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Plant People
Doctor-formulated plant-based gummies & chews with functional ingredients. Zero sugar, nutrient-dense formulas for better wellness without artificial additives.
42 products6 yearsAustin, TX
Plant People attracts 91.9K monthly visitors, $241.2K–$437.9K est. monthly revenue, +70.9% traffic growth. Currently running 260 active Meta ads (261 tracked) and 42 products.
261 ads from Plant People are tracked, with creatives, spend and landing pages — including the ones they have already stopped running.
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Est. Revenue
~$11.3Ka day
Monthly:$241.2K - $437.9K
Active ads
260
Total:
261
Traffic
91.9K/mo
1M+2.9%
3M-25.1%
6M+7.4%
NovOctAug
75.2%
5.9%
3.3%
3.1%United States75.2%·69.1KVietnam5.9%·5.4KIndia3.3%·3.0KUnited Kingdom3.1%·2.8K
Thailand2.4%·2.2KProducts
9
WonderCalm Mushroom Gummies: 5-Day Trial
$11.95
Added 2d ago
Wonder Family Sleep Set
$60.95
Added 1mo ago
Wonder Sleep KIDS Super Sleep Gummies
$22.95
Added 2mo ago
Travel Essentials
$44.95
Added 4mo ago
ShipInsure Package Protection
$1.9561
Added 5mo ago
Wonder Discovery Set
$89.95
Added 11mo ago
The Glow Protocol
$154.95
Added 11mo ago
Total Reset Ritual
$198.95
Added 11mo ago
The Active Essentials
$113.95
Added 11mo ago
The Super Mom Stack
$154.95
Added 11mo agoTechnologies
8
Shopify Apps
8
Klaviyo: Email Marketing & SMS 4.7
Shogun ‑ Landing Page Builder 4.7
Yotpo Product Reviews & UGC 4.8
Triple Whale Analytics 4.1
Gorgias 4.3
Yotpo: Loyalty & Rewards 4.7
Top impressions
0 days active
Plant People
260 of 261 ads
0
0d
Sweet dreams are made of these! ✨ Grab @plantpeople WonderSleep at @target and take your wellness routine wherever you go. #partnership #grandrapidshummingbirds #ugc #targetfinds #sweetdreams
Sweet dreams are made of these! ✨ Grab @plantpeople WonderSleep at @target and take your wellness routine wherever you go. #partnership #grandrapidshummingbirds #ugc #targetfinds #sweetdreams
Shop nowhttps://www.plantpeople.co/products/wonder-sleep-mushroom-gummies
Most EU/UK adspend
Top spender
Plant People
260 of 261 ads
0
1d
🍄❤️Plant People Gummies are rooted in nature, validated by science, and doctor formulated with functional mushrooms and adaptogenic herbs. The clean ingredients are vegan, zero sugar, gluten free, and with no artificial dyes or flavors. The options include: WonderCalm, WonderFocus, WonderSleep and WonderDay. Now available at Target. ❤️🍄 #partnership #orlandohummingbirds @plantpeople @target
🍄❤️Plant People Gummies are rooted in nature, validated by science, and doctor formulated with functional mushrooms and adaptogenic herbs. The clean ingredients are vegan, zero sugar, gluten free, and with no artificial dyes or flavors. The options include: WonderCalm, WonderFocus, WonderSleep and WonderDay. Now available at Target. ❤️🍄 #partnership #orlandohummingbirds @plantpeople @target
Shop nowhttps://www.plantpeople.co/products/wonder-calm-mushroom-gummies
Most recent
Started today
Plant People
260 of 261 ads
0
0d
These are 100% my favorite way to wind down before bed! #partnership #jacksonvillehummingbirds @plantpeople @target
These are 100% my favorite way to wind down before bed! #partnership #jacksonvillehummingbirds @plantpeople @target
Shop nowhttps://www.plantpeople.co/products/wonder-sleep-mushroom-gummies
TikTok Followers
20.8K+32.9%
347.6K
2.1K videos
Mar 6Jun 14Sep 13
Ads & Social
Instagram
79.1K1.4K posts
TikTok
20.8K347.6K
Google Ads
40/ 100
Meta Ads
260/ 261
2.1K videos
Latest Posts
5
177
6mo
Wild Wild (Expo) West 🤠🍄🟫✨🪴🍄 Slinging gummies and taking names all week long #expowest #naturalproductsexpo
5.8K50
6mo
One could say we left our mark at @erewhon … 💀 #erewhon #expowest #fail
1.1K20
6mo
@passthatpuss not sure how you’re gonna take this… #namingcelebrities #celebrities
3.3K82
7mo
turns out pilates, matcha, and functional gummies really are all we need for the perfect galentine’s day 💌 @homebody__studios + @morimatcha_ we ♥️ you!!!
2K42
7mo
nothing hits quite like @studiothree on a Saturday morning + a hydration boost from WonderHydrate💧 #studiothree #austintx #weekendworkout
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Frequently Asked Questions about Plant People
Plant People's catalog features 9 products — the strongest sellers are surfaced first on BrandSearch. Each entry exposes the price, product page URL and how the product fits within Plant People's overall positioning, letting you reverse-engineer their offer architecture. Useful for spotting bestseller patterns to replicate in your own niche. Source: BrandSearch product tracking, weekly refresh.
Plant People receives approximately 91,856 monthly visits, with revenue estimates and growth trends exposed on its BrandSearch profile. The data breaks down traffic mix (organic vs paid vs direct), top markets and growth over the last 3/12 months — the input you need to benchmark realistic targets for your own store. Estimates are directional, not accounting-grade. Source: BrandSearch analytics layer.
Yes — Plant People's 260 tracked Meta ads are visible on BrandSearch with full creative, copy, CTA and EU/UK spend where regulated. Each ad links to its current scaling signal (reach rank), so you can distinguish winning creatives from tests. Pair with Spectre to be alerted when Plant People launches new campaigns. Source: BrandSearch Discovery, 72M+ Meta ads indexed daily.
Plant People's full tech stack is detected and exposed on BrandSearch — apps for email, reviews, upsells, subscriptions, analytics, plus theme and payment processors. Comparing this stack against peers in the same niche reveals which tools are table stakes and which are differentiators in this category. Copy proven combinations rather than testing apps in production. Source: BrandSearch tech-stack detection, monthly refresh.
Map Plant People's full funnel via its BrandSearch profile — traffic mix, ad creatives, top SEO terms, growth trends and tech stack. From there, run a gap analysis: what sub-niches do they underserve, what price points are open, what ad angles haven't they tested? Differentiation usually comes from positioning gaps, not from outspending. Source: BrandSearch competitive intelligence.
Plant People's business model can be inferred from its product mix, supplier patterns and pricing structure — all visible on its BrandSearch profile. Based in United States, the brand exposes signals on whether it dropships, builds private label inventory or manufactures in-house. The takeaway: model your operations on brands whose sourcing strategy fits your capital and risk tolerance. Source: BrandSearch brand intelligence.
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