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Fun and functional kids school accessories and supplies. Shop school accessories online.
Monthly traffic, revenue estimates and visitor behavior — based on public data.
Penny Scallan Design (penny-scallan-au.myshopify.com) is a Australia-based online store specializing in /Apparel. The store is generating approximately AUD404K in monthly revenue, attracting 46K monthly visitors, with a catalog of 91 products. This brand ranks as a growing store with steady visitor engagement in its category. Their technology stack includes FoxKit AIO Upsell Cross‑sell, Shopify Inbox, and Klaviyo: Email Marketing & SMS for enhanced store functionality. Geographic distribution shows 76% of traffic from Australia, followed by 24% from United States.
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Top 6 products from this store. 91 total in catalog.

It’s raining, it’s pouring! Let your little one splish and splash to their heart’s content with our adorable and practical Dino Rock rubber boots for kids! They’re made from pure rubber with slip-resistant soles, a toe guard, and a 100% cotton lining in an adorable Penny Scallan print. A matching silicone charm doubles as a name tag so you can tell whose is whose. We have matching raincoats and umbrellas for all our gumboots — the perfect way to brighten a grey day! For more of the best toddler gumboots, check out our inventory at Penny Scallan! Sizing Chart AUS/UK EUR USA Inner Sole Outer Length Height Approximate Age 3 19 4 12cm 12.5cm 11.5cm 6-9 months 4 20 5 13cm 13.5cm 11.5cm 9-12 months 5 22 6 14.5cm 15.5cm 11.5cm 12-18 months 6 23 7 15cm 16.5cm 11.5cm 18-24 months 7 24 8 16cm 17cm 11.6cm 2-3 years 8 25 9 16.5cm 17.5cm 11.7cm 3-4 years 8.5 26 9.5 17.5cm 18.5cm 11.8cm 3-4 years 9 27 10 18cm 19cm 11.9cm 4-5 years 10 28 11 19cm 19.5cm 12cm 5-6 years How To Use Our Rubber Boots For Kids Puddles outside? Our rubber boots for kids are perfect for splish and splashing in the rain! Pull them on and off you go, but don’t forget your raincoat and umbrella! Practical Stuff Waterproof Pure Rubber 100% Cotton Lining with Penny Scallan Print BPA and Phthalate-Free Slip-Resistant Sole Toe Guard Decorative Side Gussets Silicone Name Tag Charm Ages 1 year — 7 years Good To Know Hand wash the best toddler gumboots with a light scrub using dishwashing liquid Machine wash on a cold gentle cycle and hang to air dry Silicone charm can be used as a name tag Use permanent marker to write their name on the designated area on the back of the silicone charm

It’s raining, it’s pouring! Let your little one splish and splash to their heart’s content with our adorable and practical Anchors Away toddler gumboots! They’re made from pure rubber with slip-resistant soles, a toe guard, and a 100% cotton lining in an adorable Penny Scallan print. A matching silicone charm doubles as a name tag so you can tell whose is whose. We have matching raincoats and umbrellas for all our toddler gumboots — the perfect way to brighten a grey day! Sizing Chart AUS/UK EUR USA Inner Sole Outer Length Height Approximate Age 3 19 4 12cm 12.5cm 11.5cm 6-9 months 4 20 5 13cm 13.5cm 11.5cm 9-12 months 5 22 6 14.5cm 15.5cm 11.5cm 12-18 months 6 23 7 15cm 16.5cm 11.5cm 18-24 months 7 24 8 16cm 17cm 11.6cm 2-3 years 8 25 9 16.5cm 17.5cm 11.7cm 3-4 years 8.5 26 9.5 17.5cm 18.5cm 11.8cm 3-4 years 9 27 10 18cm 19cm 11.9cm 4-5 years 10 28 11 19cm 19.5cm 12cm 5-6 years How To Use Our Toddler Gumboots Puddles outside? Our gumboots for toddlers are perfect for splish and splashing in the rain! Pull them on and off you go, but don’t forget your raincoat and umbrella! Practical Stuff Waterproof Pure Rubber 100% Cotton Lining with Penny Scallan Print BPA and Phthalate-Free Slip-Resistant Sole Toe Guard Decorative Side Gussets Silicone Name Tag Charm Ages 1 year — 7 years Good To Know Hand wash these toddler gumboots with a light scrub using dishwashing liquid Machine wash on a cold gentle cycle and hang to air dry Silicone charm can be used as a name tag Use permanent marker to write their name on the designated area on the back of the silicone charm

