Loading brand data...
Discover high-performance apparel engineered for every extreme. Follow in the footsteps of record-breaking leaders with Shackleton Challenges, expedition experiences in the worlds toughest destinations.
Monthly traffic, revenue estimates and visitor behavior — based on public data.
According to BrandSearch data, Shackleton (theshackletonstore.myshopify.com) is a United Kingdom-based online store specializing in /Apparel, attracting 100K monthly visitors. The store is generating approximately $885K in monthly revenue according to BrandSearch estimates, with a catalog of 40 products. According to BrandSearch analysis, this brand ranks in the top 25% as a strong performer with above-average traffic in its category. Their technology stack includes Awin ‑ Affiliate Marketing, Builder.io: Storefront Builder, and Kitenzo ‑ Full Page Bundles for enhanced store functionality. Geographic distribution shows 32% of traffic from United Kingdom, followed by 25% from United States.
Get precise traffic data
Exact visitor counts, traffic sources, geographic breakdowns & profit margins.
Top 6 products from this store. 40 total in catalog.
The British-made Nelson Merino layer is a versatile essential. Wear next to skin as a base layer or size up to wear over a T-shirt as a lightweight sweater. Made from 100% merino wool, it is soft, comfortable and fast-drying. Lateral ribbing and a whole-knit seamless structure reduce friction on the move. The Nelson is subtly embroidered with the nine-pointed star on the sleeve and ‘By Endurance we Conquer’ on the hem clamp label.
The Hero is Shackleton’s most successful knitwear product and has received consistent high praise since its launch five years ago. It’s warm, soft and comfortable to wear and looks as good as it performs - the ultimate combination of smart and rugged. Made in the UK, the design of this classic roll neck is inspired by the iconic basketweave sweater worn by Ernest Shackleton throughout the Endurance expedition of 1914-17. It is crafted from some of the softest and most sought-after lambswool on earth, Super Geelong. This 100% natural fibre is produced from a unique breed of Australian sheep and has a softness and warmth that rivals that of cashmere. Even those who would not usually favour a roll-neck have found this yarn to be a revelation - not the least bit scratchy on the neck and a consistent warmth throughout.
We’ve been on a mission to create the ultimate down jacket. The result is the Rothera, which combines superior versatility and rugged durability with a supremely soft and luxurious feel. A year-round mid-weight stalwart that’s a cut above the average hooded down jacket, this packable multi-season weight jacket offers a structured fit with serious outdoor credentials. Windproof with exceptional thermal insulation, the Rothera is proven to maintain body warmth in temperatures as low as -12 degrees when accompanied by a mid-layer. Its 100% recycled ripstop shell fabric is insulated by RDS certified 850-fill power 90/10 goose down, alongside storm cuffs and a sculpted hood to protect from the elements. It is no coincidence the Rothera gets its name from the British Antarctic Survey's research station on Adelaide Island, it is built with some of the world’s most extreme environments in mind. Utility plays a crucial role in the Rothera’s design with four big external zipped pockets that will carry everything you need on the move. The inner pocket contains a stuff sack to easily pack the jacket down into when not in use. All of this is combined with articulated sleeves, adjustable hem cord, thumb-holed storm cuffs and distinctive baffles for a purposeful look to match its serious expedition credentials. Performing in its own right as a mid-weight and packable piece of outerwear. The Rothera Down Jacket is also a versatile mid-layer meaning it can be combined with heavy duty parkas and waterproofs to extend expedition-grade protection. So if you’re planning to buy one down jacket in the next 10 years, make it the Rothera.
The Docker represents a refined evolution of the 1/4 zip sweater, featuring a Merino yarn and reinforced shoulder ribs for enhanced comfort and practicality. Ideal for layering, this versatile sweater can be worn over a shirt or as a first layer. The Merino wool of the Docker delivers a soft experience and effectively aids in regulating body temperature. This sharp and tailored sweater has the Shackleton nine-pointed star embroidered on the left sleeve.
The Ross combines serious outdoor performance credentials with rugged good looks to make for a tough and versatile technical gilet that you’ll wear all year round. The shell is built from 100% recycled Japanese mini ripstop fabric, which is highly windproof, whilst the 850-fill power 90/10 RDS-certified insulation delivers serious warmth retention. The sculpted silhouette is flattering to form, with ergonomic baffles and arm holes designed for easy range of movement. The baffle construction consists of a mixture of 6cm and 3cm baffle depths allowing for better movement. Micro fleece collar improves comfort, and four external zipped pockets carry a weighty payload when required. Performing as both a mid-weight piece of outerwear, the Ross Gilet is also a versatile mid-layer meaning it can be combined with heavy duty parkas and waterproofs to extend its expedition-grade protection.
