20 Email Marketing Examples

Every other list of email marketing examples shows you one screenshot and explains why the design works. None of them can tell you whether that brand sends it once a month or five times a week, because the writer saw one email and never saw the programme behind it.

These 20 are the programme. Each row is a real store, ranked by how often it actually emails, and each one opens to a single archived send: the sender, the address it came from, the subject line, the minute it landed and the creative itself.

Together the 20 sent 1,103 emails in the last 30 days, about 272 a week, and 11 of them run an abandoned-cart sequence behind the broadcasts.

The 20 email programmes

Ordered by sending cadence, highest first, as the app computed it on 12 September 2026.

How to read the numbers

Per week is the app's own figure, not ours. It is computed across the emails we have archived for that brand and it is a rate, so it moves with the calendar. Every figure in the table above was read off the brand's Emails tab on 12 September 2026, and every one of them is visible in a screenshot on this page or one click behind the brand's link.

The busiest day is where the sends cluster, not a rule anyone follows. Ashley Stewart sends on all seven days and simply sends most on Fridays. Ten of the 20 cluster on a Monday or a Sunday, which is the opposite of the midweek advice most email guides give.

Nine of these examples are broadcasts and 11 are automations. Where a brand runs an abandoned-cart sequence, the email pictured is one from that sequence, and the app labels it that way in the panel beside the creative. The two kinds behave differently enough that mixing them up is the main way this subject gets written badly.

A send date is a send date. Broadcasts here landed in the days before capture. Cart emails are triggered, so the one we hold was sent whenever somebody last abandoned a cart, which for several of these brands was in May. Both are real sends with real timestamps, and each section gives the one it is showing.

1. Ashley Stewart

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Ashley Stewart sends 31.5 emails a week, 140 in the last 30 days, which is the heaviest programme in this list by a distance. The plus size fashion retailer does about $6.2M a month and sends more email in a week than most of the brands below it send in a fortnight. The send pictured went out at 5:52 AM on Saturday 12 September 2026 from email@e.ashleystewart.com, and it leads on a single price: a $19.99 poplin V neck sweater under an owl and the words "Night Owl".

The interesting part is what that volume is made of. This email carries 29 links and 11 images, so it is a catalogue rather than a single offer, and at four and a half sends a day the catalogue has to keep changing. Brands that email this often are not writing campaigns, they are running a merchandising feed with a subject line on top.

What four and a half emails a day looks like

Read down the list and the pattern is discount, discount, product drop, discount. Two sends landed on the same day, which is how a 31.5 weekly average is built. Check the sending cadence of any brand in your category.

2. KLAIYI Hair

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KLAIYI runs at 24 emails a week and holds 435 in the archive, 30 of which are abandoned-cart emails. The wig and hair-bundle brand sent the one pictured on Sunday 6 September 2026 at 2:32 PM, and it is a cart email rather than a broadcast: "Price Bug, WAS 60% off, NOW plus up to $120 off!" over a MEMBERS DAY SALE panel, a VIP120 code, and a pair of View Cart and Check Out buttons.

Two details are only visible because the email is opened rather than described. The from-address is no-reply@marsello.com, so the sequence runs on a loyalty platform rather than the brand's own domain. And it carries 32 images against 25 links, which for a cart email means the reader is being shown the product again rather than argued with.

The cart sequence behind it

Thirty cart emails is not one reminder, it is a sequence with variants. This is the part of a competitor's programme that never appears in a swipe file, because you only receive it if you abandon a cart on their store.

3. Retro Stage

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Retro Stage sends 21.2 emails a week and clusters them on Saturdays, which almost nothing else in this list does. The vintage dress retailer sent this one at 6:02 AM on Saturday 12 September 2026 under "Coffee, Couch, & Up To 90% Off! ☕", and it is the densest email in the whole set: 50 links and 31 images in one send.

Fifty links is a homepage delivered by email. It is the natural end point of a 21.2 a week cadence, because at that rate there is no time to build a campaign around one product and the catalogue does the work instead.

4. Rainbow Shops

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Rainbow Shops sends 20.8 emails a week and holds 349 in the archive. It is the largest business in this list on estimated revenue, about $7.7M a month against 2.3M monthly visits, and it runs only 30 active Meta ads. The email pictured went out at 3:11 AM on Friday 11 September 2026 with the subject "Made the Guest List 👖".

