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Experts is reusable baby and period care. Browse our range of nappies, accessories & reusable period products and discover why we are trusted by thousands of Australian families. Proudly 100% Australian Owned, in Canberra.
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Mimi & Co (mimi-co-au.myshopify.com) is a Australia-based online store specializing in /People & Society/Family & Relationships/Family. The store is generating approximately $474K in monthly revenue, attracting 54K monthly visitors, with a catalog of 198 products. This brand ranks as a growing store with steady visitor engagement in its category. Their technology stack includes Afterpay On‑Site Messaging, Biscuits Customizable Bundles, and BM: Country blocker IP blocker for enhanced store functionality. Geographic distribution shows 41% of traffic from United States, followed by 33% from Australia.
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Top 6 products from this store. 198 total in catalog.
Introducing Our Luxe Wet Bag: The Ultimate Travel Organiser for Baby Essentials Now enhanced with: Metal Gold YKK Zips for a touch of elegance An even softer, Luxe PUL finish for unmatched quality Our medium wet bag is not just any bag; it's the embodiment of function meets fashion. It's the ideal size for those daily needs, serving as a reusable pouch for cloth wipes, keys, snacks, or comfortably housing up to 3 cloth nappies. Whether you're headed to the stores or paying a visit to a friend, this waterproof bag ensures you never leave behind the essentials. Top Features: Responsibly and sustainably crafted from post-consumer recycled plastic, making an eco-friendly statement Featuring double sandwich PUL, our stylish wet bag is not only waterproof but exudes a luxe feel Premium zippers designed for smooth and hassle-free access Perfectly sized to hold 3 cloth nappies or other baby accessories with ease A handy handle that seamlessly attaches to prams, handbags, or any hook, making it a versatile diaper bag accessory Designed with a flat base, it offers extra room and is sturdy enough to stand on its own, doubling as a nappy bag insert Rest assured, our bags are made from Sedex and OEKO-TEX STANDARD 100 certified materials, ensuring they're both ethical and of the highest quality. Embrace the experience of a leak-proof pouch that is both a travel organizer and a statement of style.
![Reusable Bamboo Mimi™ Wipes [5 Pack]](https://media2.brandsearch.co/products/5727463375004.webp)
2 LAYER BAMBOO TERRY WIPES Our XL Bamboo Wipes are made of bamboo terry, a luxuriously soft, thick, and absorbent fabric. Their extra large size means they can be used as reusable baby wipes or for messy hands, household cleaning and much more. Bamboo Wipes are gentle enough for delicate skin yet tough enough to clean up messes. + Luxuriously soft and durable double-sided bamboo terry baby cleansing wipes. + Reusable and washable multi-purpose wipes for use during nappy changes or general cleaning. + A cost-effective and environmentally conscious choice for parents when compared with purchasing disposable wipes. + Bamboo Wipes Dimension: 25cm x 25cm + Bamboo is great for sensitive skin.
Small enough for the most important items. Our small wet bags are small enough to take anywhere; use me for cloth wipes, keys, snacks or 1 cloth nappy. Perfect for a quick trip to the shops or a friend's house. + Sustainably made from post-consumer Recycled Plastic + Double sandwich PUL makes our wetbags waterproof and luxe + Premium zipper for ease of use + Perfect size for 1 cloth nappy or accessories + Handy handle to attach to any pram, handbag or hook + Flat base for extra room and sturdy enough to stand + Made from Sedex and OEKO-TEX STANDARD 100 certified materials
Your perfect opportunity to try Originals 2.0! We are so confident you will love our nappies that we are giving you one to try for a huge discount! T&Cs apply * Please note: Trial Nappy print is selected at random. We cannot accommodate print requests for your half-price nappy. MIMI & CO ORIGINALS 2.0 Mimi and Co Modern Cloth Nappy Our unique, highly reviewed, award-winning reusable Modern Cloth Nappy design is fast becoming the choice of modern parents who want the best for their babies, their wallets, and the environment. + Suitable for most babies 2.5kg - 20kg [no more upsizing disposable nappies every few months] + Unique design can be used as a pocket nappy or simply lay your inserts in + Bub will feel dry, cool & rash-free with an Athletic Wicking Jersey lining + Narrow crotch for a superior fit + Soft-lined, inner double-gussets provide ultimate leak-proof protection + Wide Back Elastics + Tummy panel leak guard with elastics Cloth Nappy Inserts 4-LAYER BAMBOO COTTON INSERT + 60% Bamboo, 30% Cotton, 10% Polyester + Insert is able to be folded along the length of the insert to use with babies of all shapes and sizes. + Snake insert can be snapped into the shell to provide comfort and stability. 4-LAYER HEMP COTTON INSERT + 60% hemp, 40% Cotton + Hemp fleece absorbs up to 20% of its own weight while still feeling dry to the touch. + Snaps into snake insert or nappy shell for active babes
Mimi and Co Modern Cloth Nappy Our unique, highly reviewed, award-winning reusable Modern Cloth Nappy design is fast becoming the choice of modern parents who want the best for their babies, their wallets, and the environment. + Suitable for most babies 2.5kg - 20kg [no more upsizing disposable nappies every few months] + Unique design can be used as a pocket nappy or simply lay your inserts in + Bub will feel dry, cool & rash-free with an Athletic Wicking Jersey lining + Narrow crotch for a superior fit + Soft-lined, inner double-gussets provide ultimate leak-proof protection + Wide Back Elastics + Tummy panel leak guard with elastics Cloth Nappy Inserts Bamboo & Hemp Cotton Bamboo Terry 4-LAYER BAMBOO COTTON INSERT + 70% Bamboo, 30% Cotton + Insert is able to be folded along the length of the insert to use with babies of all shapes and sizes. + Snake insert can be snapped into the shell to provide comfort and stability. 4-LAYER HEMP COTTON BOOSTER + 60% hemp, 40% Cotton + Hemp fleece absorbs up to 20% of its own weight while still feeling dry to the touch. 5-LAYER BAMBOO TERRY INSERT + 100% Bamboo Terry with Polyester Backing + Insert is able to be folded along the length of the insert to use with babies of all shapes and sizes. + Snake insert can be snapped into the shell to provide comfort and stability. 5-LAYER BAMBOO TERRY BOOSTER + 100% Bamboo Terry with Polyester Backing
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Hey parents! 🤗 Ready to save some cash and the planet? Use our interactive calculator to see exactly how much you can stash away by making the switch to cloth nappies. The savings will blow your mind (and fill up that piggy bank)!
