Mushroom Coffee Revenue: What the Top 10 Brands Make a Month
See what mushroom coffee brands actually earn. Ten brands ranked by live monthly revenue, with traffic, active ad counts and 30-day movement.
Ten mushroom coffee brands are doing roughly $20.9M a month between them, and one of them takes 44% of it.
Everything below is live data pulled on 12 September 2026: monthly revenue, traffic, how many Meta ads each brand has running right now, and which way the last 30 days moved. No survey figures, no founder interviews, no numbers from 2023.
| # | Brand | Revenue / month | Traffic | Active Meta ads | Last 30 days |
|---|---|---|---|---|---|
| 1 | RYZE | $9.27M to $16.8M | 3.81M | 13,871 | −12.98% |
| 2 | Everyday Dose | $3.86M to $7.02M | 1.30M | 1,088 | −5.88% |
| 3 | Feel Reformed | $3.62M | 926k | 759 | +4.37% |
| 4 | MUD\WTR | $1.68M to $3.05M | 537k | 126 | −21.69% |
| 5 | Bettercuppa | $594k to $1.08M | 272k | 322 | −18.76% |
| 6 | Space Goods | $528k to $959k | 305k | 380 | −15.65% |
| 7 | Auri | $517k to $939k | 240k | 296 | −17.21% |
| 8 | Clevr Blends | $290k to $526k | 91k | 13 | −24.51% |
| 9 | Four Sigmatic | $279k to $506k | 112k | 21 | −19.61% |
| 10 | Laird Superfood | $263k to $478k | 86k | 42 | +12.21% |
Each range is a conservative and an optimistic estimate for the same month, and the ranking uses the conservative end throughout. The app shows the optimistic figure as a daily number on the brand page, so $234k a day for Everyday Dose is the top of its band, not a different measurement. Feel Reformed carries a single figure rather than a range.
1. RYZE, $9.27M to $16.8M a month
RYZE sells mushroom coffee built on functional mushrooms and keto-friendly ingredients, out of Belgrade, Montana, on Shopify since October 2019. It is the biggest brand in the category by a distance: 3.81M monthly visits, a $75.58 average order value, and 11.8k Trustpilot reviews at 4.7.
The six-month revenue line is the interesting part. It ran $11.8M in March, climbed to a $15M peak in July, and has settled back to roughly $13M. Against that, the last 30 days are down 13%. So the brand is not shrinking so much as coming off a summer high.
What the ad count adds is harder to read as good news. RYZE has 13,871 Meta ads live right now, up 60% in a month and 138% over six. The chart shows why that number is startling: it sat between 4.5k and 8.6k from March through July, then roughly tripled in weeks. Revenue did not follow it up.
Where RYZE sends the traffic
Two pages take 62% of the ad traffic: the homepage at 34%, and shop.ryzesuperfoods.com/fb at 28%. That second one is a dedicated Facebook landing domain, which is a deliberate choice most brands this size never make, and it means more than a quarter of paid traffic never touches the main storefront. They also run 68 tracked landing pages and 52 email campaigns.
Pull any competitor's landing pages, ranked by the ads pointing at them
2. Everyday Dose, $3.86M to $7.02M a month
See Everyday Dose in Brandsearch
Everyday Dose combines functional mushrooms, collagen protein and nootropics, out of Austin, Texas, on Shopify since November 2020. It is 1.30M monthly visits at a $69.85 average price, with 8.9k Trustpilot reviews at 4.9, the highest rating in this table.
Revenue has drifted down gently all year, $6.0M in March to about $5.7M now, with a dip to $5.4M in August. The last 30 days are off 5.88%.
Then the ad count. Everyday Dose held between 136 and 471 active ads from March to July. It is now running 1,088, up 279% in a month. That is the most aggressive creative ramp in the category relative to its own history, and it has not yet moved revenue. The brand page logs the pullback too: 110 ads switched off on 7 September.
Traffic concentration is extreme on the product side. One page, the Labor Day product URL, takes 60% of landing traffic, with two more products splitting the rest. There is no homepage in the top three.
