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Multi-dimensional makeup for everyone, everywhere created by Ashley Frangipane a.k.a. Halsey. Inspired by and for our diverse and artistic community, we create makeup made with integrity and intention, for all stages of life. Always vegan, cruelty-free + cleanly formulated.
Monthly traffic, revenue estimates and visitor behavior — based on public data.
According to BrandSearch data, about-face (hasaboutface.myshopify.com) is a United States-based online store specializing in /Beauty & Fitness/Face & Body Care/Make-Up & Cosmetics, attracting 117K monthly visitors. The store is generating approximately $1.0M in monthly revenue according to BrandSearch estimates, with a catalog of 10 products. According to BrandSearch analysis, this brand ranks in the top 25% as a strong performer with above-average traffic in its category. Their technology stack includes Add Instagram Feed ‑ Tagembed, Alia Popup: Email & SMS Popups, and Builder.io: Storefront Builder for enhanced store functionality. Geographic distribution shows 73% of traffic from United States, followed by 5% from Canada.
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Top 6 products from this store. 10 total in catalog.
THIS IS: A powerful, one-swipe punch of liquid eye color that delivers bold, buildable pigment. WHY YOU WANT IT: The matte liquid formula swipes on easily for a smooth, no-budge, no-smudge finish. P.S.: All about-face products are 100% vegan and cleanly-formulated.
THIS IS: A powerfully-pigmented eyeshadow stick that delivers intense, one-swipe coverage of matte or pearly color with staying power. WHY YOU WANT IT: This award-winning, easy-to-apply eye shadow formula provides long-lasting color for water-resistant wear. Available in 16 shades – ranging from bold, vivid mattes, to glimmering neutrals + pearly pastels. P.S.: All about-face products are 100% vegan and cleanly-formulated. SIZE : 1.4 g / 0.049 oz
THIS IS: Shimmer-loaded, smooth mousse eyeshadow that doesn’t crease, crack, transfer or fallout. WHY YOU WANT IT: This multidimensional, buildable formula shifts color in the light with intense color payoff and pearlescent-finish. Infused with soothing marula oil. Designed with super-fine glitter — never chunky, gritty or sandy. Long-wearing & water-resistant NEW LOOK: Same best-selling formula, now comes in a fresh NEW pack that’s easier to stash and store. Look familiar? It’s the same unique design as our iconic Matte Fluid Eye Paints, but with a shimmering, color-matched finish. P.S.: All about-face products are 100% vegan and cleanly-formulated.
ABOUT: SELF-DEFINING THIS IS: A glide-on matte, creamy liner that defines lips while delivering bold, buildable color. WHY YOU WANT IT: Infused with Jojoba Oil that helps soften and smooth lips. This pencil delivers buildable color while treating your lips right.
THIS IS: High-definition gel eyeliner that delivers intense pigment in a silky, matte formula for hyper-precise, one-stroke application. WHY YOU WANT IT: This high-performing liner is water-resistant and designed to last into the late hours of the night – wherever it takes you. Available in 13 shades ranging from smoldering dark tones to vividly colorful hues. Includes a built-in sharpener. P.S.: All about-face products are 100% vegan and cleanly-formulated. SIZE : 0.35 g / 0.012 oz
THIS IS: A buttery, glossy lip-oil infused with natural peppermint & lavender that serves all the sheen and none of the stick. WHY YOU WANT IT: Coconut oil softens and protects, while skin-smoothers create a see-through glass shine with lasting power . All about-face products are vegan & cruelty free.
4 more products
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Organic vs paid traffic, top SEO keywords and geographic audience distribution.
Last 12 months
5 ad creatives running on Meta platforms. Analyze messaging, targeting strategy, and creative angles.
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Meet The Illusionist Concealer by about-face. Skin-Focused Concealer. Exclusively at Ulta. Shop now.
Meet The Illusionist Concealer by about-face. Skin Focused Concealer. Exclusively at Ulta. Shop now.
Meet The Illusionist Concealer by about-face. No Dark Circles. Exclusively at Ulta. Shop now.
Meet The Illusionist Concealer by about-face. Skin-Focused Concealer. Exclusively at Ulta. Shop now.
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Ad spend, audience targeting & creative performance
Complete breakdown of Shopify apps, marketing tools, analytics platforms, and conversion optimization technologies powering this e-commerce store's operations.
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Security, reliability and speed everywhere, powered by an intelligent global network.
Arrive gives you accurate and timely updates on everything you order, across all online retailers.
Make contactless, secure purchases in stores, in apps, and on the web.
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Grow faster and more efficiently with email, sms, reviews and more. Powered by your customer data.
Display custom shoppable Instagram Feeds on your store. Convert your store visitors into customers.
Convert more sales with flexible and customized On-site Messaging about Klarna as a payment method.
Create your own loyalty and rewards program to turn first-time customers into forever customers
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Everything you need to know about aboutface.com
According to BrandSearch data, aboutface.com's product catalog includes 10 items. Analyze their winning products, trending items, pricing strategies, product descriptions, and top sellers. See which products drive the most revenue and learn from their product selection strategy to find your own winning products for dropshipping or private label.
According to BrandSearch analytics, aboutface.com receives approximately 116,735 monthly visitors. BrandSearch provides detailed traffic analytics including organic vs paid traffic sources, geographic distribution, bounce rates, session duration, and estimated monthly revenue ranges. Use these performance metrics to benchmark your own e-commerce store and set realistic growth targets.
Yes! BrandSearch's ad intelligence reveals aboutface.com's complete Meta advertising strategy including all Facebook ads, Instagram ads, and ad creatives. Analyze their ad copy, visual hooks, call-to-actions, targeting strategies, and promotional offers. Study their winning ad creatives to inspire your own Facebook and Instagram advertising campaigns and improve your ROAS (Return on Ad Spend).
BrandSearch's technology detection identifies aboutface.com's complete tech stack including all Shopify apps, theme, payment processors, email marketing tools, analytics platforms, and conversion optimization apps. See which apps they use for reviews, upsells, abandoned cart recovery, SEO, and social proof. Copy their winning tech stack to build a high-converting e-commerce store without trial and error.
BrandSearch provides full competitive intelligence on aboutface.com: traffic sources (organic SEO, paid ads, social media, email), top SEO keywords driving traffic, geographic markets, customer demographics, advertising spend estimates, and growth trends. Identify gaps in their product range, find underserved niches, analyze their pricing strategy, and discover opportunities to differentiate your brand. Perfect for competitive analysis and market research.
BrandSearch helps you identify aboutface.com's business model by analyzing their product catalog, supplier patterns, shipping locations, pricing margins, and product uniqueness. See if they're running a dropshipping operation, selling private label products, or manufacturing their own goods. Learn from their product sourcing and fulfillment strategies to optimize your own e-commerce operations.
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