Loading brand data...
Everyday objects designed to last.
Craighill attracts 575.5K monthly visitors, $1.8M–$3.2M est. monthly revenue, +40.4% traffic growth. Currently running 457 active Meta ads (457 tracked) and 45 products.
Spy on their winning ads, funnels & bestselling products. Explore on Brandsearch
Explore winning hooks, scaled ads & funnels from Craighill and similar brands
76.3%
5.4%
4.5%
2.9%United States76.3%·439.0KUnited Kingdom5.4%·31.2KGermany4.5%·25.9KCanada2.9%·16.7K
Australia2.6%·15.1K
Even more important than sharp blades is good pivot hardware. As we’ve discussed in previous videos, scissors don’t just cut like a knife. They make use of shear force - each scissor half pulls the material in a different direction and it shears apart. Even if your blades are sharp, a loose fastener prevents a tight pass of the blades, leading to an unsatisfying slice. The D-shaped sex bolt is our favorite way to solve the problem of unthreading without removing the threads. It ensures a tight and clean shear through years and years of use. And if your scissors ever need servicing, it allows them to be taken apart. Please see the pinned-comment on this video for notes on disassembly. If you’re in the market for any pivoting object, we recommend taking a close look at the fastener to see if they are designing for unintentional unthreading.
Even more important than sharp blades is good pivot hardware. As we’ve discussed in previous videos, scissors don’t just cut like a knife. They make use of shear force - each scissor half pulls the material in a different direction and it shears apart. Even if your blades are sharp, a loose fastener prevents a tight pass of the blades, leading to an unsatisfying slice. The D-shaped sex bolt is our favorite way to solve the problem of unthreading without removing the threads. It ensures a tight and clean shear through years and years of use. And if your scissors ever need servicing, it allows them to be taken apart. Please see the pinned-comment on this video for notes on disassembly. If you’re in the market for any pivoting object, we recommend taking a close look at the fastener to see if they are designing for unintentional unthreading.
Even more important than sharp blades is good pivot hardware. As we’ve discussed in previous videos, scissors don’t just cut like a knife. They make use of shear force - each scissor half pulls the material in a different direction and it shears apart. Even if your blades are sharp, a loose fastener prevents a tight pass of the blades, leading to an unsatisfying slice. The D-shaped sex bolt is our favorite way to solve the problem of unthreading without removing the threads. It ensures a tight and clean shear through years and years of use. And if your scissors ever need servicing, it allows them to be taken apart. Please see the pinned-comment on this video for notes on disassembly. If you’re in the market for any pivoting object, we recommend taking a close look at the fastener to see if they are designing for unintentional unthreading.
Hiding in almost every vintage lighter is a clever little ratchet mechanism. We loved figuring out how this part worked so we could bring it into our design. Let us know what Swingtop Lighter features
The objects in our lives shouldn't just do their jobs — they should inspire us as well. Modern lighters lost the magic that vintage lighters possess. Older designs often have these elaborate and cleve
It might seem like a small detail, but when you're using a tool multiple times a day, having those interactions be faster and more pleasant adds up. It's just one of the reasons why the Metrolog is ou
Tonight, the Swingtop Lighter makes its debut. A limited first production run of 100 units will be available for sale exclusively at the Whitney Museum of American Art, 6–10 pm. *No museum lobbies wer
Your pocket doesn't need to be boring.
We get a lot of comments arguing that our designs aren't completely novel - that they have features already implemented in other products. And sometimes that's true! A lot of great stuff has been mad
They’re here: the Chroma Scissors in Hidden Green. The product of a highly scrutinized collaboration with @hidden.ny this edition of the Chroma Scissors is now available in strictly limited quantiti
Despite the realities of living under modern surveillance technology, we are proud to finally announce — on our own terms — that our highly classified collab with @hidden.ny launches this Friday, Marc
The waffle maker dilemma is when you want something (warm delicious waffles daily), but the drawbacks (use of precious NYC counter space) make it an unworthy addition to your life. We wanted a place
Becoming undeformable. Last week, we posted a horizontal version of this video to YouTube (check it out) and learned from our audience that two pens use a similar wire gate clip - the UniBall One and
Craighill's catalog features 7 products — the strongest sellers are surfaced first on BrandSearch. Each entry exposes the price, product page URL and how the product fits within Craighill's overall positioning, letting you reverse-engineer their offer architecture. Useful for spotting bestseller patterns to replicate in your own niche. Source: BrandSearch product tracking, weekly refresh.
Craighill receives approximately 575,495 monthly visits, with revenue estimates and growth trends exposed on its BrandSearch profile. The data breaks down traffic mix (organic vs paid vs direct), top markets and growth over the last 3/12 months — the input you need to benchmark realistic targets for your own store. Estimates are directional, not accounting-grade. Source: BrandSearch analytics layer.
Yes — Craighill's 457 tracked Meta ads are visible on BrandSearch with full creative, copy, CTA and EU/UK spend where regulated. Each ad links to its current scaling signal (reach rank), so you can distinguish winning creatives from tests. Pair with Spectre to be alerted when Craighill launches new campaigns. Source: BrandSearch Discovery, 72M+ Meta ads indexed daily.
Craighill's full tech stack is detected and exposed on BrandSearch — apps for email, reviews, upsells, subscriptions, analytics, plus theme and payment processors. Comparing this stack against peers in the same niche reveals which tools are table stakes and which are differentiators in this category. Copy proven combinations rather than testing apps in production. Source: BrandSearch tech-stack detection, monthly refresh.
Map Craighill's full funnel via its BrandSearch profile — traffic mix, ad creatives, top SEO terms, growth trends and tech stack. From there, run a gap analysis: what sub-niches do they underserve, what price points are open, what ad angles haven't they tested? Differentiation usually comes from positioning gaps, not from outspending. Source: BrandSearch competitive intelligence.
Craighill's business model can be inferred from its product mix, supplier patterns and pricing structure — all visible on its BrandSearch profile. Based in United States, the brand exposes signals on whether it dropships, builds private label inventory or manufactures in-house. The takeaway: model your operations on brands whose sourcing strategy fits your capital and risk tolerance. Source: BrandSearch brand intelligence.
The tools behind the data on this page.