See the day a competitor switched its ads on
3. Feel Reformed, $3.62M a month
See Feel Reformed in Brandsearch
Feel Reformed sells collagen coffee rather than mushroom coffee, and it is the brand this list would have missed. Three years old, the youngest here by two years. It does $3.62M a month from 926k visits, at an $84 average price.
It is also the only brand in the ten that has genuinely scaled. Revenue ran $2.2M in March, sat flat at $2.5M through May, stepped up to $3.5M in July, and sits near $3.8M now. That is up 256% over six months. The ad count moved with it, 205 in March to 759 today, up 237% across the same window. Where RYZE and Everyday Dose added ads and got nothing back, this brand added ads and revenue followed.
Two things here that no other row in the table has. First, it is a UK business: 85% of its traffic is British, with Czechia, the United States and Germany splitting most of the remainder. Second, because it sells into the UK and EU, disclosure rules make its spend public, and the brand page shows €4.3M of EU spend against RYZE's €3k.
That gap is not RYZE spending less. It is RYZE spending almost entirely in a market where nobody has to publish the number. The rank figures in this app are worldwide; the euro figures are only the slice Europe forces into the open.
Check what a competitor actually discloses in the EU and UK
4. MUD\WTR, $1.68M to $3.05M a month
MUD\WTR is a certified-organic coffee alternative with adaptogenic mushrooms and a fraction of coffee's caffeine, trading since March 2019. It does $1.68M a month from 537k visits, at a $67 average price.
It is the clearest counter-example in the table. MUD\WTR runs 126 active ads, against RYZE's 13,871, and still earns $1.68M a month. Per million dollars of monthly revenue, that is 75 ads. RYZE spends 1,497.
And it is moving in the opposite direction on creative. While RYZE and Everyday Dose were tripling their live ad counts, MUD\WTR cut its own by 32% over the same 30 days. Revenue fell 22% alongside it, from a $3.2M peak in June to about $2.2M now. Read next to the two brands above, that is the same outcome reached from the opposite decision.
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Below MUD\WTR, six brands run from $594k down to $263k a month.
Bettercuppa ($594k, 272k visits, 322 ads) and Space Goods ($528k, 305k visits, 380 ads) are the two mid-market mushroom coffee brands, both under five years old, both down 15% to 19%. Auri ($517k, 240k visits) sells mushroom extracts at a $137 average price, by far the highest in the table.
Clevr Blends ($290k) sells functional drink blends more broadly, at a $52 average price. Four Sigmatic ($279k) calls itself the original mushroom coffee brand and has traded since June 2018; being first has not held the position, it earns 3% of what RYZE does.
Laird Superfood ($263k, 86k visits) is the outlier worth watching.
The smallest brand is growing, and it cut ads hardest
Laird's revenue line has climbed since a $280k trough in May, $331k, $371k, now about $418k, up 12% in a month and 29% over six. Its ad count over that same period went the other way: down 79%, from a peak of 53 to 42 today, with European spend at zero.
It is the oldest brand here, December 2016, the broadest, creamers and coffees and coconut waters rather than mushroom coffee specifically, and the cheapest at $47. One chart is not a strategy. But it is one of only two lines in this article pointing up, and it belongs to the brand that cut creative volume hardest while RYZE and Everyday Dose were tripling theirs.
How this list was built, and what a hand-picked one missed
The first draft of this article named six brands from memory: RYZE, Everyday Dose, MUD\WTR, Four Sigmatic, Clevr and Laird. The obvious ones. That list missed four of the top seven, including the number three brand and one of the two that are growing.
The list above was built instead by opening any brand in the category and clicking its subniche chip, which runs a broad AI match across similar niches rather than a keyword search. On Mushroom Coffee it returns 1,600 stores, sorted here by revenue.
The screenshot shows why that match is worth more than a competitor list. The top result is Owala, a water bottle brand doing $2.3M a day and up 26%, sitting directly above RYZE. Owala does not sell coffee. It appears because it is winning the same shelf, hydration and daily ritual, with the same buyer. Further down the same 1,600 are CBD gummies, mushroom gummies, collagen coffee, adaptogenic blends and coffee subscriptions: the formats this category's spend is actually leaking into.
