Top 100 Trending eCommerce Niches in December 2025

Top 100 Trending eCommerce Niches — December 2025

Ranked by average monthly traffic per brand

📊 Overview

Our monthly analysis of 150 product categories reveals the hottest trending niches in eCommerce for December 2025. Each keyword represents real market demand, backed by traffic data from hundreds of active DTC brands.

Why this matters: These aren't just search trends — they're proven categories where brands are already winning. High traffic per brand = strong market validation + room to compete.

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🔥 Featured Trending Niches for December 2025

Deep dive into high-performing categories with real brand examples

1. Milk Coolers

Avg Traffic/Brand: 618.8 K | Active Brands: 15

💡 Holding the #1 position with exceptional traffic-per-brand ratio and strong visual appeal for impulse purchases

Brand Spotlight: Momfann — This 7-month-old Albany, NY brand is generating 4.6K monthly visits with impressive +35.6% month-over-month growth. Running 65 active Meta ads across 3 Facebook pages, they've found success with their Portable Bottle Warmer (€61.95) and Double Stroller Wagon (€121.95). With €136.9 daily EU ad spend reaching 18K people, Momfann demonstrates how new entrants can quickly capture market share in this category.

🔎 View full BrandSearch breakdown (ads, traffic, competitors) → Open on BrandSearch

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2. Floodlight Cameras

Avg Traffic/Brand: 320.8 K | Active Brands: 13

💡 Smart home security continues its upward trajectory with high AOV and strong customer lifetime value potential

Brand Spotlight: Lorex Technology UK — This Bristol-based security specialist (5 years old) pulls 12.3K monthly visits with +75.4% three-month growth. Running 29 active Meta ads, their bestseller is the Lorex 2K Wired Video Doorbell at £149.99, followed by their 16-Channel NVR system at £649.99. With 68.7% UK traffic and strong international reach (14.9% US, 11.6% Canada), Lorex shows the global demand for smart security solutions.

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3. Ai Voice Recorders

Avg Traffic/Brand: 261.7 K | Active Brands: 15

💡 Emerging AI productivity tools capturing professional and content creator markets with strong ROI messaging

Brand Spotlight: Ticnote — Just 3 months old and already generating 9.8K monthly visits, this Hong Kong startup is running 5 active Meta ads with surgical precision. Their TicNote AI Voice Recorder at $159.99 is driving €933.9 daily EU ad spend reaching 119K people. Despite being ultra-new, they're achieving 49.6% US traffic with strong diversification (12.2% Germany, 8.9% Turkey, 8.5% Canada). The category's growth potential is evident in Ticnote's rapid scaling.

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4. Wildlife-themed Accessories

Avg Traffic/Brand: 254.0 K | Active Brands: 13

💡 Mission-driven commerce with passionate community engagement and eco-conscious consumer appeal

Brand Spotlight: The Birdhouse Chick — This 9-year-old Brooklyn-based brand generates 15.3K monthly visits (+12.5% three-month growth) with a focused product line of 641 wildlife accessories. Running 23 active Meta ads, their Barn Swallow Nest Cups at $39.50 and Gilbertson Nest Box at $39.95 demonstrate strong pricing power in the niche collector market. With 97.1% US traffic and minimal ad spend needed, this shows how passionate communities drive organic growth.

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5. Electric Scissors

Avg Traffic/Brand: 231.9 K | Active Brands: 49

💡 Craft and professional tool market with subscription accessory potential and strong repeat purchase behavior

Brand Spotlight: ONEVAN — This 2-year-old Belfast brand is crushing it with 81.6K monthly visits (+39.4% six-month growth) and massive scale: 990 total ads with 17 currently active across 31 Facebook pages. Their 1/2" 2800N-m Brushless Cordless Impact Wrench at $121.95 leads sales, followed by their 1800N-m model at $98.95. With €151.2K daily EU ad spend reaching 15.7M people, ONEVAN shows how power tools scale with aggressive performance marketing.

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6. Khakis

Avg Traffic/Brand: 227.4 K | Active Brands: 14

💡 Classic wardrobe staple riding the workwear and smart-casual resurgence with year-round demand

Brand Spotlight: Bills Khakis — A 6-year-old heritage brand pulling 10.3K monthly visits with 38 active Meta ads. Their Vintage Twill Classic Fit M2 at $215 dominates sales, with the entire top 3 priced at $215. Offering 45 variants of their core styles, Bills demonstrates how premium positioning works in traditional menswear. With 84.9% US traffic and strong reach in South Korea (8.5%) and India (6.6%), they're proving khakis have global appeal.

