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Transform into today's version of you with HALF MAGIC, an award-winning vegan, cruelty-free makeup line from Euphoria's Donni Davy. HALF YOU, HALF MAGIC.
Monthly traffic, revenue estimates and visitor behavior — based on public data.
According to BrandSearch data, Half Magic (half-magic.myshopify.com) is a United States-based online store specializing in /Beauty & Fitness/Face & Body Care/Make-Up & Cosmetics, attracting 104K monthly visitors. The store is generating approximately $917K in monthly revenue according to BrandSearch estimates, with a catalog of 12 products. According to BrandSearch analysis, this brand ranks in the top 25% as a strong performer with above-average traffic in its category. Their technology stack includes Address Validator Plus, Bazaarvoice Reviews & Photos, and Gorgias for enhanced store functionality. Geographic distribution shows 59% of traffic from United States, followed by 6% from United Kingdom.
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Exact visitor counts, traffic sources, geographic breakdowns & profit margins.
Top 6 products from this store. 12 total in catalog.

Sumptuously pigmented eyeshadows, each tucked away in a pocket-sized, first-of-its-kind, compostable compact. When you've curated a collection of these singles that is uniquely you, pop each shadow into your own custom "FOREVER" PALETTE, and let either curbside recycling or home composting give your PaperFoam® compacts another life.

12 hours of crease-proof, mega sparkle + color in one swipe. Whether you're a total newbie or a certified pro, SPARKLESTIK is your grab-and-go essential for creating a world of multidimensional looks, from smoldering smokey eyes to softly sparkling washes of pastel. Just swipe on this blendable, mess-free formula and diffuse with your finger or a brush. Available in ten magical shades.

The viral grown-up glitter guaranteed to blow your mind. For eyes, face, and body. This sparkling pressed glitter has the glide of a gel and the staying power of a powder for effortless, ZERO-mess application. Designed with a blend of magically twinkling glitters, this mesmerizing formula can be applied lightly for an ethereal, sophisticated sparkle alone or layered on top of eyeshadow or eye paint for an extra-intense, multidimensional sparkle. Clinical Results: In a consumer perception study of 30 participants 94% agree Glitterpuck is the most sparkly eyeshadow they’ve ever used 91% agree Glitterpuck gives maximum sparkle in seconds 91% agree Glitterpuck is ultra-smooth and non-gritty

Sumptuously pigmented eyeshadows, each tucked away in a pocket-sized, first-of-its-kind, compostable compact. When you've curated a collection of these singles that is uniquely you, pop each shadow into your own custom "FOREVER" PALETTE, and let either curbside recycling or home composting give your PaperFoam® compacts another life.

Meet the invisible lip liner that visibly inflates the look of your lips for filler vibes in seconds. With hard-hitting active ingredients, this lip liner delivers 8 hours of extreme plumping with a satisfying, spicy rush that’s not for the faint of heart. The magic is in the colorless finish, leaving you free to overline, gloss up, go matte, add sparkle or just pretend you got fillers while no one was looking. The “burn*” fades away, but the plump lasts all day. Don’t say we didn’t warn you. *A strong, but safe warming and tingling sensation

Silicone tool for a mistake-proof way to draw perfectly crisp wings for your most daring eye makeup looks.
6 more products
Revenue per product, sales velocity & trending status
Organic vs paid traffic, top SEO keywords and geographic audience distribution.
Last 12 months
5 ad creatives running on Meta platforms. Analyze messaging, targeting strategy, and creative angles.

BACK IN STOCK! 🚨 Get these viral Duochrome eyeshadows before they sell out again 🤩 Sparkle Duo Chrome Eyeshadows have one-swipe color-shifting sparkle plus buildable, velvety pigments so you can create multi-dimensional looks using just ONE eyeshadow ✨

Replying to @lifewiththecarrs here ya go! And thank you @Half Magic and @Donni Davy for the stash!

Replying to @lifewiththecarrs here ya go! And thank you @Half Magic and @Donni Davy for the stash!

Replying to @lifewiththecarrs here ya go! And thank you @Half Magic and @Donni Davy for the stash!

BACK IN STOCK! 🚨 Get these viral Duochrome eyeshadows before they sell out again 🤩 Sparkle Duo Chrome Eyeshadows have one-swipe color-shifting sparkle plus buildable, velvety pigments so you can create multi-dimensional looks using just ONE eyeshadow ✨
25 more ad creatives
Ad spend, audience targeting & creative performance
Complete breakdown of Shopify apps, marketing tools, analytics platforms, and conversion optimization technologies powering this e-commerce store's operations.
Showing 5 technologies • 3 more available

Security, reliability and speed everywhere, powered by an intelligent global network.

Arrive gives you accurate and timely updates on everything you order, across all online retailers.

Make contactless, secure purchases in stores, in apps, and on the web.
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Grow faster and more efficiently with email, sms, reviews and more. Powered by your customer data.
Collect and display user-generated content (UGC) such as Ratings & Reviews to showcase social proof.
Triple Whale brings the metrics & attribution that matter most into one easy-to-use dashboard.
Get winning data you can't find anywhere else, save 95% of your time, and replace $1500+/m in tools. The platform built to make you rich fast for sure.
"The ability to see exactly what creatives are scaling for our competitors is a cheat code. We've improved our hit rate on new ad launches by over 300%."


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Everything you need to know about halfmagicbeauty.com
According to BrandSearch data, halfmagicbeauty.com's product catalog includes 12 items. Analyze their winning products, trending items, pricing strategies, product descriptions, and top sellers. See which products drive the most revenue and learn from their product selection strategy to find your own winning products for dropshipping or private label.
According to BrandSearch analytics, halfmagicbeauty.com receives approximately 103,620 monthly visitors. BrandSearch provides detailed traffic analytics including organic vs paid traffic sources, geographic distribution, bounce rates, session duration, and estimated monthly revenue ranges. Use these performance metrics to benchmark your own e-commerce store and set realistic growth targets.
Yes! BrandSearch's ad intelligence reveals halfmagicbeauty.com's complete Meta advertising strategy including all Facebook ads, Instagram ads, and ad creatives. Analyze their ad copy, visual hooks, call-to-actions, targeting strategies, and promotional offers. Study their winning ad creatives to inspire your own Facebook and Instagram advertising campaigns and improve your ROAS (Return on Ad Spend).
BrandSearch's technology detection identifies halfmagicbeauty.com's complete tech stack including all Shopify apps, theme, payment processors, email marketing tools, analytics platforms, and conversion optimization apps. See which apps they use for reviews, upsells, abandoned cart recovery, SEO, and social proof. Copy their winning tech stack to build a high-converting e-commerce store without trial and error.
BrandSearch provides full competitive intelligence on halfmagicbeauty.com: traffic sources (organic SEO, paid ads, social media, email), top SEO keywords driving traffic, geographic markets, customer demographics, advertising spend estimates, and growth trends. Identify gaps in their product range, find underserved niches, analyze their pricing strategy, and discover opportunities to differentiate your brand. Perfect for competitive analysis and market research.
BrandSearch helps you identify halfmagicbeauty.com's business model by analyzing their product catalog, supplier patterns, shipping locations, pricing margins, and product uniqueness. See if they're running a dropshipping operation, selling private label products, or manufacturing their own goods. Learn from their product sourcing and fulfillment strategies to optimize your own e-commerce operations.


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