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Same kit, different day? - No longer. We're hitting different. Performance trailwear with an occult, streetwear twist - Shop: MTB Pants, Jerseys, Technical and Casual.
Monthly traffic, revenue estimates and visitor behavior — based on public data.
DFYRS (thedfyrs.myshopify.com) is a United Kingdom-based online store specializing in /Apparel/Athletic Apparel. The store is generating approximately $773K in monthly revenue according to BrandSearch estimates, attracting 87K monthly visitors, with a catalog of 45 products. This brand ranks as a growing store with steady visitor engagement in its category. Their technology stack includes NA Product+Upsell A/B Testing, Currency Converter Bear, and AMP | Back in Stock for enhanced store functionality. Geographic distribution shows 72% of traffic from United Kingdom, followed by 28% from United States.
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Top 6 products from this store. 45 total in catalog.
Note on sizing: Our Gravity Gloves offer a snugger fit than usual. This fit gives a more direct feel and increased control when riding. If you prefer a looser, more relaxed fit akin to other brands you may wish to size up. Be sure to check out our size guide below. Low profile wrist cut offering maximum dexterity and smart watch compatibility. Conductive fingers allows for on-trail touch-screen use. Durable ribbed upper hand constructed from tough 4-way stretch material. Silicon print on braking fingers for unrivalled lever grip. Absorbent terry thumb to wipe away those speed tears. Silicon-print palm for confidence inspiring grip when the trail gets spicy.
DICTATE THE DIRT Impose your will on every line in the Tyrant Trail Trouser, built for extended comfort, solid coverage, and a low-key aesthetic - promoting more track time, boosting your riding skills and enabling your peak performance. Key Features Earth Friendly - Eco Friendly DWR (Durable Water Resistant) coating - Free from PFC's Trail Tuned Fabric - Lightweight and flexible for unparalleled comfort. Versatile Style - Understated, casual look - prime for the trail, walking the dog and the local boozer of course. Swift and Secure - Moto inspired ratchet buckle and elasticated for a quick and adjustable closure. Cut to Perfection - Raised back cut - for extra coverage when the trail gets spicy. Temperature Management - with laser-cut venting for breathability. Robust and Reliable - Industry standard YKK VislonⓇ zippers throughout and super durable tapered ankle cuffs to avoid damage from drivetrain. Eye for Detail - High quality embroidered detailing. Note: These pants are water repellent but not waterproof. Over time, the eco-friendly DWR coating may diminish in effectiveness. You can restore repellency with products like FABSIL or NIKWAX. Behind the Design The “Tyrant” DFYRS logo began life as a custom blackletter font. We wanted it to go hand in hand with our iconic coffin logo so I chopped its eyelashes and repurposed them as horn-like elements, then reversed the “S” for symmetry, creating a dark, menacing look that defies the typical sporty norms found in most MTB brands logos. Sizing True to size, Slim tapered cut, whilst allowing room for kneepads Want a roomier fit, size up Male Rider: 6’0”, slim build, wearing size S For detailed measurements, check out our Size Guide below. You can also click on individual reviews left on this page to see each reviewer’s height, body type, and their thoughts on fit. Note on Restocks As a small, independent brand, we produce limited runs—some designs only reach 100 pieces in circulation. To secure your favourite items, consider subscribing to our email or SMS list for exclusive updates on new releases.
UNDERGROUND MOTO STYLE Our signature Flowteq™ Jersey in a classic tan and charcoal colourway, featuring graphic artwork by @uncl_nphw in a rustic yet bold mono-weight line style. Key Features Flow – Superlight Flowteq™ fabric for maximum airflow and breathability Flex – Ride in ultimate comfort with 4-way stretch Function – Two secure zipped pockets with an integrated goggle wipe Behind the Design This design originated from the concept “Subterra,” a name originally considered for the brand before we landed on DFYRS. Determined to retain an underground, earthy vibe, we developed a floating mountain island encased in a “burning coffin” shape—perfectly aligned with our logo’s proportions. We then paired this striking motif with classic moto styling, complete with star-laden sleeves. The result is a timeless look that quickly rose to become one of our top-selling jerseys. Sizing True to size, European Sizing Male Rider: 5’11”, average build, wearing size L For detailed measurements, check out our Size Guide below. You can also click on individual reviews left on this page to see each reviewer’s height, body type, and their thoughts on fit. Note on Restocks As a small, independent brand, we produce limited runs—some designs only reach 100 pieces in circulation. To secure your favourite items, consider subscribing to our email or SMS list for exclusive updates on new releases.
