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Making the best Flat Top Griddle and Baking Steel for amazing meals and wood-fired style pizza in your own kitchen. All Steelmade products are made in Kansas using American Steel and include a lifetime warranty and free shipping.
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Steelmade (steelmade.myshopify.com) is a United States-based online store specializing in /Home & Garden/Kitchen & Dining/Cookware & Diningware. The store is generating approximately $649K in monthly revenue according to BrandSearch estimates, attracting 73K monthly visitors, with a catalog of 3 products. This brand ranks as a growing store with steady visitor engagement in its category. Their technology stack includes AdRoll Marketing & Advertising, Hextom: Countdown Timer Bar, and Flair Product Badges + Labels for enhanced store functionality. Geographic distribution shows 91% of traffic from United States, followed by 4% from Canada.
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⚠️ FITMENT CHECK: This Flat Top sits ON TOP of your existing grill grates. Please measure your grill grate surface (width & depth) and compare with the "Size Guide" section below. Turn your grill into a griddle. Upgrade the grill you already own into a versatile flat top griddle. Perfect for smash burgers, breakfast, and stir-fry—then simply lift it off to return to classic open-flame grilling. 🔥 3/16" Thick Steel even heat retention 🔁 Quick Swap griddle to grill in seconds 🧼 Easy Clean steam-cleans in seconds 🏆 Lifetime Warranty American made Why not buy a dedicated outdoor griddle? Standalone flat top grills take up patio space, rust easily, and require their own propane tank. With Steelmade, you get better performance (thicker steel) on the grill you already love. Save Space: No bulky appliance to park on your patio. Save Money: Skip the $300-$600 cost of a separate appliance. Versatile: Lift it off in seconds to use your grill grates for steaks or smoking. Better Heat: 3/16" steel is 50% thicker than most dedicated griddles. 💰 HEAT MAP PROOF: See how our thicker steel eliminates hot spots compared to thin-metal griddles. Competitor (Thin Steel) uneven hot spots Steelmade (3/16" Steel) uniform heat retention Features & Specs Heavy-Duty Construction (Made in USA) We use 3/16" thick American steel. This thermal mass absorbs heat from your grill burners and radiates it evenly across the surface, preventing the "cold spots" common with wind or thin metal pans. Integrated Grease Management Features large 1/2" front drain slots. On most grills, grease drips directly through these slots and is caught by your grill's existing flavorizer bars or grease trap, just like when you grill burgers normally. An Optional Drip Tray is available if you want to catch grease separately. Natural Non-Stick Surface Like cast iron, the steel seasons with use. The more you cook, the blacker and more non-stick it becomes. Size Guide (Crucial) Measure your grill's cooking grate surface (width x depth) to ensure the Flat Top will fit inside while allowing the lid to close. Model Actual Dimensions Weight Min. Grill Area Needed FT20 19-3/4" x 16-13/64" 17 lbs 20" Wide x 17" Deep FT24 23-29/32" x 16-13/64" 21 lbs 24" Wide x 17" Deep FT30 28-25/32" x 16-13/64" 25 lbs 30" Wide x 17" Deep Note: This model sits ON TOP of your existing grill grates. Do not remove your grates. Accessories Protect your investment when not in use: Storage Sleeve: Keep it rust-free in the garage (Optional). Outdoor Drip Tray: Catch grease (if your grill doesn't). Download Instruction Booklet (PDF)

