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Shopify Store Analysis 97 active Meta ads
Solly Baby logo
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Solly Baby

sollybaby.com

The Solly Baby Wrap Carrier is lightweight, breathable & buttery soft. The most comfortable way to babywear safely from birth. Happy Baby. Free Hands. Full Heart.

Popularity: High
🚀Ad Activity: Very Active
Data: This Week
164.1K
Monthly traffic
$66
AOV (avg order)
2016
Store founded
-16.2%
Traffic growth

Live Store Preview

Real-time screenshot from sollybaby.com

37.9% bounce
1m 42s avg

Last updated: 10/21/2025

Store Traffic & Revenue

E-commerce Performance Metrics

Real-time Shopify store analytics: monthly traffic, revenue estimates, visitor behavior. Unlock detailed conversion data and profit margins with BrandSearch Premium.

164,108
Monthly Store Traffic
Declining
$800K - $1.5M
Monthly Revenue
Estimated Range
37.9%
Bounce Rate
Real Data
1m 42s
Avg. Session
Real Data

Get Precise Traffic Data

These are estimated values based on public data. Access exact visitor counts, real bounce rates, detailed geographic breakdowns, and traffic source analysis.

Exact Numbers
Real visitor counts
Traffic Sources
Organic, paid, social breakdown
Geographic Data
Country & city-level insights
Bestselling Products

Winning Products & Bestsellers

Top 6 trending products from this Shopify store. Discover what's driving revenue and customer demand.

$74USD

Basil Wrap

Create a comforting experience for your little one with the Basil Solly Baby Wrap. Featuring a rich herb green color with warm undertones, this top-rated newborn wrap is versatile enough to go with anything in your closet. Most importantly, it provides the coziest bonding experience possible, while also allowing you to tend to your ever-growing to-do list. While other baby wraps and carriers can feel too warm or bulky, Solly Baby Wraps are made with a lightweight, buttery-soft TENCEL™ Modal that's cool to the touch, sustainably sourced and biodegradable. The custom fit accommodates wearers of all sizes and distributes weight evenly across the wearer's upper body, so it won't create pain points in the shoulders or back. Use this green baby wrap carrier to safely and comfortably hold your baby for hours on end, all while keeping hands free to care for big siblings, fold laundry and so much more. Designed for babes 8 to 25 pounds. One size, universal fit (ideal for petite + plus size!). Certified Hip-Healthy by the International Hip Dysplasia Institute. Meets U.S. CPSC Safety Requirements .

In stock
View Performance
$74USD

Flax Wrap

Reduce infant crying, increase connection, and enjoy hands-free wearing in our buttery-soft and breathable Solly Wrap. Even weight distribution and a custom fit keep you and baby comfortable for hours on end, while our lightweight fabric makes babywearing possible (and, in fact, enjoyable!) year-round. Made from sustainably sourced and biodegradable 100% certified TENCEL™ Modal. Made in Los Angeles. Designed for babies 8 to 25 pounds. One size, universal fit (accommodates petite + plus size). Certified Hip-Healthy by the International Hip Dysplasia Institute. Meets U.S. CPSC Safety Requirements.

In stock
View Performance
$74USD

Spelt Wrap

The Solly Baby Wrap shifts into neutral with Spelt. Wraps let you carry baby close to your heart so you can build your bond while keeping your hands free to tend to life. Our Spelt wrap delivers a custom fit and a classic look that subtly complements any outfit. Use the Solly Baby Spelt Wrap with babes 8 to 25 pounds. Learning how to wrap like a pro is a breeze and takes only a few tries for it to become second nature. Rest easy knowing our Spelt wrap is made of lightweight, sustainably sourced and biodegradable TENCEL™ Modal fabric, and each baby wrap is sewn right here in Los Angeles. There's just enough natural stretch to create a custom fit that keeps you and baby comfortable for hours on end. No pinching, no pulling. Just buttery-soft support for both of you. Certified Hip-Healthy by the International Hip Dysplasia Institute. Meets U.S. CPSC Safety Requirements .

