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Discover Noughty Haircare, award-winning, vegan, and cruelty-free formulas powered by up to 97% natural ingredients. From curl care to scalp rescue, every Noughty product is kind to your hair and the planet. Clean, conscious, and a little cheeky. That’s the Noughty way.
Noughty attracts 28.4K monthly visitors, $60.8K–$110.4K est. monthly revenue, +5.4% traffic growth. Currently running 11 active Meta ads (117 tracked) and 69 products.
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100%GB€28.0K100%66.4%
9.8%
6.9%
6.7%United Kingdom66.4%·18.8KUnited States9.8%·2.8KNetherlands6.9%·2.0KGermany6.7%·1.9K
Austria5.6%·1.6K
✨ NEW from Noughty! ✨ Banish damage with Let’s Bond—the first-ever 97% natural bond repair range! Backed by science and proven to: 💪 70% stronger hair instantly ✂️ 3x less breakage ✨ 2x the shine Shop now before it’s gone!
Bonding time, but make it haircare 🤍 Name a better bonding activity… we’ll wait. A mother & daughter evening with Let’s Bond helping repair damage, boost strength and leave hair feeling healthier and shinier, together ✨ #LetsBond #NoughtyHair #HairCareMoments
Double the Noughty, zero guilt 🤭✨ Buy 1 get 1 free at Holland & Barrett, your hair is winning! Limited time only, ends May 26th 2026.
Met Gala 🤝 Hailey Bieber Slick‑back up‑do, recreated at home with Noughty Frizz Magic understood the assignment ✨
Healthy hair, but make it pink 💗✨ Hydrating from the inside out 💦 #smoothie #haircareproducts
Met Gala outfits were iconic... but it was the hair that was really giving main character 👀✨
If your hair feels dry… this is your sign 💧 To The Rescue delivers next‑level hydration without weighing hair down ✨ #noughty #hydration
Today we celebrate curls, coils & texture in all forms 🌀🤍 From waves to spirals, our curly community does it best hydrated, shiny & thriving ✨ Wave Hello Moisture Sealing Oil = curl care, the natura
Special delivery🔔 Order your Wave Hello Moisture Sealing Oil on @amazonuk today and get it delivered straight to your door ✨📦 Now that’s what we call moisturised, shiny curls & coils with ease 💜 #
@kateholdenclinic deep dives into why the new Wave Hello Moisture Sealing Oil is a must‑have for curls and coils✨ Formulated to seal in moisture, smooth frizz and support healthy definition, especial
It's #GlobalRecyclingDay ♻️and recycling your Noughty empties has never been easier! Here's how to dispose of your Noughty products responsibly: 💜Use Every Last Drop: Enjoy all the Noughty goodnes
So you all know @sogooditsnoughty is my go to for vegan haircare, and I was SO excited to try their brand new Wave Hello Moisture Sealing Oil! It’s formulated for both hair and scalp, and is packed w
We’ve made finding your haircare easier💜 Hydrated curls, smoother texture, calmer frizz…Wave Hello brings the good‑hair energy to every soak🩷✨ #noughtyhairproducts #curlyhair
According to Brandsearch data, Noughty's product catalog includes multiple bestselling products. Analyze their winning products, trending items, pricing strategies, product descriptions, and top sellers. See which products drive the most revenue and learn from their product selection strategy to find your own winning products for dropshipping or private label.
According to Brandsearch analytics, Noughty receives approximately 28,389 monthly visitors. Brandsearch provides detailed traffic analytics including organic vs paid traffic sources, geographic distribution, bounce rates, session duration, and estimated monthly revenue ranges. Use these performance metrics to benchmark your own Shopify store and set realistic growth targets.
Yes! Brandsearch's ad intelligence reveals Noughty's complete Meta advertising strategy including 11 active Facebook ads, Instagram ads, and ad creatives. Analyze their ad copy, visual hooks, call-to-actions, targeting strategies, and promotional offers. Study their winning ad creatives to inspire your own Facebook and Instagram advertising campaigns and improve your ROAS (Return on Ad Spend).
Brandsearch's technology detection identifies Noughty's complete tech stack including all Shopify apps, theme, payment processors, email marketing tools, analytics platforms, and conversion optimization apps. See which apps they use for reviews, upsells, abandoned cart recovery, SEO, and social proof. Copy their winning tech stack to build a high-converting Shopify store without trial and error.
Brandsearch provides full competitive intelligence on Noughty: traffic sources (organic SEO, paid ads, social media, email), top SEO keywords driving traffic, geographic markets, customer demographics, advertising spend estimates, and growth trends. Identify gaps in their product range, find underserved niches, analyze their pricing strategy, and discover opportunities to differentiate your brand. Perfect for competitive analysis and market research.
Brandsearch helps you identify Noughty's business model by analyzing their product catalog, supplier patterns, shipping locations, pricing margins, and product uniqueness. See if they're running a dropshipping operation, selling private label products, or manufacturing their own goods. Based in United Kingdom, Learn from their product sourcing and fulfillment strategies to optimize your own e-commerce operations.
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