Works With Standard 30" Gas Ranges (4 or 5 burners) Have an Electric Coil or Glass Top stove? Click here for those models. Turn your kitchen range into a restaurant-style griddle. The Steelmade Flat Top Grill transforms your standard range stove into a versatile flat top griddle. Eliminate the clutter of multiple pans and make amazing food for breakfast, lunch, and dinner on one surface that gets better with age. 🔥 Smash-burger sear diner-style results 💪 3/16" solid steel heavy-duty durability 🕒 2-minute cleanup just water & steam 🏠 Year-round cooking rain, snow, or heat Why choose Steelmade over an outdoor griddle? Dedicated outdoor griddles take up patio space, require expensive propane, and leave you cooking in the cold during winter. With Steelmade, you get the same pro-level sear on the stove you already own. Save Space: No bulky appliance to park on your patio. Save Money: Skip the $300-$500 cost of a second grill. Cook Year-Round: Enjoy griddle cooking indoors, regardless of the weather. Stay Flexible: Lifts off in seconds when you need pots and pans. 💰 FACT: Cooking at home saves the average household $300/month. This griddle pays for itself in less than 30 days. Features & Specs Heavy-Duty Construction (Made in USA) We use super-thick 3/16" mild steel. That is over 50% thicker than competing outdoor griddles and nearly 4x thicker than typical pans. This massive thermal mass holds heat for better sears and faster cooking. Backed by a Lifetime Warranty. Natural Non-Stick Surface Forget dangerous chemical coatings like Teflon. Through a process called "seasoning" (baking oil into the metal), your Steelmade develops a natural, easy-release black finish that only gets better and more non-stick the more you use it. Smart Design & Airflow The unique front lip features a 5-degree break. This bold design choice prevents spills while creating critical airflow to keep food from getting soggy—something standard skillets can't do. Easy Cleanup (Dishwasher Safe Tray) Includes a stainless steel drip tray that sits below the drain holes. When you are done cooking, simply pour a cup of water on the hot griddle to steam-clean it in seconds. No scrubbing required. Storage & Accessories When you aren't using the Flat Top, you have two great options (sold separately): Storage Sleeve: Tuck it away upright. Cover Board: Turn it into counter space. Compatibility & Tech Specs Not sure if it will fit your specific stove model? Run Fitment Checker → Need a different size? Custom sizes available here. Dimensions: Extra large 27" x 18-1/2" cooking surface Weight: 30 pounds Material: 3/16" American Mild Steel Max Temp: 600 Degrees Fahrenheit Requirement: Standard 30" gas range with minimum 19" cooking area depth. Important Notes: NOT compatible with Glass Ceramic / Electric Stoves ( View Electric Model Here ). Ranges with plastic control knobs on the front may require a Heat Shield . Requires 1" clearance below the grates for the drip tray. Drip Tray Installation: On gas ranges with removable center grills, you can simply place the drip tray underneath (shown below). To keep your grate clean, you can use a small piece of foil or remove the center grate entirely. Use your iPhone to see the Flat Top on your stove before you buy it! Download Instruction Booklet (PDF)

Works With Standard 30" Gas Ranges (4 or 5 burners) Have an Electric Coil or Glass Top stove? Click here for those models. Turn your kitchen range into a restaurant-style griddle. The Steelmade Flat Top Grill transforms your standard range stove into a versatile flat top griddle. Eliminate the clutter of multiple pans and make amazing food for breakfast, lunch, and dinner on one surface that gets better with age. 📦 What's Included in the Starter Kit This exclusive bundle includes everything you need to start cooking amazing meals immediately: ✅ Flat Top Grill (Standard 30") ✅ Stainless Steel Drip Tray ✅ Flat Top Tool Set ✅ Conditioning Oil & Cleaning Scrub ✅ Storage Sleeve (Optional Selection) 🔥 Smash-burger sear diner-style results 💪 3/16" solid steel heavy-duty durability 🕒 2-minute cleanup just water & steam 🏠 Year-round cooking rain, snow, or heat Why choose Steelmade over an outdoor griddle? Dedicated outdoor griddles take up patio space, require expensive propane, and leave you cooking in the cold during winter. With Steelmade, you get the same pro-level sear on the stove you already own. Save Space: No bulky appliance to park on your patio. Save Money: Skip the $300-$500 cost of a second grill. Cook Year-Round: Enjoy griddle cooking indoors, regardless of the weather. Stay Flexible: Lifts off in seconds when you need pots and pans. 💰 FACT: Cooking at home saves the average household $300/month. This griddle pays for itself in less than 30 days. Features & Specs Heavy-Duty Construction (Made in USA) We use super-thick 3/16" mild steel. That is over 50% thicker than competing outdoor griddles and nearly 4x thicker than typical pans. This massive thermal mass holds heat for better sears and faster cooking. Backed by a Lifetime Warranty. Natural Non-Stick Surface Forget dangerous chemical coatings like Teflon. Through a process called "seasoning" (baking oil into the metal), your Steelmade develops a natural, easy-release black finish that only gets better and more non-stick the more you use it. Smart Design & Airflow The unique front lip features a 5-degree break. This bold design choice prevents spills while creating critical airflow to keep food from getting soggy—something standard skillets can't do. Easy Cleanup (Dishwasher Safe Tray) Includes a stainless steel drip tray that sits below the drain holes. When you are done cooking, simply pour a cup of water on the hot griddle to steam-clean it in seconds. No scrubbing required. Storage & Accessories When you aren't using the Flat Top, you have two great options: Storage Sleeve: Tuck it away upright. Cover Board: Turn it into counter space. Compatibility & Tech Specs Not sure if it will fit your specific stove model? Run Fitment Checker → Need a different size? Custom sizes available here. Dimensions: Extra large 27" x 18-1/2" cooking surface Weight: 30 pounds Material: 3/16" American Mild Steel Max Temp: 600 Degrees Fahrenheit Requirement: Standard 30" gas range with minimum 19" cooking area depth. Important Notes: NOT compatible with Glass Ceramic / Electric Stoves ( View Electric Model Here ). Ranges with plastic control knobs on the front may require a Heat Shield . Requires 1" clearance below the grates for the drip tray. Drip Tray Installation: On gas ranges with removable center grills, you can simply place the drip tray underneath (shown below). To keep your grate clean, you can use a small piece of foil or remove the center grate entirely. Use your iPhone to see the Flat Top on your stove before you buy it! Download Instruction Booklet (PDF)

