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Everyday objects designed to last.
Craighill attracts 254.5K monthly visitors, $727.1K–$1.3M est. monthly revenue, +7.7% traffic growth. Currently running 181 active Meta ads (181 tracked) and 48 products.
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79.9%
2.3%
2.2%
2.0%United States79.9%·203.3KAustralia2.3%·5.9KCanada2.2%·5.7KUnited Kingdom2.0%·5.0K
Brazil1.5%·3.7K
We are thankful for bad designs because they help us trace out the contours of something better. Usually when we design a key carry item, we reject the split ring completely and go in a new direction. The Wilson Keyring, Coachwhip Carabiner, and Closed Helix are all testamentes to this. The Rope Split Ring is our first attempt to retain the best features of the ubiquitous split ring design (ease of manufacturability, security of keys, and durability), while addressing the main deficiencies. Identifying what we didn't like about the traditional split ring slowly brought shape to something new and unexpected. We're really proud of the result. So, thank you Mr. Split Ring for leading the way. Please let us know how we did. Curious to hear your thoughts on split rings and what you would have changed about their design. Thank you! 🔑
Redesigning the ubiquitous waiter's corkscrew began by partnering with sommelier @andrehmack. André brought us some of his favorite wine key samples from around the world and shared his expansive knowledge of what makes a great wine opener. We worked hard to combine his chosen details and more into a cohesive multi-tool that we now call The Best Wine Key. We hope it brings you as much joy as it has for us.
No matter how much testing we do in studio, there will always be surprises when we release a design and begin to use it in our lives. It's been over half a year since we shipped V3 of the Summit Card Case and here are three things we've noticed through daily use: 1) The slip joint closure is more than we expected. Not only does it keep the case securely closed, but it is so satisfying to use that we often find ourselves meditatively playing with it during our commutes and at our desks. 2) The smooth and rounded metal form makes the case way easier to slide in and out of our pocket (compared to your traditional leather card wallet). If we're rushing to catch a subway, the Summit comes out easily without dragging anything with it or catching on our pants. We went with rounded corners primarily because it looked nice - the functional benefit has been a pleasant surprise. 3) For better or worse, now we get asked about our wallet all the time. Some people think it's an old iPod, others think it's a lighter. The best moment is handing it to the inquisitive cashier or bartender and watching them interact with the object for the first time. There are no negatives yet (which is rarely the case), but that's what happens when you iterate 3 times on a product over 5 years. If you have feedback from your use of the Summit, drop it below. We'll take it into account for V4.
Help us design our new desk pad! Any thoughts greatly appreciated.
A new way to wallet.
Which vessel needs a spout next?
We get a lot of comments arguing that our designs aren't completely novel - that they have features already implemented in other products. And sometimes that's true! A lot of great stuff has been mad
What makes our wine key the best?
They’re here: the Chroma Scissors in Hidden Green. The product of a highly scrutinized collaboration with @hidden.ny this edition of the Chroma Scissors is now available in strictly limited quantiti
Despite the realities of living under modern surveillance technology, we are proud to finally announce — on our own terms — that our highly classified collab with @hidden.ny launches this Friday, Marc
The waffle maker dilemma is when you want something (warm delicious waffles daily), but the drawbacks (use of precious NYC counter space) make it an unworthy addition to your life. We wanted a place
Is it worth it now?
Becoming undeformable. Last week, we posted a horizontal version of this video to YouTube (check it out) and learned from our audience that two pens use a similar wire gate clip - the UniBall One and
According to Brandsearch data, Craighill's product catalog includes 9 items. Analyze their winning products, trending items, pricing strategies, product descriptions, and top sellers. See which products drive the most revenue and learn from their product selection strategy to find your own winning products for dropshipping or private label.
According to Brandsearch analytics, Craighill receives approximately 254,538 monthly visitors. Brandsearch provides detailed traffic analytics including organic vs paid traffic sources, geographic distribution, bounce rates, session duration, and estimated monthly revenue ranges. Use these performance metrics to benchmark your own Shopify store and set realistic growth targets.
Yes! Brandsearch's ad intelligence reveals Craighill's complete Meta advertising strategy including 181 active Facebook ads, Instagram ads, and ad creatives. Analyze their ad copy, visual hooks, call-to-actions, targeting strategies, and promotional offers. Study their winning ad creatives to inspire your own Facebook and Instagram advertising campaigns and improve your ROAS (Return on Ad Spend).
Brandsearch's technology detection identifies Craighill's complete tech stack including all Shopify apps, theme, payment processors, email marketing tools, analytics platforms, and conversion optimization apps. See which apps they use for reviews, upsells, abandoned cart recovery, SEO, and social proof. Copy their winning tech stack to build a high-converting Shopify store without trial and error.
Brandsearch provides full competitive intelligence on Craighill: traffic sources (organic SEO, paid ads, social media, email), top SEO keywords driving traffic, geographic markets, customer demographics, advertising spend estimates, and growth trends. Identify gaps in their product range, find underserved niches, analyze their pricing strategy, and discover opportunities to differentiate your brand. Perfect for competitive analysis and market research.
Brandsearch helps you identify Craighill's business model by analyzing their product catalog, supplier patterns, shipping locations, pricing margins, and product uniqueness. See if they're running a dropshipping operation, selling private label products, or manufacturing their own goods. Based in United States, Learn from their product sourcing and fulfillment strategies to optimize your own e-commerce operations.
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