Loading brand data...
Loading brand data...
As seen on Shark Tank! The new electronic smart chess board. Learn with the onboard AI, pushing your game to the next level. Let friends and family use ChessUp's AI assistance to level the playing field and play face to face!
Monthly traffic, revenue estimates and visitor behavior — based on public data.
According to BrandSearch data, Bryght Labs (bryghtlabs.myshopify.com) is a United States-based online store specializing in /Games/Board Games/Chess & Abstract Strategy Games, attracting 331K monthly visitors. The store is generating approximately $2.9M in monthly revenue according to BrandSearch estimates, with a catalog of 18 products. According to BrandSearch analysis, this brand ranks in the top 25% as a strong performer with above-average traffic in its category. Their technology stack includes European Fulfillment | byrd, Delm Estimated Delivery Dates, and GOAFFPRO ‑ Affiliate Marketing for enhanced store functionality. Geographic distribution shows 27% of traffic from United States, followed by 9% from United Kingdom.
Get precise traffic data
Exact visitor counts, traffic sources, geographic breakdowns & profit margins.
Top 5 products from this store. 18 total in catalog.

The Next Generation of the World's Favorite Smart Chess Board

A stylish way to bring your ChessUp 2 with you anywhere. The lightweight bag has enough room to store your board and all the accessories. The color coded piece sacks are velvet lined and keep your pieces in pristine condition. Hidden zippered flat pocket (perfect for chess magazines) All metal hardware (zippers and clips) Soft lining inside all pockets and the main chamber Two front pockets with plenty of room for both chess and checkers sets Padded shoulder strap Leather style emblem Zipper around the corners of the main chamber for easy loading Convenient split carry handles – double stitch reinforced

Endgames are better with the Promotion Pack! Make sure you have the piece you need when you're ready to promote your pawns. The Promotion Pack for ChessUp 2 comes with every promotion option for both black and white pieces.

Play more than just chess! These checkers match the chess pieces and are specially made to work with your ChessUp 2. Simply place the pieces on the board in the checkers starting position and the game mode will switch automatically.

This is the ultimate ChessUp 2 package. Every accessory available is included for the for the best value!
13 more products
Revenue per product, sales velocity & trending status
Organic vs paid traffic, top SEO keywords and geographic audience distribution.
Last 12 months
5 ad creatives running on Meta platforms. Analyze messaging, targeting strategy, and creative angles.

Chessup 2 is here to bring the best of both worlds, online and over-the-board: 🌐 Play online random matches 🌎 Challenge a friend halfway across the globe 🤖 Play against your favorite bots ⏮️ Review your play with Chess•com’s game analysis tools "The ingenious new device that's set to revolutionize the way you play games on Chess•com" - Chess•com Next-level chess begins here: https://playchessup.com/

ChessUp 2 is here to bring you the best of both worlds, online and over-the-board: 🌐 Play random matches online 🌎 Challenge a friend halfway across the globe 🤖 Play against your favorite bots ⏮️ Review your play with Chess•com’s game analysis tools Play Chess•com matches online, on the board, in real time → https://playchessup.com/pages/the-smarter-solution

Chessup 2 is here to bring the best of both worlds, online and over-the-board: 🌐 Play online random matches 🌎 Challenge a friend halfway across the globe 🤖 Play against your favorite bots ⏮️ Review your play with Chess•com’s game analysis tools "The ingenious new device that's set to revolutionize the way you play games on Chess•com" - Chess•com Next-level chess begins here with $50 off for a limited time: https://playchessup.com/

Chessup 2 is here to bring the best of both worlds, online and over-the-board: 🌐 Play online random matches 🌎 Challenge a friend halfway across the globe 🤖 Play against your favorite bots ⏮️ Review your play with Chess•com’s game analysis tools "The ingenious new device that's set to revolutionize the way you play games on Chess•com" - Chess•com Next-level chess begins here: https://playchessup.com/

Chessup 2 is here to bring the best of both worlds, online and over-the-board: 🌐 Play online random matches 🌎 Challenge a friend halfway across the globe 🤖 Play against your favorite bots ⏮️ Review your play with Chess•com’s game analysis tools "The ingenious new device that's set to revolutionize the way you play games on Chess•com" - Chess•com Next-level chess begins here: https://playchessup.com/
167 more ad creatives
Ad spend, audience targeting & creative performance
Complete breakdown of Shopify apps, marketing tools, analytics platforms, and conversion optimization technologies powering this e-commerce store's operations.
Showing 5 technologies • 3 more available

Security, reliability and speed everywhere, powered by an intelligent global network.

Arrive gives you accurate and timely updates on everything you order, across all online retailers.

Make contactless, secure purchases in stores, in apps, and on the web.
Showing 5 applications • 3 more available
Grow faster and more efficiently with email, sms, reviews and more. Powered by your customer data.
Highlight what customers love about your products by adding ratings and reviews to your online store
Easy to use visual page editor to design blog posts, product pages, landing pages & theme sections
Complete affiliate and influencer marketing solution. Powerful and easy to use
Get winning data you can't find anywhere else, save 95% of your time, and replace $1500+/m in tools. The platform built to make you rich fast for sure.
"The ability to see exactly what creatives are scaling for our competitors is a cheat code. We've improved our hit rate on new ad launches by over 300%."


Showing 6 of 6 similar stores with overlapping products, audience, and strategies.






See all competitors, ad creatives, and marketing strategies for Bryght Labs.
Start free



Everything you need to know about playchessup.com
According to BrandSearch data, playchessup.com's product catalog includes multiple bestselling products. Analyze their winning products, trending items, pricing strategies, product descriptions, and top sellers. See which products drive the most revenue and learn from their product selection strategy to find your own winning products for dropshipping or private label.
According to BrandSearch analytics, playchessup.com receives approximately 331,249 monthly visitors. BrandSearch provides detailed traffic analytics including organic vs paid traffic sources, geographic distribution, bounce rates, session duration, and estimated monthly revenue ranges. Use these performance metrics to benchmark your own e-commerce store and set realistic growth targets.
Yes! BrandSearch's ad intelligence reveals playchessup.com's complete Meta advertising strategy including all Facebook ads, Instagram ads, and ad creatives. Analyze their ad copy, visual hooks, call-to-actions, targeting strategies, and promotional offers. Study their winning ad creatives to inspire your own Facebook and Instagram advertising campaigns and improve your ROAS (Return on Ad Spend).
BrandSearch's technology detection identifies playchessup.com's complete tech stack including all Shopify apps, theme, payment processors, email marketing tools, analytics platforms, and conversion optimization apps. See which apps they use for reviews, upsells, abandoned cart recovery, SEO, and social proof. Copy their winning tech stack to build a high-converting e-commerce store without trial and error.
BrandSearch provides full competitive intelligence on playchessup.com: traffic sources (organic SEO, paid ads, social media, email), top SEO keywords driving traffic, geographic markets, customer demographics, advertising spend estimates, and growth trends. Identify gaps in their product range, find underserved niches, analyze their pricing strategy, and discover opportunities to differentiate your brand. Perfect for competitive analysis and market research.
BrandSearch helps you identify playchessup.com's business model by analyzing their product catalog, supplier patterns, shipping locations, pricing margins, and product uniqueness. See if they're running a dropshipping operation, selling private label products, or manufacturing their own goods. Learn from their product sourcing and fulfillment strategies to optimize your own e-commerce operations.


See every product, winning ad, traffic source and revenue signal behind Bryght Labs — in seconds.
Explore other stores similar to Bryght Labs