Randomly Selected Flowteq ™ Jersey from past or present collections Flow - Superlight Flowteq ™ fabric for maximum airflow and breathability Flex - Ultimate comfort with stretch in every direction Function - 2 x secure zipped pockets with integrated goggle wipe
WATERPROOF WHERE IT MATTERS ... Vented and breathable where it’s not—our highest-spec MTB trouser, the Coffindodger All Conditions Edition. Perfect for wet uplifts and saddle time, it features a waterproof rear panels, vented front panels, and rugged 4-way stretch Flexi-Ripstop™—built for heavy DH and park abuse. Key Features Stay Protected: 3L fabric with a waterproof membrane on rear panels, rated to 10K waterproofing Breathe Easy: Laser-cut venting on the non-waterproof breathable front panels Repel the Elements: PFC free DWR (Durable Water Resistant) coating for water and dirt repellency without harming the environment with forever chemicals Move Freely: Constructed from 4-way stretch Flexi-Ripstop™ (Nylon-elastane blend) for durability along with elasticated waistband and ultra durable ankle cuffs. Crash with Confidence: Ballisteq™ aramid knee panels for superior crash resistance Secure Your Fit: Moto-inspired ratchet buckle for swift, secure closure Extra Coverage: Raised back panel for a better ride position coverage Lock It Down: Silicon waist gripper to hold your waist position Robust and Reliable: Industry-standard YKK VislonⓇ zippers An Eye For Detail: Coffin logo detailing in quality metallic silver embroidery that wont crack or fade like cheap print methods. Behind the Design Picture a freezing-cold Scottish uplift bus in puddle-ridden Innerleithen, with backsides wetter than a dolphin with a bladder infection. We were busy testing fully waterproof prototypes but—ironically enough—kept ending up drenched in sweat. Enter Binni—fastest pensioner in the UK—who pointed out the real pain point: a soggy bottom. His insight? Make the backside waterproof and let the front breathe. Throw in an eco-friendly DWR treatment, and these hybrid pants emerged to keep your rear dry without turning you into a walking, talking Swedish sauna. Sizing True to size, European Sizing Male Rider: 5’10”, average build, wearing size M For detailed measurements, check out our Size Guide below. You can also click on individual reviews left on this page to see each reviewer’s height, body type, and their thoughts on fit. Note on Restocks As a small, independent brand, we produce limited runs—some designs only reach 100 pieces in circulation. To secure your favourite items, consider subscribing to our email or SMS list for exclusive updates on new releases.
High-spec Mountain Bike Shorts, steeped in features such as... Membraned rear panels with a flexible ripstop top layer to reduce saddle wear, finished with a PFC free eco-friendly DWR coating that repels dirt and water without releasing harmful 'forever chemicals' into the environment. Zipped thigh vents for airflow cooling when required - or neatly hidden by pockets when not. Dipped and articulated knee panel lined with low friction fabric for maximal kneepad glide. Raised back panel - for extra coverage when the trail gets spicy. Moto inspired ratchet buckle for a swift and secure closure. Silicon print waist gripper to secure your desired waist position. Cargo style design inspired by skate culture. Ditch your bag - these zipped cargo pockets can fit a serious amount of trail snacks. Neoprene phone pouch inside the main pocket to protect your phone from both sweat and impact. Super durable - Flexi-ripstop knee and rear panels with triple line stitching on the inseam. Robust and reliable YKK Vislon Ⓡ zippers throughout Note: These shorts are not fully waterproof (although the arse panels are pretty resistant to penetration) the rest of the shorts offer a level of repellency from water and dirt with the DWR coating. All DWR coated fabrics diminish in performance over time. Repellency can be restored by using a spray-on treatment or wash-in product like FABSIL or NIKWAX.