It’s raining, it’s pouring! Let your little one splish and splash to their heart’s content with our adorable and practical Kanga Crew gumboots for kids! They’re made from pure rubber with slip-resistant soles, a toe guard, and a 100% cotton lining in an adorable Penny Scallan print. A matching silicone charm doubles as a name tag so you can tell whose is whose. We have matching raincoats and umbrellas for all our gumboots for kids — the perfect way to brighten a grey day! Sizing Chart AUS/UK EUR USA Inner Sole Outer Length Height Approximate Age 3 19 4 12cm 12.5cm 11.5cm 6-9 months 4 20 5 13cm 13.5cm 11.5cm 9-12 months 5 22 6 14.5cm 15.5cm 11.5cm 12-18 months 6 23 7 15cm 16.5cm 11.5cm 18-24 months 7 24 8 16cm 17cm 11.6cm 2-3 years 8 25 9 16.5cm 17.5cm 11.7cm 3-4 years 8.5 26 9.5 17.5cm 18.5cm 11.8cm 3-4 years 9 27 10 18cm 19cm 11.9cm 4-5 years 10 28 11 19cm 19.5cm 12cm 5-6 years How To Use Our Gumboots For Kids Puddles outside? Our kids gumboots are perfect for splish and splashing in the rain! Pull them on and off you go, but don’t forget your raincoat and umbrella! Practical Stuff Waterproof Pure Rubber 100% Cotton Lining with Penny Scallan Print BPA and Phthalate-Free Slip-Resistant Sole Toe Guard Decorative Side Gussets Silicone Name Tag Charm Ages 1 year — 7 years Good To Know Hand wash our gumboots for kids with a light scrub using dishwashing liquid Machine wash on a cold gentle cycle and hang to air dry Silicone charm can be used as a name tag Use permanent marker to write their name on the designated area on the back of the silicone charm

It’s raining, it’s pouring! Let your little one splish and splash to their heart’s content with our adorable and practical Kipping Koala rain boots for kids! They’re made from pure rubber with slip-resistant soles, a toe guard, and a 100% cotton lining in an adorable Penny Scallan print. A matching silicone charm doubles as a name tag so you can tell whose is whose. We have matching raincoats and umbrellas for all our gumboots — the perfect way to brighten a grey day! Buy our kipping koala gumboots for kids today and keep those little feet warm and dry! Sizing Chart AUS/UK EUR USA Inner Sole Outer Length Height Approximate Age 3 19 4 12cm 12.5cm 11.5cm 6-9 months 4 20 5 13cm 13.5cm 11.5cm 9-12 months 5 22 6 14.5cm 15.5cm 11.5cm 12-18 months 6 23 7 15cm 16.5cm 11.5cm 18-24 months 7 24 8 16cm 17cm 11.6cm 2-3 years 8 25 9 16.5cm 17.5cm 11.7cm 3-4 years 8.5 26 9.5 17.5cm 18.5cm 11.8cm 3-4 years 9 27 10 18cm 19cm 11.9cm 4-5 years 10 28 11 19cm 19.5cm 12cm 5-6 years How To Use Our Rain Boots For Kids Puddles outside? Let the kids enjoy splish and splashing around when you pull on their rain boots. Don’t forget your raincoat and umbrella! Practical Stuff Waterproof Pure Rubber 100% Cotton Lining with Penny Scallan Print BPA and Phthalate-Free Slip-Resistant Sole Toe Guard Decorative Side Gussets Silicone Name Tag Charm Ages 1 year — 7 years Good To Know Hand wash our rain boots for kids with a light scrub using dishwashing liquid Machine wash on a cold gentle cycle and hang to air dry Silicone charm can be used as a name tag Use permanent marker to write their name on the designated area on the back of the silicone charm