In stock
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$74USD

Cottage Rose Wrap

A Cottage Rose Wrap from Solly Baby delivers hands-free connection postpartum. A fan-favorite, the classic Cottage Rose color is a delicate, earthy mauve with neutral brown undertones. The lightweight, breathable, and eco-friendly fabric is perfect for babywearing any time of year—from summer and spring to fall and winter. Our Cottage Rose Solly Wraps are sewn in Los Angeles, USA, using TENCEL™ Modal fabric. This beautiful fabric is made from the pesticide-free pulp of beechwood trees that is soft and gentle against baby’s skin. This fabric is sustainably sourced, biodegradable, and durable enough to be machine washed and dried over and over. Learn to wrap your Cottage Rose Solly Wrap like a pro in minutes with our Solly Wrap tutorial, which includes basic babywearing techniques, helpful tips and troubleshooting advice to ensure that both caregiver and baby are safe, secure and comfortable. After a few practice sessions, you’ll enjoy a custom fit that is easy on your shoulders and back, thanks to even weight distribution. Our team is here to help you enjoy baby and your new Solly Wrap, and we want you to be confident in your babywearing journey. For personalized assistance, email our babywearing educator or schedule a complimentary consultation . You can also find additional instruction in our downloadable PDF Solly Wrap User Manual . Solly Wraps are designed for babes from 8 to 25 pounds. Caregivers can enjoy a one-size, universal fit that’s perfect for petite and plus-size wearers, too. Certified Hip-Healthy by the International Hip Dysplasia Institute. Meets U.S. CPSC Safety Requirements.

In stock
View Performance
$74USD

Black Wrap

The Solly Baby Black Wrap keeps you and baby connected, hands-free and effortlessly chic. Black wraps are gender-neutral and timeless, making them the perfect gift for baby showers. If this is your first Solly Baby Wrap, black is classic choice that goes with anything and is loved by both mamas and papas. All Solly Baby Wraps are made of sustainably sourced, biodegradable TENCEL™ Modal, which is made from beech wood sourced from sustainable forests. Learn to wrap like a pro in minutes, then enjoy comfortable babywearing for hours in our lightweight and breathable black wrap. Designed for babes 8 to 25 pounds. One size, universal fit. (Ideal for petite + plus-size wearers!) Sewn in Los Angeles. Certified Hip-Healthy by the International Hip Dysplasia Institute. Meets U.S. CPSC Safety Requirements .

In stock
View Performance
$74USD

Orion Wrap

Wrap baby in comfort with our Orion Solly Baby Wrap. This neutral solid graphite gray with blue undertones is a favorite of new mamas everywhere, thanks to its go-with-anything color and impressive breathability—even in the warmer summer months. Like our Orion Solly Knotted Hats, Solly Sleep Sets, Solly Swaddles and other premium products for babe, our Orion Solly Wraps are made from the pulp of sustainably forested Austrian beechwood trees that are grown without pesticides. The result is an unbelievably touchable TENCEL™ Modal fabric that you can feel good about having next to baby’s skin. Designed and sewn in Los Angeles, California, the Solly Wrap will quickly become your top choice in your babywearing wardrobe. Enjoy even weight distribution and a custom fit with every Solly Wrap. Check out the multiple ways you can tie your baby carrier wrap by viewing our Solly Baby Wrap tutorial . We’re also available for personal assistance, if needed. Click here to schedule a complimentary 20-minute consult with Morgan, our babywearing educator. What’s the weight limit for the Solly Baby Wrap? Our wraps are safety tested for babies from 8 to 25 pounds. They are designed to accommodate wearers of any size, thanks to their easy universal fit that’s ideal for petite- and plus-size wearers alike. Certified Hip-Healthy by the International Hip Dysplasia Institute. Meets U.S. CPSC Safety Requirements.

In stock
View Performance

107 More Winning Products to Discover

Access the complete product catalog with revenue estimates, sales velocity, profit margins, and trending status for every item. See which products drive the most revenue.