That combination is the argument for reading email programmes at all. A brand this size with almost no paid footprint is not quiet, it is simply spending its attention somewhere a competitor tool cannot see. Twenty sends a week to a list is the channel, and the ad library would tell you nothing about it.

5. QVR Hair

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QVR sends 16.2 emails a week and runs 26 cart emails alongside them. The Hong Kong based hair-extension brand sent the one pictured on Monday 29 June 2026 at 4:52 AM, and it is the plainest cart email in the set: "Quick! Items & discounts expiring." with 11 links and 8 images, against KLAIYI's 25 and 32.

It is worth putting those two side by side, because they sell nearly the same product to nearly the same customer and have answered the same question in opposite ways. One rebuilds the storefront in the email, the other sends a short reminder with a deadline.

QVR's cart emails

Pull any competitor's cart sequence and read it end to end.

6. Yarn.com

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Yarn.com sends 14.4 emails a week and puts 59 links in a single email, the most of any send on this page. The Massachusetts yarn shop trading as WEBS sent it at 2:06 PM on Saturday 12 September 2026 under "Exclusive Yarn Edit ✨ Up to 40% off", from hello@e.yarn.com with replies going to customerservice@yarn.com.

Fifty-nine links in one email sounds like a mistake until you look at what is being sold. A yarn buyer is shopping colours and weights, so the email is a browsable grid by design, and the reply address pointing at a real customer service inbox fits a shop whose other sender name in the archive is a named person rather than the brand.

7. Ashimary Hair

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Ashimary sends 13.1 emails a week and sent this cart email at 5:00 PM on Wednesday 26 August 2026. The subject is "Your Cart Misses You 💕" and it carries 55 links, which is an unusual amount of navigation for a message whose only job is to return one shopper to one basket.

It is also one of only two cart emails in this list that still includes an unsubscribe link. Nine of the other 11 drop it, which is a choice worth noticing whichever side of it you land on.

8. Druids

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Druids sends 12.6 emails a week and runs 4,995 active Meta ads, far more than anything else in this list. The British golf apparel brand sent the cart email pictured on Saturday 9 May 2026 at 2:21 PM under "EXTRA 10% OFF ENDING...", a short message with 11 links and no unsubscribe.

A brand running close to 5,000 live ads is buying a lot of first visits, and the cart sequence is what it does with the ones that do not convert. The two channels are one system, and looking at either alone gives you half of the picture.

The rest of the sequence

9. Goose Creek

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Goose Creek sends 12.3 emails a week against roughly $6.1M a month in estimated revenue. The candle brand's cart email, sent at 6:46 PM on Thursday 21 May 2026, has the shortest subject line in the set: "Still thinking?".

Two words with no discount in them, from a brand that discounts constantly in its broadcasts. The cart email is doing a different job, and the writing changes to match.

10. Rails of Sheffield

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Rails of Sheffield sends 11.2 emails a week and runs zero active Meta ads. The model railway specialist sent this at 12:05 PM on Wednesday 9 September 2026 under "⏰ LAST CHANCE to Secure these Special Offers! 👀", from info@railsofsheffield.com, which is the shop's own contact address rather than a marketing subdomain.

This is the purest example on the page of email as the whole acquisition and retention stack. No paid social at all, about $1.6M a month in estimated revenue, and 11 sends a week to a list of hobbyists who want to know what stock arrived. See which brands in your niche run no ads at all.

11. KUIU

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KUIU sends 11.1 emails a week, clustered on Sundays, which suits a hunting brand whose customers plan on a weekend. The email pictured went out at 2:04 PM on Thursday 10 September 2026 from kuiu@mail.kuiu.com and leads with a product launch for mud boots rather than a discount.

It is one of the few sends in this list with no price in the subject line at all. KUIU sells technical gear at a premium and the email reads like a catalogue page, 22 links and 15 images, with the product doing the persuading.

What KUIU repeats in its ads

The Hooks view ranks the opening lines a brand runs most across its paid creative. Read it next to the email above and you can see whether a brand tells the same story to cold traffic and to its list. Find the hooks already working in your niche.

12. ModCloth

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ModCloth sends 10.7 emails a week and sent this one at 1:03 AM on Friday 11 September 2026 under "All Good Things Must Come to an End…", from modcloth@p.modcloth.com with replies pointing at support@modcloth.com.

