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Kiwis have been loving Harraways Oats for over 150 years. Find our range of quick breakfasts, tasty snacks or healthy ingredients to add to your recipe.
Harraways Oats attracts 10.0K monthly visitors, $5.8K–$10.5K est. monthly revenue, +50.0% traffic growth. Currently running 32 active Meta ads (32 tracked) and 47 products.
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1.0%NZ1.0%·10.0K
Cookie dough lovers, this one’s for you 🍪 This healthier edible cookie dough is made with just 6 simple ingredients and is safe to eat straight from the bowl! Perfect for when those sweet cravings hit 🙌 ✨ Ingredients: • 1/4 cup melted coconut oil • 1/4 cup maple syrup • 1 tbsp vanilla extract • 1/4 tsp salt • 2 cups oat flour - simply blend 2 cups rolled oats • 1/2 cup dark chocolate chips 🥣 Method: 1. Mix coconut oil, maple syrup, vanilla and salt. 2. Stir in oat flour until a dough forms. 3. Chill for 20 minutes. 4. Fold through chocolate chips. 5. Enjoy as-is or roll into bite-sized balls! Who else sneaks a spoonful of cookie dough before the cookies are baked? 😍👇 #CookieDough #HealthyDessert #EdibleCookieDough #GlutenFreeTreat #EasyRecipes
Cookie dough lovers, this one’s for you 🍪 This healthier edible cookie dough is made with just 6 simple ingredients and is safe to eat straight from the bowl! Perfect for when those sweet cravings hit 🙌 ✨ Ingredients: • 1/4 cup melted coconut oil • 1/4 cup maple syrup • 1 tbsp vanilla extract • 1/4 tsp salt • 2 cups oat flour - simply blend 2 cups rolled oats • 1/2 cup dark chocolate chips 🥣 Method: 1. Mix coconut oil, maple syrup, vanilla and salt. 2. Stir in oat flour until a dough forms. 3. Chill for 20 minutes. 4. Fold through chocolate chips. 5. Enjoy as-is or roll into bite-sized balls! Who else sneaks a spoonful of cookie dough before the cookies are baked? 😍👇 #CookieDough #HealthyDessert #EdibleCookieDough #GlutenFreeTreat #EasyRecipes
🍑 10-Minute Single-Serve Winter Crumble 🍑 When the days get shorter and colder, there's nothing better than a warm, cosy crumble straight from the air fryer. 🤎 Made with our Harraways Extra Creamy Sea Salt Caramel Oats Sachet, this quick single-serve crumble comes together in minutes and is perfect for dessert, a comforting snack, or even breakfast. Recipe: 🍑 1 serving fruit (apricots, apples, berries, peaches – whatever you have on hand) 🥣 1 Harraways Extra Creamy Sea Salt Caramel Oats Sachet 🧈 1 tsp butter, melted (optional) 1. Add chopped fruit to a small oven-safe ramekin. 2. Mix the oat sachet with melted butter and sprinkle over the fruit. 3. Air fry at 180°C for 6–7 minutes, or until golden and bubbling. 4. Serve warm with Greek yoghurt and a drizzle of maple syrup. So simple, so cosy, and the perfect way to warm up this winter. ❄️ Which Harraways oat sachet flavour should we try next? #Harraways #HarrawaysOats #WinterRecipes #AirFryerRecipes #EasyDesserts #CrumbleRecipe #NZMade #WinterComfortFood
Save some morning hassle and get this nutritious breakfast ready the night before. Prep time 10 minutes Cook time: N/A Makes 4 servings Ingredients Bircher Muesli: 180g Harraways oats 100g Seed Mix 5
Warming, nourishing and budget-friendly? That's a locally farmed and crafted breakfast we can get behind. Homegrown Harraways oat sachets make winter mornings much easier. Ready in 90 seconds, delicio
Cookie dough lovers, this one's for you 🍪 This healthier edible cookie dough is made with just 6 simple ingredients and is safe to eat straight from the bowl! Perfect for when those sweet cravings hit
🍑 10-Minute Single-Serve Winter Crumble 🍑 When the days get shorter and colder, there's nothing better than a warm, cosy crumble straight from the air fryer. 🤎 Made with our Harraways Extra Creamy Sea
Now this is the way to do a Sunday morning (or any morning 😊) Salted Caramel Breakfast Pudding Serves 1 Ingredients: 1x35g Harraways Sea Salt Caramel Oat Sachet 1 egg yolk 100ml milk 2 tbsp cream 10g
Chewy or (really) crunchy ? Seeing as it’s April, I decided to bake some ANZAC cookies using the one and only Kiwi grown @harrawaysnz oats, and find out which really is the superior texture? Weigh in!
Choose your fighter 👇 🥊 Crunchy 🥊 Chewy Either way, Harraways oats are the real MVP this ANZAC 💪 #anzacbiscuits #anzac
ANZAC day is coming up so I thought it was a good time to whip up some ANZAC bikkies! A perfect high carb snack for the middle of training session. Here is a quick and easy recipe made with @harrawa
Anzac Day is just a couple of weeks away, which means one thing: it’s time to bake ANZAC biscuits! Hopefully you don’t need me to remind you that as Kiwis there is only one brand of oats to use, and
It’s officially our favourite month of the year - ANZAC month 🍪 The smell of delicious oaty biscuits is filling the Harraways kitchen. But we want to clear up a very important debate once and for all
Harraways Oats's catalog features 6 products — the strongest sellers are surfaced first on BrandSearch. Each entry exposes the price, product page URL and how the product fits within Harraways Oats's overall positioning, letting you reverse-engineer their offer architecture. Useful for spotting bestseller patterns to replicate in your own niche. Source: BrandSearch product tracking, weekly refresh.
Harraways Oats receives approximately 10,048 monthly visits, with revenue estimates and growth trends exposed on its BrandSearch profile. The data breaks down traffic mix (organic vs paid vs direct), top markets and growth over the last 3/12 months — the input you need to benchmark realistic targets for your own store. Estimates are directional, not accounting-grade. Source: BrandSearch analytics layer.
Yes — Harraways Oats's 32 tracked Meta ads are visible on BrandSearch with full creative, copy, CTA and EU/UK spend where regulated. Each ad links to its current scaling signal (reach rank), so you can distinguish winning creatives from tests. Pair with Spectre to be alerted when Harraways Oats launches new campaigns. Source: BrandSearch Discovery, 72M+ Meta ads indexed daily.
Harraways Oats's full tech stack is detected and exposed on BrandSearch — apps for email, reviews, upsells, subscriptions, analytics, plus theme and payment processors. Comparing this stack against peers in the same niche reveals which tools are table stakes and which are differentiators in this category. Copy proven combinations rather than testing apps in production. Source: BrandSearch tech-stack detection, monthly refresh.
Map Harraways Oats's full funnel via its BrandSearch profile — traffic mix, ad creatives, top SEO terms, growth trends and tech stack. From there, run a gap analysis: what sub-niches do they underserve, what price points are open, what ad angles haven't they tested? Differentiation usually comes from positioning gaps, not from outspending. Source: BrandSearch competitive intelligence.
Harraways Oats's business model can be inferred from its product mix, supplier patterns and pricing structure — all visible on its BrandSearch profile. Based in NZ, the brand exposes signals on whether it dropships, builds private label inventory or manufactures in-house. The takeaway: model your operations on brands whose sourcing strategy fits your capital and risk tolerance. Source: BrandSearch brand intelligence.
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