Product Revenue
Individual product earnings & AOV
Sales Velocity
Units sold & stock status
Trending Analysis
Identify hot sellers & dropshipping winners
Audience & Traffic Intelligence

Traffic Sources & Audience Demographics

Analyze organic vs paid traffic, top SEO keywords, geographic audience distribution, and user engagement metrics. See where customers come from and how they interact with the store.

Traffic

Last 12 months

164K

monthly visits

1M+31.2%
3M+39.0%
6M+43.9%
Nov 2024150KVISITSDec 2024135KVISITSJan 2025114KVISITSFeb 2025117KVISITSMar 2025113KVISITSApr 2025118KVISITSMay 2025146KVISITSJun 2025125KVISITSJul 2025164KVISITS
NovMarJul

Engagement

Pages/Visit3.1
Avg. Time (sec)102s
Bounce Rate37.9%

Traffic Sources Breakdown

(Organic, Paid, Social)
Direct64.5%
Search23.9%
Referrals4.4%
Social4.3%
Paid2.7%
Email0.2%

Top Markets

US flag
United States80.8%
CA flag
Canada4.8%
AU flag
Australia2.1%
PT flag
Portugal1.4%
GB flag
United Kingdom1.3%

Top SEO Keywords Driving Traffic

#19K searches
solly baby wrap
CPC: $0.75$4K
#23K searches
solly baby
CPC: $0.00$1K
#3880 searches
solly wrap
CPC: $0.64$360
#4340 searches
solly baby wrap grey triangle
CPC: $0.00$280
#52K searches
solly
CPC: $0.53$240
Meta Ads Library

Facebook & Instagram Ad Creatives

Discover 5 winning ad creatives running on Meta platforms (Facebook & Instagram). Analyze their messaging, targeting strategy, and creative angles.

The softest way to hold a baby.
 
From the very beginning, @sollybaby has been about more than babywearing – it’s about nurturing connection. Founded by a mother who couldn’t find the wrap she needed, Solly Baby set out to create something that was gentle, safe, and beautiful – for both parent and baby.
 
That’s why Solly Baby wraps are made with TENCEL™ Modal fibers. Derived from certified or controlled wood sources, TENCEL™ Modal fibers are known to support long-lasting softness, even after repeated washing — all while being made with at least 50% less carbon emissions and water consumption*.
 
This is softness that’s made to last, for moments that matter most.
 
*Compared to generic (unbranded) lyocell and modal.
 
Tap the link in our bio to discover Solly Baby wraps and our fiber claims.
 
#TENCEL #Sollybaby
View Full Details
INSTAGRAM
Video

The softest way to hold a baby. From the very beginning, @sollybaby has been about more than babywearing – it’s about nurturing connection. Founded by a mother who couldn’t find the wrap she needed, Solly Baby set out to create something that was gentle, safe, and beautiful – for both parent and baby. That’s why Solly Baby wraps are made with TENCEL™ Modal fibers. Derived from certified or controlled wood sources, TENCEL™ Modal fibers are known to support long-lasting softness, even after repeated washing — all while being made with at least 50% less carbon emissions and water consumption*. This is softness that’s made to last, for moments that matter most. *Compared to generic (unbranded) lyocell and modal. Tap the link in our bio to discover Solly Baby wraps and our fiber claims. #TENCEL #Sollybaby

Order now
Oct 2025View Details
Lightweight, breathable, and gentle on baby’s skin.

@sollybaby wraps are made with TENCEL™ Modal fibers, which support long-lasting softness, allowing them to withstand repeated washing and drying cycles.

This is comfort designed to last through every snuggle, sway, and step.
View Full Details
INSTAGRAM
Video

Lightweight, breathable, and gentle on baby’s skin. @sollybaby wraps are made with TENCEL™ Modal fibers, which support long-lasting softness, allowing them to withstand repeated washing and drying cycles. This is comfort designed to last through every snuggle, sway, and step.

