UGC

Stamped Reviews increases conversions with reviews & ratings, photos & videos, and Q&A.

16.2K+ stores
4.7
by Stamped.io
Triple Whale Analytics logo

Triple Whale Analytics

Triple Whale brings the metrics & attribution that matter most into one easy-to-use dashboard.

14.8K+ stores
4.1
by Triple Whale
Real-Time Store Intelligence

Complete E-commerce Intelligence

Unlock tru.earth's complete performance data: revenue estimates, traffic sources breakdown, Meta ads strategy, winning products, Shopify tech stack, and growth metrics. Everything you need to replicate their success.

Stable Growth (+0.2% 90d)
Est. Monthly Revenue
$611,123
~$7,333,476/year
Monthly Visits
199.9K
516.7K pageviews
Active Ad Campaigns
184
1390 total ads tracked
Product Catalog
55
Avg. price: $44

Traffic Sources

paid referrals2.1%
search42.6%
social5.0%
referrals4.7%
direct45.4%

Engagement Metrics

Bounce Rate36.4%
Pages/Visit2.8
Avg. Duration1 min

Top Markets

US43.2%
CA35.1%
PK2.6%
GB2.1%
IN2.1%

Store Details

LocationWilmington
CountryUS
PlatformShopify
ThemeDawn
Store Age6 years
CurrencyUSD

Timeline

Store LaunchedMar 15, 2019
Last UpdatedOct 21, 2025
Ads Last SeenOct 21, 2025

Tech Stack (16)

Attentive: SMS + MMS MarketingBazaarvoice Reviews & PhotosConnectifDataships Marketing ConsentFondue CashBack PromotionsPandectes GDPR ComplianceEG Auto Add to Cart Free Giftimpact.com Affiliate MarketingInstafeed ‑ Instagram FeedKlaviyo: Email Marketing & SMSGeolocation ‑ OrbePostscript SMS Marketing+4 more

Categories

/Home & Garden/Laundry
Unlock Full Access

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Monitor tru.earth's every move: new product launches, winning ad creatives, traffic spikes, pricing changes, and tech stack updates. Never miss a winning strategy. Get instant alerts + full historical data.

Real-Time AlertsInstant notifications
Full AnalyticsTraffic, revenue, ads
Product TrackingInventory & pricing
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FAQ

Frequently Asked Questions

Everything you need to know about tru.earth

Discover tru.earth's complete product catalog with 10 items on BrandSearch. Analyze their winning products, trending items, pricing strategies, product descriptions, and top sellers. See which products drive the most revenue and learn from their product selection strategy to find your own winning products for dropshipping or private label.

tru.earth receives approximately 199,879 monthly visitors. BrandSearch provides detailed traffic analytics including organic vs paid traffic sources, geographic distribution, bounce rates, session duration, and estimated monthly revenue ranges. Use these performance metrics to benchmark your own e-commerce store and set realistic growth targets.

Yes! BrandSearch reveals tru.earth's complete Meta advertising strategy including all Facebook ads, Instagram ads, and ad creatives. Analyze their ad copy, visual hooks, call-to-actions, targeting strategies, and promotional offers. Study their winning ad creatives to inspire your own Facebook and Instagram advertising campaigns and improve your ROAS (Return on Ad Spend).

BrandSearch reveals tru.earth's complete technology stack including all Shopify apps, theme, payment processors, email marketing tools, analytics platforms, and conversion optimization apps. See which apps they use for reviews, upsells, abandoned cart recovery, SEO, and social proof. Copy their winning tech stack to build a high-converting e-commerce store without trial and error.

BrandSearch provides full competitive intelligence on tru.earth: traffic sources (organic SEO, paid ads, social media, email), top SEO keywords driving traffic, geographic markets, customer demographics, advertising spend estimates, and growth trends. Identify gaps in their product range, find underserved niches, analyze their pricing strategy, and discover opportunities to differentiate your brand. Perfect for competitive analysis and market research.

BrandSearch helps you identify tru.earth's business model by analyzing their product catalog, supplier patterns, shipping locations, pricing margins, and product uniqueness. See if they're running a dropshipping operation, selling private label products, or manufacturing their own goods. Learn from their product sourcing and fulfillment strategies to optimize your own e-commerce operations.

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Exact visitor numbers & traffic sources
Complete product performance data
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