Loading brand data...
Loading brand data...
Learn about Tom's of Maine and our natural toothpaste, deodorant, body care and baby care products. We've been committed to quality for more than 40 years.
Monthly traffic, revenue estimates and visitor behavior — based on public data.
According to BrandSearch data, Tom's of Maine (tomsofmaine.myshopify.com) is a United States-based online store specializing in /Beauty & Fitness/Face & Body Care/Hygiene & Toiletries, attracting 121K monthly visitors. The store is generating approximately $1.1M in monthly revenue according to BrandSearch estimates, with a catalog of 24 products. According to BrandSearch analysis, this brand ranks in the top 25% as a strong performer with above-average traffic in its category. Their technology stack includes Attentive: SMS + MMS Marketing, Bazaarvoice Reviews & Photos, and BOGOS.io Free Gift Buy X Get Y for enhanced store functionality. Geographic distribution shows 68% of traffic from United States, followed by 4% from Canada.
Get precise traffic data
Exact visitor counts, traffic sources, geographic breakdowns & profit margins.
Top 6 products from this store. 24 total in catalog.

Strong between teeth yet gentle on gums, Tom's of Maine Naturally Waxed Antiplaque Flat Floss helps keep teeth and gums healthy. The naturally waxed nylon filaments prevent snapping or fraying and remove particles efficiently and thoroughly. Removes plaque: Natural dental floss removes food particles and plaque efficiently and thoroughly. Natural & responsible: Contains no artificial preservatives, colors or flavors and is not tested on animals. TO USE: Grasp 18 inches of dental floss and wrap around middle fingers. Gently work between each tooth to just below the gum line. Disrupt the plaque by sliding the floss in a "C" shape against the surface of each tooth. Make dental professionals happy and use daily.

Tackle bad breath, cavities and more with Tom's of Maine Whole Care Natural Mouthwash. This fluoride mouthwash gives six benefits in one: It fights cavities, restores minerals, freshens breath, cleans between teeth, strengthens enamel and is alcohol free*. Plus, it contains no artificial colors, sweeteners or preservatives. Enjoy the clean taste of Fresh Mint with every swish. *Product does not contain ethyl alcohol. WHAT YOU'LL GET: 1 16-ounce bottle of Tom's of Maine Whole Care Natural Mouthwash in Fresh Mint Flavor in a recyclable bottle CAVITY PROTECTION: Fluoride mouthwash offers clinically proven cavity protection ALCOHOL-FREE MOUTHWASH: Freshen breath with minty flavor and no ethyl alcohol STRENGTHENS TEETH: Natural mouthwash helps restore minerals to teeth and strengthen enamel NATURAL & RESPONSIBLE: Contains no artificial sweeteners, preservatives, colors or flavors and is not tested on animals

Tom’s of Maine Natural Deodorant is a breakthrough in odor and wetness protection. Powered by naturally derived, moisture-locking ingredients that keep you feeling confident all day long. Designed for a smooth glide, our deodorant goes on clear and stays clear, ensuring a seamless application every time. WHAT'S INCLUDED: One (1) 3.25 oz Tom's of Maine Unscented natural underarm deodorant for women and men ODOR AND WETNESS PROTECTION: Our breakthrough aluminum-free underarm deodorant offers odor and wetness protection UNSCENTED: Available in an unscented option for those who prefer a fragrance-free experience DERMATOLOGIST TESTED: Our deodorant is dermatologist tested and free from artificial fragrances, dyes, preservatives, and baking soda CONTAINER MADE WITH 100% RECYCLED PLASTIC: As a member of The Recycling Partnership (TRP) polypropylene (PP) coalition, Tom's of Maine supports increased PP recycling across the United States

Experience a bright smile using naturally derived and sourced ingredients with the Tom’s of Maine Antiplaque and Whitening Fluoride Free Toothpaste. This natural toothpaste comes in a sweet Fennel flavor and gently whitens your teeth by removing surface stains with regular brushing. Freshen your breath and prevent plaque and tartar buildup with regular brushing with this anti plaque toothpaste. Includes one (1) 4.5 oz tube of Tom's of Maine Antiplaque and Whitening Fluoride Free Toothpaste This whitening antiplaque toothpaste helps whiten teeth and helps prevent tartar buildup with regular brushing The sweet, herbal Fennel toothpaste flavor helps freshen breath every time you brush Made with naturally sourced and naturally derived ingredients for a fluoride free natural toothpaste you can feel good about using daily This antiplaque toothpaste is fluoride free and helps remove surface stains with regular brushing to help gently whiten teeth Free from artificial flavors, colors and sweeteners and has not been tested on animals

Embrace the refreshing, aromatic scent of Mountain Spring with Tom’s of Maine Natural Deodorant. Our stick deodorant is a breakthrough in odor and wetness protection, powered by naturally derived, moisture-locking ingredients that keep you feeling confident all day long. Designed for a smooth glide, our deodorant goes on clear and stays clear, ensuring a seamless application every time. WHAT'S INCLUDED: One (1) 3.25 oz Tom's of Maine Mountain Spring natural underarm deodorant for women and men ODOR AND WETNESS PROTECTION: Our breakthrough aluminum-free underarm deodorant offers odor and wetness protection NATURAL FRAGRANCE: Infused with the refreshing, aromatic scent of Mountain Spring, featuring fruity notes of peach, apricot, and patchouli DERMATOLOGIST TESTED: Our deodorant is dermatologist tested and free from artificial fragrances, dyes, preservatives, and baking soda CONTAINER MADE WITH 100% RECYCLED PLASTIC: As a member of The Recycling Partnership (TRP) polypropylene (PP) coalition, Tom's of Maine supports increased PP recycling across the United States