Order now
Oct 2025View Details
Lightweight, breathable, and gentle on baby’s skin.

@sollybaby wraps are made with TENCEL™ Modal fibers, which support long-lasting softness, allowing them to withstand repeated washing and drying cycles.

This is comfort designed to last through every snuggle, sway, and step.
View Full Details
INSTAGRAM
Video

Lightweight, breathable, and gentle on baby’s skin. @sollybaby wraps are made with TENCEL™ Modal fibers, which support long-lasting softness, allowing them to withstand repeated washing and drying cycles. This is comfort designed to last through every snuggle, sway, and step.

Order now
Oct 2025View Details
The softest way to hold a baby.
View Full Details
INSTAGRAM
Video

The softest way to hold a baby.

Lightweight, breathable, and gentle on baby’s skin. @sollybaby wraps are made with TENCEL™ Modal fibers, which support long-lasting softness, allowing them to withstand repeated washing and drying cycles. This is comfort designed to last through every snuggle, sway, and step.

Order Now
Oct 2025View Details
The softest way to hold a baby.
View Full Details
INSTAGRAM
Video

The softest way to hold a baby.

Lightweight, breathable, and gentle on baby’s skin. @sollybaby wraps are made with TENCEL™ Modal fibers, which support long-lasting softness, allowing them to withstand repeated washing and drying cycles. This is comfort designed to last through every snuggle, sway, and step.

Order Now
Oct 2025View Details

93 More Winning Meta Ads

Access the complete Facebook & Instagram ad library with 98 total creatives. Get ad spend estimates, audience targeting data, creative performance scores, and full ad history timeline.

Meta Ad Spend
Monthly budget & cost estimates
Creative Analysis
Hook, angle & CTA breakdown
Audience Targeting
Demographics & interests data
Shopify Tech Stack

Shopify Apps & Technologies

Complete breakdown of Shopify apps, marketing tools, analytics platforms, and conversion optimization technologies powering this e-commerce store's operations.

Technology Stack

Core Technologies & Infrastructure

Showing 5 technologies3 more available

Cloudflare logo

Cloudflare

Security, reliability and speed everywhere, powered by an intelligent global network.

822.7K+ storesPopular choice
Cloudflare CDN logo

Cloudflare CDN

Protect and accelerate your websites, apps, and teams.

822.4K+ storesPopular choice
Arrive logo

Arrive

Arrive gives you accurate and timely updates on everything you order, across all online retailers.

804K+ storesPopular choice
Apple Pay logo

Apple Pay

Make contactless, secure purchases in stores, in apps, and on the web.

586.7K+ storesPopular choice
Google Pay logo

Google Pay

Google Pay is the fast, simple way to pay online, in stores and more.

510.4K+ storesPopular choice
Marketing Stack

Shopify Apps & Marketing Tools

Showing 5 applications3 more available

Klaviyo: Email Marketing & SMS logo

Klaviyo: Email Marketing & SMS

Grow faster and more efficiently with email, sms, reviews and more. Powered by your customer data.

180.9K+ stores
4.7
by Klaviyo
Judge.me Product Reviews App logo

Judge.me Product Reviews App

Easily collect and display unlimited product reviews and ratings. Use social proof to grow sales.

159.5K+ stores
5
by Judge.me
Instafeed ‑ Instagram Feed logo

Instafeed ‑ Instagram Feed

Display custom shoppable Instagram Feeds on your store. Convert your store visitors into customers.

128K+ stores
4.9
by Mintt Studio
Infinite Product Options logo

Infinite Product Options

Creating Custom Product Options with Infinite Flexibility for Over Nine Years and Counting!

54.4K+ stores
4.8
by ShopPad Inc.
PreOrder Globo | Back in Stock logo

PreOrder Globo | Back in Stock

Powerful solution for: pre-order, restock alert, coming soon, presale, backorders

20.7K+ stores
4.9
by Globo.io
Real-Time Store Intelligence

Complete E-commerce Intelligence

Unlock sollybaby.com's complete performance data: revenue estimates, traffic sources breakdown, Meta ads strategy, winning products, Shopify tech stack, and growth metrics. Everything you need to replicate their success.