It is a sale-ending email written as a sentence rather than a shout, and it is the clearest voice in the set. Sending at one in the morning is not an accident either: an email that arrives overnight is at the top of the inbox at breakfast.

Its recent sends

13. Rothy's

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Rothy's sends 10.2 emails a week and holds 304 in the archive. The send pictured went out at 1:38 PM on Saturday 12 September 2026 from hello@mail.rothys.com under "These Mary Janes own fall.", with a full-bleed photograph and the words "THE MARY JANE EFFECT" set over it.

Ten a week is a moderate cadence for this list and the email looks it. One product, one photograph, 17 links, which is the fewest of any broadcast here. A brand at roughly $5.2M a month can afford to send a picture and trust it.

14. Collars & Co.

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Collars & Co. sends 9.7 emails a week and its cart email, sent at 7:40 AM on Tuesday 19 May 2026, offers money rather than a discount: "15% Back - Just for you!". It comes from support@collarsandco.com, the same address a customer would email with a question.

The brand sells one thing, a polo shirt with a real spread collar, and the second sender name in its archive is a named person at the company. Small businesses can send from a person; large ones almost never do, and the list above shows which is which.

15. Rapid Radios

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Rapid Radios sends 9.7 emails a week and runs 12 cart emails. The one pictured, sent at 2:01 PM on Monday 18 May 2026, is the sparsest email anywhere in this set: 9 links and 3 images under the subject "HUGE surprise!".

Three images is almost a plain-text email, and that is a deliberate style for a cart reminder because it looks like something a person sent. It is the opposite bet to Melinda Maria's 38 images further down.

The sequence

16. ALEX AND ANI

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ALEX AND ANI sends 9.7 emails a week but only 19 in the last 30 days, the lowest 30-day count in the list against a cadence that is mid-table. The charm-jewellery brand's cart email, sent at 12:03 PM on Tuesday 19 May 2026, reads "LAST CHANCE 📢 Secure FREE Shipping on Your Order!" and comes from charmers@alexandani.com.

That gap between the weekly rate and the last 30 days is the useful signal. The rate is computed across everything we hold, so a brand sitting well below its own average has slowed down recently, and a competitor going quiet is worth knowing about before they start again.

17. Aetrex

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Aetrex sends 9.0 emails a week and its cart email, sent at 6:42 AM on Tuesday 19 May 2026, carries 47 links and 26 images under "Final chance to complete your order". It comes from help@aetrex.com.

For a comfort-footwear brand that fits customers by scanning their feet, a cart email packed with alternatives makes sense: the reason the basket was abandoned is often the wrong size or the wrong style rather than the price.

18. Melinda Maria

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Melinda Maria sends 8.6 emails a week and puts 38 images in its cart email, the most of any email on this page. It went out at 8:41 AM on Monday 18 May 2026 under "You Have Jewelry Waiting!" from Hello@melindamaria.com.

Thirty-eight images against 24 links means most of those pictures are not products to click, they are the product photographed repeatedly. Jewellery is bought on looks, and the email is built to be scrolled rather than read.

19. Cymatics

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Cymatics sends 8.3 emails a week and is the only brand here with no physical product. It sells sample packs and plugins to music producers, does roughly $5.5M a month, and runs 10 active Meta ads. Its cart email, sent at 1:15 AM on Sunday 17 May 2026, says "Your sounds are waiting for you" and carries just 7 links and 6 images.

Seven links is the shortest email in the set, and for a digital product that is correct: there is no shipping to explain, no size to pick and nothing to photograph. The whole message is a reminder and a button.

20. Heirloom Roses

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Heirloom Roses sends 8.0 emails a week, the lowest cadence in this list, and 29 in the last 30 days. The Oregon rose nursery sent this at 4:01 PM on Wednesday 9 September 2026 from roses@heirloomroses.com under "Roses So Unique, No Two Blooms Match".

Eight a week is still more than one a day, and it is worth sitting with that. The quietest email programme in a list of 20 real stores sends more often than most brands believe is acceptable. Nothing here sends weekly.

What the 20 have in common

The floor is higher than the advice. The slowest programme on this page sends 8 emails a week. The fastest sends 31.5. Not one of these 20 stores sends once a week, which is the cadence most email guides still recommend.

