Top 100 Trending Product Niches of September 2025

Top 10 (with example brand, image & note)

1) Antifungal Pen — Lunavia

Micro-solution with huge “before/after” appeal; strong TikTok/UGC fit and impulse-buy price point.

2) Comfort Mats — Soul Comfort Sheepskin

Wellness + home ergonomics; repeatable angles around pain relief, posture, and “cozy” seasonality.

3) Vacuum Bottles — Stanley 1913

Durable, trend-driven hydration; strong gifting and colorway drops keep demand spiking.

4) AI Voice Recorders — Plaud.ai

“Work smarter” positioning with clear productivity ROI; great for ads showing real-time transcription.

5) Animal Rescue Merchandise — Pawz

Cause-based commerce with loyal communities; high LTV via mission-driven storytelling.

6) Polarizers — Fuse Lenses

Clear visual demos (glare vs. no glare) crush it in short-form video; strong accessory AOV bump.

7) Workout Tights — Alo Yoga

Premium athleisure with influencer flywheel; seasonal drops + UGC try-ons = consistent demand.

8) Baby Bottle Sterilizers — GROWNSY

New-parent utility with high intent; safety, convenience, and time-saving angles convert well.

9) eGift Cards — Libertine Parfumerie

Low-friction gifting + luxury discovery; ideal for seasonal spikes and last-minute purchase windows.

10) Second-hand Books — La Bourse Aux Livres

Circular-economy value prop; price, sustainability, and breadth of selection drive retention.

Key Takeaways — September 2025

• Emerging micro-brands are winning: Most niches with <20 brands are outperforming large categories in traffic per brand — showing that focus beats scale.
• Home, health, and comfort dominate: From antifungal pens to orthotic shoes and décor, wellness-driven purchases remain the biggest growth segment.
• AI and productivity tools are gaining real traction: AI voice recorders, smart home cameras, and gaming tablets all saw surging engagement.
• Eco-friendly and refillable niches continue their climb, like bamboo tissues, refill blades, and sparkling water makers.
• Emotional and cause-based products — animal rescue merch, donation-based products — highlight the growing importance of purpose-led commerce.
• High traffic doesn’t always mean high competition: several top-ranked niches have fewer than 20 active brands — a clear opportunity window before Q4.

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Top 100 Trending Niches (September 2025)

#	Product Niche	Avg Traffic / Brand
1	antifungal pen	951.4 K
2	comfort mats	269.4 K
3	vacuum bottles	266.7 K
4	ai voice recorders	266.6 K
5	animal rescue merchandise	261.1 K
6	polarizers	254.2 K
7	workout tights	248.3 K
8	baby bottle sterilizers	241.8 K
9	egift cards	230.9 K
10	second-hand books	225.9 K
11	blunt cut wigs	222.8 K
12	floodlight cameras	216.8 K
13	magsafe-compatible accessories	212.1 K
14	filter holders	208.3 K
15	khakis	189.8 K
16	limited edition goods	189.0 K
17	energy clearing sprays	188.3 K
18	gaming smartphones	185.5 K
19	home security kits	179.8 K
20	beef organ supplements	164.3 K
21	home batteries	158.9 K
22	business cases	145.7 K
23	milk warmers	145.5 K
24	pre-shave oils	143.5 K
25	gaming tablets	141.3 K
26	donation-based products	134.2 K
27	face bundles	133.6 K
28	electric scissors	132.8 K
29	orthotic shoes	127.3 K
30	thermoses	126.4 K
31	carry-ons	125.5 K
32	occasionwear	124.1 K
33	e-gift certificates	119.7 K
34	convertible car seats	119.4 K
35	race apparel	119.1 K
36	athletic sandals	118.9 K
37	moth traps	118.5 K
38	tournament accessories	118.1 K
39	concert earplugs	117.3 K
40	attachments and accessories	116.9 K
41	biohacking tools	114.9 K
42	smart home cameras	114.8 K
43	bamboo tissues	112.6 K
44	cordless stick vacuums	109.1 K
45	bulk supplements	108.6 K
46	holographic nail polish	107.8 K
47	car charging cables	107.5 K
48	nd filters	106.0 K
49	hair treatment kit	105.8 K
50	recovery footwear	105.8 K
51	protein oatmeal	105.2 K
52	foot pain relief footwear	103.2 K
53	arm trainers	103.0 K
54	performance boxers	102.8 K
55	chimes	101.7 K
56	tarot journals	98.8 K
57	wearable breast pumps	98.6 K
58	cleaning essentials	95.8 K
59	prepaid mobile plans	94.5 K
60	controller cables	94.5 K
61	mountaineering gear	94.0 K
62	vegan nail polishes	93.7 K
63	self-defense kits	93.4 K
64	bulb varieties	91.5 K
65	co2 gas cylinders	91.2 K
66	liver support products	90.8 K
67	sparkling water makers	90.6 K
68	water gear	90.0 K
69	online lessons	89.0 K
70	collectible trophies	88.3 K
71	food & snacks	87.8 K
72	palm rests	87.7 K
73	sleep training programs	87.4 K
74	character statues	86.2 K
75	body composition monitors	86.0 K
76	refill blades	85.9 K
77	guitar packs	85.3 K
78	crochet books	85.0 K
79	bricolage tools	83.3 K
80	mop cloths	83.3 K
81	baby bassinet	83.2 K
82	fragrance vials	83.1 K
83	crystal guides	81.4 K
84	faceplates	80.7 K
85	collectible supplies	80.6 K
86	accessories for robotic vacuums	80.5 K
87	battery cables	79.8 K
88	disposal bags	79.4 K
89	gaming supplements	79.2 K
90	designer secondhand apparel	78.1 K
91	travel pack	77.2 K
92	tinted moisturizer	77.1 K
93	docks	76.8 K
94	outdoor energy solutions	76.6 K
95	lifestyle socks	75.8 K
96	protein mixes	75.7 K
97	control surfaces	75.6 K
98	car dashcams	75.3 K
99	pots and pans sets	73.3 K
100	rose plants	73.0 K

(Data source: BrandSearch, September 2025)

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Dataset generated from BrandSearch internal analytics, September 2025.

Methodology

This dataset is derived from BrandSearch’s proprietary eCommerce intelligence index, which aggregates:

• Monthly traffic from active Shopify and DTC brands
• The number of active brands in each product niche
• The average traffic per brand — a key indicator of profitability and market potential

Each keyword below represents a live product trend between September 1 – 30 2025.