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Looking for that ultimate wet weather riding jacket? Introducing RIPKNOT™ - Waterproof Trail Anorak // Available in 3 steezy colourways, all featuring... ⚰ Ripknot™ Matrix - A Reinforced Ripstop Shell for Increased Crash and Scuff Resistance ⚰ Drier For Longer - 2L Waterproof Fabric, Fully Taped Seams - Waterproof up to 10,000mm ⚰ Airflow Whilst Climbing - Zipped Pit Vents and a Fabric Breathability of 8,000g/m²/24h ⚰ Dedicated Front Goggle Pouch - Microfibre Lined with Integrated Goggle Wipe ⚰ Improved Ride Position Coverage - Angular-Drop Tail Hem with Adjustment Cord ⚰ Keep the Essentials Dry - Taped Water Resistant Zippers ⚰ Easy Access - Full Length Size Zip for Faster Changing ⚰ Warm Your Hands Up - Fleece Lined Side Pockets ⚰ Peaked Hood with Adjustment Cord - Compatible with Most Helmets ⚰ Attention to Detail - Branded Zip Pullers, Buttons and Patches Limited stock & selling crazy fast - Cop one now: https://dfyrs.com/collections/outerwear
Looking for the ultimate shoulder-season riding top? Introducing the Trailhood // Built for comfort, performance, and serious style with: 🌬️ Zipped Pit Vents – Keep cool on the climb with easy airflow control for when you're on a heater. ⚙️ Trail Tuned Fabric – Our cotton-tech blend offers the soft feel of cotton with the technical performance of synthetics. Quick-drying and sweat-wicking, perfect for the in-between seasons. 📲 Secure Storage – Zipped microfiber-lined pouch for goggle lens protection, plus an inner pocket to keep valuables safe and secure. ⚔️ Cut to Perfection – Drop shoulder for a relaxed look, with a dipped split tail for extra coverage in riding position. ⚰️ Eye for Detail – Finished with industry-standard YKK zippers, coffin-branded toggles, and zip pullers for that distinct DFYRS touch. Print runs are limited & selling fast – Grab yours now: https://tinyurl.com/DFYRS-UK038
Style ✅ Comfort ✅ Durability ✅ ... They're Ready to Send 📨 Are You?
A range of MTB Kit trusted by thousands of riders, so tough we guarantee it with our 1-year crash replacement policy - offering discounted replacement if you somehow manage to damage it.
Same kit, different day? Think again... #MTB
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Everything you need to know about dfyrs.com
According to BrandSearch data, dfyrs.com's product catalog includes 45 items. Analyze their winning products, trending items, pricing strategies, product descriptions, and top sellers. See which products drive the most revenue and learn from their product selection strategy to find your own winning products for dropshipping or private label.
According to BrandSearch analytics, dfyrs.com receives approximately 87,390 monthly visitors. BrandSearch provides detailed traffic analytics including organic vs paid traffic sources, geographic distribution, bounce rates, session duration, and estimated monthly revenue ranges. Use these performance metrics to benchmark your own e-commerce store and set realistic growth targets.
Yes! BrandSearch's ad intelligence reveals dfyrs.com's complete Meta advertising strategy including all Facebook ads, Instagram ads, and ad creatives. Analyze their ad copy, visual hooks, call-to-actions, targeting strategies, and promotional offers. Study their winning ad creatives to inspire your own Facebook and Instagram advertising campaigns and improve your ROAS (Return on Ad Spend).
BrandSearch's technology detection identifies dfyrs.com's complete tech stack including all Shopify apps, theme, payment processors, email marketing tools, analytics platforms, and conversion optimization apps. See which apps they use for reviews, upsells, abandoned cart recovery, SEO, and social proof. Copy their winning tech stack to build a high-converting e-commerce store without trial and error.
BrandSearch provides full competitive intelligence on dfyrs.com: traffic sources (organic SEO, paid ads, social media, email), top SEO keywords driving traffic, geographic markets, customer demographics, advertising spend estimates, and growth trends. Identify gaps in their product range, find underserved niches, analyze their pricing strategy, and discover opportunities to differentiate your brand. Perfect for competitive analysis and market research.
BrandSearch helps you identify dfyrs.com's business model by analyzing their product catalog, supplier patterns, shipping locations, pricing margins, and product uniqueness. See if they're running a dropshipping operation, selling private label products, or manufacturing their own goods. Learn from their product sourcing and fulfillment strategies to optimize your own e-commerce operations.
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