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7. Volumizing Mousse

Avg Traffic/Brand: 222.5 K | Active Brands: 14

💡 Beauty staple with strong before/after content angles and subscription-friendly consumption patterns

Brand Spotlight: DESIGNME Hair — This 7-year-old Dorval, Quebec brand generates 94.1K monthly visits (+77.1% six-month growth) with 146 active Meta ads across 2 Facebook pages. Their PUFF.ME Volumizing Mousse at $31 is the #2 bestseller, while BOUNCE.ME Curl Balm at $29 takes the top spot. Running €26K daily EU ad spend reaching 3.1M people, they've mastered the beauty subscription model with strong Canadian (52.1%) and US (23.9%) presence.

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8. Holographic Nail Polish

Avg Traffic/Brand: 202.2 K | Active Brands: 13

💡 Trend-driven beauty niche with high visual appeal and exceptional social media engagement potential

Brand Spotlight: Holo Taco — This 6-year-old Passaic, NJ phenomenon generates 984.6K monthly visits (+86.6% six-month growth) with 318 active Meta ads. Founded by YouTube star Simply Nailogical (755.2K TikTok, 126.3K X followers), Holo Taco's Glossy Taco at $13 dominates sales, followed by Long-Lasting Base and One-Coat Black (all $13). With 415 products and estimated revenue of $4.8M-$8.7M monthly, they've proven how influencer-driven beauty brands scale. 72.4% US traffic with strong international presence shows holographic polish's universal appeal.

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9. Lifestyle Socks

Avg Traffic/Brand: 184.0 K | Active Brands: 13

💡 Accessory market with low entry barriers and strong potential for creative branding and subscription models

Brand Spotlight: B.O.M.Socks — This 8-year-old Clinton, UT brand pulls 37.3K monthly visits with explosive recent growth (+258.9% six-month, +405.9% three-month). Running 13 active Meta ads across 3 Facebook pages, their Stripling Warriors socks at $16.95 lead sales, with multiple designs hitting the same price point. With 121 products and 4 variants per style, BOM demonstrates how niche themed socks (LDS/faith-based) capture dedicated communities. 100% US traffic shows focused market domination.

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10. Anime Goods

Avg Traffic/Brand: 173.8 K | Active Brands: 12

💡 Collector market with passionate fanbase, high engagement rates, and strong licensing opportunities

Brand Spotlight: Yamato Merch — This 8-year-old Kempen, Germany anime store generates 4.1K monthly visits with 7 active Meta ads. Specializing in premium collectibles, their Albedo Armor Version Pop Up Parade Figure at €79 leads sales, followed by Pikmin Minifigur Collection 2 at €12.90. With 973 products and €5.9K daily EU ad spend reaching 589K people, Yamato shows how European anime retail competes globally. 100% German traffic suggests strong local market focus with room for international expansion.

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💡 Key Insights for December 2025

• New market opportunities persist: 52 niches have fewer than 20 brands yet maintain high traffic — prime opportunities for Q1 2026 launches.
• Beauty and personal care momentum: 3 beauty niches in our featured list demonstrate strong subscription potential and social-first marketing success.
• AI-powered productivity boom: Tech-enhanced tools like AI voice recorders show growing consumer appetite for productivity solutions with clear ROI.
• Collector communities drive consistent revenue: Anime goods and themed accessories prove passionate fandoms sustain long-term sales.
• Smart home integration accelerates: Security and automation categories maintain upward momentum with strong traffic ratios and high AOV.
• Heritage meets modern marketing: Traditional categories like khakis succeed by combining classic products with performance marketing strategies.
• High-efficiency sweet spots: 18 categories show exceptional traffic-per-brand ratios (>150K with <25 brands) — ideal timing for new entrants.

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📈 Top 100 eCommerce Niches Ranked for December 2025