A direct-competitor view answers "who else sells what I sell". This answers the more useful question, which is who is winning the demand you are competing for, whatever they put in the box.
Filter your own subniche by revenue
What the ten have in common
The category is contracting, and the American incumbents are contracting fastest. Eight of ten brands are down over 30 days, from 5.88% to 24.51%. The two that grew are a UK challenger selling an adjacent format, and the smallest brand in the table. Nothing in the middle of this list grew at all.
Ad volume on its own predicts nothing. RYZE tripled its live count since July and is down 13%. Everyday Dose nearly quadrupled its own and is down 5.88%. MUD\WTR cut its count by 32% and fell 22%. Laird cut 79% and grew 12%. Feel Reformed raised its count 237% over six months while revenue rose 256%. Five brands, four different outcomes. How many ads a brand runs says nothing about whether the ads are working.
Revenue per visit is remarkably tight. Across brands separated by a factor of 35 in size, revenue per monthly visit sits between $2.15 and $3.91. RYZE is near the bottom at $2.43 despite being the largest, which is what buying a lot of top-of-funnel traffic does to the average.
Ads per dollar vary by 33x. Per million dollars of monthly revenue: RYZE 1,497 active ads, Space Goods 720, Auri 573, Bettercuppa 542, Everyday Dose 282, Feel Reformed 210, Laird 160, MUD\WTR 75, Four Sigmatic 75, Clevr 45. There is no single right number in that spread, but it says the leaders and the long tail are running completely different businesses behind similar-looking products.
How these numbers are produced
Revenue is an estimate and it is honest about that: every brand carries a conservative and an optimistic figure for the same month, and this article ranks on the conservative one. The estimate is built from storefront signals, traffic, catalogue and pricing, not from anything a brand reports.
Traffic is monthly visits. Active ads is the count of Meta ads running at the moment of capture, worldwide, not an EU-only slice. The 30-day figure is revenue momentum, not ad growth, which matters because on several of these brands the two move in opposite directions.
Every screenshot is the live brand page, unedited. Open any of them yourself: RYZE, Everyday Dose, MUD\WTR.
The same method produced the top 25 Shopify stores by revenue and the 25 fastest-growing DTC brands, both refreshed monthly.
The query behind this article
Every figure above came from one endpoint, once per brand. This is the real call, not a tidied version:
curl -s -H "X-API-Key: $BRANDSEARCH_API_KEY" \
"https://api.brandsearch.co/v1/brands/by-url/everydaydose.com?fields=id,niche,monthly_visits,min_revenue,max_revenue,last_meta_active_count,growth_30d,avg_price_usd,created_at"
{
"id": "everydaydose.com",
"niche": "Health & Supplements",
"monthly_visits": 1295512,
"min_revenue": 3863924.06,
"max_revenue": 7014508.29,
"last_meta_active_count": 1088,
"growth_30d": -5.88,
"avg_price_usd": 69.85,
"created_at": "2020-11-20T00:00:00"
}
That is the whole table: swap the domain, keep the fields. The same data is available over MCP, which is how you would ask for it in a sentence instead of a query.
Questions people ask
How much does Everyday Dose make?
Between $3.86M and $7.02M a month as of September 2026, from 1.30M monthly visits. Revenue has drifted down through the year from about $6.0M in March.
Which mushroom coffee brand makes the most money?
RYZE, at $9.27M to $16.8M a month. It earns roughly 44% of the revenue in this ten-brand table on its own.
Is RYZE bigger than Four Sigmatic?
By a lot. Four Sigmatic was first to the category in 2018 and now earns about 3% of RYZE's monthly revenue.
How many ads does RYZE run?
13,871 Meta ads were live at the time of writing, up 60% over 30 days. That is 1,497 active ads for every million dollars of monthly revenue, the highest ratio in the category by a factor of five.
Is mushroom coffee still growing?
Not on this evidence. Eight of the ten brands here shrank over the last 30 days. The two that grew were Feel Reformed, which sells collagen coffee rather than mushroom coffee, and Laird Superfood, the smallest and least mushroom-specific brand in the table.