Embrace the refreshing, aromatic scent of Wild Lavender with Tom’s of Maine Natural Deodorant. Our stick deodorant is a breakthrough in odor and wetness protection, powered by naturally derived, moisture-locking ingredients that keep you feeling confident all day long. Designed for a smooth glide, our deodorant goes on clear and stays clear, ensuring a seamless application every time. WHAT'S INCLUDED: One (1) 3.25 oz Tom's of Maine Wild Lavender natural underarm deodorant for women and men ODOR AND WETNESS PROTECTION: Our breakthrough aluminum-free underarm deodorant offers odor and wetness protection NATURAL FRAGRANCE: Infused with the fresh, aromatic scent of Wild Lavender to keep you feeling refreshed DERMATOLOGIST TESTED: Our deodorant is dermatologist tested and free from artificial fragrances, dyes, preservatives, and baking soda CONTAINER MADE WITH 100% RECYCLED PLASTIC: As a member of The Recycling Partnership (TRP) polypropylene (PP) coalition, Tom's of Maine supports increased PP recycling across the United States
18 more products
Revenue per product, sales velocity & trending status
Organic vs paid traffic, top SEO keywords and geographic audience distribution.
Last 12 months
5 ad creatives running on Meta platforms. Analyze messaging, targeting strategy, and creative angles.

Tom’s of Maine Whiten+ naturally removes 95% of surface stains*. That’s as mind blowing as this naturally pink lake. 🪥😃 *After 2 weeks of daily use.

Natural toothpaste that removes 95% of surface stains* deserves a grand entrance from nature. *After 2 weeks of daily use.

Whether it’s a natural toothpaste removing 95% of surfaces stains* or a beautiful flowing river, nature is always trending. *After 2 weeks of daily use.

Natural toothpaste that removes 95% of surface stains* deserves a grand entrance from nature. *After 2 weeks of daily use.

Clinically proven rapid relief from tooth sensitivity in 1 Minute*
20 more ad creatives
Ad spend, audience targeting & creative performance
Complete breakdown of Shopify apps, marketing tools, analytics platforms, and conversion optimization technologies powering this e-commerce store's operations.
Showing 5 technologies • 3 more available

Security, reliability and speed everywhere, powered by an intelligent global network.

Arrive gives you accurate and timely updates on everything you order, across all online retailers.

Make contactless, secure purchases in stores, in apps, and on the web.
Showing 5 applications • 1 more available
Attentive's SMS-first platform helps brands engage through two-way, personalized conversations.
Boost AOV with BOGO, Free Gift With Purchase, Buy X Get Y, Bundles, Quantity Breaks, Volume Discount
Collect ratings, reviews, and photos and amplify their impact across your website, social, and more.
Let customers edit, cancel and reorder on their own for a better customer experience.
Get winning data you can't find anywhere else, save 95% of your time, and replace $1500+/m in tools. The platform built to make you rich fast for sure.
"The ability to see exactly what creatives are scaling for our competitors is a cheat code. We've improved our hit rate on new ad launches by over 300%."


Showing 6 of 6 similar stores with overlapping products, audience, and strategies.






See all competitors, ad creatives, and marketing strategies for Tom's of Maine.
Start free







Everything you need to know about www.tomsofmaine.com
According to BrandSearch data, www.tomsofmaine.com's product catalog includes 24 items. Analyze their winning products, trending items, pricing strategies, product descriptions, and top sellers. See which products drive the most revenue and learn from their product selection strategy to find your own winning products for dropshipping or private label.
According to BrandSearch analytics, www.tomsofmaine.com receives approximately 120,757 monthly visitors. BrandSearch provides detailed traffic analytics including organic vs paid traffic sources, geographic distribution, bounce rates, session duration, and estimated monthly revenue ranges. Use these performance metrics to benchmark your own e-commerce store and set realistic growth targets.
Yes! BrandSearch's ad intelligence reveals www.tomsofmaine.com's complete Meta advertising strategy including all Facebook ads, Instagram ads, and ad creatives. Analyze their ad copy, visual hooks, call-to-actions, targeting strategies, and promotional offers. Study their winning ad creatives to inspire your own Facebook and Instagram advertising campaigns and improve your ROAS (Return on Ad Spend).
BrandSearch's technology detection identifies www.tomsofmaine.com's complete tech stack including all Shopify apps, theme, payment processors, email marketing tools, analytics platforms, and conversion optimization apps. See which apps they use for reviews, upsells, abandoned cart recovery, SEO, and social proof. Copy their winning tech stack to build a high-converting e-commerce store without trial and error.
BrandSearch provides full competitive intelligence on www.tomsofmaine.com: traffic sources (organic SEO, paid ads, social media, email), top SEO keywords driving traffic, geographic markets, customer demographics, advertising spend estimates, and growth trends. Identify gaps in their product range, find underserved niches, analyze their pricing strategy, and discover opportunities to differentiate your brand. Perfect for competitive analysis and market research.
BrandSearch helps you identify www.tomsofmaine.com's business model by analyzing their product catalog, supplier patterns, shipping locations, pricing margins, and product uniqueness. See if they're running a dropshipping operation, selling private label products, or manufacturing their own goods. Learn from their product sourcing and fulfillment strategies to optimize your own e-commerce operations.


See every product, winning ad, traffic source and revenue signal behind Tom's of Maine — in seconds.
Explore other stores similar to Tom's of Maine