Rank	Product Niche	Avg Traffic/Brand	Active Brands
1	Milk Coolers	618.8 K	15
2	Workout Tights	472.8 K	29
3	Restaurant Menus	438.6 K	13
4	Baby Bottle Sterilizers	368.7 K	27
5	Comfort Mats	351.6 K	18
6	Floodlight Cameras	320.8 K	13
7	Egift Cards	319.6 K	55
8	Vacuum Bottles	304.0 K	35
9	Business Cases	302.5 K	13
10	Second-hand Books	301.5 K	28
11	Seasonal Menus	293.1 K	20
12	Gaming Smartphones	280.4 K	14
13	Animal Rescue Merchandise	273.9 K	43
14	Décor	271.9 K	13
15	Apparel and Accessories	269.9 K	44
16	Vibrating Devices	261.8 K	11
17	Ai Voice Recorders	261.7 K	15
18	E-gift Certificates	256.1 K	19
19	Wildlife-themed Accessories	254.0 K	13
20	Blunt Cut Wigs	239.1 K	11
21	Electric Scissors	231.9 K	49
22	Khakis	227.4 K	14
23	Volumizing Mousse	222.5 K	14
24	Gaming Tablets	216.6 K	17
25	Limited Edition Goods	214.0 K	19
26	Pots and Pans Sets	206.9 K	19
27	Biohacking Tools	206.6 K	21
28	Hormone Support Patches	204.2 K	11
29	Holographic Nail Polish	202.2 K	13
30	Conditioning Sprays	199.9 K	16
31	Docks	198.2 K	20
32	Milk Warmers	197.5 K	47
33	Lifestyle Socks	184.0 K	13
34	Concert Earplugs	176.2 K	37
35	Cordless Stick Vacuums	175.8 K	26
36	Home Security Kits	175.3 K	40
37	Anime Goods	173.8 K	12
38	Hair Treatment Kit	172.8 K	24
39	Custom Photo Items	171.5 K	17
40	Polishing Wheels	171.1 K	15
41	Dog Door Mats	169.9 K	11
42	Bricolage Tools	159.5 K	12
43	Polarizers	157.2 K	13
44	Refill Patches	156.0 K	13
45	Joint Pain Relief Gels	155.7 K	28
46	Performance Boxers	155.5 K	11
47	Body Composition Monitors	153.9 K	30
48	Attachments and Accessories	153.7 K	14
49	Gaming Handhelds	153.3 K	14
50	Pre-shave Oils	152.7 K	23
51	Sparkling Water Makers	152.5 K	15
52	Orthotic Shoes	152.2 K	25
53	Arm Trainers	151.8 K	70
54	Wearable Breast Pumps	148.4 K	66
55	Foot Pain Relief Footwear	144.9 K	13
56	Magsafe-compatible Accessories	143.8 K	16
57	Thermoses	143.1 K	63
58	Language Dictionaries	142.9 K	11
59	Home Batteries	141.4 K	48
60	Convertible Car Seats	136.9 K	13
61	Owner Matching Sets	134.8 K	11
62	Donation-based Products	134.5 K	88
63	Energy Clearing Sprays	132.6 K	14
64	Accessories for Robotic Vacuums	132.5 K	11
65	Co2 Gas Cylinders	130.5 K	18
66	G-spot Massagers	129.8 K	18
67	Filter Holders	128.0 K	16
68	Chimes	127.0 K	31
69	Baby Activity Centers	126.7 K	38
70	Magnetic Nail Polish	125.2 K	15
71	Car Dashcams	124.5 K	86
72	Beef Organ Supplements	122.8 K	25
73	Sauté Pans	122.3 K	37
74	Character Statues	122.1 K	33
75	Blood Flow Supplements	121.6 K	19
76	Occasionwear	120.2 K	39
77	Carry-ons	119.2 K	22
78	Fragrance Vials	118.9 K	38
79	Crochet Books	118.5 K	20
80	Face Bundles	118.2 K	16
81	Custom Lanterns	117.3 K	11
82	Palm Rests	117.1 K	31
83	Food & Snacks	115.7 K	45
84	Home Automation Sensors	114.2 K	14
85	Ereaders	114.1 K	18
86	Handheld Devices	114.0 K	18
87	Car Charging Cables	113.8 K	19
88	Faceplates	113.0 K	34
89	Sleep Tees	109.8 K	27
90	Smart Home Cameras	106.4 K	66
91	Tweed Clothing	105.9 K	16
92	Snowboard Helmets	104.4 K	20
93	Guitar Packs	103.7 K	14
94	Hot Ends	103.0 K	12
95	Bamboo Tissues	102.9 K	12
96	Supportive Socks	102.8 K	15
97	Cologne Samples	102.8 K	49
98	Prepaid Mobile Plans	102.4 K	13
99	Lip Color	101.7 K	60
100	Waterproof Barefoot Shoes	101.2 K	12

Data source: BrandSearch, December 2025

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🔬 Methodology

This dataset is powered by BrandSearch's proprietary eCommerce intelligence platform, which tracks:

• Real-time traffic data from thousands of Shopify and DTC brands
• Brand saturation metrics (how many active competitors per niche)
• Ad spend signals (active/total ads as demand proxy)
• Traffic efficiency ratio (avg monthly visits per brand — the #1 profitability indicator)

Each keyword represents a live product trend tracked from December 2025.

Why "Avg Traffic per Brand" matters more than total traffic:

• A niche with 10M total traffic split across 500 brands = 20K per brand (saturated)
• A niche with 2M total traffic split across 10 brands = 200K per brand (opportunity!)

We rank by efficiency, not just volume.

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✅ Discover emerging niches before they're saturated
✅ Validate product ideas with real brand data (not just Google Trends)
✅ Monitor competitors — track their ads, traffic, and strategies
✅ Identify white-space opportunities with low competition + high demand

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Dataset generated January 12, 2026 • Analysis period: December 2025 • BrandSearch Intelligence