Broadcasts and cart emails are built to opposite specifications. Every one of the 11 abandoned-cart emails here carries a checkout link, and not one of the 9 broadcasts does. Every one of the 9 broadcasts carries an unsubscribe link, and 9 of the 11 cart emails do not. The app reports both flags on every email it holds, so this is countable rather than impressionistic.

Those two panels are the same view on a broadcast and on a cart email. The send time, the type, the reply-to address and the link and image counts come from the email itself, which is why the pattern can be counted across all 20 rather than guessed from the pictures.

Weekend sending is normal here. Six of the 20 cluster on a Sunday or a Saturday. The midweek convention does not hold in this group.

Density has nothing to do with size. The densest email belongs to Retro Stage at 50 links, and the sparsest to Cymatics at 7. Rothy's, a larger business than either, sends 17. What predicts density is the catalogue, not the revenue.

Look up any store's email cadence before you plan your own.

Method

Every brand here is a Shopify store in the Brandsearch Brand Library with an email archive we hold, filtered to stores with real traffic and at least 100 archived emails, then ranked by the sending cadence the app computes. Dropshipping stores and generalist marketplaces were removed, and so was any store whose own description was empty or was not in Latin script, because "what they sell" is taken from the store's own description on its brand card and never from memory.

Cadence, the 30-day count and the busiest day were read off each brand's Emails tab at capture time on 12 September 2026 rather than recomputed, and the table was rejected until the rendered figures and the data pull agreed on all 20 rows.

Three things this page does not claim. The archive is what we have captured for a brand, not a guarantee of everything it has ever sent. The Emails tab lists at most 500 rows, so for Ashley Stewart and Retro Stage the counter beside the creative reads 500 while their archives are larger; their cadence and 30-day figures are unaffected and no archive size is quoted for either. And the checkout and unsubscribe flags come from the Details panel of each of the 20 emails pictured, two of which are shown above and the rest of which are one click behind each brand's link.

Nine brands are represented by a broadcast and 11 by an email from their abandoned-cart sequence, because the capture opens the sequence where a brand runs one. Each section says which kind it is showing.

Two planned images were dropped rather than published. The Landing pages view returned no rows for Cymatics or for Druids, and the Products view returned none for ALEX AND ANI, so neither appears here. Nothing on this page is described from a view that did not render.

The same query over the API and MCP

The brand list behind this page came from the Brand Library, filtered the same way anyone with a key can filter it:

curl -G https://api.brandsearch.co/v1/brands \
  -H "X-API-Key: $BRANDSEARCH_API_KEY" \
  -d platform=shopify \
  -d brand_type="dtc brand" \
  -d monthly_visits_min=300000 \
  -d sort_by=monthly_visits \
  -d sort_order=desc \
  -d fields=id,name,description,niche,country_code,monthly_visits,min_revenue,last_meta_active_count

Each brand comes back with its store description, niche, traffic and active ad count, which is every column in the table at the top of this page except the email figures, and those sit on the brand's Emails tab. The same data is available over MCP, so Claude, Cursor or ChatGPT can query it directly and build the list for your category instead of ours. Get an API key.

Questions people ask

How often should an ecommerce brand send email?
The 20 stores on this page send between 8 and 31.5 emails a week, and the median sits near 11. If you are sending once a week you are quieter than every brand measured here.

What is a good abandoned cart email?
Judging by the 11 in this list, it is short, it carries a checkout link straight back to the basket, and it usually adds an incentive. Goose Creek's is two words long. Rapid Radios' has three images. The long ones, like Aetrex's 47 links, work by offering alternatives rather than by arguing.

How many emails a week is too many?
Nobody in this list treats 8 a week as a lot, and the heaviest programme here sends four and a half a day to a plus size fashion audience that keeps buying. The ceiling depends on whether you have something new to show, which is why the highest senders in this list are the ones with the biggest catalogues.

Can you see a competitor's abandoned cart emails?
Only by abandoning a cart on their store, or by looking at an archive that already did. Eleven of the brands here have their cart sequences archived, and those are the emails no swipe file contains because they are never broadcast. Reading a sequence once you can see it is the intelligence layer most operators skip.

What day do ecommerce brands send email?
In this group, Mondays and Sundays are the most common busiest day, with six brands clustering on a weekend. The midweek default that most guides recommend describes only a handful of these programmes.