Our Large Backpack is able to comfortably fit a change of clothes, a Large Bento Box, books, and their favourite cuddly toy, making it perfect for school, kinder or sleepovers with Granny. Worn with adjustable shoulder straps or carried by a padded handle that won't cut into little hands, the backpack has multiple pockets for a drink bottle and all their little treasures, with big, fun zipper pulls specially designed for little fingers! The durable, wipe-clean kids backpack is lined with a custom Penny print, while a matching silicone name tag makes it easy to tell whose is whose! How To Use Adjust the shoulder straps to fit your child Simply pack the essentials like our Drink Bottle, Hat and Large bento Box, and off you go! Practical Stuff 100% Coated Cotton Canvas Outer Scratch and Water-Resistant BPA and Phthalate-Free Matching Printed Lining Silicone Name Tag Charm 4 x Zip Pockets 1 x Drawstring Pocket Adjustable Shoulder Straps Padded Top Handle H 39cm x W 29.5cm x D 20cm Capacity 23 litres. Weighs 740g empty. Ages 4 — 8 years OR for adults to carry their child's necessities into Daycare Each bag is unique, the website images are just samples. No two bags are exactly the same, expect variations in the placement of the designs on each bag. Good To Know Extra large zipper pulls for little fingers Machine wash on cold gentle cycle and hang to dry out of direct sunlight Fits our Large Bento Box inside a Large Cooler Bag Great for schools with a Bring Your Own Device program

Nothing spoils fun in the rain more than getting cold and wet! Our Raincoat is made from soft, water-resistant PU with front and back eyelets for extra breathability, fully lined from hood to hem in snuggly cotton jersey. This kids’ raincoat features easy-to-use press studs and two useful pockets for important things like snacks and special rocks. Have you seen our adorable range of matching gumboots and umbrellas? How To Use Raining outside? Flip up the hood, do up the press studs and send them on their way! Practical Stuff Soft PU Outer 100% Cotton Jersey Lining BPA and Phthalate-Free Press Stud Fastening Eyelets for Breathability 2 Pockets Fully Lined Hood Each raincoat is unique, the website images are just samples. No two raincoats are exactly the same, expect variations in the placement of the designs on each raincoat. Good To Know Wipe clean with a damp cloth Machine wash on cold gentle cycle and hang to air dry Wash at 40 degrees or cooler Matching accessories available Size Chart Raincoat Measurements SIZE 1-2 SIZE 3-4 SIZE 5-6 SIZE 7-8 Body Length from HSP (high shoulder point) 36cm 40cm 50.5cm 56.5cm Shoulder Breadth 29cm 30.5cm 32cm 33.5cm Armhole Diameter 15cm 16cm 17.5cm 19cm Sleeve Length (Cuff rolled down) 31.5cm 35.5cm 39.5cm 44.5cm Approximate Age 6-12 mths 1-2 years 3-4 years 5-6 years
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As we prepare to say goodbye to Penny Scallan, we wanted to let you know that our final stock is now available. Most styles now under $40! There will be no restocks and no new collections — once a style sells out, it’s gone for good. Over the coming weeks we will be clearing our remaining pieces as we close this chapter. Thank you for being part of our journey and for the support you’ve shown the brand over the years. Closing down sale terms and conditions apply. While stocks last. No restocks. Once a style or pattern has sold out we will not be restocking. All sale and clearance items are final sale and are not eligible for return or exchange or refund. No rainchecks. Prices are as marked and subject to change without notice. Orders cannot be changed or added to once placed.

Our final month has officially begun and we are ON SALE up to 80% off across the store. Stock levels are already low in many prints and categories and once items sell out they will not be restocked.
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Everything you need to know about www.pennyscallan.com
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