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Kiwis have been loving Harraways Oats for over 150 years. Find our range of quick breakfasts, tasty snacks or healthy ingredients to add to your recipe.
Monthly traffic, revenue estimates and visitor behavior — based on public data.
Harraways Oats (harraways.myshopify.com) is a New Zealand-based online store specializing in /Food & Drink/Food/Breakfast Foods. The store is generating approximately NZD203K in monthly revenue, attracting 23K monthly visitors, with a catalog of 42 products. This brand ranks as a growing store with steady visitor engagement in its category. Their technology stack includes Instafeed ‑ Instagram Feed and Recipe Kit ‑ Blog Post Recipes for enhanced store functionality. Geographic distribution shows 60% of traffic from New Zealand, followed by 40% from Australia.
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Exact visitor counts, traffic sources, geographic breakdowns & profit margins.
Top 6 products from this store. 42 total in catalog.
Australian Oats. Honey Coated Toasted oats are produced from rolling the whole oat groat which is then lightly toasted and coated with honey and brown sugar. Product Code: F0047 This product is a business-to-business, commercially transacted product and is not available generally to consumers in smaller quantities or for one off transactions.
Produced from locally sourced Red Wheat. Toasted Red Wheat Flakes are produced from milling red wheat kernels, which are then lightly toasted. Product Code: F0078 This product is a business-to-business, commercially transacted product and is not available generally to consumers in smaller quantities or for one off transactions.
Produced from premium quality, locally sourced South Island Oats. Jumbo oats are produced from rolling the whole oat groat which is then lightly toasted by traditional methods to retain flavour. This gives a distinctive coarse oat flake. Product Code: F0054 This product is a business-to-business, commercially transacted product and is not available generally to consumers in smaller quantities or for one off transactions.
Produced from locally sourced Barley Flakes. Lightly pearled barley steamed, rolled then toasted to give a rich tender flake with a wholesome texture and flavour. Product Code: F0056 This product is a business-to-business, commercially transacted product and is not available generally to consumers in smaller quantities or for one off transactions.
Produced from premium quality, local South Island Oats. Lightly toasted by traditional methods to retain flavour, then milled to produce tender oat flakes for easy cooking. Product Code: F0020 This product is a business-to-business, commercially transacted product and is not available generally to consumers in smaller quantities or for one off transactions.
Produced from locally sourced, premium South Island oats. Wholegrain oat groats which have been cut into 2-3 pieces by steel cutters, as opposed to rolled, which creates a dense texture. Product Code: F0105 This product is a business-to-business, commercially transacted product and is not available generally to consumers in smaller quantities or for one off transactions.
36 more products
Revenue per product, sales velocity & trending status
Organic vs paid traffic, top SEO keywords and geographic audience distribution.
Last 12 months
Complete breakdown of Shopify apps, marketing tools, analytics platforms, and conversion optimization technologies powering this e-commerce store's operations.
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Everything you need to know about harraways.co.nz
According to BrandSearch data, harraways.co.nz's product catalog includes multiple bestselling products. Analyze their winning products, trending items, pricing strategies, product descriptions, and top sellers. See which products drive the most revenue and learn from their product selection strategy to find your own winning products for dropshipping or private label.
According to BrandSearch analytics, harraways.co.nz receives approximately 22,937 monthly visitors. BrandSearch provides detailed traffic analytics including organic vs paid traffic sources, geographic distribution, bounce rates, session duration, and estimated monthly revenue ranges. Use these performance metrics to benchmark your own e-commerce store and set realistic growth targets.
Yes! BrandSearch's ad intelligence reveals harraways.co.nz's complete Meta advertising strategy including all Facebook ads, Instagram ads, and ad creatives. Analyze their ad copy, visual hooks, call-to-actions, targeting strategies, and promotional offers. Study their winning ad creatives to inspire your own Facebook and Instagram advertising campaigns and improve your ROAS (Return on Ad Spend).
BrandSearch's technology detection identifies harraways.co.nz's complete tech stack including all Shopify apps, theme, payment processors, email marketing tools, analytics platforms, and conversion optimization apps. See which apps they use for reviews, upsells, abandoned cart recovery, SEO, and social proof. Copy their winning tech stack to build a high-converting e-commerce store without trial and error.
BrandSearch provides full competitive intelligence on harraways.co.nz: traffic sources (organic SEO, paid ads, social media, email), top SEO keywords driving traffic, geographic markets, customer demographics, advertising spend estimates, and growth trends. Identify gaps in their product range, find underserved niches, analyze their pricing strategy, and discover opportunities to differentiate your brand. Perfect for competitive analysis and market research.
BrandSearch helps you identify harraways.co.nz's business model by analyzing their product catalog, supplier patterns, shipping locations, pricing margins, and product uniqueness. See if they're running a dropshipping operation, selling private label products, or manufacturing their own goods. Learn from their product sourcing and fulfillment strategies to optimize your own e-commerce operations.
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