Loading brand data...
Loading brand data...

Discover hair care formulated for your unique hair type. Custom shampoo, conditioner, and treatments tailored to curly, straight, wavy, fine, thick, or color-treated hair. Take our Hair Quiz or shop by hair type to find your perfect match.
Monthly traffic, revenue estimates and visitor behavior — based on public data.
According to BrandSearch data, Function of Beauty (fob-admin.myshopify.com) is a United States-based online store specializing in /Beauty & Fitness/Hair Care, attracting 182K monthly visitors. The store is generating approximately $1.6M in monthly revenue according to BrandSearch estimates, with a catalog of 7 products. According to BrandSearch analysis, this brand ranks in the top 25% as a strong performer with above-average traffic in its category. Their technology stack includes Attentive: SMS + MMS Marketing, AMP | Back in Stock, and Bazaarvoice Reviews & Photos for enhanced store functionality. Geographic distribution shows 52% of traffic from United States, followed by 6% from Canada.
Get precise traffic data
Exact visitor counts, traffic sources, geographic breakdowns & profit margins.
Top 6 products from this store. 7 total in catalog.

A custom conditioner with a lightweight feel that provides essential hydration to your individual hair type. Packed full of nourishing ingredients for soft, smooth strands. Size: 11 oz

A custom shampoo that gently cleanses the scalp and hair without stripping, while providing hydration. Formulated to fit your personalized needs and reveal healthy looking hair. Size: 11 oz

A custom hair mask formulated with argan oil and jojoba esters that acts as a deep conditioning treatment for the days when your hair could use a little extra love. Hydrates and nourishes dry, damaged hair. Size: 7.5 oz

A custom conditioning cream formulated with avocado oil and coffee seed extract, with a lightweight feel that doubles as a moisture treatment and styling product for wet or dry hair. Size: 8 oz

A custom Purple Shampoo formulated with neutralizing violet pigments designed to gently cleanse the scalp and tone brassy hues on blonde, silver, gray, or highlighted hair for fresher-looking color. Leave on hair, especially brassy areas, for 2-3 minutes. Rinse thoroughly. For more intense results, leave in for an additional 1-2 minutes. Rinse your tub, shower, or sink well afterward to prevent staining. Size: 11 oz

A custom serum formulated with sunflower seed oil and jojoba oil that smooths frizz, enhances shine, and protects hair from heat. The lightweight formula is fit for all hair types. Size: 3 oz
1 more products
Revenue per product, sales velocity & trending status
Organic vs paid traffic, top SEO keywords and geographic audience distribution.
Last 12 months
5 ad creatives running on Meta platforms. Analyze messaging, targeting strategy, and creative angles.

Trying the iconic ’90s rom-com curls 😍 I used the Zero Gravity Styling Mousse from @functionofbeauty for 2x volume, 24-hour frizz control, and the softest, weightless hold.

This mousse gets beach hair. Zero Gravity Styling Mousse gives me 2x the volume, 24-hour frizz control, and that perfectly undone wave—even after a full beach day 🌞



1 more ad creatives
Ad spend, audience targeting & creative performance
Complete breakdown of Shopify apps, marketing tools, analytics platforms, and conversion optimization technologies powering this e-commerce store's operations.
Showing 5 technologies • 3 more available

Security, reliability and speed everywhere, powered by an intelligent global network.

Arrive gives you accurate and timely updates on everything you order, across all online retailers.

Make contactless, secure purchases in stores, in apps, and on the web.
Showing 5 applications • 3 more available
Grow faster and more efficiently with email, sms, reviews and more. Powered by your customer data.
Easily collect and display unlimited product reviews and ratings. Use social proof to grow sales.
Highlight what customers love about your products by adding ratings and reviews to your online store
Get winning data you can't find anywhere else, save 95% of your time, and replace $1500+/m in tools. The platform built to make you rich fast for sure.
"The ability to see exactly what creatives are scaling for our competitors is a cheat code. We've improved our hit rate on new ad launches by over 300%."


Showing 6 of 6 similar stores with overlapping products, audience, and strategies.






See all competitors, ad creatives, and marketing strategies for Function of Beauty.
Start free







Everything you need to know about functionofbeauty.com
According to BrandSearch data, functionofbeauty.com's product catalog includes 7 items. Analyze their winning products, trending items, pricing strategies, product descriptions, and top sellers. See which products drive the most revenue and learn from their product selection strategy to find your own winning products for dropshipping or private label.
According to BrandSearch analytics, functionofbeauty.com receives approximately 182,164 monthly visitors. BrandSearch provides detailed traffic analytics including organic vs paid traffic sources, geographic distribution, bounce rates, session duration, and estimated monthly revenue ranges. Use these performance metrics to benchmark your own e-commerce store and set realistic growth targets.
Yes! BrandSearch's ad intelligence reveals functionofbeauty.com's complete Meta advertising strategy including all Facebook ads, Instagram ads, and ad creatives. Analyze their ad copy, visual hooks, call-to-actions, targeting strategies, and promotional offers. Study their winning ad creatives to inspire your own Facebook and Instagram advertising campaigns and improve your ROAS (Return on Ad Spend).
BrandSearch's technology detection identifies functionofbeauty.com's complete tech stack including all Shopify apps, theme, payment processors, email marketing tools, analytics platforms, and conversion optimization apps. See which apps they use for reviews, upsells, abandoned cart recovery, SEO, and social proof. Copy their winning tech stack to build a high-converting e-commerce store without trial and error.
BrandSearch provides full competitive intelligence on functionofbeauty.com: traffic sources (organic SEO, paid ads, social media, email), top SEO keywords driving traffic, geographic markets, customer demographics, advertising spend estimates, and growth trends. Identify gaps in their product range, find underserved niches, analyze their pricing strategy, and discover opportunities to differentiate your brand. Perfect for competitive analysis and market research.
BrandSearch helps you identify functionofbeauty.com's business model by analyzing their product catalog, supplier patterns, shipping locations, pricing margins, and product uniqueness. See if they're running a dropshipping operation, selling private label products, or manufacturing their own goods. Learn from their product sourcing and fulfillment strategies to optimize your own e-commerce operations.


See every product, winning ad, traffic source and revenue signal behind Function of Beauty — in seconds.
Explore other stores similar to Function of Beauty