Standing in the supermarket swim nappy aisle like... "Do I need Small? Medium? Large? What size is my baby even in right now?!" 😵💫 Here's what nobody tells you: you don't need ANY of these! Our swim nappies are adjustable from 5kg to 18kg. That's ONE swim nappy that grows with your baby from their first pool visit to toddlerhood. No guessing sizes. No buying multiples. No wondering if you grabbed the right pack. Just one smart purchase that lasts for YEARS. Now that's shopping made easy! 🛒✨
Standing in the supermarket swim nappy aisle like... "Do I need Small? Medium? Large? What size is my baby even in right now?!" 😵💫 Here's what nobody tells you: you don't need ANY of these! Our swim nappies are adjustable from 5kg to 18kg. That's ONE swim nappy that grows with your baby from their first pool visit to toddlerhood. No guessing sizes. No buying multiples. No wondering if you grabbed the right pack. Just one smart purchase that lasts for YEARS. Now that's shopping made easy! 🛒✨
Say Goodbye to Soggy Nights with Our Heavy Wetter Night Nappy Tired of waking up to soaked sheets and damp PJs? Our Mimi & Co Bamboo Fitted Night Nappy is the ultimate solution for heavy wetters, designed to keep your baby dry and comfortable all night long. Perfect for babies and toddlers weighing 5KG to 18KG, this night nappy ensures leak-free protection so you and your little one can enjoy uninterrupted sleep. Why Choose Our Bamboo Fitted Night Nappy? Made from a luxurious blend of 60% bamboo, 30% organic cotton, and 10% polyester, our night nappy is buttery soft against your baby's delicate skin while offering unbeatable absorbency. The double-layer bamboo cotton shell and two bamboo cotton inserts work together to lock in moisture, eliminating the need for additional boosters. Features That Make a Difference: 💤 One Size Fits Most: Adjustable rise settings and cross-over waist snaps ensure a snug, custom fit from newborn to toddler. 💤 Ultra-Absorbent: Up to 18 layers of bamboo cotton provide maximum absorbency, ideal for heavy wetters. 💤 Eco-Friendly & Reusable: Reduce waste with a sustainable alternative to disposable nappies. 💤 Compatible with Any Cover: Works seamlessly with TPU, wool, fleece, or wipeable covers for added protection. Perfect for Heavy Wetters Whether your baby is a super soaker or just needs extra overnight protection, our night nappy delivers. The snake inserts can be strategically placed in the wet zone for targeted absorbency, and additional boosters can be added for toddlers or extreme heavy wetters. Give your baby the comfort they deserve and enjoy dry mornings with the Mimi & Co Bamboo Fitted Night Nappy. Shop now and experience the difference!
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Everything you need to know about mimiandco.com.au
According to BrandSearch data, mimiandco.com.au's product catalog includes 198 items. Analyze their winning products, trending items, pricing strategies, product descriptions, and top sellers. See which products drive the most revenue and learn from their product selection strategy to find your own winning products for dropshipping or private label.
According to BrandSearch analytics, mimiandco.com.au receives approximately 53,600 monthly visitors. BrandSearch provides detailed traffic analytics including organic vs paid traffic sources, geographic distribution, bounce rates, session duration, and estimated monthly revenue ranges. Use these performance metrics to benchmark your own e-commerce store and set realistic growth targets.
Yes! BrandSearch's ad intelligence reveals mimiandco.com.au's complete Meta advertising strategy including all Facebook ads, Instagram ads, and ad creatives. Analyze their ad copy, visual hooks, call-to-actions, targeting strategies, and promotional offers. Study their winning ad creatives to inspire your own Facebook and Instagram advertising campaigns and improve your ROAS (Return on Ad Spend).
BrandSearch's technology detection identifies mimiandco.com.au's complete tech stack including all Shopify apps, theme, payment processors, email marketing tools, analytics platforms, and conversion optimization apps. See which apps they use for reviews, upsells, abandoned cart recovery, SEO, and social proof. Copy their winning tech stack to build a high-converting e-commerce store without trial and error.
BrandSearch provides full competitive intelligence on mimiandco.com.au: traffic sources (organic SEO, paid ads, social media, email), top SEO keywords driving traffic, geographic markets, customer demographics, advertising spend estimates, and growth trends. Identify gaps in their product range, find underserved niches, analyze their pricing strategy, and discover opportunities to differentiate your brand. Perfect for competitive analysis and market research.
BrandSearch helps you identify mimiandco.com.au's business model by analyzing their product catalog, supplier patterns, shipping locations, pricing margins, and product uniqueness. See if they're running a dropshipping operation, selling private label products, or manufacturing their own goods. Learn from their product sourcing and fulfillment strategies to optimize your own e-commerce operations.
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