The Flat Top Tool Set includes everything you need to start cooking like a pro! The stainless steel tool set includes 2 large restaurant-style spatulas (1 solid, 1 perforated), a grill scraper, and 2 squirt bottles for keeping water, oil, or your favorite sauce close at hand. 100% Made in USA using American Steel Heavy-Duty Commercial Quality 16 Gauge Stainless Steel Dishwasher Safe Comfortable Vinyl Foam Grips Lifetime Warranty

The Drip Tray for Outdoor Flat Tops is designed for BBQ grills that do not have their own integrated grease trap or for owners looking to keep their grills as clean as possible. Please review the dimensions below to ensure proper fitment in your grill. If you have any questions regarding compatibility with your grill please contact us before purchase and we'll be happy to assist! The Drip Tray runs the full length of the Flat Top and hooks to the grating so that it hangs directly below the drain holes. The Drip Tray is constructed from 20ga stainless steel and is completely dishwasher safe. Made in USA Built from 20 ga Stainless Steel Overall Dimensions - 1-1/8" tall x 23-7/8" long x 2-3/4" wide Reservoir Dimension - 3/4" tall x 22-3/4" long x 2-3/4" wide FT20 Outside dimensions are 19-1/2" long x 2-3/4" wide x 1-1/8" tall Large 26 oz liquid capacity Compatibility Select " All Models EXCEPT 20" FT20 " for all Steelmade Outdoor Flat Tops EXCEPT the smaller 20" FT20. Select " 20" FT20 Outdoor Flat Top " for the 20" FT20 Outdoor Flat Top Installation Watch this quick video to learn how to install: https://www.youtube.com/watch?v=RpNl3Kw8Qu4

Works With Gas, Charcoal & Pellet Grills ⚠️ FITMENT CHECK: This Flat Top sits ON TOP of your existing grill grates. Please measure your grill grate surface (width & depth) and compare with the "Size Guide" section below. Turn your grill into a griddle. Upgrade the grill you already own into a versatile flat top griddle. Perfect for smash burgers, breakfast, and stir-fry—then simply lift it off to return to classic open-flame grilling. 📦 What's Included in the Starter Kit Everything you need to start cooking outdoors immediately: ✅ Outdoor Flat Top (Choose Size Below) ✅ Flat Top Tool Set ✅ Conditioning Oil & Cleaning Scrub ✅ Storage Sleeve (Optional Selection) 🔥 3/16" Thick Steel even heat retention 🔁 Quick Swap griddle to grill in seconds 🧼 Easy Clean steam-cleans in seconds 🏆 Lifetime Warranty American made Why not buy a dedicated outdoor griddle? Standalone flat top grills take up patio space, rust easily, and require their own propane tank. With Steelmade, you get better performance (thicker steel) on the grill you already love. Save Space: No bulky appliance to park on your patio. Save Money: Skip the $300-$600 cost of a separate appliance. Versatile: Lift it off in seconds to use your grill grates for steaks or smoking. Better Heat: 3/16" steel is 50% thicker than most dedicated griddles. 💰 HEAT MAP PROOF: See how our thicker steel eliminates hot spots compared to thin-metal griddles. Competitor (Thin Steel) uneven hot spots Steelmade (3/16" Steel) uniform heat retention Features & Specs Heavy-Duty Construction (Made in USA) We use 3/16" thick American steel. This thermal mass absorbs heat from your grill burners and radiates it evenly across the surface, preventing the "cold spots" common with wind or thin metal pans. Integrated Grease Management Features large 1/2" front drain slots. On most grills, grease drips directly through these slots and is caught by your grill's existing flavorizer bars or grease trap, just like when you grill burgers normally. An Optional Drip Tray is available if you want to catch grease separately. Natural Non-Stick Surface Like cast iron, the steel seasons with use. The more you cook, the blacker and more non-stick it becomes. Size Guide (Crucial) Measure your grill's cooking grate surface (width x depth) to ensure the Flat Top will fit inside while allowing the lid to close. Model Actual Dimensions Min. Grill Area Needed FT20 19-3/4" x 16-13/64" 20" Wide x 17" Deep FT24 23-29/32" x 16-13/64" 24" Wide x 17" Deep FT30 28-25/32" x 16-13/64" 30" Wide x 17" Deep Note: This model sits ON TOP of your existing grill grates. Do not remove your grates. Accessories Protect your investment when not in use: Storage Sleeve: Keep it rust-free in the garage (Optional). Outdoor Drip Tray: Catch grease for a cleaner grill. Download Instruction Booklet (PDF)
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Steelmade USA brings a professional flat top cooking experience to your kitchen or patio with no modification to your existing appliances!

Unlock the pride of American craftsmanship with Steelmade USA Flat Tops. Made 100% in America, our flat tops are a testament to quality and dedication.
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