WRAY logo

WRAY

🇺🇸wray.nycShopify

WRAY is a fine-arts influenced independent clothing brand based in NYC.

98 products7 yearsNew York, NY

WRAY attracts 10.5K monthly visitors, $16.3K–$29.5K est. monthly revenue, -25.0% traffic growth. Currently running 9 active Meta ads (9 tracked) and 98 products.

9 ads from WRAY are tracked, with creatives, spend and landing pages — including the ones they have already stopped running.

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Est. Revenue
~$764a day
Monthly:$16.3K - $29.5K
Active ads
9
Total:
9
Meta EU & UK Adspend
N/A
No EU/UK data availableView on Brandsearch
Traffic
10.5K/mo
1M-16.7%
3M-21.2%
6M-22.7%
NovOctSep
US93.0%
CA5.9%
GB1.1%
USUnited States93.0%·9.8K
CACanada5.9%·618
GBUnited Kingdom1.1%·119
Meta Ads
9/9
Active
9
Total tracked9
Facebook pageWRAY

Technologies

4
Cloudflare
Cloudflare822.7K+ stores
Cloudflare CDN
Cloudflare CDN822.4K+ stores
Klaviyo
Klaviyo180.9K+ stores
Triple Whale
Triple Whale14.8K+ stores

Shopify Apps

7
Klaviyo: Email Marketing & SMS
Klaviyo: Email Marketing & SMS 4.7
UpPromote Affiliate Marketing
UpPromote Affiliate Marketing 4.9
Upsell & Cross Sell — Selleasy
Upsell & Cross Sell — Selleasy 4.9
Triple Whale Analytics
Triple Whale Analytics 4.1
Rebuy Personalization Engine
Rebuy Personalization Engine 4.8
Currency Converter Bear
Currency Converter Bear 5
Explore all apps

Top impressions

35 days active
WRAY

WRAY

9 of 9 ads
1
35d
The Farewell Sale

Further markdowns now live. Blink and you’ll miss it. 💥

The Farewell Sale

Shop Now
https://wray.nyc/

Most EU/UK adspend

Top spender
WRAY

WRAY

9 of 9 ads
1
49d
Sitewide Sale

Once they’re gone, they’re really gone.

Sitewide Sale

Shop Now
https://wray.nyc/

Most recent

Started 34 days ago
WRAY

WRAY

9 of 9 ads
1
34d
Up to 70% Off Sitewide

Shop our last ever collection (at 60% off!) and the rest of our sitewide sale (up to 70% off) before it’s gone for good.

Up to 70% Off Sitewide

Shop Now
https://wray.nyc/
Ads & Social
Instagram
84.9K240 posts
Google Ads
1/ 1
Meta Ads
9/ 9

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Frequently Asked Questions about WRAY

WRAY's catalog features a curated set of bestsellers — the strongest sellers are surfaced first on BrandSearch. Each entry exposes the price, product page URL and how the product fits within WRAY's overall positioning, letting you reverse-engineer their offer architecture. Useful for spotting bestseller patterns to replicate in your own niche. Source: BrandSearch product tracking, weekly refresh.

WRAY receives approximately 10,518 monthly visits, with revenue estimates and growth trends exposed on its BrandSearch profile. The data breaks down traffic mix (organic vs paid vs direct), top markets and growth over the last 3/12 months — the input you need to benchmark realistic targets for your own store. Estimates are directional, not accounting-grade. Source: BrandSearch analytics layer.

Yes — WRAY's 9 tracked Meta ads are visible on BrandSearch with full creative, copy, CTA and EU/UK spend where regulated. Each ad links to its current scaling signal (reach rank), so you can distinguish winning creatives from tests. Pair with Spectre to be alerted when WRAY launches new campaigns. Source: BrandSearch Discovery, 72M+ Meta ads indexed daily.

WRAY's full tech stack is detected and exposed on BrandSearch — apps for email, reviews, upsells, subscriptions, analytics, plus theme and payment processors. Comparing this stack against peers in the same niche reveals which tools are table stakes and which are differentiators in this category. Copy proven combinations rather than testing apps in production. Source: BrandSearch tech-stack detection, monthly refresh.

Map WRAY's full funnel via its BrandSearch profile — traffic mix, ad creatives, top SEO terms, growth trends and tech stack. From there, run a gap analysis: what sub-niches do they underserve, what price points are open, what ad angles haven't they tested? Differentiation usually comes from positioning gaps, not from outspending. Source: BrandSearch competitive intelligence.

WRAY's business model can be inferred from its product mix, supplier patterns and pricing structure — all visible on its BrandSearch profile. Based in United States, the brand exposes signals on whether it dropships, builds private label inventory or manufactures in-house. The takeaway: model your operations on brands whose sourcing strategy fits your capital and risk tolerance. Source: BrandSearch brand intelligence.

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