Made with 100% merino wool, the watch cap is soft, fast-drying and incredibly warm. The merino watch cap features the nine-pointed star on the label and is available in five limited edition colours.
34 more products
Revenue per product, sales velocity & trending status
Organic vs paid traffic, top SEO keywords and geographic audience distribution.
Last 12 months
5 ad creatives running on Meta platforms. Analyze messaging, targeting strategy, and creative angles.
As the seasons change and days grow longer at both ends, the call of the outdoors turns up the volume. Choose from a range of lightweight and dependable warm weather technical apparel you need to go further and lets you stay out longer.
The English-made, 100% superfine merino layer is a versatile essential. Soft, comfortable and fast-drying.
Your call to adventure with Shackleton Challenges. Most people have a bucket list of places they wish they could go and what holds people back is that they just don't know how. Join us for a 30-minute lunchtime webinar with Shackleton's Expedition Consultant Jake as he introduces you to Shackleton Challenges. This session is suited to everyone - whether you're simply challenge-curious or already a hardened adventurer looking for the next expedition.
495 more ad creatives
Ad spend, audience targeting & creative performance
Complete breakdown of Shopify apps, marketing tools, analytics platforms, and conversion optimization technologies powering this e-commerce store's operations.
Showing 5 technologies • 3 more available
Security, reliability and speed everywhere, powered by an intelligent global network.
Arrive gives you accurate and timely updates on everything you order, across all online retailers.
Make contactless, secure purchases in stores, in apps, and on the web.
Showing 5 applications • 3 more available
Grow faster and more efficiently with email, sms, reviews and more. Powered by your customer data.
Convert more sales with flexible and customized On-site Messaging about Klarna as a payment method.
Your all-in-one solution for subscription growth & retention
The first built for the platform GDPR app that is Google Certified, TCF Compliant and GCM V2 ready
Get winning data you can't find anywhere else, save 95% of your time, and replace $1500+/m in tools. The platform built to make you rich fast for sure.
"The ability to see exactly what creatives are scaling for our competitors is a cheat code. We've improved our hit rate on new ad launches by over 300%."
Showing 6 of 6 similar stores with overlapping products, audience, and strategies.
See all competitors, ad creatives, and marketing strategies for Shackleton.
Start free
United Kingdom
Everything you need to know about shackleton.com
According to BrandSearch data, shackleton.com's product catalog includes 40 items. Analyze their winning products, trending items, pricing strategies, product descriptions, and top sellers. See which products drive the most revenue and learn from their product selection strategy to find your own winning products for dropshipping or private label.
According to BrandSearch analytics, shackleton.com receives approximately 100,031 monthly visitors. BrandSearch provides detailed traffic analytics including organic vs paid traffic sources, geographic distribution, bounce rates, session duration, and estimated monthly revenue ranges. Use these performance metrics to benchmark your own e-commerce store and set realistic growth targets.
Yes! BrandSearch's ad intelligence reveals shackleton.com's complete Meta advertising strategy including all Facebook ads, Instagram ads, and ad creatives. Analyze their ad copy, visual hooks, call-to-actions, targeting strategies, and promotional offers. Study their winning ad creatives to inspire your own Facebook and Instagram advertising campaigns and improve your ROAS (Return on Ad Spend).
BrandSearch's technology detection identifies shackleton.com's complete tech stack including all Shopify apps, theme, payment processors, email marketing tools, analytics platforms, and conversion optimization apps. See which apps they use for reviews, upsells, abandoned cart recovery, SEO, and social proof. Copy their winning tech stack to build a high-converting e-commerce store without trial and error.
BrandSearch provides full competitive intelligence on shackleton.com: traffic sources (organic SEO, paid ads, social media, email), top SEO keywords driving traffic, geographic markets, customer demographics, advertising spend estimates, and growth trends. Identify gaps in their product range, find underserved niches, analyze their pricing strategy, and discover opportunities to differentiate your brand. Perfect for competitive analysis and market research.
BrandSearch helps you identify shackleton.com's business model by analyzing their product catalog, supplier patterns, shipping locations, pricing margins, and product uniqueness. See if they're running a dropshipping operation, selling private label products, or manufacturing their own goods. Learn from their product sourcing and fulfillment strategies to optimize your own e-commerce operations.
See every product, winning ad, traffic source and revenue signal behind Shackleton — in seconds.
Explore other stores similar to Shackleton