Growing Fast (+31.3% 90d)
Est. Monthly Revenue
$1,747,926
~$20,975,108/year
Monthly Visits
164.1K
1.8M pageviews
Active Ad Campaigns
97
98 total ads tracked
Product Catalog
156
Avg. price: $66

Traffic Sources

paid referrals2.7%
search23.9%
social4.3%
referrals4.4%
direct64.5%

Engagement Metrics

Bounce Rate37.9%
Pages/Visit3.1
Avg. Duration2 min

Top Markets

US80.8%
CA4.8%
AU2.1%
PT1.4%
GB1.3%

Store Details

LocationCarlsbad
CountryUS
PlatformShopify
ThemePipeline
Store Age8 years
CurrencyUSD

Timeline

Store LaunchedDec 30, 2016
Last UpdatedOct 21, 2025
Ads Last SeenOct 24, 2025

Tech Stack (20)

Easy Appointment Booking AppAttentive: SMS + MMS MarketingCheckout BlocksInfinite Product OptionsDisco Post Purchase Ad NetworkGorgiasimpact.com Affiliate MarketingInfoplus ConnectInstafeed ‑ Instagram FeedJudge.me Product Reviews AppJustuno ‑ Email & SMS Pop upsKlaviyo: Email Marketing & SMS+8 more

Categories

/Home & Garden/Nursery & Playroom/People & Society/Family & Relationships/Family
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Monitor sollybaby.com's every move: new product launches, winning ad creatives, traffic spikes, pricing changes, and tech stack updates. Never miss a winning strategy. Get instant alerts + full historical data.

Real-Time AlertsInstant notifications
Full AnalyticsTraffic, revenue, ads
Product TrackingInventory & pricing
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FAQ

Frequently Asked Questions

Everything you need to know about sollybaby.com

Discover sollybaby.com's complete product catalog with 113 items on BrandSearch. Analyze their winning products, trending items, pricing strategies, product descriptions, and top sellers. See which products drive the most revenue and learn from their product selection strategy to find your own winning products for dropshipping or private label.

sollybaby.com receives approximately 164,108 monthly visitors. BrandSearch provides detailed traffic analytics including organic vs paid traffic sources, geographic distribution, bounce rates, session duration, and estimated monthly revenue ranges. Use these performance metrics to benchmark your own e-commerce store and set realistic growth targets.

Yes! BrandSearch reveals sollybaby.com's complete Meta advertising strategy including all Facebook ads, Instagram ads, and ad creatives. Analyze their ad copy, visual hooks, call-to-actions, targeting strategies, and promotional offers. Study their winning ad creatives to inspire your own Facebook and Instagram advertising campaigns and improve your ROAS (Return on Ad Spend).

BrandSearch reveals sollybaby.com's complete technology stack including all Shopify apps, theme, payment processors, email marketing tools, analytics platforms, and conversion optimization apps. See which apps they use for reviews, upsells, abandoned cart recovery, SEO, and social proof. Copy their winning tech stack to build a high-converting e-commerce store without trial and error.

BrandSearch provides full competitive intelligence on sollybaby.com: traffic sources (organic SEO, paid ads, social media, email), top SEO keywords driving traffic, geographic markets, customer demographics, advertising spend estimates, and growth trends. Identify gaps in their product range, find underserved niches, analyze their pricing strategy, and discover opportunities to differentiate your brand. Perfect for competitive analysis and market research.

BrandSearch helps you identify sollybaby.com's business model by analyzing their product catalog, supplier patterns, shipping locations, pricing margins, and product uniqueness. See if they're running a dropshipping operation, selling private label products, or manufacturing their own goods. Learn from their product sourcing and fulfillment strategies to optimize your own e-commerce operations.

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